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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 21Number: 15
Article: Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation
  • Authors:
  • Chinedu Felix Ikoko1,*,
  • Figen Yeşilada1 and
  • Iman Aghaei2
Link: https://www.mdpi.com/0718-1876/21/1/15

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