Search Results (74)

The large-scale deployment of autonomous vehicles (AVs) in mixed-traffic environments raises an important question: how do human drivers evaluate safety when interacting with AVs under real-world uncertainty? This study aims to examine how drivers’ objective knowledge of AVs shapes their perceived safety when sharing the road with AVs in mixed-traffic environments. Using survey data from 905 licensed drivers in Wuhan, China, this study treats perceived road-sharing safety as an interaction-level evaluative outcome rather than merely a precursor of adoption intention. Latent class analysis was first used to identify knowledge-based driver segments, structural equation modeling was then applied to estimate Theory of Planned Behavior (TPB)-related psychological constructs, and ordered logit regression was finally employed to examine the determinants of perceived safety across segments. The results indicate that behavioral intention consistently shows a positive association with perceived safety; however, attitude toward AVs exhibits a significant negative association among high-knowledge drivers. This attitudinal reversal challenges the implicit homogeneity assumption embedded in conventional TPB applications and suggests that cognitive familiarity may recalibrate, rather than amplify, technological optimism. Overall, the findings show that knowledge-based heterogeneity changes the psychological mechanisms underlying safety appraisal in mixed traffic. These insights carry important implications for differentiated communication strategies and trust calibration in transitional automated mobility systems. Full article

Global progress towards the 2030 Sustainable Development Goals (SDGs) remains critically off track, with current trends indicating that only 17% of targets will be met by the deadline. As sustainability transitions increasingly depend on regional and institutional capacity, understanding heterogeneous transition pathways and resilience across territorial contexts is essential. This study investigates whether observed divergence in SDG performance reflects temporary setbacks or persistent structural regimes characterised by distinct institutional and technological configurations. Using panel data from over 160 countries (2019–2024), we employ annual latent class analysis to identify hidden structures in SDG performance across 15 goals, introducing intertemporal volatility as a dimension of development dynamics. We complement this with ordered logistic regression to examine structural determinants of regime membership, including governance quality, digital infrastructure, health investment, and macroeconomic indicators. Our analysis identifies three temporally stable development regimes—lagging, transitional, and leading—with fewer than 15% of countries transitioning between classes over the observation period. ANOVA results reveal that internet access and government effectiveness exhibit the most substantial between-regime differences. Ordered logit models indicate that governance quality and digital connectivity are the strongest correlates of regime membership (government effectiveness: β = 0.943, p < 0.001; internet penetration: β = 0.049, p < 0.001), whereas short-term GDP growth exerts negligible influence (p > 0.10). These findings challenge assumptions of linear convergence in sustainable development and provide a data-driven framework for evaluating transition dynamics across diverse territorial contexts. The results suggest that achieving the SDGs requires that deep structural constraints be addressed—particularly digital divides and institutional quality—through regionally targeted policy design rather than relying solely on incremental adjustments or economic growth. The identified regimes provide a basis for place-based targeting by distinguishing contexts where governance and digital capacity constraints are binding. Full article

Algorithmic transparency is widely considered essential for fostering trust in AI-based financial e-commerce services. However, empirical evidence remains limited on whether transparency benefits all consumers uniformly and how it is evaluated relative to other service attributes in realistic decision contexts. This study examines how consumers trade off transparency, personalization, and user control in robo-advisor (RA) services across different consumer segments. Through a discrete choice experiment and latent class logit modeling, two distinct segments are identified: selective high-expertise investors, who prioritize personalization and user control over transparency, and receptive general consumers, who respond strongly to enhanced explainability. These findings indicate that algorithmic transparency does not serve as a universal design solution but operates conditionally based on consumer expertise and attribute interactions. Simulation results further show that while a regulation-compliant, uniform service design may facilitate market entry, it constraints long-term expansion in heterogeneous markets. In contrast, a segment-based service portfolio calibrated to the distinct preferences of each group significantly increases overall adoption under the same regulatory constraints. These results suggest that sustainable AI diffusion in financial e-commerce requires a nuanced approach that balances disclosure with functional autonomy to address the diverse needs of both sophisticated and novice users. Full article

