Search Results (160)

Social marketing modifies individual behavior to achieve specific outcomes, mitigating environmental pressures. While proven effective in influencing consumer behavior, empirical studies on its impact on the tourism sector remain limited. This study examines how various social marketing channels influence tourists’ consumption decisions and contributes to achieving SDGs 11 and 12 by reviewing the existing methods of disseminating social marketing content. A conceptual model grounded in theory was developed and empirically tested. In particular, it focuses on the establishment of direct and indirect multi-route effects between social marketing and consumer behavior and introduces different influencing factors. Given the scarcity of research on collective culture, quantitative methods were employed, with data collected through questionnaires in mainland China. Results indicate that social marketing media significantly influence tourist behavior, with three mediators—subjective norms, personal values, and communication channels—playing varying roles across media types (events, public relations, and traditional media). Subjective norms, values, and communication channels act as mediators. This study bridges social marketing, tourist behavior, and SDG attainment, offering novel insights and practical implications for tourism practitioners. Full article

The objective is to present the theoretical contributions offered by the methodology for studying sustainable tourism in protected natural areas, capable of promoting environmental protection and sustainable local development in communities. This research was carried out in Machalilla National Park. The deductive method was applied, which allowed for the analysis of the problem, the consultation of general theories related to the topic studied, and the establishment of premises and objectives that led to conclusions on the topic studied. A mixed research approach was used, integrating contributions from the analyses carried out for the treatment and processing of information. The techniques used included a survey of tourism stakeholders, a semantic differential for tourists, and an expert evaluation method to validate the proposal under study. The theoretical and methodological systematisation of tourism sustainability in protected natural areas was achieved. The results show the need to broaden the scientific debate and transfer knowledge on the relevance of sustainable tourism as an alternative for sustainable development in rural communities. Full article

The Great Wall of China is a cultural monument of profound historical significance and a testament to the evolution of various historical periods. As a living heritage, it holds exceptional value. However, due to inadequate protection measures in recent years, numerous sections of the Great Wall have been subject to continuous degradation. While damage to its main structural components and explicit heritage elements has been widely acknowledged, the more critical issue lies in the ambiguous recognition and insufficient safeguarding of its implicit heritage elements. This study explores the composition and classification of protective elements associated with the Great Wall, proposing a framework that emphasizes the dual safeguarding of both its tangible structures and intangible cultural significance. Employing big data collection through search engine optimization (SEO) techniques and questionnaire surveys, this research analyzes recent trends in the prioritization of heritage conservation efforts related to the Great Wall. Furthermore, by constructing a mathematical model based on the “grey relational analysis” method, the study classifies and stratifies various heritage elements to highlight the Wall’s core values and propose targeted protection strategies. The findings reveal that (1) certain regions possess considerable development potential and can be restored and planned as cultural tourism destinations; (2) conservation efforts should prioritize material restoration while preserving the intrinsic spiritual and cultural values; (3) a living heritage transmission strategy should underpin the overall protection framework. Ultimately, the study establishes a classification and grading system for conservation elements centered on the sustainable development of the Great Wall heritage. By concretely mapping the concept of living heritage protection onto the various protective elements of the Great Wall, this research offers valuable insights and recommendations for enhancing conservation practices. Full article

This study thoroughly investigated the inhibiting factors pertaining to the development of metaverse convention tourism in Macau through a qualitative investigation. This study employed semi-structured interviews and data that were analyzed using NVivo software 14 through a grounded theory approach, involving open, axial, and selective coding to identify emergent themes. Despite Macau’s established and prosperous tourism industry, it has experienced obstacles when assimilating metaverse technologies into its convention operations. Based on stakeholder theory, this study reviews the inhibitory factors relating to metaverse technology in the development of convention tourism in Macau. The foremost challenges include insufficient infrastructure, a shortage of skilled professionals, limited government support, high costs, and lack of standardized platforms. Notwithstanding, the metaverse offers significant potential to enhance global involvement, interaction, and reachability in convention tourism. Efforts to maximize this potential include upgrading the infrastructure, developing talent, implementing clear government policies, and providing financial support. The current results offer practical recommendations for policymakers, industry experts, and researchers to promote sustainable development of the metaverse in convention tourism, positioning Macau as a leader in this emerging field. Full article

