Search Results (13)

The main objective of this paper is to examine the factors influencing investor intention to adopt robo-advisory services in Saudi Arabia, with a particular focus on sustainability and platform interface quality (PIQ) within a socio-technical framework. Drawing on the Diffusion of Innovation (DOI), Technology Acceptance Model (TAM), Value-Based Adoption Model (VAM), and Trust theory, the research integrates constructs such as Knowledge about Robo-Advisors (KRA), PIQ, Green Perceived Value (GPV), and Perceived Trust (PT). Data were collected through a structured questionnaire targeting financially active individuals, with 387 valid responses analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that KRA significantly influences Intention to Use Robo-Advisors (IURA) both directly and indirectly, through GPV and Relative Advantage (RA), with only marginal support observed for Perceived Usefulness (PU). PIQ strongly influences perceived ease of use (PEOU) and PU, contributing to IURA, while PT significantly moderates the effects of KRA and PIQ. Multi-group analysis (MGA) further highlights heterogeneity across age, education, and investment groups, underscoring the contextual nature of adoption. The study highlights the critical role of PT, PIQ, and GPV alignment in investor decision-making when engaging with robo-advisory platforms. It offers theoretical contributions by extending traditional adoption models through the inclusion of green value and interface quality, and practical implications for FinTech developers and policymakers aiming to build inclusive, trustworthy, and environmentally aligned robo-advisory platforms. Full article

With the maturity of haptic technology and complex systems, tactile interaction has gradually become realized through specific hardware and software configurations in the e-commerce and business industries. As an innovative form depending on haptic systems, tactile interactive advertising could help both advertisers and consumers enhance the haptic experience of products through technology-mediated virtual environments and provide tactile information for purchase decision making that relies on restoring the real sense of touch. On the basis of the value-based adoption model (VAM) and the need for touch (NFT) from a preference for haptic information in a system, we conduct quantitative research and construct a partial least squares structural equation model, which aims to study the influencing factors that characterize the user preference of tactile interactive advertisements empowered by haptic systems among Chinese consumers. A total of 509 valid questionnaires were collected through online and offline channels. The study revealed that the perceived enjoyment (PE) and telepresence (TEL) of tactile interactive advertisements as benefit factors positively influence the perceived value (PV) and that the perceived fee (PF) as a sacrifice factor negatively influences PV, which further impacts the attitude and intention to use (IU). In addition, the study verified that a higher NFT positively affected PE, PU, and PF and IU for the perception of tactile interactive advertising. Through this study, we aim to provide insights from a consumer perspective to enhance the advertising effect and user experience through tactile interaction in further e-commerce, which transforms how we interact with digital systems and virtual environments. Full article

This study examines the behavioral mechanism of sustainable consumption through which greenwashing (GW) perception influences consumers’ intention to purchase green food, with a particular focus on Chinese consumers. Grounded in the value-based adoption model (VAM), we propose a structural model that incorporates perceived benefit (PB) and perceived sacrifice (PS) as mediating variables and GW perception as a moderating variable. Using survey data from 347 Chinese respondents, the analysis is conducted via partial least squares structural equation modeling. The results indicate that environmental knowledge, environmental awareness (EA), green food characteristics (GFCs), and consumer characteristics significantly enhance PB, whereas EA and GFCs reduce PS. PB has a positive effect on green food purchase intention, whereas PS has a negative effect. Notably, GW perception does not significantly moderate the relationship between PB and purchase intention, but it does intensify the negative impact of PS on purchase intention. This suggests that consumers who are sensitive to GW are more likely to reject green food products when they experience a high PS. This study contributes to the literature by extending the application of the VAM in the context of sustainable consumption and offering empirical insights into the psychological effects of GW. Practical implications include marketing strategies aimed at reducing PS and fostering trust through transparent, verifiable green claims. Policymakers are encouraged to improve certification systems and public education efforts to alleviate consumer skepticism in the green food market. Full article