In the Seoul Metropolitan Area of Korea, ongoing urban expansion continuously increases commuting demand toward Seoul, resulting in severe congestion in the urban core due to the large inflow of interregional buses. In response, the government proposed the introduction of a transfer-type interregional bus system as an alternative to alleviate downtown congestion. Transfer-type buses terminate at the Seoul boundary and rely on passenger transfers to other modes for access to the urban core. By shortening route lengths, this system enables reduced headways and increased service frequency. This approach can mitigate urban congestion. However, required transfers may generate user resistance, highlighting the need to analyze users’ willingness to shift. This study applies a latent class mixed logit model to stated preference survey data collected from 502 interregional bus users in order to capture heterogeneous preferences. As a result, users are grouped into three classes: transfer-avoidant, cost-sensitive, and time-sensitive. In all segments, more than half of respondents express a willingness to shift, with the highest level observed in the cost-sensitive group (64.3%). The class-specific choice models reveal that heterogeneity exists not only across segments but also within each segment. These findings indicate that a transfer-type interregional bus policy cannot operate uniformly across all users. Instead, a targeted strategy that simultaneously improves travel time and travel cost for subgroups with conversion potential is required. By systematically identifying users’ willingness to shift and heterogeneous response structures prior to implementation, this study provides empirical evidence to support the design of effective policies and operational strategies for transfer-type interregional buses. Full article

While autonomous vehicles (AVs) are increasingly integrated into urban mobility, little is known about how digital capability shapes elderly pedestrians’ willingness to share roads with these technologies. This is especially true in the absence of explicit vehicle–pedestrian communication mechanisms. To address this gap, we combine the Theory of Planned Behavior (TPB) with the Pedestrian Behavior Questionnaire (PBQ) and segment elderly pedestrians using Latent Class Analysis (LCA). A sample of 750 older adults in Wuhan, China, was divided into two latent groups: digitally disengaged (70.8%) and digitally engaged (29.2%). Classification was based on four indicators: smart device usage, online social interaction, online entertainment, and online economic behavior. We then applied ordered logit models to estimate group-specific determinants of AV road-sharing acceptance. Results reveal clear heterogeneity across digital capability levels. For digitally disengaged seniors, positive pedestrian behaviors significantly increased willingness (β = 0.316, p = 0.001). Prior accident experience reduced willingness (0 accident: β = 0.435, p = 0.021; 1–2 accidents: β = −0.518, p = 0.012). For digitally engaged seniors, perceived behavioral control showed a marginally positive effect (β = 0.353, p = 0.066). Errors had a significant positive effect (β = 0.540, p = 0.009). Positive behaviors had a significant negative effect (β = −0.414, p = 0.007). These patterns indicate that digital capability not only modulates the strength of TPB pathways but also reshapes behavior–intention linkages captured by PBQ dimensions. Methodologically, the study contributes an integrated TPB–PBQ–LCA–OLM framework. This framework identifies digital capability as a critical moderator of AV acceptance among elderly pedestrians. Practically, the findings suggest differentiated strategies. For digitally disengaged users, interventions should build digital literacy and reinforce safe walking norms. For digitally engaged users, strategies should prioritize transparent AV intent signaling and features that enhance perceived control. Full article

