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17 pages, 384 KiB  
Article
Reading Between the Lines: Toward a Methodology for Tracing Manichaean Echoes in the Epistulae of Augustine of Hippo
by Marc-Thilo Glowacki and Anthony Dupont
Religions 2025, 16(8), 981; https://doi.org/10.3390/rel16080981 - 29 Jul 2025
Viewed by 249
Abstract
Augustine of Hippo (354–430), one of the most influential theologians of Late Antiquity, spent nearly a decade in the Manichaean sect before becoming a central figure in the shaping of Western “orthodox” Christianity. While his major works such as the Confessiones and De [...] Read more.
Augustine of Hippo (354–430), one of the most influential theologians of Late Antiquity, spent nearly a decade in the Manichaean sect before becoming a central figure in the shaping of Western “orthodox” Christianity. While his major works such as the Confessiones and De civitate Dei have been extensively studied for their treatment of Manichaeism, the vast collection of his ca. 300 preserved letters (Epistulae) remains an understudied source for understanding this aspect of his intellectual and theological development. This article addresses that gap by proposing a methodology to identify both anti- and crypto-Manichaean themes in his letters. Drawing on phenomenological openness, hermeneutical perspective, and close reading, the study also incorporates genuine Manichaean sources and anti-Manichaean polemics to contextualise Augustine’s rhetorical strategies. The Epistulae, unpolished and situated in specific communicative contexts, offer a unique view of Augustine’s doctrinal positioning after his conversion. Traces of his Manichaean past re-emerge in vocabulary, argumentation, and theological emphasis. This is exemplified in Epistula 137 to Volusianus (411–412), which, without naming the sect, covertly critiques key Manichaean doctrines such as Docetism and materialism. These critiques align with extant Manichaean sources and may reflect Augustine’s awareness of latent Manichaean influence in Christian communities. By bringing the Epistulae into the broader discussion of Augustine’s anti-Manichaean engagement, this study highlights their value as a window into his theological evolution and pastoral strategy in a religiously contested environment. Full article
17 pages, 8024 KiB  
Article
Topic Modeling Analysis of Children’s Food Safety Management Using BigKinds News Big Data: Comparing the Implementation Times of the Comprehensive Plan for Children’s Dietary Safety Management
by Hae Jin Park, Sang Goo Cho, Kyung Won Lee, Seung Jae Lee and Jieun Oh
Foods 2025, 14(15), 2650; https://doi.org/10.3390/foods14152650 - 28 Jul 2025
Viewed by 376
Abstract
As digital technologies and food environments evolve, ensuring children’s food safety has become a pressing public health priority. This study examines how the policy discourse on children’s dietary safety in Korea has shifted over time by applying Latent Dirichlet Allocation (LDA) topic modeling [...] Read more.
As digital technologies and food environments evolve, ensuring children’s food safety has become a pressing public health priority. This study examines how the policy discourse on children’s dietary safety in Korea has shifted over time by applying Latent Dirichlet Allocation (LDA) topic modeling to news articles from 2010 to 2024. Using a large-scale news database (BigKinds), the analysis identifies seven key themes that have emerged across five phases of the national Comprehensive Plans for Safety Management of Children’s Dietary Life. These include experiential education, data-driven policy approaches, safety-focused meal management, healthy dietary environments, nutritional support for children’s growth, customized safety education, and private-sector initiatives. A significant increase in digital keywords—such as “big data” and “artificial intelligence”—highlights a growing emphasis on data-oriented policy tools. By capturing the evolving language and priorities in food safety policy, this study provides new insights into the digital transformation of public health governance and offers practical implications for adaptive and technology-informed policy design. Full article
(This article belongs to the Section Food Quality and Safety)
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36 pages, 3148 KiB  
Article
A Text-Mining-Based Evaluation of Data Element Policies in China: Integrating the LDA and PMC Models in the Context of Green Development
by Shuigen Hu and Xianbo Wang
Sustainability 2025, 17(15), 6758; https://doi.org/10.3390/su17156758 - 24 Jul 2025
Viewed by 366
Abstract
In the context of green development, promoting the development of data elements is crucial for advancing the green and low-carbon transition and achieving China’s “dual-carbon” targets. This study quantitatively evaluates China’s data element policies to identify their strengths and weaknesses and to assess [...] Read more.
