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Open AccessArticle

Exploring the Proactivity Levels and Drivers of Environmental Strategies Adopted by Vietnamese Seafood Export Processing Firms: A Qualitative Approach

1
Faculty of Business Administration, Thuongmai University, 79 Ho Tung Mau Road, Hanoi 100000, Vietnam
2
Department of Entrepreneurship, Innovation and Marketing, La Trobe Business School, La Trobe University, Bundoora, Victoria 3086, Australia
3
Department of Management and Marketing, Swinburne Business School, Swinburne University of Technology, Hawthorn, Victoria 3122, Australia
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(14), 3964; https://doi.org/10.3390/su11143964
Received: 27 June 2019 / Revised: 12 July 2019 / Accepted: 18 July 2019 / Published: 22 July 2019
(This article belongs to the Special Issue Sustainability in Asian Emerging Markets)
Export processing firms from emerging markets often need to adjust their export strategies towards environmentally friendly directions to address strict regulatory requirements and increasingly environmental concerns among the public and consumers in advanced countries. This study aims to explore and evaluate different proactivity levels and drivers of environmental strategies (ESs) adopted by Vietnamese seafood export processing firms. Data was obtained from two sources: Public archival data of 32 listed firms, and semi-structured interviews with 44 managers from seafood export processing firms. Content analysis revealed that reactive ESs were adopted the most by Vietnamese seafood export processing firms, followed by opportunistic ESs, focused ESs and proactive ES, respectively. The findings also demonstrated that both internal factors and external factors in home and host countries motivate the firms to pursue different ESs. This study sheds light on unexplored characteristics and drivers of ESs in Vietnam and it assists key stakeholders including export processing firms and policymakers in the adoption, development and promotion of ESs. View Full-Text
Keywords: environmental strategy; proactivity levels; drivers of environmental strategy; seafood export processing firms; Vietnam environmental strategy; proactivity levels; drivers of environmental strategy; seafood export processing firms; Vietnam
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MDPI and ACS Style

Do, B.; Nguyen, U.; Nguyen, N.; Johnson, L.W. Exploring the Proactivity Levels and Drivers of Environmental Strategies Adopted by Vietnamese Seafood Export Processing Firms: A Qualitative Approach. Sustainability 2019, 11, 3964.

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