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Role of Social and Technological Challenges in Achieving a Sustainable Competitive Advantage and Sustainable Business Performance

1
Taylor’s Business School, Taylor’s University Lakeside Campus, 1 Jalan Taylors, Subang Jaya 47500, Malaysia
2
Faculty of Economic and Management Sciences, North-West University, Vaal Triangle Campus, P.O. Box 1174, Vanderbijlpark 1900, South Africa
3
The Management Faculty, Czestochowa University of Technology, 42.201 Czestochowa, Poland
4
Administration and Public Management Faculty, The Bucharest University of Economic Studies, Piața Romană, 6 010374 București, Romania
5
-Research Department, University of Social Sciences, 9 Sienkiewicza St., 90-113 Łódź, Poland
6
Social Research Institute, Chulalongkorn University, Bangkok 10330, Thailand
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(14), 3811; https://doi.org/10.3390/su11143811
Received: 17 May 2019 / Revised: 8 June 2019 / Accepted: 17 June 2019 / Published: 11 July 2019
(This article belongs to the Special Issue Social and New Technology Challenges of Sustainable Business)
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PDF [2977 KB, uploaded 11 July 2019]
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Abstract

In the postmodern era of industrialization, sustainable business performance is vital for success in a competitive environment. In order to attain sustainable business performance, Malaysian Small and Medium-sized Enterprises (SMEs) are facing various social and technological challenges. The objective of this study was to examine the roles of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. To accomplish this objective, first-hand data were collected from Malaysian SMEs. Opinions of managerial staff of these SMEs were preferred regarding the roles of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. An email survey was carried out to collect data. A total of 500 questionnaires were distributed among managerial staff of SMEs. Questionnaires were distributed by using simple random sampling. By using structural equation modeling, findings of the study revealed that social and technological challenges played major roles in boosting sustainable competitive advantage and sustainable business performance. Moreover, strategic alignment was a key in reflecting the positive roles of social and technological factors on sustainable competitive advantage. Findings of the study are beneficial for practitioners and will allow their strategies to reflect sustainable competitive advantages and sustainable business performance. View Full-Text
Keywords: social challenges; technological challenges; strategy alignment; competitive advantage; sustainable business performance social challenges; technological challenges; strategy alignment; competitive advantage; sustainable business performance
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Haseeb, M.; Hussain, H.I.; Kot, S.; Androniceanu, A.; Jermsittiparsert, K. Role of Social and Technological Challenges in Achieving a Sustainable Competitive Advantage and Sustainable Business Performance. Sustainability 2019, 11, 3811.

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