Search Results (73)

Protecting bee populations is essential to ensuring the sustainability of pollination as a unique ecosystem service. In this study, the authors used a questionnaire survey to examine how and to what extent visitors to an agricultural event in Hungary value bee pollination, as well as which factors influence decision-making in this regard. The authors treated willingness to pay as a binary outcome and used logistic regression to identify its determinants. All explanatory variables were categorical, including sociodemographic factors and consumer attitude variables. Robustness checks were conducted using bootstrap estimation and an alternative probit specification, both of which confirmed the results. Based on the results, respondents’ average willingness to pay is 3.45 EUR/household/month, which amounts to 41.40 EUR/year. This amount indicates public support for financing the protection of ecosystem services provided by bees and can be considered an estimate of such support. Among the explanatory variables, gender, household size, and attitudes toward the consumption of bee products were statistically significantly related to willingness to pay. At the same time, income and respondents’ awareness were only marginally significant. The authors have proposed measures to strengthen environmental responsibility among both consumers and producers, which would represent long-term progress in the preservation of ecosystem services. Full article

Waste pollution is becoming a major health issue in many developing nations. Waste-reduction options have been investigated and proposed, but environmental culture-based initiatives have not. This study explores and advances Vietnamese families’ environmental culture related to waste management, using the Culture Tower framework and a contingent valuation method coupled with a Bayesian model (CVBM). Specifically, descriptive statistics measure environmental literacy, while CVBM determines household willingness-to-pay (WTP) and estimates WTP for waste treatment services (WTP4WTS). Based on our survey of 487 households across 11 communes and wards in Hai Phong City, local waste pollution has decreased over time, although the respondents remain concerned. Over 13% of households were dissatisfied with waste treatment services (WTSs), while approximately 50% were neutral. Most respondents (79.26%) were willing to pay for improved WTSs, with an average WTP of 60,200 VND (US$2.32) per household per month. Behavioral and perceptual factors, such as the desire for improved waste services, current perceived waste pollution, and the perception that pollution has worsened, were found to significantly influence this willingness. Our study makes three major contributions. First, it develops a novel CVBM framework that links environmental culture and an economic valuation method, strengthening green economy micro-behavioral research. Second, it advances the circular economy literature by highlighting household engagement and willingness-to-pay as key drivers of sustainable waste financing and resource-loop closure. Third, it provides empirical evidence to inform and refine Vietnam’s revised Law on Environmental Protection (2020), particularly in implementing the “polluter pays” principle, promoting waste classification at the source, and designing socially acceptable environmental financing mechanisms. Full article

This study explores the role of organic food within sustainable tourism in Slovenia, with particular attention to consumer expectations, trust in organic certification, willingness to pay a price premium, and the interpretation of sustainability labels, especially the Slovenia Green scheme. Data were collected through an online survey conducted in Slovenia in 2025 (n = 324) and analysed using descriptive statistics, non-parametric tests, and exploratory factor analysis to examine key dimensions of sustainable tourism perceptions. The results show that organic food is generally recognised as an important element of sustainable tourism and is most often associated with environmental protection, health benefits, and food safety. The study also identified a clear gap between consumer expectations and certification requirements, as many respondents associated the Slovenia Green label with certified organic dishes, although organic food is not mandatory within the scheme. Consumer trust in organic food was moderate to high, and most respondents expressed willingness to pay a price premium for certified organic menu items, indicating market potential within the tourism and hospitality sector. The findings highlight the need for clearer communication of certification scope, better alignment between sustainability labels and consumer expectations, and targeted education and capacity building among tourism providers. Overall, organic food remains an underutilised but strategically relevant component of sustainable tourism development in Slovenia. Full article

In response to recent policies on sustainable finance, nature restoration, soil protection, and biodiversity conservation, it is increasingly important for projects to assess their impacts on natural capital to safeguard Ecosystem Services (ES). Nature-Based Solutions (NBSs) are recognized as strategic tools for fostering cost-effective, nature- and people-centered development. Yet, standard economic and financial assessment methods often fall short, as many ES lack market prices. Indirect, ecosystem-based approaches—such as ES monetization and environmental cost accounting—are therefore critical. This study evaluates the feasibility of investing in NBSs by estimating their economic and financial value through indirect ES valuation. An empirical methodology is applied to quantify environmental costs relative to ES delivery, using Willingness to Pay (WTP) as a proxy for the economic relevance of NBSs. The proposed ES-Cost Accounting (ES-CA) framework was implemented across major NBS categories in Europe. Results reveal that the scale of NBS implementation significantly influences both unit environmental costs and ES provision: larger interventions tend to be more cost-efficient and generate broader benefits, whereas smaller solutions are more expensive per unit but provide more localized or specialized services. The findings offer practical guidance for robust cost–benefit analyses and support investment planning in sustainable climate adaptation and mitigation from an ES perspective. Full article

