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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 339
Article:
Trust or Skepticism? Unraveling the Communication Mechanisms of AIGC Advertisements on Consumer Responses
Authors:
by
Shoufen Jiang, Wanqing Zheng and Haiyan Kong
Link:
https://www.mdpi.com/0718-1876/20/4/339
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