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Article
Peer-Review Record

Social Media Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana

Sustainability 2022, 14(15), 9433; https://doi.org/10.3390/su14159433
by Emmanuel Bruce 1,2,*, Zhao Shurong 2,3,*, Sulemana Bankuoru Egala 1,2, John Amoah 4, Du Ying 2,3, Huang Rui 2,3 and Tai Lyu 3,5
Reviewer 1:
Reviewer 2:
Sustainability 2022, 14(15), 9433; https://doi.org/10.3390/su14159433
Submission received: 8 July 2022 / Revised: 25 July 2022 / Accepted: 29 July 2022 / Published: 1 August 2022
(This article belongs to the Section Economic and Business Aspects of Sustainability)

Round 1

Reviewer 1 Report

I believe it is an interesting manuscript that may attract our target readers. however, some limitations are still existed. 

1, the process of conducting questionaire should be detail described. i wonder the different people in same organization may provide very different insights. 

2, lacking of lastest studies in part of literature review pertaining to social media in marketing area.

3, each tables should be three-line table format.

Author Response

Please see the attachment

Author Response File: Author Response.pdf

Reviewer 2 Report

The biggest issue of this work is the measurement of 'sustainability' along with other variables, for instance, 'Information Channel (IC), Value Creation (VC), Busi-ness Connections and Opportunities (BCO)'. There is no clear explanation on how these variables/indicators were measured.

Meanwhile, the design of the questionnaire is not clear and the no. of respondents is relatively small comparing to the total no. of SME in Ghana. 

Author Response

Please see the attachment

Author Response File: Author Response.pdf

Round 2

Reviewer 2 Report

Thank you for your response and explanations. The current version looks good.

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