Search Results (246)

Based on a comprehensive review of the current research status of ecological compensation both domestically and internationally, combined with field survey data, this study delves into the issue of multi-stakeholder participation in the ecological compensation mechanisms of the Xin’an River Basin. This research reveals that the joint participation of multiple stakeholders is crucial to achieving the goals of ecological compensation in river basins. The government plays a significant role in macro-guidance, financial support, policy guarantees, supervision, and management. It promotes the comprehensive implementation of ecological environmental protection by formulating relevant laws and regulations, guiding the public to participate in ecological conservation, and supervising and punishing pollution behaviors. The public, serving as the main force, forms strong awareness and behavioral habits of ecological protection through active participation in environmental protection, monitoring, and feedback. As participants, enterprises contribute to industrial transformation and green development by improving resource utilization efficiency, reducing pollution emissions, promoting green industries, and participating in ecological restoration projects. Scientific research institutions, as technology enablers, have effectively enhanced governance efficiency through technological research and innovation, ecosystem value accounting to provide decision-making support, and public education. Social organizations, as facilitators, have injected vitality and innovation into watershed governance by extensively mobilizing social forces and building multi-party collaboration platforms. Communities, as supporters, have transformed ecological value into economic benefits by developing characteristic industries such as eco-agriculture and eco-tourism. Based on the above findings, further recommendations are proposed to mobilize the enthusiasm of upstream communities and encourage their participation in ecological compensation, promote the market-oriented operation of ecological compensation mechanisms, strengthen cross-regional cooperation to establish joint mechanisms, enhance supervision and evaluation, and establish a sound benefit-sharing mechanism. These recommendations provide theoretical support and practical references for ecological compensation worldwide. Full article

Growing awareness of sustainable development and green consumer concerns is driving the market expansion for green agriculture products. E-commerce live streaming gives rural enterprises a new channel through scenario-building and interaction, while agro-tourism integration combines resources to generate a variety of promotion scenarios. This study examines the effects of external stimuli, including social networks, resource endowment, infrastructure, and the characteristics of e-commerce streamers, on the perception, trust, perceived value, and purchase intention of green consumption. It is based on the SOR (Stimulus–Organism–Response) theoretical model and focuses on e-commerce live streaming in the agriculture-tourism integration scenario. According to a structural equation modeling (SEM) analysis of 350 consumer questionnaires, these external stimuli primarily influence purchase intention through perceived value, trust, and green consumption cognition, with resource endowment having the most significant impact. The effects of infrastructure on perceived value and streamer attractiveness on green consumption cognition are not statistically significant. This research not only broadens the use of the SOR model in the emerging field of agritourism integration but also offers rural businesses theoretical backing and useful guidance to maximize e-commerce live marketing and enhance agritourism integration. Full article

This study examines the role of public–private partnerships in promoting the sustainable development of travel destinations through a comparative analysis of two emblematic heritage-based hospitality projects: Dar Tantora in Al Ula, Saudi Arabia, and Sextantio Le Grotte della Civita in Matera, Italy. These case studies were analysed through both architectural–urban and economic–legal perspectives to highlight how public–private partnership models can support heritage conservation, community engagement, and responsible tourism development. A mixed-methods approach was employed, combining quantitative indicators—such as projected profitability, tourist volume, and employment—with qualitative insights from interviews with key stakeholders. The analysis reveals that while both models prioritise cultural authenticity and adaptive reuse, they differ significantly in funding structures, legal frameworks, and governance dynamics. Dar Tantora exemplifies a top-down, publicly funded model integrated into Saudi Arabia’s Vision 2030 strategy, whereas Sextantio reflects a bottom-up, private initiative rooted in social enterprise. The findings offer insights into how different public–private partnership configurations can foster sustainable tourism development, depending on local context, institutional frameworks, and strategic goals. The study contributes to the broader discourse on regenerative tourism, architectural conservation, and policy-driven heritage reuse. Full article

This study explores how private sector initiatives within the tourism industry can contribute to public health outcomes and Sustainable Development Goal 3 (SDG 3) through sustainable agricultural practices. Using a mixed-methods approach that combines a systematic literature review with an in-depth case study, the research examines how integrated strategies—such as pesticide-free farming, biodiversity enhancement, and edible landscape design—can reduce environmental health risks, improve nutritional quality, and promote local resilience. A series of sustainability interventions are analyzed using key performance indicators (KPIs) related to pesticide use, organic production, pollinator conservation, and community engagement. The findings reveal that business-led sustainability models can support systemic change when grounded in clear metrics and cross-sector collaboration. Although the absence of pre-2019 baseline data and direct health outcome measurements limit causal inference, the study provides a valuable blueprint for aligning private enterprise practices with global health and sustainability objectives. The implications are relevant for policymakers, hospitality operators, and public health stakeholders aiming to foster synergies between tourism, agriculture, and well-being. Full article