With the acceleration of the aging process in China, chronic diseases have become one of the main health threats for older adults, creating significant pressure on society and the healthcare system. As information technology and artificial intelligence advance rapidly, smart health services have become readily accessible. However, utilization rates among the older adults, especially those with chronic illnesses, remain low, preventing them from fully benefiting from these advanced technologies. The value of mobile health (mHealth) services can only be realized through sustained use. Therefore, this study empirically investigates the continuous use intention of mHealth services from the perspective of older adults with chronic illnesses, integrating the Technology Acceptance Model (TAM) and Value-Based Adoption Model (VAM). A total of 372 questionnaires were collected from various cities in China, and data were analyzed using SPSS 24.0 and Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicate that perceived ease of use (β = 0.155, p = 0.004; β = 0.116, p = 0.027) and perceived usefulness (β = 0.175, p = 0.001; β = 0.151, p = 0.004) have a significant positive impact on attitude and perceived value. Perceived enjoyment significantly influences attitude (β = 0.147, p = 0.010), while perceived risk (β = −0.189, p < 0.001; β = −0.281, p < 0.001) and perceived cost (β = −0.155, p = 0.003; β = −0.130, p = 0.022) have a significant negative impact on attitude and perceived value. Both attitude (β = 0.357, p < 0.001) and perceived value (β = 0.314, p < 0.001) positively impact continuous intention. In total, only one of the twelve hypotheses was not supported. This study not only provides strong evidence for the effectiveness of the integrated TAM and VAM model in the mHealth field but also offers theoretical insights and practical recommendations for product optimization and promotion to mHealth service providers and designers. Full article

This study utilized mixed (qualitative and quantitative) methods to discover the current research trends for AI in sustainable Fintech and to validate a research model through empirical analysis. The primary purpose of this research is to explore the factors influencing the acceptance of AI tools within the sustainable Fintech industry through a cross-national perspective, identifying key benefit and sacrifice dimensions, along with sustainability considerations, that affect users’ intentions to adopt AI tools. Drawing on a bibliometric keywords approach, we first conducted an overall review of academic literature using Web of Science and VOSviewer (version 1.6.17), covering areas related to AI applications in Fintech and sustainable Fintech practices. Additionally, for a cross-national study, this study built and validated a conceptual framework on the intention to use AI tools by selecting subjects from Republic of Korea and China. As core theoretical premises of the conceptual framework, the study drew on the Value-Based Adoption Model (VAM) and the Technology Acceptance Model (TAM). Furthermore, we extended the TAM to embrace sustainable dimensions (perceived responsibility and perceived transparency). Overall, the study concludes that AI not only improves Fintech efficiency but also significantly contributes to sustainable development, suggesting collaboration between experts in AI, finance, sustainability, and other relevant fields for more research on AI integration with sustainable Fintech management. This research contributes to existing literature by highlighting the synergistic benefits of combining AI and sustainable Fintech and offers practical insights for industry practitioners and policymakers. Full article

As technology continues to advance, chatbots are likely to become an increasingly vital tool in education. This study digs further into how students perceive and accept chatbots for use in learning activities. The study examines the integrated relationships between the constructs of the technology acceptance model (TAM) and the constructs of the value-based model (VAM), including perceived enjoyment, perceived risk, and perceived value, to predict students’ attitudes and, consequently, their acceptance of chatbots for learning in higher education. A total of 432 respondents participated in an online survey, and the proposed hypotheses were evaluated through structural equation modeling (SEM-PLS). The study offers useful insights on chatbot adoption in Saudi higher education, as the results highlight important drivers of chatbot acceptance among students, including perceived usefulness, perceived ease of use, attitude, perceived enjoyment, and perceived value. Perceived risk was not a significant predictor of students’ attitudes or their acceptance of chatbot use in learning. The results are expected to foster the adoption of chatbot technology in supporting distance learning in Saudi Arabia’s higher education. Full article

