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Open AccessArticle

International Tourists’ Perceived Sustainability of Jeju Island, South Korea

1
Department of Tourism, Recreation & Sport Management, University of Florida, Gainesville, FL 32611-8208, USA
2
Department of Business Administration and Tourism and Hospitality Management, Mount Saint Vincent University, 166 Bedford Highway, Halifax, NS B3M 2J6, Canada
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(1), 73; https://doi.org/10.3390/su10010073
Received: 14 December 2017 / Revised: 26 December 2017 / Accepted: 27 December 2017 / Published: 29 December 2017
(This article belongs to the Section Economic and Business Aspects of Sustainability)
This study investigated the causal relationships between international tourists’ perceived sustainability of Jeju Island, South Korea and environmentally responsible behavior, revisit intention, and positive word-of-mouth communication. Perceived sustainability was employed as a multidimensional construct comprised of economic, cultural, and environmental aspects. Data were collected from international tourists that visited Jeju Island. The results indicated that environmentally responsible behavior was influenced positively by cultural sustainability, and negatively by environmental sustainability. Revisit intention and positive word-of-mouth communication were significantly affected by the three dimensions of sustainability. Based on the findings, associated implications were suggested for sustainable destination management of Jeju Island. View Full-Text
Keywords: perceived sustainability; environmentally responsible behavior; destination loyalty; Jeju Island; international tourist perceived sustainability; environmentally responsible behavior; destination loyalty; Jeju Island; international tourist
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Kim, M.-S.; Thapa, B.; Kim, H. International Tourists’ Perceived Sustainability of Jeju Island, South Korea. Sustainability 2018, 10, 73.

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