Next Article in Journal
Assessing the Relationship between Market Orientation and Green Product Innovation: The Intervening Role of Green Self-Efficacy and Moderating Role of Resource Bricolage
Next Article in Special Issue
No One Is Leaving This Time: Social Media Fashion Brand Communities
Previous Article in Journal
Computational Valuation Model of Housing Price Using Pseudo Self Comparison Method
Previous Article in Special Issue
Analizing Teens an Analysis from the Perspective of Gamers in Youtube
 
 
Article

Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality

1
Science and Technology Faculty, University of Raharja, Tangerang 15117, Indonesia
2
Chulalongkorn Business School, Chulalongkorn University, 254 Phayathai Road, Pathumwan, Bangkok 10330, Thailand
3
Departement of Information System, Universitas Amikom Purwokerto, Jl. Letjen Pol Sumarto, Purwokerto Utara 53127, Jawa Tengah, Indonesia
*
Authors to whom correspondence should be addressed.
Academic Editors: Joanna Paliszkiewicz, Marcin Ratajczak and Francisco José Liébana-Cabanilla
Sustainability 2021, 13(20), 11492; https://doi.org/10.3390/su132011492
Received: 15 August 2021 / Revised: 3 October 2021 / Accepted: 15 October 2021 / Published: 18 October 2021
(This article belongs to the Special Issue Social Media and Sustainability in the Digital Era)
Business activities using social media are currently growing and its development has intrigued practitioners and academics. The purpose of doing this present research is to build a conceptual model, which connects the concepts of customer perceived value and customer experiences with the concept of customer relationship quality to produce sustainable customer intention in social media commerce. Considering the results of two exogenous constructions, namely customer perceived value and customer experience, it can be concluded that both have an impact on relationship quality and customer sustainable intention. In this study, there are six hypotheses, consisting of five accepted hypotheses and one rejected hypothesis. After doing a deeper analysis, it is revealed that good relationship quality determines the significance of sustainable customer intention. In addition, this conducted research examines and experimentally confirms the role of customer perceived value and the customer experience in determining relationship quality and sustainability of customers founded in social media commerce. The novelty shown in this study lies in the integration of two exogenous variables, namely customer perceived value and customer experience, with the variables of relationship quality and customer sustainability intention. Finally, the findings provide theoretical, managerial, and social value and impact for academics, practitioners, and society. View Full-Text
Keywords: customer perceived value; customer sustainability intention; customer relationship quality; social media commerce customer perceived value; customer sustainability intention; customer relationship quality; social media commerce
Show Figures

Figure 1

MDPI and ACS Style

Rahardja, U.; Hongsuchon, T.; Hariguna, T.; Ruangkanjanases, A. Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality. Sustainability 2021, 13, 11492. https://doi.org/10.3390/su132011492

AMA Style

Rahardja U, Hongsuchon T, Hariguna T, Ruangkanjanases A. Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality. Sustainability. 2021; 13(20):11492. https://doi.org/10.3390/su132011492

Chicago/Turabian Style

Rahardja, Untung, Tanaporn Hongsuchon, Taqwa Hariguna, and Athapol Ruangkanjanases. 2021. "Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality" Sustainability 13, no. 20: 11492. https://doi.org/10.3390/su132011492

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop