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Keywords = probabilistic linguistic term sets

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26 pages, 3185 KiB  
Article
Risk Assessment of Microalgae Carbon Sequestration Projects Under Hesitant Fuzzy Linguistic Environment
by Qinghua Mao, Guihan Dong, Yang Xiao, Hao Wu, Yaqing Gao and Jiacheng Fan
Sustainability 2025, 17(16), 7259; https://doi.org/10.3390/su17167259 - 11 Aug 2025
Viewed by 200
Abstract
Microalgae-based carbon sequestration is promising for implementing carbon neutrality and reducing greenhouse gas emissions. However, as the technology remains in its early developmental stages, it presents a range of risks that may deter potential investors. To address these risks, this study proposes a [...] Read more.
Microalgae-based carbon sequestration is promising for implementing carbon neutrality and reducing greenhouse gas emissions. However, as the technology remains in its early developmental stages, it presents a range of risks that may deter potential investors. To address these risks, this study proposes a group-based decision-making framework for the risk evaluation of microalgae carbon sequestration projects. Fifteen risk indicators are identified and categorized into four groups, including economic, technical, market, and environmental. To handle uncertainty and vagueness in the assessment, the framework uses trapezoidal fuzzy numbers and hesitant fuzzy linguistic sets to evaluate benchmark values. An expert credibility model is developed to assign weights to expert opinions by combining the subjective RANCOM method and the objective centroid method, both adapted for a fuzzy linguistic environment. A generalized aggregation operator is then used to combine expert evaluations. This operator integrates weighted and ordered averaging techniques and converts probabilistic linguistic terms into trapezoidal fuzzy numbers. The final risk level is determined using a fuzzy comprehensive evaluation method. The results indicate a medium-high level of risk, with a similarity score of 0.960. This suggests that while microalgae carbon sequestration holds great promise, effective planning and risk management are essential. For project managers and investors, this proposed framework helps quantify risk. It provides practical guidance for improving decision-making and strengthening project management. Full article
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13 pages, 500 KiB  
Article
Probabilistic Linguistic Grey Target Group Decision-Making Method Considering Decision Makers’ Expected Information
by Peng Li and Chen Zhu
Systems 2025, 13(6), 459; https://doi.org/10.3390/systems13060459 - 10 Jun 2025
Viewed by 296
Abstract
Grey target decision making is a useful tool to solve multiple-criteria decision-making problems. Decision makers’ expected information can reflect their preferences and play an important role in decision process. In this paper, a new grey target group decision-making method considering decision makers’ expected [...] Read more.
Grey target decision making is a useful tool to solve multiple-criteria decision-making problems. Decision makers’ expected information can reflect their preferences and play an important role in decision process. In this paper, a new grey target group decision-making method considering decision makers’ expected information is proposed. First, based on the decision makers’ expected information, a novel method to obtain synthetical criteria weights combining subjective weights and objective weights is presented. Furthermore, a new way to determine decision makers’ weights is put forward. Moreover, on the basis of the decision matrix, criteria weights, and decision makers’ weights, a ranking method for all alternatives is proposed. Finally, a case for maintaining a precise instrument in a nursing home is used to illustrate the effectiveness of our proposed method. Full article
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24 pages, 464 KiB  
Article
Probabilistic Linguistic Multiple Attribute Group Decision-Making Based on a Choquet Operator and Its Application in Supplier Selection
by Weijia Kang, Xin Liang and Yan Peng
Mathematics 2025, 13(5), 740; https://doi.org/10.3390/math13050740 - 25 Feb 2025
Viewed by 543
Abstract
As an enhanced version of traditional linguistic term sets, Probabilistic Linguistic Term Sets (PLTS) incorporate probabilistic information, thereby offering a more robust approach to Multiple Attribute Group Decision-Making (MAGDM) and significantly improving its efficacy. This paper proposes two novel information aggregation operators for [...] Read more.
