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Green Consumer Behavior, Green Products & Services, and Green Brands in the Tourism/Hospitality Industry

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (31 July 2021) | Viewed by 26954

Special Issue Editor

Prof. Dr. Wansoo Kim

E-Mail Website
Guest Editor
Department of Tourism Management, Gachon University, Gachon-Guan, #934, 1342 Seongnam-Daero, Sujeong-Gu, Seongnam 13120, Gyeonggi-Do, Republic of Korea
Interests: sustainable tourism; green consumer behavior; destination marketing/development; organizational behavior

Special Issue Information

Dear Colleagues,

The COVID-19 pandemic has sparked global concerns regarding the sustainability of Earth and mankind as well as the coexistence of mankind with other creatures on Earth. To continue to enjoy such prosperity as it has experienced up to now, mankind must seriously reflect on the sustainability of the planet, and the implementation of responsible activities which are required to maintain this. The tourism and hospitality industries are engaged in production and consumption activities, in which the planet serves as the stage. Thus, throughout the whole production and consumption process, all participants need to take more responsibility for the Earth than ever before in facing this warning from Earth in the form of COVID-19. The scope of this Special Issue covers diverse environmentally friendly activities, behaviors, philosophies, and attitudes by consumers, individual businesses, and brands in the tourism and hospitality industry. Articles dealing with any aspects of sustainability of the tourism and hospitality industry are welcome. The Guest Editor encourages various quantitative and qualitative approaches, such as surveys, experimental designs, case studies, interviews, reviews, and big data analysis.

Prof. Wansoo Kim
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

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Published Papers (4 papers)