This study investigated the interrelationships among Lifestyles of Health and Sustainability (LOHASs), recreational benefits, and environmentally responsible behaviors (ERBs) of visitors to the Xitou Forest Recreation Area in Taiwan and estimated the conservation value of its forest recreation resources using the contingent valuation method. The structural equation modeling analysis supported six of eight hypotheses. Three LOHAS factors (environmental awareness, internal health, and external health) indirectly promoted ERB through recreational benefits, including environmental education, psychological, physiological, and social benefits. Higher income, stronger perceived recreational benefits, and recognition of ecological or facility value significantly increased visitors’ willingness to pay (WTP). Among the three identified lifestyle clusters, the health-conscious LOHAS group consistently exhibited the highest WTP at NTD$263, with a confidence interval of NTD$255–271, surpassing both the eco-friendly group (NTD$193–209) and socially engaged group (NTD$184–200), demonstrating a stronger commitment to ecological and environmental protection and recreational facility maintenance. Forest recreation managers can target different LOHAS segments and emphasize the holistic benefits of forest recreation. Implementing flexible pricing alongside environmental education can increase WTP, supporting sustainable conservation funding and improved visitor experiences. Full article

While scientific and technological advancements drive societal progress, they have concurrently contributed to environmental pollution and climate change. Given the intrinsic interconnection between communication and environmental studies, this research leverages data from the Chinese General Social Survey (CGSS 2021) as its sample. Employing structural equation modeling (SEM), the study investigates the impact of media usage and perception of climate change issues on willingness to pay (WTP) for environmental protection. This study aims to investigate the interrelationships between media usage, climate perception, and WTP for environmental protection among Chinese residents through innovative model construction and variable selection, seeking to contribute to the enhancement of environmental protection from the perspective of media usage. Results indicate that media usage frequency (MU) positively predicts environmental concern (EC), climate risk perception (CRP), and WTP. Media trustworthiness (MT) positively influences climate impact perception (CIP), EC, and environmental satisfaction (ES). Climate impact perception negatively predicts WTP, while climate risk perception negatively affects ES. Environmental concern positively predicts both ES and WTP, and ES further positively predicts WTP. To enhance public environmental awareness, improve ES, and strengthen WTP for sustainable climate governance, we recommend that media institutions intensify climate risk communication and construct science-based narrative frameworks, while governmental bodies should improve environmental governance systems to elevate public satisfaction. Full article

The field of communication studies shares significant connections with environmental science, where environmental monitoring constitutes one of the fundamental functions of communication. Based on data from the China General Social Survey (CGSS2021), this study establishes two research models and employs ordered logistic regression to examine the relationships between media usage, environmental water pollution, cognition of environmental policies, and willingness to pay (WTP) for environmental protection. The findings reveal that the perception of water pollution significantly enhances public cognition of environmental policies and WTP. However, the impact of water pollution itself is insignificant, indicating a weak public perception of long-term environmental risks. Both traditional media usage and new media usage significantly improve cognition of environmental policies, with traditional media playing a more pronounced role; yet, media trust does not significantly enhance cognition. Furthermore, new media usage and media trust exhibit a negative impact on WTP for environmental protection, revealing the effects of the “clicktivism” mechanism and the “trust-efficacy perception” negative feedback loop. The negative impact of cognition of environmental policies on WTP further uncovers a “cognition-behavior paradox,” where groups with higher cognition tend to attribute environmental responsibility to the government, thereby reducing their personal WTP. Based on these findings, this paper proposes recommendations including optimizing environmental communication strategies, strengthening public participation, and designing differentiated policies to enhance public environmental awareness and promote the effective implementation of water pollution governance. Full article