In the context of green development, promoting the development of data elements is crucial for advancing the green and low-carbon transition and achieving China’s “dual-carbon” targets. This study quantitatively evaluates China’s data element policies to identify their strengths and weaknesses and to assess their alignment with green development objectives. In this study, we examine 15 representative data element policy texts, evaluating their quality by integrating the Latent Dirichlet Allocation (LDA) topic model with the PMC-Index model. The LDA analysis identifies five core themes within the policy texts: the data element industry, data resource management, data element trading systems, service platform construction, and e-governments. The evaluation results show an average PMC-Index score of 6.03 for the 15 policies, with 9 rated as “Good” and 6 as “Acceptable”. This indicates that while the overall design of the current policy system is acceptable, there remains substantial room for improvement. Based on the average scores for the primary indicators, the policies perform relatively poorly in terms of green development assessment, policy timeliness, policy nature, and policy guarantee. Drawing from these findings, we propose recommendations to enhance China’s data element policies, offering insights for policymakers. Full article
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15 pages, 3015 KiB  
Proceeding Paper
Mapping Public Sentiment: A Data-Driven Analysis of COVID-19 Discourse on Social Media in Italy
by Gabriela Fernandez, Siddharth Suresh-Babu and Domenico Vito
Med. Sci. Forum 2025, 33(1), 3; https://doi.org/10.3390/msf2025033003 - 8 Jul 2025
Viewed by 184
Abstract
This study provides a detailed analysis of COVID-19-related social media discourse in Italy, using 535,886 tweets from 10 major cities between 30 August 2020 and 8 June 2021. The tweets were translated from Italian to English for analysis. A multifaceted methodology was employed: [...] Read more.
This study provides a detailed analysis of COVID-19-related social media discourse in Italy, using 535,886 tweets from 10 major cities between 30 August 2020 and 8 June 2021. The tweets were translated from Italian to English for analysis. A multifaceted methodology was employed: Latent Dirichlet Allocation (LDA) identified 20 key themes; sentiment analysis, using TextBlob, Flair, and TweetNLP, and emotion recognition using TweetNLP, revealed the emotional tone of the discourse, with 453 tweets unanimously positive across all algorithms. TextBlob was used for lexical analysis to rank the most salient positive and negative terms. The results indicated that positive sentiments centered on hope, safety measures, and vaccination progress, while negative sentiments focused on fear, death, and quarantine frustrations. This research offers valuable insights for public health officials, enabling tailored messaging, real-time strategy monitoring, and agile policymaking during the pandemic, with implications for future health crises. Full article
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16 pages, 1305 KiB  
Article
Unveiling Gig Economy Trends via Topic Modeling and Big Data
by Oya Ütük Bayılmış, Serdar Orhan and Cüneyt Bayılmış
Systems 2025, 13(7), 553; https://doi.org/10.3390/systems13070553 - 8 Jul 2025
Viewed by 382
Abstract
The gig economy, driven by flexible and platform-based work, is reshaping labor markets and employment norms. Understanding public perceptions of this shift is critical for promoting social good and informing equitable policy. This study employs big data analytics and Latent Dirichlet Allocation (LDA) [...] Read more.