Soils are critical natural resources, yet their abiotic contributions to ecosystem services remain largely unexplored in valuation studies. This pilot study represents, to the best of our knowledge, the first attempt to assess the perceived value of geosystem services (GSs) from a consumer perspective. Using a discrete choice experiment with 200 respondents, we evaluated preferences for Rotella apples and Moscatello wine through mixed multinomial logit and latent class models. Results show that attributes related to soil use and soil control were consistently significant drivers of consumer utility (e.g., odds ratios of 9.38 and 5.78 for Moscatello wine and 8.46 and 5.56 for Rotella apples, respectively; p < 0.01). These attributes align more closely with the concept of a “geological fingerprint” than with existing geographical labeling schemes such as the Protected Designation of Origin. Price effects were statistically insignificant, indicating virtually no influence on choices. Both estimated models revealed preference heterogeneity and a substantial number of no-buy responses. This suggests both limited consumer familiarity with GS concepts and a limitation of our attribute descriptions, which likely failed to convey information needed for effective purchasing decisions. This study is exploratory and limited by its convenience sample, imperfect price specification, and inability to estimate willingness-to-pay measures. Nevertheless, it provides empirical support for introducing geological footprint labeling and highlights the need for improved consumer information, policy tools, and public campaigns to promote recognition and sustainable management of geodiversity in agriculture. Full article

This study investigates the factors affecting the choice of school travel mode among students in Mersin, Türkiye, focusing on walking, private car, public transit and school bus. A two-step modeling approach was adopted. First, a latent class cluster analysis (LCCA) was applied to identify subgroups of students with similar characteristics. Then, separate multinomial logit (MNL) models were estimated for each cluster. The data come from the 2022 Urban Transport Master Plan household survey and include 2798 students from 2092 households. The results show that trip distance is the most consistent and significant factor across all clusters, as increasing distance makes students more likely to use motorized modes instead of walking. Gender also demonstrates a consistent influence in specific clusters, where male students are less likely to travel by private car. Similarly, residing in a single-family house consistently increases the likelihood of car use in multiple clusters. Conversely, the influence of household structure, parental education, income, and household size differs significantly between clusters, underlining the importance of considering group-level differences in school travel behavior. These findings suggest that policies aiming to promote sustainable school travel should be sensitive to the needs of different student groups. Integrating land use and transportation planning may help to support active and shared modes of travel. Full article

With the rise of omnichannel (OC) retailing in food e-retail, understanding how OC retailing and product quality attributes influence consumer purchasing behaviour and value perceptions is crucial for developing e-retail strategies and enhancing consumer services. This study examined their impacts on Chinese consumers’ purchases of Australian beef (brisket) through a discrete choice experiment in Beijing, Shanghai, Guangzhou and Shenzhen and analysed 872 valid responses using multinomial logit, random parameter logit, and latent class models. Our findings reveal that Chinese consumers prefer buying Australian brisket via OC apps and offline stores, paying approx. 44% and 134% more per 500 g, respectively, compared to self-operated e-commerce stores. Brand, manufacturer and origin traceability are key quality attributes, with additional paid for brisket manufactured and packaged in Australia (under Australian brands) and featuring the MLA “True Aussie Beef” label over QR codes. This study also identified four distinct consumer clusters: (i) premium shoppers, (ii) channel and traceability-oriented shoppers, (iii) omnichannel and price-oriented shoppers and (iv) tech-savvy and discerning shoppers, highlighting varying sensitivities to e-retail channels and product attributes. These findings offer strategic and actionable insights for Australian beef exporters and OC retailers seeking to optimise consumer engagement and value creation in China’s evolving e-retail landscape. Full article

The differential toll policy has emerged as an effective method for regulating expressway traffic flow and has positively impacted the efficiency of vehicular movement, as well as balanced the spatial and temporal distribution of the road network. However, the acceptance of differentiated charging policies and the range of rates associated with these policies warrant further investigation. This study employs both revealed preference (RP) and stated preference (SP) survey methods to assess users’ willingness to accept the current differentiated toll scheme and to analyze the proportion of users opting for alternative travel routes and their behavioral characteristics in simulated scenarios. Additionally, we construct a Structural Equation Model-Latent Class Logistics (SEM-LCL) to explore the mechanisms influencing differentiated toll road alternative travel choices while considering user heterogeneity. The findings indicate that different tolling strategies and discount rates attract users variably. The existing differentiated tolling scheme—based on road sections, time periods, and payment methods—significantly affects users’ choices of alternative routes, with the impact of tolling based on vehicle type being especially pronounced for large trucks. The user population is heterogeneous and can be categorized into three distinct groups: rate-sensitive, information-promoting, and conservative-rejecting. Furthermore, the willingness to consider alternative travel routes is significantly influenced by factors such as gender, age, driving experience, vehicle type, travel time, travel distance, payment method, and past differential toll experiences. The results of this study provide valuable insights for highway managers to establish optimal toll rates and implement dynamic flow regulation strategies while also guiding users in selecting appropriate driving routes. Full article

