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Sustainability 2018, 10(6), 1886; https://doi.org/10.3390/su10061886

Environmental Literacy on Ecotourism: A Study on Student Knowledge, Attitude, and Behavioral Intentions in China and Taiwan

1
Graduate Institute of Environmental Education, National Taiwan Normal University, Taipei 11677, Taiwan
2
Department of Tourism Management, School of Geography and Tourism, Jiaying University, Meizhou 514015, China
3
Department of Tourism, Shih Hsin University, Taipei 11604, Taiwan
4
Department of Tourism Management, School of Business Administration, Shandong University at Weihai, Weihai 264209, China
5
Department of Tourism, Tungnan University, Shenkeng, New Taipei City 22202, Taiwan
6
Department of Biology, National Changhua University of Education, Changhua 50007, Taiwan
7
School of Management and Enterprise, University of Southern Queensland, Toowoomba, QLD 4350, Australia
*
Authors to whom correspondence should be addressed.
Received: 24 April 2018 / Revised: 2 June 2018 / Accepted: 2 June 2018 / Published: 5 June 2018
(This article belongs to the Special Issue Teaching and Learning for Sustainability)
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Abstract

This study aims to gain further insights to Chinese and Taiwanese university students’ environmental literacy on ecotourism. A structural equation model is developed and validated in an effort to explore the differences between Chinese and Taiwanese university students in terms of their environmental knowledge, environmental attitude, and behavioral intentions. The results showed that the ecotourism perception of Chinese and Taiwanese university students affect their behavioral intentions. Chinese university students exhibited a higher correlation between ecotourism knowledge and behavioral intentions than their Taiwanese counterparts. The findings also revealed differences between the Chinese and Taiwanese students in their perception of ecotourism, and this disparity was particularly evident with regards to how ecotourism should be governed. A moderate difference in ecotourism behavioral intentions was also identified, in which Taiwanese university students were less likely to engage in self-empowerment or private empowerment, to be more educated in the field of ecotourism than their Chinese counterparts. View Full-Text
Keywords: behavioral studies; ecotourism; education; environmental attitudes; environmentally responsible behavior behavioral studies; ecotourism; education; environmental attitudes; environmentally responsible behavior
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Fang, W.-T.; Lien, C.-Y.; Huang, Y.-W.; Han, G.; Shyu, G.-S.; Chou, J.-Y.; Ng, E. Environmental Literacy on Ecotourism: A Study on Student Knowledge, Attitude, and Behavioral Intentions in China and Taiwan. Sustainability 2018, 10, 1886.

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