The Gahai wetland in Gansu, China, is a key wetland for nationally and globally threatened bird species. This research aims to quantify the economic value of wetland birds by the method of contingent valuation questionnaire, thereby providing a foundation for conservation of avian species. The result indicated that residents were willing to pay between 208 and 230 CNY (29–32 USD $) annually for bird protection, a total annual value of wetland birds in Luqu County ranging from 7.9 M to 8.8 M CNY (1.1–1.3 M USD $). Men, locals, and older individuals were more inclined to contribute and offered higher payments, albeit non-significant correlation between education level and annual income with the willingness to pay. While the depth of understanding of wetland pressures did not significantly influence the willingness to pay, it did show a positive correlation; those with more profound understanding tended to be more generous in their payments. Tibetan male residents were more likely to prioritize ecological and environmental protection due to their religious beliefs and cultural customs, which emphasize the reverence for and compassion towards birds. This research not only complemented and validated the applicability of the contingent valuation method in China but also underscores the considerations that should be taken into account when employing this method. Full article

In recent years, forest education has become a critical element in global environmental governance. This study employed the CiteSpace tool to systematically analyze 2917 titles of the forest education literature from the Web of Science Core Collection. The goal was to explore the spatial and temporal trends, thematic evolution, and emerging research directions in this field. The research shows that in recent years, the annual number of published papers on forest education has been on a continuous upward trend, and the attention to the subject has increased significantly. The research field mainly takes the United States in North America as the core center, with the joint participation of scholars from Europe and Asia. The development trajectory of the discipline shows a trend of gradual expansion toward multidisciplinary intersections and multidisciplinary integration based on traditional forestry and environmental sciences. Research hotspots mainly focus on core issues such as forest management, climate change, ecosystem services, and biodiversity. In recent years, they have expanded to include willingness to pay, prevalence, and student groups. It is expected that the research focus in the coming years will be on the cross-cutting issues of integrating forests with the economy, social public health, environmental protection, and sustainable development. Full article

Gender and willingness to pay for environmental protection (WTP) have long been pivotal topics in environmental sociology. However, studies investigating the impact of gender on WTP have reported divergent findings between China and Western countries. To address this discrepancy, we introduce gender equality awareness as a mediating concept to explore the effect of gender on WTP. Our hypothesis proposes that gender equality awareness influences individuals’ attitudes toward WTP. This study utilizes data from the 2021 Chinese General Social Survey (CGSS) and applies multiple linear regression models to analyze the relationships among gender, gender equality awareness, and WTP. Furthermore, gender equality awareness is incorporated into the model as a mediating variable. The findings reveal that (1) women in China demonstrate significantly higher WTP than men; (2) greater gender equality awareness is positively correlated with stronger WTP; and (3) gender equality awareness partially mediates the relationship between gender and WTP. Notably, men tend to exhibit higher levels of gender equality awareness, which attenuates the positive effect of gender on WTP, thereby narrowing women’s advantage in this domain. Full article

Wetlands are highly productive ecosystems with multidimensional value and significant social and economic impacts. Estimating the economic value of their non-marketed goods and services—benefits not traded in conventional markets—can provide essential insights to guide protection, restoration, and sustainable management strategies for these sensitive ecosystems. The present study employs environmental economics tools, specifically the Contingent Valuation Method (CVM), to assess the value of the Amvrakikos Gulf in northwestern Greece. This semi-enclosed wetland system is particularly fragile due to its low water renewal rate, while being a primary source of income and an integral component of local cultural identity. Despite its high ecological importance, the Amvrakikos Gulf has experienced substantial environmental degradation stemming from its geomorphological characteristics and external anthropogenic pressures. This investigation was designed to explore residents’ perceptions of the wetland’s value and its correlation with the need for restoration. In total, 383 coastal area residents participated in this study. Data analysis was conducted using appropriate econometric methods based on both parametric and non-parametric models. Approximately 46.2% of respondents expressed willingness to pay, and the environmental restoration of the Amvrakikos Gulf was valued at EUR 715,968.36. Additionally, this study examined potential associations between willingness to pay and various socio-cultural and demographic factors recorded during the interviews. In conclusion, the need for the restoration and preservation of the Amvrakikos Gulf’s natural wealth was made evident, affirming the contribution of the CVM in valuing wetlands and enriching the existing literature, while explicitly recognizing the subjectivity inherent in WTP assessments. Full article