Achieving sustainability goals in the food system should be informed by consumer demand that signals the market trend and drives systemic changes. This study examines the efficiency of sustainability cues in influencing consumer choices of seafood among consumers in Southern China. The preference and willingness to pay for each seafood attribute are estimated using the Latent Class Logit model. The results show that respondents strongly believed in governmental certifications and were more willing to pay for domestic seafood certified to public standards over imported seafood with third-party sustainability certifications. By integrating individual characteristics into the membership function, this study finds that the preference for sustainability cues and other authenticity cues is related to seafood consumption habits and education. The study highlights the efficiency heterogeneity of sustainability cues, providing valuable insights for formulating public policy and developing marketing strategies that promote sustainable consumption. Full article

Understanding urban consumers’ preferences for rice attributes is crucial for rice breeders, producers, and retailers to meet diverse and evolving market demands. Based on the sample data of 629 rice consumers in Shanghai, China, obtained through the choice experiment (CE) approach, this study uses the mixed logit (ML) model to analyze consumers’ preferences and willingness to pay (WTP) for food safety labels, brands, nutritional quality, and taste quality. Furthermore, the latent class (LC) model examines the heterogeneity in consumer group preferences. The research findings highlight that consumers prioritize taste quality as the most crucial attribute, followed by nutritional quality, food safety labels, and brand attributes. The premium rates for superior taste quality, organic certification labels, and green certification labels exceeded 100%. Interestingly, while combining organic certification with well-known international or domestic brands does not uniformly boost consumer preferences, incorporating green certification alongside well-known international or domestic brands significantly elevates those preference levels. Factors such as the external environment, consumption habits, and personal characteristics significantly influence individuals’ preferences for rice attributes. Based on these insights, the study puts forth policy recommendations for rice breeders, producers, and retailers. Full article

Objective: Despite being primary beneficiaries of human papillomavirus (HPV) vaccines, female university students in China exhibit low vaccination rates. This study aimed to assess their preferences for HPV vaccination services and evaluate the relative importance of various factors to inform vaccination strategy development. Methods: Through a literature review and expert consultations, we identified five key attributes for study: effectiveness, protection duration, waiting time, distance, and out-of-pocket (OOP) payment. A D-efficient design was used to create a discrete choice experiment (DCE) questionnaire. We collected data via face-to-face interviews and online surveys from female students across seven universities in China, employing mixed logit and latent class logit models to analyze the data. The predicted uptake and compensating variation (CV) were used to compare different vaccination service scenarios. Results: From 1178 valid questionnaires, with an effective response rate of 92.9%, we found that effectiveness was the most significant factor influencing vaccination preference, followed by protection duration, OOP payment and waiting time, with less concern for distance. The preferred services included a 90% effective vaccine, lifetime protection, a waiting time of less than three months, a travel time of more than 60 min, and low OOP payment. Significant variability in preferences across different vaccination service scenarios was observed, affecting potential market shares. The CV analysis showed female students were willing to spend approximately CNY 5612.79 to include a hypothetical ‘Service 5’ (a vaccine with higher valency than the nine-valent HPV vaccine) in their prevention options. Conclusions: The findings underscore the need for personalized, need-based HPV vaccination services that cater specifically to the preferences of female university students to increase vaccination uptake and protect their health. Full article