As an enhanced version of traditional linguistic term sets, Probabilistic Linguistic Term Sets (PLTS) incorporate probabilistic information, thereby offering a more robust approach to Multiple Attribute Group Decision-Making (MAGDM) and significantly improving its efficacy. This paper proposes two novel information aggregation operators for PLTS to address MAGDM problems in the PLTS context. Firstly, we introduce Choquet integral-based generalized arithmetic and geometric operators, which are designed to fuse decision information expressed by different PLTSs, thereby more comprehensively considering the interrelationships among various attributes. Subsequently, we further define measures of group consistency and inconsistency for individual decision information in MAGDM, which are used to determine the information weights of decision-makers. Finally, the group decision information is aggregated using the proposed PLTS aggregation operators. The effectiveness as well as the applicability of the developed method are illustrated through numerical examples and comparative analysis. Full article
(This article belongs to the Special Issue Advanced Intelligent Algorithms for Decision Making Under Uncertainty)
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26 pages, 2326 KiB  
Article
A Probabilistic Linguistic Large-Group Emergency Decision-Making Method Based on the Louvain Algorithm and Group Pressure Model
by Zhiying Wang, Hanjie Liu and Ruohan Ma
Mathematics 2025, 13(4), 670; https://doi.org/10.3390/math13040670 - 18 Feb 2025
Viewed by 606
Abstract
To tackle preference conflicts and uncertainty in large-group emergency decision-making (LGEDM), this study proposes a probabilistic linguistic LGEDM method integrating the Louvain algorithm and group pressure model. First, expert weights are determined based on a social trust network, and the Louvain algorithm is [...] Read more.
To tackle preference conflicts and uncertainty in large-group emergency decision-making (LGEDM), this study proposes a probabilistic linguistic LGEDM method integrating the Louvain algorithm and group pressure model. First, expert weights are determined based on a social trust network, and the Louvain algorithm is employed for expert clustering, reducing the complexity of large-scale decision information. Second, a group pressure model is introduced to dynamically adjust expert preferences, enhancing consensus and decision consistency. Third, probabilistic linguistic term sets (PLTSs) are utilized to represent fuzzy and uncertain information, while attribute weights are determined by incorporating both subjective and objective factors, ensuring scientific rigor in decision-making. Finally, an improved TODIM (an acronym in Portuguese for Interactive and Multicriteria Decision-Making) method is adopted to account for the loss aversion behavior of decision-makers (DMs), enabling a more accurate characterization of psychological decision-making traits. The experimental results demonstrate that the proposed method outperforms existing approaches in terms of decision efficiency, group consensus, and result robustness, offering effective support for emergency decision-making in crisis situations. Full article
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32 pages, 1379 KiB  
Article
Multi-Criteria Decision Analysis for Sustainable Medicinal Supply Chain Problems with Adaptability and Challenges Issues
by Alaa Fouad Momena, Kamal Hossain Gazi and Sankar Prasad Mondal
Logistics 2025, 9(1), 31; https://doi.org/10.3390/logistics9010031 - 14 Feb 2025
Cited by 1 | Viewed by 1327
Abstract
Background: The supply chain refers to the full process of creating and providing a good or service, starting with the raw materials and ending with the final customer. It requires cooperation and coordination between many parties, including the suppliers, manufacturers, distributors, retailers, and [...] Read more.
