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Journal: Sustainability, 2023
Volume: 15
Number: 1450

Article: Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls
Authors: by Isaac Levi Henderson, Mark Avis, Wai Hong Kan Tsui, Thanh Ngo and Andrew Gilbey
Link: https://www.mdpi.com/2071-1050/15/2/1450

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