This study examines luxury tourists’ behavior toward sustainability in the aftermath of the pandemic, with a particular focus on the Maldives, a destination renowned for both its luxury offerings and commitment to sustainable practices. A qualitative approach was employed, featuring structured interviews with one hundred European tourists who had visited the Maldives and stayed at luxury resorts, alongside semi-structured interviews with three tour operator managers who sell the destination. In addition, secondary data provided by the tour operator were used to support the analysis and triangulate the data for more robust findings. The results show a significant shift in consumer attitudes: luxury travelers have become increasingly sensitive to sustainability and the protection of the environment since the pandemic. The tourists in the sample reported heightened awareness of their personal environmental impact and a greater desire to mitigate it. Furthermore, participants expressed a willingness to pay a premium for environmentally sustainable services and products, demonstrating a clear preference for businesses that can substantiate their eco-friendly practices through credible certifications and accreditations. These findings highlight the growing importance of sustainability in shaping luxury consumer behavior in the post-pandemic era. Full article

Hotel certifications have become increasingly vital in promoting sustainability within the hospitality industry, providing frameworks that guide hotels toward reducing their environmental footprint, enhancing operational efficiency, and gaining a competitive edge in the marketplace. This review explores the development, types, and impact of hotel certifications, with a focus on prominent schemes, such as LEED, Green Key, and EarthCheck. Through an analysis of case studies from globally recognized hotels, we highlight how certifications contribute to significant reductions in energy and water use, improved waste management, and enhanced biodiversity protection, while also delivering economic benefits through cost savings and increased guest loyalty. Our paper also examines consumer perceptions of certifications and their willingness to pay (WTP) for certified hotels. The findings suggest that eco-conscious travelers, particularly younger generations, are willing to pay a premium for hotels that demonstrate a commitment to sustainability; however, consumer awareness of certification schemes remains limited. The barriers to adopting certifications, such as high initial costs, resource limitations, and management resistance, are also discussed, along with the challenges posed by greenwashing and the proliferation of certification schemes. Looking to the future, this review identifies key trends that will shape the evolution of hotel certifications, including increased transparency, the integration of smart technologies, the expanding role of social responsibility, and their alignment with global sustainability goals, such as the United Nations Sustainable Development Goals (SDGs). Hotel certifications are not only crucial for environmental sustainability, but also serve as a powerful tool for enhancing the economic viability of hotels in an increasingly competitive and sustainability-driven market. Full article

The extent to which fishery ecological protection policy objectives are aligned with fishermen’s preferences is central to their participation in environmental protection behavior and can enhance their utility. In this study, survey data are analyzed from 352 fishing households in Weihai City, China, using the choice experiment method and a random parameter logit model to examine the differences in the fishermen’s target preferences for fishery ecological protection measures and their behavior in terms of participation in environmental protection. The results indicate that incorporating fishery ecological policy objectives into conservation programs significantly increases the fishermen’s enthusiasm for environmental protection and their willingness to participate, reflecting their ecological and social rationality. In addition, the environmental protection behavior of fishermen is influenced by their ecological awareness of fisheries, risk perception, willingness to pay, per capita annual income, employment status, number of laborers, fishery technology training, participation in cooperatives, and education level, in addition to other important factors, including the economic conditions and social background. Therefore, designing fishery ecological protection plans that incorporate various policy objectives from which fishermen can choose provides effective decision support and practical pathways for fishery ecological protection and sustainable development. The effective alignment of policies with fishermen’s preferences can thereby enhance their participation in environmental protection. Full article

Financial support for environmental causes is more urgent than ever before. Thus, understanding consumer willingness to pay (WTP) for tourism is vital for policymakers, businesses, and researchers. This bibliometric study examined the trend of research on willingness to pay and tourism using 428 articles published in the Scopus indexed database between 1994 and 2023. The articles were extracted using the keywords “Willingness to pay tourism”. A Microsoft Excel sheet was used in the descriptive analysis, and a VOSviewer version 1.6.20 was used for the citation and co-occurrence analysis. The study found that willingness to pay is a complex aspect of environmental economics and tourism behaviour that is shaped by various aspects. Amongst other things, willingness to pay is shaped by aspects such as tourist biogeography, amongst others is the level of environmental awareness, environmental sensitivity, and education. In many respects, it is shaped by demographic factors such as age, gender, income bracket, and area of origin. Even though the major thrust of willingness to pay was anchored on sustainability and environmental protection, recent events in the mold of climate change, the COVID-19 pandemic, and technological innovation have played major roles in shaping tourists’ behaviour. Given the emerging thrust and focus, there is a need to respond to geographic knowledge gaps in tourism hotspots to understand how this will shape tourism sustainability from a Sustainable Development Goals (SDG) perspective going forward. In doing so, it will be critical to ensure continued fostering and understanding of how tourists’ willingness to pay for tourism destinations can lead to better design, marketing, and managed services to create memorable experiences that drive consumer loyalty. Full article