Background: The supply chain refers to the full process of creating and providing a good or service, starting with the raw materials and ending with the final customer. It requires cooperation and coordination between many parties, including the suppliers, manufacturers, distributors, retailers, and customers. Methods: In the medicinal supply chain (MSC), the critical nature of these processes becomes more complicated. It requires strict regulation, quality control, and traceability to ensure patient safety and compliance with regulatory standards. This study is conducted to suggest a smooth channel to deal with the challenges and adaptability of the MSC. Different MSC challenges are considered as criteria which deal with various adaptation plans. Multi-criteria decision-making (MCDM) methodologies are taken as optimization tools and probabilistic linguistic term sets (PLTSs) are considered for express uncertainty. Results: The subscript degree function (SDF) and deviation degree function (DDF) are introduced to evaluate the crisp value of the PLTSs. An MSC model is constructed to optimize the sustainable medicinal supply chain and overcome various barriers to MSC problems. Conclusions: Additionally, sensitivity analysis and comparative analysis were conducted to check the robustness and flexibility of the system. Finally, the conclusion section determines the optimal weighted criteria for the MSC problem and identifies the best possible solutions for MSC using PLTS-based MCDM methodologies. Full article
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29 pages, 2136 KiB  
Article
A Possible Degree-Based D–S Evidence Theory Method for Ranking New Energy Vehicles Based on Online Customer Reviews and Probabilistic Linguistic Term Sets
by Yunfei Zhang and Gaili Xu
Mathematics 2025, 13(4), 583; https://doi.org/10.3390/math13040583 - 10 Feb 2025
Viewed by 594
Abstract
As people’s environment awareness increases and the “double carbon” policy is implemented, the new energy vehicle (NEV) becomes a popular form of transformation and more and more car manufacturers start to produce NEVs. Thus, how to choose an appropriate type of NEVs from [...] Read more.
As people’s environment awareness increases and the “double carbon” policy is implemented, the new energy vehicle (NEV) becomes a popular form of transformation and more and more car manufacturers start to produce NEVs. Thus, how to choose an appropriate type of NEVs from many brands is an interesting topic for customers, which can be regarded as a multiple-attribute decision-making (MADM) problem because customers often concern several different factors such as the price, endurance mileage, appearance and so on. This paper proposes a possible degree-based D–S evidence theory method for helping customers select a proper type of NEVs in the probabilistic linguistic environment. In order to derive decision information reflecting customer demands, online customer reviews (OCRs) are crawled from multiple websites and converted into five-granularity probabilistic linguistic term sets (PLTSs). Afterwards, by maximizing deviation and minimizing the information uncertainty, a bi-objective programming model is built to determine attribute weights. Furthermore, a possible degree-based D–S evidence theory method in the PLTS environment is proposed to rank alternatives in each website. For fusing these ranking results, a 0–1 programming model is set up by maximizing the consensus between the comprehensive ranking and individual ones in each website. At length, a case study of selecting a type of NEVs is provided to show the application and validity of the proposed method. Full article
(This article belongs to the Special Issue Advances in Fuzzy Decision Theory and Applications, 2nd Edition)
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35 pages, 4965 KiB  
Article
A Novel IVBPRT-ELECTRE III Algorithm Based on Bidirectional Projection and Its Application
by Juxiang Wang, Min Xu, Yanjun Wang and Ziqi Zhu
Symmetry 2025, 17(1), 26; https://doi.org/10.3390/sym17010026 - 26 Dec 2024
Viewed by 758
Abstract
Fuzzy semantics have a wide range of applications in life, and especially when expressing people’s evaluation information, it is more specific. As people increasingly prefer to express their personal opinions through media platforms, the opinions of the general public have become an indispensable [...] Read more.
