New Values of Non-Wood Forest Products
Abstract
:1. Introduction
2. Value Creation and Innovation in Non-Wood Forest Products
2.1. Innovation Potentials for Non-Wood Forest Products
2.2. Applying SDL to Non-Wood Forest Products
3. Methodical Approach for Studying Value Creation in Wild Forest Products
4. Co-Creation of Value in Non-Wood Forest Products
4.1. Service-Dominant Analytical Model for Non-Wood Forest Products
4.2. Maple Syrup Production in North-America in Four Contexts
4.3. Nature Park Specialities—A Label for Integrated Landscape Management and Marketing
“There existed already an initiative to promote the planting of certain local trees and shrubs such as rowanberry and blackthorn in private gardens in order to replace exotic species. This idea was now expanded to planting the colourful trees also at forest edges as the fruits can be used for producing rowanberry liquor and other products.”
4.4. Chestnuts—A Traditional Product for New Territorial Marketing
“To do what we do, first of all there is the need of a predisposition, which you must receive from the family. Your point of origin is important. In your veins the blood of the activity must flow. The true sportsman must have breathed sport. In our case we have chestnuts in the blood. It is transmitted to you in the place where you were born. It is a culture.”(interview with a member of the association).
“In the past, Castione artists, specialized in marble sculptures, travelled around Italy and Europe. In addition to offering their professionalism, they brought with them the best products of their land, Castione’s chestnuts. They were very appreciated. Why we did not completely abandon the chestnut activity as it happened in other places? I think that the role of the artists was for us the basis and helped to indissolubly link the place to the product and vice versa. So, chestnuts of Castione are, and will be, recognized, both in Italy and abroad. These are things to take seriously. They have a historicity. And I believe that in a globalized world more and more it will be necessary to link the products to the territories”(interview with the president of the association).
5. Discussion and Conclusions
5.1. A Broader Understanding of Value Creation in Forest Products
5.2. A New View on Customer Relations
5.3. A New Approach for Service Providers and Policy
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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Weiss, G.; Emery, M.R.; Corradini, G.; Živojinović, I. New Values of Non-Wood Forest Products. Forests 2020, 11, 165. https://doi.org/10.3390/f11020165
Weiss G, Emery MR, Corradini G, Živojinović I. New Values of Non-Wood Forest Products. Forests. 2020; 11(2):165. https://doi.org/10.3390/f11020165
Chicago/Turabian StyleWeiss, Gerhard, Marla R. Emery, Giulia Corradini, and Ivana Živojinović. 2020. "New Values of Non-Wood Forest Products" Forests 11, no. 2: 165. https://doi.org/10.3390/f11020165
APA StyleWeiss, G., Emery, M. R., Corradini, G., & Živojinović, I. (2020). New Values of Non-Wood Forest Products. Forests, 11(2), 165. https://doi.org/10.3390/f11020165