Sustainable tourism has become a strategic imperative, particularly in Bali Island, where tourism drives regional economic growth. In this study, we investigate the mediating role of green service innovation in the relationship between the marketing mix and business performance among small and medium-sized enterprises (SMEs) in Bali Island’s tour and travel sector. We seek to understand how sustainability-oriented innovation contributes to enhancing SME competitiveness and long-term performance. A quantitative approach was adopted, using structured survey data from 387 tour and travel business owners registered with the Bali Provincial Tourism Office. Structural Equation Modeling (SEM) was employed to assess both the direct effects of the marketing mix on business performance and the indirect effects mediated by green service innovation. The findings indicate that the marketing mix does not directly influence green service innovation or business performance. However, green service innovation significantly enhances business performance, confirming its mediating role. This suggests that traditional marketing strategies are insufficient unless aligned with sustainability-driven innovation. Green service innovation acts as a strategic resource that strengthens business performance in tourism SMEs. We provide theoretical and practical insights into how integrating sustainability into marketing and operational strategies can enhance SMEs’ competitiveness and support sustainable tourism development. Full article

Tourism learning resources refer to tourism attractions that carry learning content or stimulate learning behaviors for tourists, thereby determining the quality and effectiveness of tourists’ learning experiences. Actively developing tourism learning resources and manifesting tourism learning functions serves as an innovative practical path for cultivating new quality productivity in tourism and bears the contemporary mission of constructing a national lifelong learning system in the context of Chinese-style modernization. However, at the present stage, Chinese tourists, tourism enterprises, and government functional departments still lack a clear and systematic understanding of the connotations and characteristics of tourism learning resources. This knowledge gap restricts the depth and breadth of resource development. To address the identified gaps, this study begins by exploring the relationship between tourism and learning. Through a systematic literature review, it aims to develop a conceptual framework for tourism learning resources to promote lifelong learning and support sustainable tourism development. Taking this framework as a tool, this paper first explains the connotation and characteristics of tourism learning resources; secondly, classifies them into knowledge popularization, natural observation, skill experience, inspirational development, and cultural recreation types; thirdly, identifies their functional manifestations as acquiring experience, knowledge, skills, and wisdom; and finally, proposes development strategies for tourism learning resources. The most critical strategies identified are (1) enhancing tourism learning literacy, (2) optimizing learning-oriented products, and (3) constructing regionally integrated learning destinations. Full article

This study examined how entrepreneurs in the tourism sector can develop competitive advantages in a highly competitive environment. The relationship between innovation strategies, business networks, and service innovation was investigated using a PLS-SEM analysis with a sample of 32 tourism enterprises in Ecuador, namely, Cotacachi, Otavalo, and Quiroga. A structured questionnaire was used to evaluate service innovation, strategic renewal, and the development of business networks. The results indicate that internal knowledge sharing, process optimization, and the creation of new services drive creative strategies. Simultaneously, innovation and strategic renewal are positively associated with participation in business networks. In addition, access to external financing was identified as a key factor in enhancing innovation. These findings underscore the importance of designing public policies that promote tourism innovation through comprehensive programs combining access to finance, strengthened business networks, and internal capacity training. This paper offers strategic insights into the competitiveness and sustainability of tourism enterprises in emerging economies. Full article

Digital competences (DC) are vital for improving employability, especially in tourism, where adapting to technology and communicating effectively are key. Proficiency in digital tools and a second language (SL) significantly enhances organizational performance and competitiveness, supporting sustainable development and innovation in dynamic business environments. This study explores the causal link between digital competences and employability dimensions, including second-language skills, in SMEs within the tourism sector in Quindío and Valle del Cauca, Colombia. Using a quantitative approach, data from 114 employees were collected through a semi-structured survey and analyzed via partial least squares structural equation modelling (PLS-SEM) to determine significant relationships. The results reveal that digital competences significantly enhance technological management, occupational experience (OE), anticipation and optimization (AO), and personal flexibility (PF). These skills contribute to sustainable tourism by promoting adaptability, innovation, and inclusive employability. Additionally, second-language proficiency demonstrates strong explanatory power in communication-related aspects. The findings highlight the need for tourism enterprises to prioritize digital upskilling, integrate research and innovation into job functions, strengthen adaptability to organizational changes, and view second-language development as a strategic resource. This study offers valuable insights for designing targeted training strategies aligned with the sector’s dynamic demands and advances the broader discourse on digital literacy in workforce development. Full article