Fuzzy semantics have a wide range of applications in life, and especially when expressing people’s evaluation information, it is more specific. As people increasingly prefer to express their personal opinions through media platforms, the opinions of the general public have become an indispensable reference. However, information asymmetry can have a significant impact on the rationality of decision-making. Based on the above considerations, this paper extends bidirectional projection to probabilistic linguistic term sets to preserve the completeness of information as much as possible. The large-scale group decision-making problem under the probabilistic linguistic environment is extended to limited interval values, and a new group decision-making method named IVBPRT-ELECTRE III algorithm (ELECTRE III based on bidirectional projection and regret theory under limited interval-valued probabilistic linguistic term set) is proposed. The method is an extended ELECTRE III method based on limited interval-valued probabilistic linguistic term set (l-IVPLTS) bidirectional projection by regret theory approach. Firstly, this involves mining the online text comment information on social media about an emergency and considering the effect of the number of fans, determining the attributes and their initial weights for judging the strengths and weaknesses of the emergency management alternative using the TF-IDF and the Word2vec technology, and using the entropy value to adjust the initial weight of attributes, not only considering the real opinions of the public, but also combining with the views of experts, making the decision-making alternative selection more scientific and reasonable. Secondly, this paper fills the gap of bidirectional projection under l-IVPLTS environment; then, combining l-IVPLTS bidirectional projection and regret theory to determine the objective weights of experts, combines the differences in individual expertise of experts to obtain the comprehensive weights of experts, and uses the extended ELECTRE III method to rank the alternatives. Finally, the feasibility and validity of the provided method is verified through the Yanjiao explosion incident as a case. Full article
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18 pages, 617 KiB  
Article
Probabilistic Uncertain Linguistic VIKOR Method for Teaching Reform Plan Evaluation for the Core Course “Big Data Technology and Applications” in the Digital Economy Major
by Wenshuai Wu
Mathematics 2024, 12(23), 3710; https://doi.org/10.3390/math12233710 - 26 Nov 2024
Cited by 1 | Viewed by 811
Abstract
The reform of the teaching plan for the core course “big data technology and applications” in the digital economy major has become a globally recognized challenge. Qualitative data, fuzzy and uncertain information, a complex decision-making environment, and various impact factors create significant difficulties [...] Read more.
The reform of the teaching plan for the core course “big data technology and applications” in the digital economy major has become a globally recognized challenge. Qualitative data, fuzzy and uncertain information, a complex decision-making environment, and various impact factors create significant difficulties in formulating effective responses to teaching reform plans. Therefore, the objective of this paper is to develop a precision evaluation technology for teaching reform plans in the core course “big data technology and applications”, to address the challenges of uncertainty and fuzziness in complex decision-making environments. In this study, an extended VlseKriterijuska Optimizacija I Komoromisno Resenje (VIKOR) method based on a probabilistic uncertain linguistic term set (PULTS), which is presented for teaching reform plan evaluation. The extended probabilistic uncertain linguistic VIKOR method can effectively and accurately capture the fuzziness and uncertainty of complex decision-making processes. In addition, PULTS is integrated into the VIKOR method to express decision-makers’ fuzzy language preference information in terms of probability. A case study is conducted to verify and test the extended method, and the research results demonstrate that it is highly effective for decision-making regarding teaching reform plans to foster the high-quality development of education, especially in uncertain and fuzzy environments. Furthermore, parameter and comparative analyses verify the effectiveness of the extended method. Finally, the paper outlines directions for future research. Full article
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18 pages, 296 KiB  
Article
Probabilistic Linguistic TODIM Method with Probabilistic Linguistic Entropy Weight and Hamming Distance for Teaching Reform Plan Evaluation
by Wenshuai Wu
Mathematics 2024, 12(22), 3520; https://doi.org/10.3390/math12223520 - 11 Nov 2024
Cited by 2 | Viewed by 812
Abstract
In the context of the construction of new liberal arts, the integration and intersection of disciplines have become a new trend in the development of higher education. How to promote the teaching reform of big data technology and application courses in the new [...] Read more.