The gig economy, driven by flexible and platform-based work, is reshaping labor markets and employment norms. Understanding public perceptions of this shift is critical for promoting social good and informing equitable policy. This study employs big data analytics and Latent Dirichlet Allocation (LDA) topic modeling to analyze 15,259 tweets collected from the X platform. Seven key themes emerged from the data, including labor precarity, flexibility, algorithmic control, platform accountability, gender disparities, and worker rights. While some users emphasized autonomy and new income opportunities, most expressed concerns about job insecurity, lack of protections, and digital exploitation. These findings offer real-time insights into how gig work is discussed and contested in public discourse. The study highlights how social media analytics can inform labor policy, guide platform regulation, and support advocacy efforts aimed at building a fairer and more resilient gig economy. Full article
(This article belongs to the Section Artificial Intelligence and Digital Systems Engineering)
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29 pages, 1087 KiB  
Systematic Review
Does Sustainability Orientation Drive Financial Success in a Non-Ergodic World? A Systematic Literature Review
by Edgars Sedovs, Tatjana Volkova and Iveta Ludviga
J. Risk Financial Manag. 2025, 18(6), 339; https://doi.org/10.3390/jrfm18060339 - 19 Jun 2025
Viewed by 565
Abstract
In today’s environment of increased uncertainty, firms face new challenges in aligning sustainability orientation (SO) with financial performance (FP). In this non-ergodic world, past trends offer limited insight into the future due to economic instability, geopolitical conflicts, trade wars, environmental and social disasters, [...] Read more.
In today’s environment of increased uncertainty, firms face new challenges in aligning sustainability orientation (SO) with financial performance (FP). In this non-ergodic world, past trends offer limited insight into the future due to economic instability, geopolitical conflicts, trade wars, environmental and social disasters, sustainability policy and commitment reversals, etc. To investigate this, we conducted a systematic literature review and topic modelling with a latent Dirichlet allocation of 117 English peer-reviewed articles in management, business, economics, and finance related to SO and FP *. These articles, obtained from Scopus and Web of Science, were open-access and had reached the final publication stage. By integrating resource-based, institutional, and stakeholder theories, we aim to identify the current understanding of the SO concept and the mechanisms linking it to FP. Our findings show that sustainability-oriented firms are better equipped to achieve financial success in a non-ergodic world. However, outcomes vary widely based on context and duration, with existing literature revealing positive and negative relationships or no impact. Topic modelling identified 17 themes, such as stakeholder engagement, business performance, sustainability-oriented innovation and corporate sustainability. We propose five theoretical propositions and forward-looking research directions based on these findings. As a result, our study contributes to the existing academic literature by providing an integrated resource-based, institutional, and stakeholder theory view of the relationship between SO and FP for organisational resilience and outlining future research directions for managing this relationship in a non-ergodic world. Full article
(This article belongs to the Section Sustainability and Finance)
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24 pages, 3367 KiB  
Article
From Policy to Practice: A Comparative Topic Modeling Study of Smart Forestry in China
by Yukun Cao, Yafang Zhang, Yuchen Shi and Yue Ren
Forests 2025, 16(6), 1019; https://doi.org/10.3390/f16061019 - 18 Jun 2025
Viewed by 444
Abstract
The accelerated penetration of digital technology into natural ecosystems has led to the digital transformation of forest ecological spaces. Smart forestry, as a key pathway for digital-intelligence-enabled ecological governance, plays an important role in global sustainable development and multi-level governance. However, due to [...] Read more.