Theoretical models play a vital role in understanding the barriers and facilitators for the acceptance or rejection of emerging technologies. We conducted a narrative review of theoretical models predicting acceptance and adoption of human enhancement embeddable technologies to assess how well those models have studied unique attributes and qualities of embeddables and to identify gaps in the literature. Our broad search across multiple databases and Google Scholar identified 16 relevant articles published since 2016. We discovered that three main theoretical models: the technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), and cognitive–affective–normative (CAN) model have been consistently used and refined to explain the acceptance of human enhancement embeddable technology. Psychological constructs such as self-efficacy, motivation, self-determination, and demographic factors were also explored as mediating and moderating variables. Based on our analysis, we collated the verified determinants into a comprehensive model, modifying the CAN model. We also identified gaps in the literature and recommended a further exploration of design elements and psychological constructs. Additionally, we suggest investigating other models such as the matching person and technology model (MPTM), the hedonic-motivation system adoption model (HMSAM), and the value-based adoption model (VAM) to provide a more nuanced understanding of embeddable technologies’ adoption. Our study not only synthesizes the current state of research but also provides a robust framework for future investigations. By offering insights into the complex interplay of factors influencing the adoption of embeddable technologies, we contribute to the development of more effective strategies for design, implementation, and acceptance, thereby paving the way for the successful integration of these technologies into everyday life. Full article

With the development and innovation of artificial intelligence (AI) technology, users can regulate their social lives and personal emotions through continuous interaction with AI voice assistants or chatbots. Based on the value-based adoption model (VAM), this paper examines the differences between different psychological factors with respect to perceived value factors when using AI voice assistants. This study is of great significance to improving AI voice assistant services and provides an important reference point for deeper understanding of user perception and emotional response to AI voice assistants. The aim of this research is to examine whether the usefulness, enjoyment value, perceived emotional value, and functional value of an AI voice assistant vary according to the user’s level of loneliness, resistance to innovation, and infringement of privacy. An online questionnaire created on the Questionnaire Star platform was used in this paper, and a three-way ANOVA was employed using SPSS 21.0 software. The findings suggest that the interaction effects of psychological factors such as loneliness, innovation resistance, and infringement of privacy differ in terms of perceived usefulness and enjoyment when using AI voice assistants, as well as in terms of perceived emotional and functional value. The results of this study provide a theoretical basis for the application and sustainable development of AI voice assistant technology by companies in different countries and regions. At the same time, this paper provides a valuable reference point for promoting urban economic sustainability in the context of digital technology. Full article

Energy converter innovation has shifted the world’s cooking energy from wood, coal, kerosene, and liquid petroleum gas (LPG) to electricity. This paper identifies the factors influencing customers’ intention to switch their cooking energy from LPG to electricity. The study proposes a conversion intention (COIN) framework with urban convenience and perceived alternative value (PAV) as predictor variables and examines the mooring effect of conversion cost to COIN. The data were gathered by a cross-sectional survey, and the PLS-SEM approach was applied to 194 LPG users in Jakarta, Indonesia. The results reveal that PAV mainly determines cooking energy conversion and partially mediates the relationship between urban convenience and COIN. Conversion cost indicates no significant moderating effect of PAV on COIN. By conducting this study, we contribute to the literature by integrating the theory of consumption value (TCV) with the value-based adoption model (VAM), generating the indicators of urban convenience based on time-oriented advertisement categories and applying the consumption values of the TCV as the dimensions of PAV on the VAM framework. The findings of the paper provide a more in-depth understanding of customers’ motivations when switching from LPG to electric power, particularly for household cooking energy, as well as opportunities for the government and electronic manufacturers to promote more sustainable energy consumption patterns. Full article

