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Open AccessArticle

Evaluation of Corporate Websites and Their Influence on the Performance of Olive Oil Companies

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Department of Economics, Campus Lagunillas, Building D-3, Office 266, University of Jaen, 23071 Jaen, Spain
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Department of Business Organization, Marketing and Sociology, Campus Lagunillas, Building D-3, Office 146, University of Jaen, 23071 Jaen, Spain
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Department of Statistics, Econometrics, Operational Research, Business Organization and Applied Economics, Puerta nueva, s/n, Applied Economics Office, University of Cordoba, 14071 Cordoba, Spain
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Department of Business Organization, Marketing and Sociology, Campus Lagunillas, Building D-3, Office 107, University of Jaen, 23071 Jaen, Spain
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Author to whom correspondence should be addressed.
Sustainability 2018, 10(4), 1274; https://doi.org/10.3390/su10041274
Received: 24 February 2018 / Revised: 12 April 2018 / Accepted: 16 April 2018 / Published: 20 April 2018
Spain is among the largest producers of organic olive in the world. Yet the Spanish organic olive oil sector faces a major commercial problem due to an internal demand that is too small to match the volume of supply. Factors that explain this problem include the scarcity and scattered nature of points of sale, the lack of information available to consumers, and the very large gulf in the price between organic and nonorganic olive oil. To address these problems, the literature highlights the key commercial role of information and communication technologies (ICTs). The corporate website is a core element around which the company’s e-commerce activity revolves. The goal of this study is to confirm the relationship between business efficiency, measured using data envelopment analysis (DEA), and the quality of the corporate website, measured using the extended Model of Internet Commerce Adoption (eMICA). Although this analysis did not identify a direct relationship between these two variables, fuzzy-set Qualitative Comparative Analysis (fsQCA) revealed that combinations of elements related to corporate website quality (interactivity and processing), organizational, and structural factors (size of firm and outsourcing of ICT management) can have a direct effect on organizational performance, measured in terms of economic efficiency. View Full-Text
Keywords: website; olive oil; Data Envelopment Analysis (DEA); extended Model of Internet Commerce Adoption (eMICA); fuzzy-set Qualitative Comparative Analysis (fsQCA) website; olive oil; Data Envelopment Analysis (DEA); extended Model of Internet Commerce Adoption (eMICA); fuzzy-set Qualitative Comparative Analysis (fsQCA)
MDPI and ACS Style

Bernal Jurado, E.; Mozas Moral, A.; Medina Viruel, M.J.; Fernández Uclés, D. Evaluation of Corporate Websites and Their Influence on the Performance of Olive Oil Companies. Sustainability 2018, 10, 1274.

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