The accelerated penetration of digital technology into natural ecosystems has led to the digital transformation of forest ecological spaces. Smart forestry, as a key pathway for digital-intelligence-enabled ecological governance, plays an important role in global sustainable development and multi-level governance. However, due to differences in functional positioning, resource capacity, and policy translation mechanisms, semantic shifts and disconnections arise between central policies, local policies, and practical implementation, thereby affecting policy execution and governance effectiveness. Fujian Province has been identified as a key pilot region for smart forestry practices in China, owing to its early adoption of informatization strategies and distinctive ecological conditions. This study employed the Latent Dirichlet Allocation (LDA) topic modeling method to construct a corpus of smart forestry texts, including central policies, local policies, and local media reports from 2010 to 2025. Seven potential themes were identified and categorized into three overarching dimensions: technological empowerment, governance mechanisms, and ecological goals. The results show that central policies emphasize macro strategy and ecological security, local policies focus on platform construction and governance coordination, and local practice features digital innovation and ecological value transformation. Three transmission paths are summarized to support smart forestry policy optimization and inform digital ecological governance globally. Full article
(This article belongs to the Section Forest Economics, Policy, and Social Science)
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17 pages, 1804 KiB  
Article
Semantic Topic Modeling of Aviation Safety Reports: A Comparative Analysis Using BERTopic and PLSA
by Aziida Nanyonga, Keith Joiner, Ugur Turhan and Graham Wild
Aerospace 2025, 12(6), 551; https://doi.org/10.3390/aerospace12060551 - 16 Jun 2025
Viewed by 404
Abstract
Aviation safety analysis increasingly relies on extracting actionable insights from narrative incident reports to support risk identification and improve operational safety. Topic modeling techniques such as Probabilistic Latent Semantic Analysis (pLSA) and BERTopic offer automated methods to uncover latent themes in unstructured safety [...] Read more.
Aviation safety analysis increasingly relies on extracting actionable insights from narrative incident reports to support risk identification and improve operational safety. Topic modeling techniques such as Probabilistic Latent Semantic Analysis (pLSA) and BERTopic offer automated methods to uncover latent themes in unstructured safety narratives. This study evaluates the effectiveness of each model in generating coherent, interpretable, and semantically meaningful topics for aviation safety practitioners and researchers. We assess model performance using both quantitative metrics (topic coherence scores) and qualitative evaluations of topic relevance. The findings show that while pLSA provides a solid probabilistic framework, BERTopic leveraging transformer-based embeddings and HDBSCAN clustering produces more nuanced, context-aware topic groupings, albeit with increased computational demands and tuning complexity. These results highlight the respective strengths and trade-offs of traditional versus modern topic modeling approaches in aviation safety analysis. This work advances the application of natural language processing (NLP) in aviation by demonstrating how topic modeling can support risk assessment, inform policy, and enhance safety outcomes. Full article
(This article belongs to the Section Air Traffic and Transportation)
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31 pages, 3095 KiB  
Article
Tracing the Evolution of Tourist Perception of Destination Image: A Multi-Method Analysis of a Cultural Heritage Tourist Site
by Yundi Wei and Maowei Chen
Sustainability 2025, 17(12), 5476; https://doi.org/10.3390/su17125476 - 13 Jun 2025
Viewed by 743
Abstract
In the face of an unprecedented public health crisis (COVID-19), despite tourist perceptions toward cultural heritage tourism having undergone significant transformation, such transitions are increasingly viewed as opportunities to enhance sustainability practices in cultural heritage tourism worldwide. This study traces the evolution of [...] Read more.
