Attitude Toward Sustainable Transport as a Function of Source and Argument Reliability and Anticipated Emotions
Department of Education, Psychology, Philosophy, University of Cagliari, Via Is Mirrionis, 1, 09123 Cagliari, Italy
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Sustainability 2019, 11(12), 3288; https://doi.org/10.3390/su11123288
Received: 26 March 2019 / Revised: 10 June 2019 / Accepted: 11 June 2019 / Published: 14 June 2019
(This article belongs to the Special Issue Walkable living environments)
The progressive development of mass communication has allowed the understanding and management of the persuasion process in a more systematic way. However, nowadays, persuasive campaigns still hardly result in behavior changes, particularly around concerns of the promotion of more sustainable lifestyles. Thus, it appears essential to investigate which dimensions are more effective in influencing people’s pro-environmental actions. Relying on the conceptual frameworks provided by the elaboration likelihood model (ELM) and the model of goal-directed behavior (MGB), a questionnaire study (n = 380 urban residents) was carried out on the psycho-social antecedents of the intention to use sustainable means of transport. Structural equation modeling showed the mediating role of attitudes toward sustainable transport between ELM persuasion features (i.e., source reliability and argument reliability) and behavioral intention. Positive and negative anticipated emotions, derived from MGB, predict source reliability (the former) and argument reliability (the latter), respectively.
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Keywords:
persuasion; sustainable mobility; emotions; elaboration likelihood model; model of goal-directed behavior
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MDPI and ACS Style
Manca, S.; Fornara, F. Attitude Toward Sustainable Transport as a Function of Source and Argument Reliability and Anticipated Emotions. Sustainability 2019, 11, 3288. https://doi.org/10.3390/su11123288
AMA Style
Manca S, Fornara F. Attitude Toward Sustainable Transport as a Function of Source and Argument Reliability and Anticipated Emotions. Sustainability. 2019; 11(12):3288. https://doi.org/10.3390/su11123288
Chicago/Turabian StyleManca, Sara, and Ferdinando Fornara. 2019. "Attitude Toward Sustainable Transport as a Function of Source and Argument Reliability and Anticipated Emotions" Sustainability 11, no. 12: 3288. https://doi.org/10.3390/su11123288
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