The Technology Acceptance Model (TAM) has lately been utilized in a number of studies to investigate why people reject or adopt new technologies like mobile commerce or e-learning. However, several studies have found weaknesses in TAM’s ability to predict consumers’ purchase intention behavior. To compensate for TAM’s weaknesses, this study presents a model that integrates all of TAM’s components with the Value-Based Adoption Model (VAM). The perceived benefits and sacrifices were considered to provide a list of the implications for both researchers and e-learning service providers. Furthermore, the moderating role of e-word of mouth was utilized to examine the relationship between attitude, intention, perceived value, and intention toward e-learning, in order to match the current circumstances with the growing popularity of social networks. This study was conducted with a quantitative analysis by using data collected from survey 417 e-learning consumers. Except for perceived fee, which has a negative effect on perceived value, the results demonstrate that all hypotheses of latent correlations in TAM and VAM were strongly significant. Furthermore, attitude and perceived value have a significant role in determining consumer adoption of e-learning. Consumers’ perceived value will be driven by the high and low levels of the moderating influence of e-word of mouth, influencing their intention toward e-learning. Since e-learning is an effective sustainable education system, the result of this study can provide a good solution to facilitate e-learning in current and future conditions. Full article

The COVID-19 pandemic not only affected our health and medical systems but also has created large disruption of education systems at school and universities levels. According to the United Nation’s report, COVID-19 has influenced more than 1.6 billion learners from all over the world (190 countries or more). To tackle this problem, universities and colleges have implemented various technologically based platforms to replace the physical classrooms during the spread of Coronavirus. The effectiveness of these technologies and their educational impact on the educational sector has been the concern of researchers during the spread of the pandemic. Consequently, the current study is an attempt to explore the effect of Google Meet acceptance among Arab students during the pandemic in Oman, UAE, and Jordan. The perceived fear factor is integrated into a hybrid model that combines crucial factors in TAM (Technology acceptance Model) and VAM (Value-based Adoption Model). The integration embraces perceived fear factor with other important factors in TAM perceived ease of use (PEOU) and perceived usefulness (PU) on the one hand and technically influential factor of VAM, which are perceived technicality (PTE) and perceived enjoyment (PE) on the other hand. The data, collected from 475 participants (49% males and 51% females students), were analyzed using the partial least squares-structural equation modelling (PLS-SEM). The results have shown that TAM hypotheses of usefulness and easy to use have been supported. Similarly, the results have supported the hypotheses related to VAM factors of being technically useful and enjoying, which helps in reducing the atmosphere of fear that is created due to the spread of Coronavirus. Full article

The popularity of hosting international conferences has increased, as their positive economic and social effects are now widely recognized. The Korean government selected the international conference industry as one of the new industry engines in propelling the economy. This study examines the factors of participation in international conferences from the value perspective. To this end, a value-based adoption model (VAM) is employed to test our research model using empirical data. A total of 192 questionnaires which were acquired from International Conference on Information Systems (ICIS) 2017 in Seoul were coded for analysis. The research findings reveal that technical support, program usefulness, and perceived threats are predictors of perceived value with significant positive influence and, moreover, the perceived threats are affected by media exposure of North Korea missile threats. Perceived value is found to exert significant effects on revisit intention. The major contribution of the paper is to discuss both the practical and theoretical implications, providing information to destination marketers, and employing VAM in international conferences research. Full article

This study aims to analyze the antecedent factors affecting continuous intention to use online to offline (O2O) accommodation app services and empirically verify them by applying an integrated model comprised of the value-based adoption model (VAM) and the expectation-confirmation model (ECM). For empirical analysis, a sample of 410 participants with experience reserving rooms using an accommodation app was used. The results showed that privacy risk had the biggest influence on perceived value, followed by technicality and usefulness. Moreover, confirmation and usefulness turned out to have a significant effect on satisfaction, and enjoyment had a negative effect on perceived value and satisfaction. As a result, the influence of perceived risk, technicality, usefulness, and confirmation on perceived value and satisfaction proved to be important in inducing continuous intention to use accommodation apps. These results are academically significant because they expand the scope of O2O business research in the fields of hotels and tourism. We outline several practical implications based on the study results. Full article