Several studies on cultural–creative tourism, urban branding (UB), youth engagement, and sustainability have been conducted in isolation, obstructing comprehensive approaches to UB development challenges. This review article aims to develop an integrated framework representing the complex interrelationships between these factors through a theory-based review and case study analysis. Methodologically, the investigation adopts bibliometric analysis using the VOSviewer software version 1.6.20 to identify thematic clusters across keyword pairings within research from 2000 to 2025, followed by content analysis for classification. The primary result is the Hierarchical–Relational Urban Sustainability (HRUS) framework, which employs a dual-pathway approach: (1) a sequential integration pathway, positioning cultural–creative tourism as the foundational mechanism supporting UB as the central concept, facilitating youth engagement as the key demographic group, and ultimately contributing to sustainability, and (2) a direct relationship pathway, examining specific connections between each factor and sustainability alone. This article contributes the first comprehensive framework that systematically integrates four main themes for sustainable urban development. The HRUS framework facilitates cross-sectoral collaboration by establishing actionable mechanisms for urban planners, universities, and tourism authorities to achieve sustainable urban brand development. Full article

The Canary Islands have long been a major European destination for mass tourism, often associated with ‘sun-and-beach’ vacations. Critiques of mass tourism have intensified in recent years, as reflected in the 2024 protests in the Canary Islands, which linked mass tourism to economic inequalities and concerns about sustainability. Through the case example of Icelandic tourism to the Canary Islands, this research asks two questions: (a) why mass tourism destinations are appealing, and (b) how these reasons can be more fully understood within a broader geopolitical and structural context. The research methods include a survey conducted in Iceland in 2022 and an analysis of media coverage in Iceland related to the Canary Islands from 2017 to 2022. Survey data indicate that the islands are primarily perceived as an easily accessible, well-established holiday destination. Simultaneously, an analysis of media discussions reveals a limited discourse on the islands in Icelandic media, mainly focusing on tourism. The results illustrate how specific destinations become desirable by prioritizing infrastructure associated with mass tourism, where tourism’s impact on host communities, economies, and environments tends to be invisible. Full article

The COVID-19 pandemic severely affected Japan’s tourism-related industries, leading to significant revenue losses in the accommodation, restaurant, and tourist facility sectors. Many businesses experienced difficult situations, resulting in closures and layoffs as a result of the prolonged decline in tourism demand. Focusing on the first half of the pandemic (2020–2021), this study analyzes the loss of sales and the influencing factors among tourism-related businesses in the Nishimikawa region of Aichi Prefecture. A questionnaire survey was conducted in November 2021, and changes in sales from April 2020 to September 2021 were estimated to assess the economic impact across different sectors. A quantitative analysis was also performed to examine the relationship between sales and the state of emergency, the domestic travel subsidy program Go To Travel campaign, and business attributes. The results indicate that COVID-19 severely impacted business sales, especially in the accommodation and food service sectors, while the tourism facility and retail sectors were less affected. In the Nishimikawa region, popular for day trips from nearby areas, the Go To Travel campaign had a limited effect, highlighting the need for region-specific support measures. Full article

The study investigates how information asymmetry affects customer satisfaction in the tourism industry by examining trust and perceived value as mediating factors. The research implements an integrated model to test and prove information asymmetry’s direct and mediating effects on customer satisfaction by examining the literature gap. The research used a quantitative approach based on opinion polls distributed to 408 customers of hotels, tourism companies, and travel agencies who were in Egypt. SmartPLS 3 software implemented the data analysis process using partial least squares structural equation modeling (PLS-SEM). Previous studies have developed scales to measure information asymmetry and its related constructs, including customer trust, perceived value, and customer satisfaction. Multiple tests showed that the measurement tools possess both reliability and validity. Results strongly support all hypotheses: information asymmetry demonstrated significant direct negative effects on customer satisfaction (β = −0.187), trust (β = −0.520), and perceived value (β = −0.453). Conversely, customer satisfaction received significant positive direct effects from both trust (β = 0.273) and perceived value (β = 0.263). Importantly, trust (indirect effect β = −0.142) and perceived value (indirect effect β = −0.119) acted as powerful mediators, confirming that information asymmetry diminishes satisfaction largely by eroding these crucial factors. Crucially, the results demonstrate that the negative impact of information asymmetry on customer satisfaction is significantly mediated jointly through two parallel pathways: the erosion of customer trust and the impairment of perceived value. The research adds theoretical support to information asymmetry theory with its findings while also extending trust theory, perceived value theory, and expectancy disconfirmation theory in the field of e-commerce. E-commerce entities must establish clear communication to gain customer trust and create perceived value that helps compensate for information asymmetry to create enhanced customer loyalty and superior market position. Full article

