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Open AccessArticle

Identification of Enablers and Barriers for Public Bike Share System Adoption using Social Media and Statistical Models

1
Computer Science and Artificial Intelligence Department, University of the Basque Country UPV/EHU, 20018 Donostia-San Sebastián, Spain
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Transport Department, School of Civil Engineering, Universitat Politècnica de Valencia, Camino de Vera s/n, 46022, Valencia, Spain
3
IDEKO, ICT and Automation Research Group, Arriaga 2, 20870 Elgoibar, Spain
*
Authors to whom correspondence should be addressed.
Sustainability 2019, 11(22), 6259; https://doi.org/10.3390/su11226259
Received: 29 August 2019 / Revised: 17 October 2019 / Accepted: 5 November 2019 / Published: 7 November 2019
(This article belongs to the Special Issue Sustainable Mobility: Interdisciplinary Approaches)
Public bike share (PBS) systems are meant to be a sustainable urban mobility solution in areas where different travel options and the practice of active transport modes can diminish the need on the vehicle and decrease greenhouse gas emission. Although PBS systems have been included in transportation plans in the last decades experiencing an important development and growth, it is crucial to know the main enablers and barriers that PBS systems are facing to reach their goals. In this paper, first, sentiment analysis techniques are applied to user generated content (UGC) in social media comments (Facebook, Twitter and TripAdvisor) to identify these enablers and barriers. This analysis provides a set of explanatory variables that are combined with data from official statistics and the PBS observatory in Spain. As a result, a statistical model that assesses the connection between PBS use and certain characteristics of the PBS systems, utilizing sociodemographic, climate, and positive and negative opinion data extracted from social media is developed. The outcomes of the research work show that the identification of the main enablers and barriers of PBS systems can be effectively achieved following the research method and tools presented in the paper. The findings of the research can contribute to transportation planners to uncover the main factors related to the adoption and use of PBS systems, by taking advantage of publicly available data sources. View Full-Text
Keywords: sustainable transport; public bike share (PBS) systems; transportation; social media analysis; sentiment analysis sustainable transport; public bike share (PBS) systems; transportation; social media analysis; sentiment analysis
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MDPI and ACS Style

Serna, A.; Ruiz, T.; Gerrikagoitia, J.K.; Arroyo, R. Identification of Enablers and Barriers for Public Bike Share System Adoption using Social Media and Statistical Models. Sustainability 2019, 11, 6259.

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