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Volume 15
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10.3390/su15054010
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Article

Tourism Stakeholder Perspectives on Corporate Social Responsibility in Serbia: The Perception of Hotel Employees

by
Maja Mijatov Ladičorbić
1,
Aleksandra S. Dragin
1,2,
Tamara Jovanović
1,
Milica Solarević
1,
Olja Munitlak Ivanović
1,
Vladimir Stojanović
1,2,
Kristina Košić
1,
Anđelija Ivkov Džigurski
1,
Slavica Tomić
3,
Miroslav D. Vujičić
1,
Milena Nedeljković Knežević
1,
Ivana Blešić
1,4,
Željko Anđelković
5,*,
Zrinka Zadel
6,
Jelena Tepavčević
1 and
Aleksandra Stoiljković
3
1
Faculty of Sciences, Department of Geography, Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia
2
Novi Sad School of Business, 21000 Novi Sad, Serbia
3
Faculty of Economics in Subotica, University of Novi Sad, 24000 Subotica, Serbia
4
Institute of Sports, Tourism and Service, South Ural State University, 76 Lenin Ave., Chelyabinsk 454080, Russia
5
National Museum Niš, 18000 Niš, Serbia
6
Faculty of Tourism and Hospitality Management, University of Rijeka, 51000 Rijeka, Croatia
*
Author to whom correspondence should be addressed.
Sustainability 2023, 15(5), 4010; https://doi.org/10.3390/su15054010
Submission received: 26 October 2022 / Revised: 9 February 2023 / Accepted: 10 February 2023 / Published: 22 February 2023
(This article belongs to the Special Issue Comparative Corporate Social Responsibility (CSR) and Sustainable Development Goals (SDGs))
Review Reports Versions Notes

Abstract

Individual values shaped in the early years of each individual might be reflected in the perception of the business environment. Therefore, this research explored whether there are significant differences in employees’ perceptions of the established dimensions of corporate social responsibility (CSR), namely philanthropic, legal, economic and ethical, based on differences in the importance of individual values (IV). The research results show that each of the CSR dimensions differs according to the respondents’ IVs. More precisely, there are significant differences in the respondents’ perceptions of the philanthropic dimension of CSR based on differences in the evaluation of sense of belonging, warm relationships, being well respected, fun and enjoyment of life, security, self-respect and sense of accomplishment. Differences in perceptions of the legal dimension of CSR exist only in the case of differences in the evaluation of self-respect. The research results also show that there are significant differences in perceptions of the economic dimension of CSR, based on differences in the evaluation of sense of belonging, warm relationships, fun and enjoyment in life, security, self-respect and sense of accomplishment. Finally, significant differences in the perception of the ethical dimension of CSR exist in the case of differences in sense of belonging, excitement, warm relationships, being well respected, fun and enjoyment of life, security, self-respect and sense of accomplishment. The results could provide the basis of information on how IVs can motivate employees to understand and participate in the proactive management of CSR activities in sensitive environments, such as national parks or other protected areas that become a central meeting place for tourists and employees.
Keywords: corporate social responsibility; individual values; hotel employees’ perception; developing country; employee behavior corporate social responsibility; individual values; hotel employees’ perception; developing country; employee behavior

Share and Cite

MDPI and ACS Style

Mijatov Ladičorbić, M.; Dragin, A.S.; Jovanović, T.; Solarević, M.; Munitlak Ivanović, O.; Stojanović, V.; Košić, K.; Ivkov Džigurski, A.; Tomić, S.; Vujičić, M.D.; et al. Tourism Stakeholder Perspectives on Corporate Social Responsibility in Serbia: The Perception of Hotel Employees. Sustainability 2023, 15, 4010. https://doi.org/10.3390/su15054010

AMA Style

Mijatov Ladičorbić M, Dragin AS, Jovanović T, Solarević M, Munitlak Ivanović O, Stojanović V, Košić K, Ivkov Džigurski A, Tomić S, Vujičić MD, et al. Tourism Stakeholder Perspectives on Corporate Social Responsibility in Serbia: The Perception of Hotel Employees. Sustainability. 2023; 15(5):4010. https://doi.org/10.3390/su15054010

Chicago/Turabian Style

Mijatov Ladičorbić, Maja, Aleksandra S. Dragin, Tamara Jovanović, Milica Solarević, Olja Munitlak Ivanović, Vladimir Stojanović, Kristina Košić, Anđelija Ivkov Džigurski, Slavica Tomić, Miroslav D. Vujičić, and et al. 2023. "Tourism Stakeholder Perspectives on Corporate Social Responsibility in Serbia: The Perception of Hotel Employees" Sustainability 15, no. 5: 4010. https://doi.org/10.3390/su15054010

APA Style

Mijatov Ladičorbić, M., Dragin, A. S., Jovanović, T., Solarević, M., Munitlak Ivanović, O., Stojanović, V., Košić, K., Ivkov Džigurski, A., Tomić, S., Vujičić, M. D., Nedeljković Knežević, M., Blešić, I., Anđelković, Ž., Zadel, Z., Tepavčević, J., & Stoiljković, A. (2023). Tourism Stakeholder Perspectives on Corporate Social Responsibility in Serbia: The Perception of Hotel Employees. Sustainability, 15(5), 4010. https://doi.org/10.3390/su15054010

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