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Journal: J. Theor. Appl. Electron. Commer. Res., 2023
Volume: 18
Number: 61

Article: How Streamers Foster Consumer Stickiness in Live Streaming Sales
Authors: by Yongbing Jiao, Emine Sarigöllü, Liguo Lou and Baotao Huang
Link: https://www.mdpi.com/0718-1876/18/3/61

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