In the context of the construction of new liberal arts, the integration and intersection of disciplines have become a new trend in the development of higher education. How to promote the teaching reform of big data technology and application courses in the new liberal arts construction scenario has become an important issue in enhancing students’ digital talent literacy and social adaptability. In this study, an extended probabilistic linguistic TODIM (an acronym in Portuguese for interactive multi-criteria decision making) with probabilistic linguistic entropy weight and Hamming distance is presented for teaching reform plan evaluation for the core course “big data technology and applications” in the digital economy major. Firstly, probabilistic linguistic entropy weight, based on the entropy of the additive linguistic term set, is applied to generate weight information. Secondly, parameter sensitivity analysis is carried out to prove the stabilization and effectiveness of the extended TODIM approach. Thirdly, this extended approach can integrate the psychological factors and cognitive behaviors of decision-makers for effectively responding to education management in the new liberal arts construction scenario. Finally, a case study on teaching reform plan evaluation is carried out, and a comparative analysis with different criteria weights and different methods is conducted to verify the extended approach. The results indicate that the extended approach can provide an effective technical tool for scientific decision-making, especially in the teaching reform plan evaluation scenario in order to promote high-quality development of education. Full article
(This article belongs to the Special Issue Advances in Decision Analysis and Optimization Methods)
30 pages, 511 KiB  
Article
Exploring Asymmetric Gender-Based Satisfaction of Delivery Riders in Real-Time Crowdsourcing Logistics Platforms
by Dan Li and Yi Zhang
Symmetry 2024, 16(11), 1499; https://doi.org/10.3390/sym16111499 - 8 Nov 2024
Cited by 1 | Viewed by 1963
Abstract
This study investigates gender-based differences in the satisfaction ranking of riders on real-time crowdsourcing logistics platforms, using online reviews from the Ele.me platform. Quantitative methods, including the frequency ratio-based Analytic Hierarchy Process (AHP), probabilistic linguistic term sets (PLTS), and fuzzy comprehensive evaluation (FCE), [...] Read more.
This study investigates gender-based differences in the satisfaction ranking of riders on real-time crowdsourcing logistics platforms, using online reviews from the Ele.me platform. Quantitative methods, including the frequency ratio-based Analytic Hierarchy Process (AHP), probabilistic linguistic term sets (PLTS), and fuzzy comprehensive evaluation (FCE), were applied to analyze satisfaction differences between men and women riders. The findings reveal an asymmetric pattern in satisfaction preferences: women riders place more emphasis on perceived value, while men riders prioritize service perceived quality. Although both groups rank platform image, product perceived quality, and rider expectations similarly, the importance of these factors varies significantly, indicating an underlying asymmetry in their expectations and values. Women riders express higher satisfaction with platform image, rider expectations, service perceived quality, and product perceived quality, with rider expectations showing the largest difference. Additionally, the multi-criteria decision-making methods used in this study offer insights for optimizing service performance in real-time crowdsourcing logistics platforms, particularly in handling uncertainty and enhancing system adaptability through fuzzy sets. These findings provide a basis for developing gender-specific strategies aimed at enhancing rider satisfaction, minimizing turnover, and improving platform adaptability—contributing to a more inclusive and sustainable logistics supply chain. Full article
(This article belongs to the Section Mathematics)
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16 pages, 644 KiB  
Article
Large-Scale Group Decision-Making Method with Public Participation and Its Application in Urban Management
by Xiuhong Niu, Yongming Song and Zhongwen Xu
Mathematics 2024, 12(16), 2528; https://doi.org/10.3390/math12162528 - 15 Aug 2024
Cited by 1 | Viewed by 1522
Abstract
Civic participation is of great significance to urban management decision-making. In order to facilitate citizens to participate in city management decision-making, this paper proposes a large-scale group decision-making (LSGDM) method based on multi-granular probabilistic linguistic preference relations (MG-PLPRs). First, each decision maker selects [...] Read more.