In the face of an unprecedented public health crisis (COVID-19), despite tourist perceptions toward cultural heritage tourism having undergone significant transformation, such transitions are increasingly viewed as opportunities to enhance sustainability practices in cultural heritage tourism worldwide. This study traces the evolution of tourist perceptions at Lijiang Old Town, a UNESCO World Heritage Site, across three stages from 2017 to 2024—before the pandemic, during the pandemic, and after the pandemic. Data were collected from major tourism platforms, yielding a comprehensive dataset of 50,022 user-generated reviews. We adopt a mixed-method framework integrating TF-IDF, Social Network Analysis (SNA), and Latent Dirichlet Allocation (LDA) to identify salient terms, semantic structures, and latent themes from large-scale unstructured textual data across time. The findings indicate that cultural heritage tourism demonstrates adaptability and resilience through significant perceptual transitions. After the pandemic, visitors increasingly prioritized cultural depth and high-quality service experiences, whereas before the pandemic, tourists focused more on cultural heritage attractions and commercial experiences. Moreover, during the pandemic period, visitor narratives reflected adaptations toward quieter, safer, and more personalized experiences, highlighting the impact of safety measures on tourism patterns. These findings demonstrate the methodological potential for dynamically monitoring perception shifts and offer empirical grounding for future perception-oriented research and sustainable cultural heritage destination management practices in cultural heritage tourism toward sustainable tourism. Full article
(This article belongs to the Section Tourism, Culture, and Heritage)
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39 pages, 3162 KiB  
Review
Sentiment Analysis and Topic Modeling in Transportation: A Literature Review
by Ewerton Chaves Moreira Torres and Luís Guilherme de Picado-Santos
Appl. Sci. 2025, 15(12), 6576; https://doi.org/10.3390/app15126576 - 11 Jun 2025
Cited by 1 | Viewed by 1100
Abstract
The growing use of social media data has opened new avenues for understanding user perceptions and operational inefficiencies in transportation systems. Among the most widely adopted analytical approaches for extracting insights from these data are sentiment analysis and topic modeling, which enable researchers [...] Read more.
The growing use of social media data has opened new avenues for understanding user perceptions and operational inefficiencies in transportation systems. Among the most widely adopted analytical approaches for extracting insights from these data are sentiment analysis and topic modeling, which enable researchers to capture public opinion trends and uncover latent themes in unstructured content. However, despite a rising number of individual studies, systematic reviews focusing specifically on these approaches in transportation research remain limited, particularly in addressing methodological challenges and data heterogeneity. This literature review addresses that gap by critically examining 81 open-access studies published between 2014 and 2024. The main challenges identified include handling linguistic diversity, integrating multimodal and geolocated data, managing short-text formats, and addressing regional and demographic bias. In response, this review proposes a methodological framework for study selection and bibliometric analysis, classifies the most commonly applied machine learning models for sentiment and topic extraction, and synthesizes findings regarding data sources, model performance, and application contexts in transportation. Additionally, it discusses unresolved gaps and ethical concerns related to representativeness and social media governance. This review highlights the transformative potential of combining sentiment analysis and topic modeling to support smarter, more inclusive, and sustainable transportation policies by offering an integrative and critical perspective. Full article
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17 pages, 1544 KiB  
Review
Transforming Auditing in the AI Era: A Comprehensive Review
by Nguyen Thi Thanh Binh
Information 2025, 16(5), 400; https://doi.org/10.3390/info16050400 - 14 May 2025
Viewed by 1841
Abstract
This study explores how auditing is evolving in the context of Artificial Intelligence (AI) by analyzing a dataset of 465 peer-reviewed publications from 1982 to 2024, sourced from Scopus and Web of Science. Using Latent Dirichlet Allocation (LDA), an unsupervised machine learning method, [...] Read more.
This study explores how auditing is evolving in the context of Artificial Intelligence (AI) by analyzing a dataset of 465 peer-reviewed publications from 1982 to 2024, sourced from Scopus and Web of Science. Using Latent Dirichlet Allocation (LDA), an unsupervised machine learning method, the study identifies ten key thematic areas reflecting how AI increasingly intersects with auditing research. The analysis suggests that topics related to integrating AI and data-driven technologies are especially prominent. The theme “AI in Auditing” emerges as the most frequently occurring topic, comprising approximately 33.4% of the discussion. In comparison, “Data Security in Auditing” follows at 21.2%, indicating sustained scholarly concern with the integrity and protection of digital audit data. Other notable themes, such as “Auditing and Accounting Technologies” (12.7%) and “AI and Machine Learning in Auditing” (11.1%), suggest a continuing interest in the development and application of advanced technologies within auditing. The analysis also points to the presence of more specialized or emerging areas, including “Ethical AI in Audit Systems”, “Image Processing in Audit”, and “Political Influence in Auditing”, though these appear less frequently. Topics related to environmental ethics and racial and ethnic disparities in auditing were identified. However, their low representation (0.4% each) may indicate that such issues remain relatively peripheral in current academic discourse. The study provides a data-driven overview of how AI-related topics are being discussed in the auditing literature. It may help identify areas of growing interest and potential research gaps. The findings could have implications for researchers, practitioners, and policymakers by offering insights into the technological and ethical priorities shaping the field. Full article
(This article belongs to the Section Artificial Intelligence)
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20 pages, 2722 KiB  
Systematic Review
Towards a Sustainable Future in Education: A Systematic Review and Framework for Inclusive Education
by Chuang Yang, Tianjian Wang and Qi Xiu
Sustainability 2025, 17(9), 3837; https://doi.org/10.3390/su17093837 - 24 Apr 2025
Viewed by 2201
Abstract
Inclusive education has become a central issue in global educational reform, advancing the agenda for educational equity and social justice. However, despite significant theoretical and policy developments, research in this field remains fragmented, and no coherent framework currently exists. This study analyzes 3663 [...] Read more.
