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Article

The Green Business and Sustainable Development School—A Case Study for an Innovative Educational Concept to Prevent Big Ideas from Failure

1
Department of Communication, University of Zilina, Sweco GmbH, Graeffstr. 5, 50823 Cologne, Germany
2
Ecosign, Akademie für Gestaltung, Vogelsangerstr. 250, 50825 Cologne, Germany
3
Department of Communication, University of Zilina, Univerzitná 1, 01026 Žilina, Slovakia
*
Author to whom correspondence should be addressed.
Academic Editor: Elena de la Poza
Sustainability 2021, 13(4), 1943; https://doi.org/10.3390/su13041943
Received: 31 December 2020 / Revised: 3 February 2021 / Accepted: 8 February 2021 / Published: 11 February 2021
(This article belongs to the Special Issue Promoting Sustainability in Higher Education)
This article addresses the question of why initiatives in the field of green business and sustainable development often fail. Therefore, it dismantles some typical patterns of failure and shows—as a case study—how these patterns can be challenged through an innovative educational concept: the green business and sustainable development school. The applied methodology is a real-life project that is designed through methodological elements stemming from business model canvas, theory U, stakeholder participation, and design thinking. The results of the school initiative are discussed and evaluated by four distinctive stakeholder groups and the school’s supporting potential to overcome typical patterns of failure in the green business and sustainable development arena by the younger generation in the future is outlined. This article concludes with ideas to enhance the school concept to reach even more stakeholder-groups and increase its reliability and viability. View Full-Text
Keywords: educational concept; green business school; “new green deal”; “European green deal”; interdisciplinary capacity and movement building; green failure; young generation collaboration network; prevent big ideas from failure; theory U; science and action-based research; design thinking educational concept; green business school; “new green deal”; “European green deal”; interdisciplinary capacity and movement building; green failure; young generation collaboration network; prevent big ideas from failure; theory U; science and action-based research; design thinking
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MDPI and ACS Style

Hennemann, J.N.; Draser, B.; Stofkova, K.R. The Green Business and Sustainable Development School—A Case Study for an Innovative Educational Concept to Prevent Big Ideas from Failure. Sustainability 2021, 13, 1943. https://doi.org/10.3390/su13041943

AMA Style

Hennemann JN, Draser B, Stofkova KR. The Green Business and Sustainable Development School—A Case Study for an Innovative Educational Concept to Prevent Big Ideas from Failure. Sustainability. 2021; 13(4):1943. https://doi.org/10.3390/su13041943

Chicago/Turabian Style

Hennemann, Jan N., Bernd Draser, and Katarina R. Stofkova. 2021. "The Green Business and Sustainable Development School—A Case Study for an Innovative Educational Concept to Prevent Big Ideas from Failure" Sustainability 13, no. 4: 1943. https://doi.org/10.3390/su13041943

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