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Article

Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews

1
Faculty of Food and Tourism, Transilvania University of Brasov, 500036 Brasov, Romania
2
Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500036 Brasov, Romania
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(24), 10282; https://doi.org/10.3390/su122410282
Received: 13 November 2020 / Revised: 4 December 2020 / Accepted: 7 December 2020 / Published: 9 December 2020
The major impact of hotel industry on the environment has become a serious concern for both hoteliers and tourists, with many studies showing that tourists are having more and more expectations from hoteliers to implement environmental practices. Considering the fact that most hotel bookings are now made online through booking websites, it is important for these to show and manifest the same preoccupation with the environment, by promoting environmentally friendly initiatives. The aim of the present study is to emphasize the crossroads between sustainability and digitalization, and to increase the role of digital technologies in encouraging a sustainable development of all tourism sectors, including hospitality. The study provides information and identifies important elements to assess the environmental practices of booking websites. In order to identify the position that booking websites and platforms take towards the environmental practices, the filter section of four booking platforms is analyzed. The present study aims not only to analyze the current position of booking platforms towards the environment, but also to identify methods that improve the way they highlight their implemented environmental practices, based on tourist’ reviews. In order to identify the customers’ opinion regarding these types of practices, a total of 31,800 tourist reviews posted on Booking.com were analyzed. The results have indicated that the level of awareness related to the need of protecting the environment, in the case of both hoteliers and tourists, must increase aspects that also imply the need for booking websites to highlight and encourage environmental practices. The obtained results are useful for booking websites developers who can adapt and make the website’s interface friendlier regarding environmental practices. In addition, hotel managers and entrepreneurs can make use of these results in order to develop new types of business in the hospitality industry, and in the long run the results are useful for increasing the awareness among tourists of the need for environmental practices. Suggestions are made on how booking websites can involve themselves more in environmentally friendly initiatives and in potential future study subject discussions. View Full-Text
Keywords: sustainability; environmental practices; booking website; online reviews; hotels; Booking.com sustainability; environmental practices; booking website; online reviews; hotels; Booking.com
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MDPI and ACS Style

Foris, D.; Crihalmean, N.; Foris, T. Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews. Sustainability 2020, 12, 10282. https://doi.org/10.3390/su122410282

AMA Style

Foris D, Crihalmean N, Foris T. Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews. Sustainability. 2020; 12(24):10282. https://doi.org/10.3390/su122410282

Chicago/Turabian Style

Foris, Diana, Natalia Crihalmean, and Tiberiu Foris. 2020. "Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews" Sustainability 12, no. 24: 10282. https://doi.org/10.3390/su122410282

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