Inclusive education has become a central issue in global educational reform, advancing the agenda for educational equity and social justice. However, despite significant theoretical and policy developments, research in this field remains fragmented, and no coherent framework currently exists. This study analyzes 3663 SSCI papers published between 2000 and 2024, using Latent Dirichlet Allocation (LDA) topic modeling to identify 15 distinct research themes in inclusive education. By combining LDA with manual coding, four key research areas emerged: concept and connotation, macro needs and support, micro-level implementation, and implementation effects and challenges. These findings highlight the interconnections between policy, practice, and environmental factors shaping inclusive education. Based on these results, an integrated input–process–outcome–feedback (IPOF) framework is proposed to advance the understanding of inclusive education’s evolution, effectiveness, and implementation. This framework offers actionable insights for policymakers and educators, helping to promote inclusive education aligned with Sustainable Development Goal 4 (SDG 4) and advancing global educational equity. Full article
(This article belongs to the Special Issue Innovation and Sustainability in Inclusive Education)
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25 pages, 985 KiB  
Article
Construction of Topic Hierarchy with Subtree Representation for Knowledge Graphs
by Yujia Zhang, Wenjie Xu, Zheng Yu and Marek Z. Reformat
Axioms 2025, 14(4), 300; https://doi.org/10.3390/axioms14040300 - 15 Apr 2025
Viewed by 540
Abstract
Hierarchy analysis of the knowledge graphs aims to discover the latent structure inherent in knowledge base data. Drawing inspiration from topic modeling, which identifies latent themes and content patterns in text corpora, our research seeks to adapt these analytical frameworks to the hierarchical [...] Read more.
Hierarchy analysis of the knowledge graphs aims to discover the latent structure inherent in knowledge base data. Drawing inspiration from topic modeling, which identifies latent themes and content patterns in text corpora, our research seeks to adapt these analytical frameworks to the hierarchical exploration of knowledge graphs. Specifically, we adopt a non-parametric probabilistic model, the nested hierarchical Dirichlet process, to the field of knowledge graphs. This model discovers latent subject-specific distributions along paths within the tree. Consequently, the global tree can be viewed as a collection of local subtrees for each subject, allowing us to represent subtrees for each subject and reveal cross-thematic topics. We assess the efficacy of this model in analyzing the topics and word distributions that form the hierarchical structure of complex knowledge graphs. We quantitatively evaluate our model using four common datasets: Freebase, Wikidata, DBpedia, and WebRED, demonstrating that it outperforms the latest neural hierarchical clustering techniques such as TraCo, SawETM, and HyperMiner. Additionally, we provide a qualitative assessment of the induced subtree for a single subject. Full article
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18 pages, 1755 KiB  
Review
Meta-Analytical Analysis of Competitiveness in Small- and Medium-Sized Manufacturing Enterprises: The Role of Technology and Quality
by Xiomara Zúñiga-Santillán, Diego Tapia-Núñez, Rosa Espinoza-Toalombo, Erika Romero-Cárdenas and Edwuin Carrasquero-Rodríguez
Appl. Sci. 2025, 15(8), 4124; https://doi.org/10.3390/app15084124 - 9 Apr 2025
Viewed by 779
Abstract
This study evaluates the competitiveness of small- and medium-sized manufacturing enterprises (PYMES) through a meta-analysis that explores the role of technology and quality. Through a comprehensive literature review, 24 eligible studies, selected after applying specific criteria in a systematic search of the Scopus [...] Read more.