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Research

17 pages, 727 KiB  
Article
Evaluating the Impact of Environmental Education on Ecologically Friendly Behavior of University Students in Pakistan: The Roles of Environmental Responsibility and Islamic Values
by Abida Begum, Liu Jingwei, Imran Ullah Khan Marwat, Salim Khan, Heesup Han and Antonio Ariza-Montes
Sustainability 2021, 13(18), 10188; https://doi.org/10.3390/su131810188 - 12 Sep 2021
Cited by 11 | Viewed by 4458
Abstract
With increasing global environmental problems, considerable evidence now suggests that environmental education can influence students’ ecologically friendly behavior significantly. Addressing increased environmental problems requires better understanding of the relations between focused and explicit environmental education, environmental responsibility, and religious values. The current study [...] Read more.
With increasing global environmental problems, considerable evidence now suggests that environmental education can influence students’ ecologically friendly behavior significantly. Addressing increased environmental problems requires better understanding of the relations between focused and explicit environmental education, environmental responsibility, and religious values. The current study examined the relationship between environmental education and ecologically friendly behavior, utilizing insights from resource conservation theory. The relationship between the variables mentioned above was examined to determine the mediating effect of environmental responsibility and the moderating effect of Islamic values. Through a cross-sectional approach, data were gathered from 413 university students. The data were analyzed using analytical techniques such as “structural equation modeling” and “PROCESS.” The study’s findings support the predicted conceptual model, indicating that environmental education was positively related to environmentally friendly behavior. Furthermore, environmental responsibility partially mediated the relationship above, whereas Islamic values positively moderated the relationships between environmental education and ecologically friendly behavior as well as between environmental education and environmental responsibility. These findings emphasize the critical role of environmental education and Islamic values in comprehending the ecological behaviors of Muslim students. Full article
(This article belongs to the Special Issue Green Consumer Behavior, Green Products & Services, and Green Brands in the Tourism/Hospitality Industry)
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18 pages, 761 KiB  
Article
Exploring Green Marketing Orientations toward Sustainability the Hospitality Industry in the COVID-19 Pandemic
by Chun-Yi Ho, Bi-Huei Tsai, Chiao-Shan Chen and Ming-Tsang Lu
Sustainability 2021, 13(8), 4348; https://doi.org/10.3390/su13084348 - 14 Apr 2021
Cited by 27 | Viewed by 6803
Abstract
The effects of green marketing orientations for increasing the competitive advantage and improving the sustainability of the hospitality industry during the COVID-19 pandemic are receiving more attention. As the hospitality industry attempts to assimilate green marketing and move in the path of sustainable [...] Read more.
The effects of green marketing orientations for increasing the competitive advantage and improving the sustainability of the hospitality industry during the COVID-19 pandemic are receiving more attention. As the hospitality industry attempts to assimilate green marketing and move in the path of sustainable development, administrators need to expand their efforts for improving natural environmental orientation (NEO), market orientation, resource orientation, and brand orientation by applying their green marketing orientations to hospitality’s strategies during the COVID-19 pandemic. Only few studies have examined the improvement of green marketing orientations. The objective of the research is to address this issue, applying the methods of fuzzy mixture MCDM (multiple criteria decision-making), with fuzzy decision-making trials and an evaluation laboratory (DEMATEL), and fuzzy DEMATEL-based ANP (fuzzy DANP) to inspect the feedback and interdependent issues among numerous elements/dimensions of green marketing orientations. In an uncertain environment, an empirical case study of the hospitality industry is shown to demonstrate the recommended combined approaches and, finally, to state the best enhancement approaches for administrators. This result shows that the natural environmental orientation is the most important factor. Full article
(This article belongs to the Special Issue Green Consumer Behavior, Green Products & Services, and Green Brands in the Tourism/Hospitality Industry)
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14 pages, 726 KiB  
Article
An Examination of Revisit Intention Based on Perceived Smart Tourism Technology Experience
by Chenkuo Pai, Sangguk Kang, Yumeng Liu and Yingchuan Zheng
Sustainability 2021, 13(2), 1007; https://doi.org/10.3390/su13021007 - 19 Jan 2021
Cited by 34 | Viewed by 7940
Abstract
With the development of sustainable technology and the continuous innovation of people’s travel styles, smart tourism technology (STT) is widely used in various tourism fields. STT has changed the traditional travel experience while enhancing destination competitiveness. This study examines the relationships between perceived [...] Read more.
With the development of sustainable technology and the continuous innovation of people’s travel styles, smart tourism technology (STT) is widely used in various tourism fields. STT has changed the traditional travel experience while enhancing destination competitiveness. This study examines the relationships between perceived STT experience, travel experience, and revisit intention. A total of 312 valid questionnaires were collected from tourists who had the experience of using local STT in Macau. A structural equation modeling (SEM) was used to test the proposed model, and the results showed that perceived STT experience had a significant influence on the travel experience, and travel experience had a significant influence on revisit intention. The results of the research have provided valuable information for managers who are concerned about the development of STT. In addition, when designing and developing STT websites or programs, it provides effective references and suggestions for merchants or related developers of tourism destinations to formulate scientific strategies to deal with market competition, thereby enhancing the destination’s own competitiveness. Full article
(This article belongs to the Special Issue Green Consumer Behavior, Green Products & Services, and Green Brands in the Tourism/Hospitality Industry)
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18 pages, 401 KiB  
Article
Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews
by Diana Foris, Natalia Crihalmean and Tiberiu Foris
Sustainability 2020, 12(24), 10282; https://doi.org/10.3390/su122410282 - 9 Dec 2020
Cited by 19 | Viewed by 5889
Abstract
The major impact of hotel industry on the environment has become a serious concern for both hoteliers and tourists, with many studies showing that tourists are having more and more expectations from hoteliers to implement environmental practices. Considering the fact that most hotel [...] Read more.
The major impact of hotel industry on the environment has become a serious concern for both hoteliers and tourists, with many studies showing that tourists are having more and more expectations from hoteliers to implement environmental practices. Considering the fact that most hotel bookings are now made online through booking websites, it is important for these to show and manifest the same preoccupation with the environment, by promoting environmentally friendly initiatives. The aim of the present study is to emphasize the crossroads between sustainability and digitalization, and to increase the role of digital technologies in encouraging a sustainable development of all tourism sectors, including hospitality. The study provides information and identifies important elements to assess the environmental practices of booking websites. In order to identify the position that booking websites and platforms take towards the environmental practices, the filter section of four booking platforms is analyzed. The present study aims not only to analyze the current position of booking platforms towards the environment, but also to identify methods that improve the way they highlight their implemented environmental practices, based on tourist’ reviews. In order to identify the customers’ opinion regarding these types of practices, a total of 31,800 tourist reviews posted on Booking.com were analyzed. The results have indicated that the level of awareness related to the need of protecting the environment, in the case of both hoteliers and tourists, must increase aspects that also imply the need for booking websites to highlight and encourage environmental practices. The obtained results are useful for booking websites developers who can adapt and make the website’s interface friendlier regarding environmental practices. In addition, hotel managers and entrepreneurs can make use of these results in order to develop new types of business in the hospitality industry, and in the long run the results are useful for increasing the awareness among tourists of the need for environmental practices. Suggestions are made on how booking websites can involve themselves more in environmentally friendly initiatives and in potential future study subject discussions. Full article
(This article belongs to the Special Issue Green Consumer Behavior, Green Products & Services, and Green Brands in the Tourism/Hospitality Industry)
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