Fossil plant localities are potential geosites, but related information is limited for some paleofloristic domains. Four geosites representing Visean (Mississippian, Carboniferous) plant-bearing deposits are reported from two areas of the Moscow Basin (central eastern Laurussia). These are the Mountainous Msta area in the northwestern segment of this basin and the Tula Region in its southern segment. The localities were examined in the field and characterized with criteria related to geoheritage properties (e.g., geoheritage types, physical view, accessibility, vulnerability, and research importance). One of these localities has already been established as a geosite (official status of protected area) and three other localities are proposed as geosites in this work (two of them are situated in the planned protected area). It is established that all considered geosites represent notable assemblages of Visean plants, with some exhibiting unique preservation and interesting sedimentary features, such as the “Tula pipes”. Essentially, the localities are small natural outcrops and abandoned quarries with perfect accessibility. They have potential for future research projects, as well as for geological education and tourism. Presently, their vulnerability is only potential, but it can increase due to touristic exploitation in the nearest future; thus, this property requires special attention. More generally, these geosites are important sources of the knowledge of the Early Carboniferous equatorial vegetation in eastern Laurussia. Full article

Inclusive tourism is designed to ensure accessibility for all travelers, including individuals with disabilities, and the concept has been garnering increasing attention recently. Previous scholars have explored the experiences of disabled tourists, but this study shifts the focus to hospitality providers by examining their role in delivering inclusive services. Significant implementation gaps persist despite the existence of policies promoting inclusivity, and the situation shows the need to understand how the hospitality sector perceives and addresses accessibility challenges. Therefore, this study aimed to investigate accessibility within the Indonesian hospitality sector by analyzing key challenges related to infrastructure, service quality, and industry commitment. The service quality model developed by Parasuraman et al. was applied to assess gaps in tangibility, responsiveness, and empathy through qualitative methods, including stakeholder interviews and observational analyses. Moreover, a specialized framework developed by Stonesifer and Kim was incorporated to enhance hotel experiences for guests with disabilities. The results showed that accessibility remained a secondary concern, often overshadowed by cost considerations, infrastructure limitations, and the weak enforcement of relevant standards. Several hospitality providers prioritize minimal legal compliance over proactive accessibility improvements. It was also observed that limited awareness, inadequate staff training, and financial constraints further widened the gap between policy and practice. Furthermore, weak enforcement mechanisms hindered the establishment of consistent accessibility standards. This study contributes to the discourse on inclusive tourism by identifying critical gaps and emphasizing the need for stronger collaboration, policy reinforcement, and industry engagement. Addressing these challenges can foster a more inclusive hospitality sector that benefits all tourists. The identification of areas for improvement also provides valuable insights for policymakers and industry stakeholders aiming to enhance accessibility standards in the Indonesian tourism sector. Full article

The “Gutâi-Maramureș” UNESCO Global Geopark project is to be realized in the Gutâi Volcanic Zone in the northwestern part of the East Carpathians (Romania), an area with long-lasting and complex Miocene volcanic activity and a centuries-long mining history. In order to identify the volcanism and mining-related patrimonial values, in combination with other natural and cultural assets able to support the establishment of a UNESCO geopark, and to develop a sustainable tourism in the area, this paper presents the main objectives of the adopted research methodology, namely to realize (1) a geological synthesis of the area, (2) an inventory and assessment of geological and mining heritage sites, (3) a synthesis of local biodiversity, and (4) documentation of the cultural, historical and archaeological values. Furthermore, we conducted a SWOT analysis to help define the optimal territory for the geopark, to establish the core values for a strong brand identity, and to develop educational and sustainable tourism activities. This paper presents all the significant heritage values located within the future geopark area: geosites of international scientific significance, sites related to centuries-long mining of precious metals, natural protected areas, including European Natura 2000 sites, important cultural heritage sites such as old wooden churches (five of them included in the UNESCO World Heritage List) and museums. The promotion of sustainable tourism in the area by harnessing all these patrimonial values could be realized by the implementation of the geoeducation and geotourism concepts during the project development based on previous experiences/activities in the area involving local people, NGOs and institutions. Full article

Non-fungible tokens (NFTs) represent a promising application of blockchain technology that can potentially disrupt various sectors, mainly tourism. While there have been conceptual discussions regarding the opportunities and challenges of utilizing NFTs for purposes such as digital souvenirs, ticketing, loyalty programs, and conservation initiatives, there remains a significant need for a robust methodological framework to assess the impact of real-world NFT implementations empirically. This paper presents the methodological foundation of ongoing research. It proposes a comprehensive approach to researching NFT initiatives within the tourism sector, which includes data collection methods, analytical techniques, and the design of a workbench for monitoring key performance indicators (KPIs). The proposed framework combines quantitative and qualitative measures to capture the complex nature of NFT adoption, including financial performance, visitor engagement, user experience, and operational efficiency. By establishing standardized protocols and metrics, the proposed methodology aims to enable cross-study comparisons and contribute to developing the best practices for leveraging NFTs in the tourism industry. The work highlights the potential of NFTs to enhance visitor experiences, generate new revenue streams, and promote destinations as tech-savvy hubs, while also addressing ethical and sustainability concerns. The conclusion emphasizes the importance of a structured approach to evaluating NFTs initiatives, which can provide valuable insights for tourism organizations seeking to innovate and remain competitive in a digital landscape. Future research should focus on validating the framework through real-world case studies, exploring additional applications of NFTs in tourism, and addressing challenges related to data availability, technological integration, and stakeholder collaboration. Full article

