The Prospective Consumers of the Indonesian Green Aviation Initiative for Sustainable Development in Air Transportation
1
Department of Business Administration & Port Management, STIA Dan Manajemen Kepelabuhan Barunawati, Perak Barat 173, Surabaya 60165, Indonesia
2
Research Synergy Foundation, Jalan Kancra No. 11, Bandung 40262, Indonesia
3
The Management Faculty, Czestochowa University of Technology, Armii Krajowej 19B, 42-201 Częstochowa, Poland
4
Faculty of Economic Sciences and IT, North-West University, Vaal Triangle Campus, P.O. Box 1174, Vanderbijlpark 1900, South Africa
*
Authors to whom correspondence should be addressed.
Sustainability 2018, 10(6), 1772; https://doi.org/10.3390/su10061772
Received: 6 April 2018 / Revised: 26 May 2018 / Accepted: 27 May 2018 / Published: 29 May 2018
(This article belongs to the Section Environmental Sustainability and Applications)
The Indonesia government’s pledge on moderation climate change and greenhouse gas decline will affect the development of energy and transportation. However, shifting to these new green products is naturally problematic. Recognizing the prospective customer is even more challenging if there is no prediction base. This study is concentrated on discerning the inclinations to forecast the potential consumers by applying Schwartz’s Portrait Value Questionnaire (PVQ), mediated with three established groups, namely: the (1) LOHAS (Lifestyle of Health and Sustainability); (2) traditionalists and (3) career-oriented. By referring to five diffusions of an innovation model, the adopters who are prospectively using the green aviation are assessed. The negative path to technology enthusiast and visionaries denote no market. However, if these two niches are found, they will become the focal point for segmenting the market. The relationship among the constructs is assessed using structural equation modeling on 178 samples that are residing in main cities of Indonesia.
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MDPI and ACS Style
Rajiani, I.; Kot, S. The Prospective Consumers of the Indonesian Green Aviation Initiative for Sustainable Development in Air Transportation. Sustainability 2018, 10, 1772. https://doi.org/10.3390/su10061772
AMA Style
Rajiani I, Kot S. The Prospective Consumers of the Indonesian Green Aviation Initiative for Sustainable Development in Air Transportation. Sustainability. 2018; 10(6):1772. https://doi.org/10.3390/su10061772
Chicago/Turabian StyleRajiani, Ismi, and Sebastian Kot. 2018. "The Prospective Consumers of the Indonesian Green Aviation Initiative for Sustainable Development in Air Transportation" Sustainability 10, no. 6: 1772. https://doi.org/10.3390/su10061772
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