New energy vehicles (NEVs) have emerged as a promising solution to reduce carbon emissions and address environmental concerns in the transportation sector. In order to effectively accelerate market acceptance, it is crucial to prioritize the heterogeneity of consumer preferences for NEV attributes. This study employs the multinomial logit model (MNL) and latent class model (LCM) to investigate both observed and unobserved preference heterogeneity based on stated preferences obtained from a discrete choice experiment conducted across seven cities in China. Results from the MNL model indicate that all attributes significantly influence alternative utility. In particular, there are differences in the willingness to pay (WTP) for attributes of battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). Analysis of MNL subgroups reveals observed heterogeneity in WTP for identical attributes among consumers from regions with different latitudes and markets with different NEV penetration rates. Furthermore, the LCM model uncovers unobserved preference heterogeneity by classifying respondents into four distinct classes and identifies specific socioeconomic variables associated with each class. The recognition of heterogeneous WTP for NEV attributes across vehicle types, regions, markets, and consumer classes provides important implications for formulating targeted policies that promote the sustainable development of the NEV industry. Full article

Electric vehicles (EVs) offer a viable technological solution for mitigating greenhouse gas emissions in the transportation industry, addressing pressing societal concerns regarding climate change, air pollution, and sustainable energy consumption. To effectively promote widespread adoption of EVs, it is crucial to understand consumer preferences and evaluate market dynamics. In Nepal, where proven fossil fuel reserves are absent, the government is actively working towards accelerating EV adoption, leveraging the nation’s significant hydroelectric power generation potential to fulfill EVs’ charging demands. To gain insight into consumer preferences and evaluate market dynamics regarding EVs in Nepal, this study employs a comprehensive approach. Stated preference data are collected through a meticulously designed survey, and sophisticated analytical techniques, namely, the mixed logit model and latent class model, are applied for estimation purposes. The results of this study show that potential EV consumers with small family sizes, lower monthly travel distances, heightened environmental awareness, and substantial knowledge about electric vehicles are more inclined to embrace EV technology. Notably, the study highlights that a reduction in the purchase price exerts the most significant influence on increasing consumers’ likelihood of adopting battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). Market simulation results suggest that a policy mix scenario, encompassing a combination of supportive measures, proves more effective in promoting EV adoption compared to relying on single policy initiatives. Furthermore, through latent class estimation, the study identifies three distinct classes of consumers within Nepal, each exhibiting significant variations in preferences. Recognizing and addressing these variations within policy frameworks is crucial for the successful promotion and widespread acceptance of EVs in Nepal. Full article

The “last-mile problem” of public transportation is one of the main obstacles affecting travelers who choose to utilize public transport. Although autonomous vehicles (AVs) have made much progress, they have not been officially put into commercial use. This paper adopts stated preference experiments to explore the impact of shared AVs on the last-mile travel behavior of metro users and takes Wuhan as an example for case analysis. First of all, this paper establishes a structural equation model (SEM) based on the theory of planned behavior to explore latent psychological variables, including travelers’ attitudes (ATTs), subjective norms (SNs), perceived behavior control (PBC), and behavioral intention of use (BIU) toward AVs. These latent psychological variables are incorporated into the latent class (LC) logit model to establish a hybrid model with which to study the factors and degree of influence on the travel mode choices of travelers for the last mile of their metro trips. The results show that travelers have preference heterogeneity for the travel mode choices for the last mile of metro trips. Through the analysis of LCs, education, career, and income significantly impact the classification of LCs. The latent psychological variables towards AVs have a significant impact on the travel behavior of respondents, but the impacts vary among different segments. Elastic analysis results illustrate that a 1% increase in the travel cost for shared AVs in segment 1 leads to a 7.598% decrease in the choice probability of using a shared AV. Respondents from different segments vary significantly in their willingness to pay for their usage, and the value of travel time for high-income groups is relatively higher. Full article