1. Introduction
Global agricultural insurance is undergoing a profound digital transformation. As climate risks and market uncertainties continue to intensify, the traditional operating model of agricultural insurance faces severe challenges in risk identification, actuarial pricing, and claims efficiency. Consequently, this model can no longer meet the practical demands of modern agricultural risk management [
1,
2]. Against the backdrop of ongoing agricultural modernization and the evolution of production systems, agricultural risks have become increasingly concentrated and complex, which in turn objectively amplifies the limitations of traditional agricultural insurance models in risk management [
3]. Meanwhile, rapid advances in digital technologies, such as artificial intelligence and big data, have created new opportunities to reshape agricultural insurance operations, giving rise to a new paradigm known as agricultural insurance technology (AIT) [
4]. In this study, AIT is defined as an innovative model that integrates digital technologies into the core business processes of agricultural insurance, thereby facilitating its digitalization and intelligent transformation [
5,
6]. Existing research suggests that AIT holds substantial potential to improve operational efficiency, enhance resilience to climate shocks, and strengthen risk management capabilities in agricultural insurance [
7,
8]. However, in many emerging economies, including China, the development of AIT remains limited in both depth and breadth, and its application in core business processes has yet to be fully realized [
9]. Against this backdrop, identifying the driving mechanisms behind the development of AIT and accelerating the digital transformation of agricultural insurance have become critical issues requiring urgent attention.
In response to this issue, existing studies have explored the driving mechanisms underlying the development of AIT, but most have focused primarily on internal factors within agricultural insurers. Specifically, high technological investment costs and difficulties in data acquisition and sharing are widely recognized as the main constraints on the adoption of new technologies by insurers [
10,
11]. Despite these valuable insights, the existing studies fail to reveal the fundamental causes of the pronounced regional disparities in AIT. In fact, analyses confined to the insurer level provide only a partial understanding of the broader evolutionary logic governing the development of AIT. The compatibility between institutional environment and regulatory frameworks largely determines whether digital technologies can be effectively embedded within the agricultural insurance ecosystem [
12]. Given this, relying solely on market forces is insufficient to sustain the development of AIT; rather, the external institutional environment has become a crucial driving force in shaping its evolutionary trajectory.
Within the external institutional environment, government regulation—as a key formal institutional arrangement in the governance framework of agricultural insurance—plays a crucial role in promoting technological adoption and innovation. In this study, government regulation primarily refers to coercive regulation, namely a set of binding and supervisory measures implemented by governments through legal, policy, and administrative instruments to standardize the operation of agricultural insurance markets [
13]. From the perspective of institutional economics, government regulation not only helps maintain market stability but also guides agricultural insurers to develop adaptive mechanisms centered on technological advancement by setting compliance standards, reinforcing enforcement pressure, and incentivizing innovation [
14,
15]. In other words, government regulation can effectively transform external institutional pressures into internal innovation momentum. Moreover, informal institutional factors such as public supervision and media scrutiny may reinforce the effects of formal institutions, thereby shaping both the process and trajectory of technological diffusion [
16,
17]. Although previous studies have recognized the importance of government regulation, most remain at the qualitative level, lacking systematic theoretical frameworks and empirical validation. Therefore, under the condition of limited endogenous motivation within agricultural insurers, examining whether and how government regulation impacts the development of AIT is of great significance for understanding the institutional logic and policy pathways underlying the digital transformation of agricultural insurance.
Building on the above discussion, this study employs data from 278 prefecture-level cities in China from 2012 to 2022 and applies a two-way fixed-effects model and moderating-effect model to examine the impact of government regulation on AIT development. Specifically, this study seeks to answer the following questions: Does government regulation impact AIT development? Can public attention, as an informal institution, reinforce the impact of government regulation on AIT development? Compared with existing studies, this paper makes three main contributions. First, unlike existing research that primarily focuses on internal incentive factors within agricultural insurers, this paper adopts an external institutional perspective by examining the role of government regulation. It systematically reveals how government regulation impacts the development of AIT, thereby enriching the research dimensions of the driving forces behind AIT development and deepening theoretical understanding of how institutional factors shape technological innovation trajectories. Second, to address the limitations of existing studies in quantifying AIT development, this paper constructs an AIT development index using a text mining method. The index allows for a dynamic portrayal of technological diffusion and identification of regional disparities, overcoming the lack of precision and temporal sensitivity in traditional proxy indicators, while also offering a replicable and operational tool for related fields. Third, this paper further reveals the moderating mechanism. Specifically, public attention, as an informal institution, is incorporated into the analytical framework to examine its reinforcing role in the process by which government regulation impacts the development of AIT. By doing so, this study deepens the understanding of the synergistic relationship between formal and informal institutions and provides new theoretical insights and policy implications for building a pluralistic governance framework that promotes the digital transformation of agricultural insurance.