As various sectors of the world are grappling with various sustainability challenges, there is an urgent need to seek ways to find sustainable ways of dealing with some of these global challenges. Ecotourism has been seen as an avenue for addressing some of the sustainability challenges facing the tourism industry. Most tourism enterprises have adopted ecotourism principles. This study examines the evolution of ecotourism marketing to identify the key concepts and critical debates within this terrain. In this regard, this study also seeks to identify knowledge gaps and future research directions. Using bibliometric data from Web of Science-indexed publications between 2003 and 2025, this study found that ecotourism marketing has been a growing field of research, which is highly cited across fields. The study found that ecotourism marketing covers a wide range of aspects, including digital marketing, destination branding, sustainable marketing, and demand-side considerations in ecotourism marketing. Ecotourism marketing, in many respects, is equally concerned with how ecotourism establishments embrace the current challenges of climate change from a climate change mitigation, adaptation, and resilience perspective to ensure sustainability. There are several research gaps and directions with respect to ecotourism marketing, some of which could cover various aspects in the future, such as examining the role of new technologies, social influencers, and funding in ecotourism marketing. There is an equal need to understand how various generations view the whole concept of green tourism to inform segmentation and better market positioning. Full article

This study investigates how digital transformation (DT) shapes ambidextrous innovation patterns (simultaneous vs. sequential) in tourism firms. It distinguishes between simultaneous and sequential innovation patterns and examines the mediating role of strategic flexibility in these relationships. Using econometric modeling, we analyze 11-year panel data (2012–2022) from 72 Chinese listed tourism enterprises. The study finds that DT positively influences both simultaneous and sequential innovation patterns. Furthermore, strategic flexibility plays a stronger mediating role in the simultaneous innovation pattern than in the sequential one. The research contributes to the DT literature by shedding light on how tourism firms can manage the challenges associated with ambidextrous innovation patterns to enhance long-term competitiveness and sustainable development. It also enriches the ambidextrous innovation literature by providing a holistic model that captures the dynamics of both patterns, offering valuable insights for tourism firms to better balance resource allocation and integrated utilization in pursuit of sustainable innovation outcomes. Full article

This article examines the land-use politics of recreation development in rural China. Extending the lens of spatial informality, it analyzes how the appropriation and acquisition of space by small suburban leisure enterprises have constituted a de facto vehicle for rural spatial reconfiguration amidst land-use constraints. Drawing on ethnographic fieldwork and case studies, we illuminate emerging scenarios in which inbound businesses burgeoned through the production of informal spaces, which were subsequently formalized or tolerated by local governments geared towards social economic growth. More so, we reveal the potential and limitations of such an informal-to-formal approach for rural spatial reconfiguration by showing how its sustainability and survival depend upon the enterprises’ ability to enter into a tacit alliance of interests with local authorities. This article casts new light on emerging bottom-up processes of spatial reconfiguration, alongside its repercussions for local suburbs, in the development of rural tourism and suburban leisure. It further suggests that, as an analytical approach, a nuanced understanding of rural restructuring under the recent national rural revitalization strategy can benefit from moving beyond the sole emphasis on formal institutions to analyze the role played by ordinary market actors and their spatial practices that shape rural territories and spatial relationships. Full article

This study explores the regional disparities in the tourism sector in Portugal between 2012 and 2022 with the aim of understanding how the spatial distribution, typology, and scale of tourism enterprises relate to regional wage dynamics. Using a quantitative approach, the analysis draws on secondary data from the Ministry of Labour and the Bank of Portugal, incorporating information on business characteristics and average employee remuneration across NUT II or regions. A combination of descriptive statistics, linear mixed-effects regression models, time series analysis, and ANOVA tests were employed to capture both temporal and territorial variations. The findings reveal a notable concentration of larger tourism enterprises in Lisbon, the North, and the Algarve, coupled with persistent wage disparities that tend to favour these same regions. Although average wages have increased, they remain insufficient in areas with high living costs, raising concerns about tourism’s redistributive potential. The study provides empirical evidence that tourism may exacerbate rather than reduce regional inequalities. By highlighting the territorial dimension of economic outcomes, this research offers valuable insights for policymakers and contributes to a more nuanced theoretical understanding of tourism-led development. Full article