Civic participation is of great significance to urban management decision-making. In order to facilitate citizens to participate in city management decision-making, this paper proposes a large-scale group decision-making (LSGDM) method based on multi-granular probabilistic linguistic preference relations (MG-PLPRs). First, each decision maker selects a language terms set from the multi-granularity language terms set to represent individual preference relations, and the MG-PLPRs are obtained by statistical calculation to represent sub-group’s preferences information. Then, an optimization model based on the expected consistency of PLPR and consensus measure of groups is established for achieving consensus-reaching processes, which can ensure satisfactory individual consistency and group consensus. Finally, the validity and applicability of the proposed method is verified by a case of a city “shared garden” site selection with the participation of citizens. Full article
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16 pages, 380 KiB  
Article
An Integrated CREAM for Human Reliability Analysis Based on Consensus Reaching Process under Probabilistic Linguistic Environment
by Xue-Guo Xu, Ling Zhang, Si-Xuan Wang, Hua-Ping Gong and Hu-Chen Liu
Systems 2024, 12(7), 249; https://doi.org/10.3390/systems12070249 - 10 Jul 2024
Cited by 6 | Viewed by 1944
Abstract
Human reliability analysis (HRA) is widely used to evaluate the impact of human errors on various complex human–machine systems for enhancing their safety and reliability. Nevertheless, it is hard to estimate the human error probability (HEP) in reality due to the uncertainty of [...] Read more.
Human reliability analysis (HRA) is widely used to evaluate the impact of human errors on various complex human–machine systems for enhancing their safety and reliability. Nevertheless, it is hard to estimate the human error probability (HEP) in reality due to the uncertainty of state assessment information and the complex relations among common performance conditions (CPCs). In this paper, we aim to present a new integrated cognitive reliability and error analysis method (CREAM) to solve the HRA problems under probabilistic linguistic environment. First, the probabilistic linguistic term sets (PLTSs) are utilized to handle the uncertain task state assessments provided by experts. Second, the minimum conflict consensus model (MCCM) is employed to deal with conflict task state assessment information to assist experts reach consensus. Third, the entropy weighting method is used to determine the relative objective weights of CPCs. Additionally, the CPC effect indexes are introduced to assess the overall effect of CPCs on performance reliability and obtain the HEP estimation. Finally, the reliability of the proposed CREAM is demonstrated via a healthcare practical case. The result shows that the new integrated CREAM can not only effectively represent experts’ uncertain task state assessments but also determine more reliable HEP estimation in HRA. Full article
25 pages, 2365 KiB  
Article
Research on Multi-Stage Post-Occupancy Evaluation Framework of Community Comprehensive Elderly Care Service Facilities under the Public-Private Partnership Mode—A Case Study of China
by Lijun Lin, Lin Zhang, Shuai Geng, Yulin Zhao and Yuanyuan Tian
Buildings 2024, 14(5), 1343; https://doi.org/10.3390/buildings14051343 - 9 May 2024
Cited by 2 | Viewed by 1438
Abstract
The key to whether elderly individuals in the community can enjoy their later years peacefully lies in the service capabilities of community comprehensive elderly care service facilities (CCECSF) under the Public-Private Partnership (PPP) mode. To maintain a high level of service capability in [...] Read more.
The key to whether elderly individuals in the community can enjoy their later years peacefully lies in the service capabilities of community comprehensive elderly care service facilities (CCECSF) under the Public-Private Partnership (PPP) mode. To maintain a high level of service capability in community comprehensive elderly care service facilities under PPP mode, scientific evaluation of the effectiveness of these facilities is equally crucial. This article first constructs a post-occupancy evaluation index system of community comprehensive elderly care service facilities under PPP mode that includes three evaluation attributes and fifteen evaluation criteria based on the Chinese culture and lifestyle habits. Regarding the issue of direct users being unable to directly participate in evaluations, the uncertainty in evaluation information, and the volatility of evaluation results, a multi-stage post-occupancy evaluation model is constructed based on probabilistic linguistic term set, TOPSIS model and multi-stage decision theory. The above post-occupancy evaluation index system and evaluation model together constitute a multi-stage post-occupancy evaluation framework for community comprehensive elderly care service facilities under PPP mode. The outcomes of the case study indicate that the post-occupancy evaluation index system can offer a scientifically guided approach for evaluating the service level of community comprehensive elderly care service facilities under the PPP mode; meanwhile, the multi-stage evaluation model can enable direct user participation in the post-evaluation of facility usage and improve the robustness and reduce the fluctuation of the evaluation results, so as to improve the scientificity of the evaluation results. Full article
(This article belongs to the Section Architectural Design, Urban Science, and Real Estate)
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26 pages, 1712 KiB  
Article
An Extended TODIM Method and Applications for Multi-Attribute Group Decision-Making Based on Bonferroni Mean Operators under Probabilistic Linguistic Term Sets
by Juxiang Wang, Xiangyu Zhou, Si Li and Jianwei Hu
Symmetry 2023, 15(10), 1807; https://doi.org/10.3390/sym15101807 - 22 Sep 2023
Cited by 4 | Viewed by 1969
Abstract
Due to the complexity and uncertainty of decision-making, probabilistic linguistic term sets (PLTSs) are currently important tools for qualitative evaluation of decision-makers. The asymmetry of evaluation information can easily lead to the loss of subjective preference information for decision-makers, and the existing operation [...] Read more.