This study evaluates the competitiveness of small- and medium-sized manufacturing enterprises (PYMES) through a meta-analysis that explores the role of technology and quality. Through a comprehensive literature review, 24 eligible studies, selected after applying specific criteria in a systematic search of the Scopus database, were identified and analyzed. A random-effects model was used to combine the effect sizes of the selected studies, and the heterogeneity among them was assessed using widely accepted indicators such as I2, H2 and tau2, which confirmed a moderate variability among the studies. The results of the meta-analysis indicated a pooled effect size of 0.53 (95% CI: [0.50, 0.55]), suggesting a significant positive relationship between innovation and competitiveness, as well as between quality and competitiveness. Quality was identified as the most relevant competitive priority, while the use of state-of-the-art technologies was highlighted as a significant risk factor in the context of digital transformation. In addition, topic analysis was performed using the latent Dirichlet allocation (LDA) model, implemented with the topicmodels package in RStudio 2024.04.2. To ensure accuracy of the analysis, the texts were preprocessed using cleaning and tokenization techniques, which included the removal of punctuation, numbers and empty words. This thematic analysis identified key patterns related to innovation management, operational strategies and integration of digital technologies. The themes generated revealed that manufacturing PYMES prioritize quality as a source of competitive advantage, facing significant challenges associated with technological adoption and digitalization. Full article
(This article belongs to the Section Applied Industrial Technologies)
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22 pages, 1646 KiB  
Article
Consumer Awareness of Fashion Greenwashing: Insights from Social Media Discussions
by Muzhen Li, RayeCarol Cavender and Min-Young Lee
Sustainability 2025, 17(7), 2982; https://doi.org/10.3390/su17072982 - 27 Mar 2025
Cited by 2 | Viewed by 5385
Abstract
Greenwashing, the phenomenon of companies misleading consumers about their sustainability practices, is prevalent in the fashion industry. This study explores consumer opinions on greenwashing through analysis of social media discourse. Cognitive dissonance theory served as the theoretical framework, explaining how consumers reconcile conflicting [...] Read more.
Greenwashing, the phenomenon of companies misleading consumers about their sustainability practices, is prevalent in the fashion industry. This study explores consumer opinions on greenwashing through analysis of social media discourse. Cognitive dissonance theory served as the theoretical framework, explaining how consumers reconcile conflicting information about brands’ sustainability claims. In Study 1, 446 comments on 12 Reddit posts were collected using the search term “fashion greenwashing”. Using the Latent Dirichlet Allocation (LDA) algorithm and manual review, we identified three major themes: the phenomenon of fashion greenwashing, consumer empowerment in sustainable fashion, and skepticism towards fast fashion brands’ marketing strategies. In Study 2, using the search term, “#fashiongreenwashing”, two researchers collected and analyzed 76 Instagram posts with 370 comments. A manual review was employed to extract major themes, and network graphs of caption tags within the same theme were constructed. Three major themes emerged: strategies to combat fashion greenwashing, examples of fashion greenwashing, and advocacy and regulation in sustainable fashion. Findings from Studies 1 and 2 revealed that consumers are increasingly aware of brands’ deceptive practices and advocacy for sustainable practices to resolve this dissonance when they see greenwashing information. This study underscored the need for fashion brands to provide transparent and authentic information. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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