In response to the global goal of carbon neutrality, the tourism industry faces mounting pressure to reduce emissions. Characteristic towns that rely on traditional, high-emission models urgently require low-carbon tourism transformation strategies to meet environmental targets while preserving cultural heritage and economic vitality. This study investigates the low-carbon transition pathways of tourism in characteristic towns, using the three-dimensional impact mechanism of tourists, residents, and enterprises as a conceptual entry point. Drawing on empirical research conducted in Zhouzhuang and Tongli—two ancient towns in Suzhou—the study identifies key drivers and barriers to the development of low-carbon tourism. Results indicate that the overall low-carbon transformation score for Suzhou’s characteristic towns is 63.3, suggesting a moderate level of progress. Specifically, Zhouzhuang scored 66.9, while Tongli lagged behind at 57.6, highlighting notable disparities in transition efforts. The study applies multi-agent game theory and system dynamics to analyze the interactive mechanisms among tourists, residents, and enterprises in the low-carbon transition. Our findings reveal that tourists’ low-carbon consumption behaviors, residents’ environmental awareness, and enterprises’ green investments significantly influence the transition process. Further analysis using a chain mediation model shows that policy support positively affects low-carbon outcomes by promoting enterprise investment and influencing resident behavior. The study’s innovation lies in its development of an integrated analytical framework that captures the dynamic interplay among multiple stakeholders, offering a comprehensive perspective on low-carbon tourism transformation in characteristic towns. This study contributes to the sustainable tourism literature and provides valuable insights for policymakers and practitioners working toward carbon neutrality in tourism destinations. Full article

Digital transformation has become a strategic imperative for micro and small enterprises (MSEs) in emerging economies, yet the mechanisms linking digitalization to performance outcomes remain underexplored. This study examines how the strategic emphasis on digital transformation and the breadth of technology adoption influence firm performance among MSEs in Bhutan. Drawing on an integrative theoretical framework combining diffusion of innovations theory, the resource-based view, and institutional theory, survey data from 217 MSEs were analyzed using regression and interaction modeling techniques. The findings indicate that firms with stronger digital strategic emphasis adopt a broader range of technologies and achieve superior performance. However, unstructured or excessive knowledge sharing negatively moderates these relationships, potentially creating cognitive overload and impeding digital strategy execution. Furthermore, tourism enterprises exhibit significantly higher levels of digital engagement compared to non-tourism counterparts, highlighting the role of sector-specific institutional pressures. By uncovering the systemic dynamics between strategic orientation, technology adoption, and knowledge flows, this study contributes to a deeper understanding of how digital transformation processes can be optimized in resource-constrained environments. These findings not only offer practical insights for enhancing digital readiness and organizational resilience among small enterprises but also contribute to the broader theoretical discourse on how strategic orientation and contextual moderators shape the effectiveness of digital transformation in emerging markets. Full article

Stakeholder fragmentation in transdisciplinary research often impedes innovation in South Africa’s tourism sector. The real-time supply network for MSMEs in Gauteng and KwaZulu-Natal struggles with digital adoption, limiting its resilience despite rising demand in the digital economy. This study examined how a transdisciplinary approach can enhance the Tourism Supply Chain Network in these regions—an urban hub (Gauteng) and a coastal cultural destination (KwaZulu-Natal)—to unlock their potential. Employing action research, this study engaged stakeholders (tourism operators, tech developers, and communities) to co-create data-driven digital solutions, including a real-time supply network. The collected data included both qualitative insights from workshops and interviews, as well as quantitative metrics such as platform usage and tourist engagement, which were analysed using descriptive statistics. Innovative technologies improved the supply chain efficiency, cutting coordination delays by 25% in Gauteng and boosting rural tourism visibility in KwaZulu-Natal, with a 30% increase in bookings. Gauteng saw urban connectivity gains, while KwaZulu-Natal achieved inclusive growth. This study provides a scalable, data-driven framework for digitalisation in tourism supply networks, offering practical strategies for stakeholders. It advances innovative technologies in emerging markets, emphasising the transformative potential of transdisciplinary collaboration to build resilient, collaborative tourism ecosystems in South Africa. Full article