Due to the complexity and uncertainty of decision-making, probabilistic linguistic term sets (PLTSs) are currently important tools for qualitative evaluation of decision-makers. The asymmetry of evaluation information can easily lead to the loss of subjective preference information for decision-makers, and the existing operation of decision-maker evaluation information fusion operators is difficult to solve this problem. To solve such problems, this paper proposes some new operational methods for PLTSs based on Dombi T-conorm and T-norm. Considering the interrelationships between the input independent variables of PLTSs, the probabilistic linguistic weighted Dombi Bonferroni mean Power average (PLWDBMPA) operators are extended and the properties of these aggregation operators are proposed. Secondly, the PLWDBMPA operator is used to fuse the evaluation information of decision-makers, avoiding the loss of decision information as much as possible. This paper uses social media platforms and web crawler technology to obtain online comments from users on decision-making to obtain the public’s attitude towards decision events. TF-IDF and Word2Vec are used to calculate the weight of alternatives on each attribute. Under traditional group decision-making methods and integrating the wisdom of the public, a novel multi-attribute group decision-making method based on TODIM method is proposed. Finally, the case study of Turkey earthquake shelter selection proves this method is scientific and effective. Meanwhile, the superiority of this method was further verified through comparisons with the PL-TOPSIS, PLWA, SPOTIS and PROMETHEE method. Full article
(This article belongs to the Special Issue Fuzzy Set Theory and Uncertainty Theory—Volume II)
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18 pages, 2961 KiB  
Article
Evaluating Economy Hotel Website Service Quality: A Hybrid Bounded Rationality Behavioral Decision Support Model
by Zhiping Hou, Sangsang He, Ruxia Liang, Junbo Li, Ruilu Huang and Jianqiang Wang
Mathematics 2023, 11(12), 2776; https://doi.org/10.3390/math11122776 - 20 Jun 2023
Cited by 3 | Viewed by 1661
Abstract
Hotel website service quality evaluation has gained extensive attention. However, previous studies have given little concern about human hesitance and uncertainty in judgments. Moreover, they do not consider hotel managers and customers’ psychological behaviors simultaneously. This study explores criteria for evaluating hotel performance [...] Read more.
Hotel website service quality evaluation has gained extensive attention. However, previous studies have given little concern about human hesitance and uncertainty in judgments. Moreover, they do not consider hotel managers and customers’ psychological behaviors simultaneously. This study explores criteria for evaluating hotel performance and proposes a hybrid evaluation model for the hesitation and uncertainty in the service quality evaluation of economy hotel websites, and applied to the actual economy hotel websites. The model introduces the probabilistic linguistic term sets to describe customers and managers’ qualitative assessments and use analytical network process to prioritize hotel website features. Then, it develops an integrated TODIM-PROMETHEE II method to rank alternatives considering both hotel managers and customers’ psychological factors. Furthermore, we illustrate the effectiveness of the hybrid evaluation model through a case of economy hotel websites in China. Service competence and customer relationship are the two most important performance features for economy hotel websites. Finally, conclusions and implications are drawn from the results of case study. Full article
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