The remainder of this paper is organized as follows.
Section 2 offers a theoretical analysis.
Section 3 describes the research design, including model specification and indicator construction.
Section 4 presents the empirical results, analyses, and robustness tests.
Section 5 concludes the paper with key findings and policy implications.
5. Conclusions and Implications
5.1. Conclusions
Using data from 278 prefecture-level cities in China from 2012 to 2022, this study employs a two-way fixed-effects model and moderating-effect model to examine the impact of government regulation on the development of AIT and its underlying mechanisms. The results indicate that government regulation significantly promotes the development of AIT. Among the different regulatory measures, administrative penalties and market access, which represent more stringent forms of regulation, play a dominant role, while information disclosure has yet to yield a significant impact due to underdeveloped institutional frameworks. Heterogeneity analysis reveals that the positive impact of government regulation on the development of AIT is more pronounced in major grain-producing areas and high-risk regions. Furthermore, mechanism analysis demonstrates that public participation reinforces the positive impact of government regulation on the development of AIT.
5.2. Policy Implications
Based on this study’s findings, our policy implications are as follows. First, the government regulatory framework should be optimized to enhance both the strength and effectiveness of implementation. The government should reinforce binding regulatory measures, such as administrative penalties and market access restrictions, by imposing stricter sanctions on non-compliant agricultural insurers and strengthening external constraints on market operations. Meanwhile, technological capability and digitalization should be incorporated into market entry requirements to guide the overall technological advancement of the agricultural insurance industry. In addition, it is essential to improve the information disclosure system and establish unified data disclosure standards. These efforts can accelerate the adoption of AIT among agricultural insurers and enhance the implementation effectiveness of government regulatory enforcement.
Second, greater attention should be paid to the regional heterogeneity of government regulation, and regulatory effectiveness should be enhanced in line with local conditions. In major grain-producing and high-risk regions, regulation intensity should be further strengthened to reinforce its innovation compensation effect and accelerate the digital transformation of the agricultural insurance market. In contrast, in non-major grain-producing and low-risk regions, a dual approach is recommended: tightening compliance standards and supervisory constraints to raise the opportunity cost of not adopting AIT, while providing incentives such as technology application subsidies and tax preferences to improve the expected returns on technological investment. These measures can jointly stimulate the innovation responsiveness of agricultural insurers and enhance the implementation efficiency of government regulation.
Third, the public participation mechanism should be strengthened to amplify the impact of government regulation on the development of AIT. The government should introduce supporting policies that encourage public participation and promote the establishment of an integrated digital platform covering all stages of agricultural insurance—including underwriting, claims, supervision, and feedback. This platform should incorporate functions such as information disclosure, feedback collection, and case tracking to improve accessibility and interaction in public participation. Moreover, enhancing the publicity of agricultural insurance policies can raise public awareness and rights consciousness, thereby motivating broader participation and strengthening the implementation effectiveness of government regulation.
5.3. Limitations and Future Research Directions
This study constructs composite indices of government regulation intensity and AIT development in prefecture-level cities in China to examine their macro-level characteristics and relationship. Although indicator construction based on policy texts and news texts has been widely adopted in the existing literature and is considered both practically feasible and reasonable, such measures remain proxy variables. As a result, they may not fully capture the actual implementation of government regulation or the underlying level of AIT development, thereby limiting the empirical identification of the relationship between the two. Future research could incorporate case studies or more granular firm-level data from insurance companies to further deepen the understanding of how government regulation influences AIT development.