As official terms included in the International Council on Monuments and Sites (ICOMOS) documents, archaeological site parks have gradually emphasized the establishment of sustainable management frameworks for archaeological sites open to the public and enhancing public experiences. The management frameworks should be closely related to the goals of the United Nations and other international conventions on sustainable development. However, they lack implementation strategies to promote archaeological site protection and provide responsible tourism. This research adopts a multi-case study approach to analyze the management of representative archaeological site parks in the United States, Japan, and China to develop a framework for the sustainable management of archaeological site parks. Various values, heritage tourism activities, and public perceptions of each park are examined based on cross-case analysis, which identifies principal elements and strategies for the sustainable management of archaeological parks. The principal elements reflect the archaeological parks’ intrinsic value, utility value, and other values. The strategies are closely related to the design of heritage tourism activities and are in alignment with the UN’s sustainable development goals. The theoretical and practical contributions of this research include the reflection and explanation of the sustainable management practices of archaeological site parks in different national and cultural contexts, considering public perceptions. The proposed framework and strategy integrate management guidelines, theoretical knowledge, and practical experience of public archaeological site parks. The outcomes of this research provide a reference for the study of archaeological parks and the management of heritage landscapes. Full article

(1) Background: Mangroves are critical ecosystems that provide essential services, including coastal protection, biodiversity support, and carbon storage. However, urbanization and infrastructure development increasingly threaten their sustainability. This study investigates the spatio-temporal trends of mangrove canopy cover in Benoa Bay, Bali, Indonesia, which is an urban area and a center of tourism activities with various supporting facilities. The analysis was conducted from 2013 to 2023, using Landsat 8 satellite imagery and Normalized Difference Vegetation Index (NDVI) analysis. In addition, the analysis was also linked to mangrove area management policies. (2) Methods: The annual NDVI time series based on Landsat 8 imagery, obtained through the Google Earth Engine (GEE), was used to characterize the vegetation canopy cover in the study area. Statistical analysis of the annual linear trend of the NDVI was conducted to examine the spatio-temporal variation in canopy cover. Additionally, policies related to regional spatial planning and area protection were analyzed to assess their role in preserving mangrove forests in urban areas. (3) Results: There was a net decrease in mangrove area in Benoa Bay of 3.97 hectares, mainly due to infrastructure development and tourism facilities. The NDVI trend shows an overall increase in canopy cover due to reforestation and natural regeneration efforts, although there was a local decrease in some areas. Conservation policies, such as the establishment of the Ngurah Rai Forest Park, have supported mangrove protection. (4) Conclusions: The analysis demonstrated that mangroves surrounded by urban areas and tourism activity centers can still be maintained quite well with the right policies. Full article

For tourist cities, coordination between tourism and socio-economic and natural environments is crucial for sustainable urban development. While the positive correlation between a Natural World Heritage (NWH) designation and local urban tourism growth has been validated, the interplay among tourism, the economy, and the environment remains underexplored. We conceptualize NWH cities as complex adaptive systems and establish an evaluation framework to assess the relationships among tourism, economic, and environmental subsystems. Using 34 NWH cities in China as case studies, we apply a coupling coordination degree model to evaluate the sustainability indices of the three subsystems and their interrelationships. Additionally, the obstacle degree model identifies specific obstacles in cities with suboptimal coordination, leading to targeted management recommendations. Our findings reveal that while tourism and economic sustainability indices have shown consistent upward trends, environmental sustainability has experienced a decline. The coupling coordination degrees among the three subsystems have generally increased, albeit with fluctuations in some cities. Environmental-related indicators are the main obstacle factors to imbalanced development in some cities from 2015 to 2020. Therefore, the primary challenge for sustainable management lies in the environmental subsystem. This study provides a relational perspective for evaluating the sustainability of NWH cities and offers targeted recommendations for enhancing their sustainable development, contributing to the broader discourse on heritage management and sustainable urban practices. Full article