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Keywords = hotel employees’ perception

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18 pages, 436 KiB  
Article
Assessing the Impact of Employees’ Perceptions of Green Intellectual Capital on Career and Life Satisfaction: A Mediating Moderation Model in Turkish Hotels
by Ertac Gulakdeniz and Georgiana Karadas
Sustainability 2025, 17(14), 6448; https://doi.org/10.3390/su17146448 - 15 Jul 2025
Viewed by 324
Abstract
This study addresses a gap in hospitality research by investigating how employees’ perceptions of green intellectual capital (GIC) influence their satisfaction with both career and life. Although sustainability has become increasingly relevant in organizational strategies, limited research has examined how such job resources [...] Read more.
This study addresses a gap in hospitality research by investigating how employees’ perceptions of green intellectual capital (GIC) influence their satisfaction with both career and life. Although sustainability has become increasingly relevant in organizational strategies, limited research has examined how such job resources affect employees’ attitudes. Guided by the Job Demands–Resources (JD-R) framework, the study proposes a model in which organizational embeddedness (OE) mediates the relationship between green intellectual capital (GIC) and satisfaction outcomes, while thriving at work (TAW) moderates this pathway. The analysis is based on data collected from 371 employees working in four- and five-star hotels in Turkey. Structural equation modeling was used to test the hypotheses. The findings show that positive perceptions of green intellectual capital (GIC) are associated with stronger embeddedness, which, in turn, enhances career and life satisfaction. Moreover, this indirect effect is more pronounced among employees who report higher levels of thriving. The results emphasize how sustainability-oriented practices can serve as meaningful resources that improve employee outcomes in the hospitality industry. Full article
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18 pages, 446 KiB  
Article
Stakeholder Differences in Valued Hotel Green Practices
by Jorge Julião, Inês Monteiro, Marcelo Gaspar and Maria Alice Trindade
Sustainability 2025, 17(13), 5895; https://doi.org/10.3390/su17135895 - 26 Jun 2025
Viewed by 334
Abstract
This paper aims to compare the perceptions of hotel customers and hotel staff regarding the value of green hotel attributes. By examining both stakeholder groups, the study addresses a gap in sustainable hospitality research, which largely overlooks employee perspectives in favour of customer [...] Read more.
This paper aims to compare the perceptions of hotel customers and hotel staff regarding the value of green hotel attributes. By examining both stakeholder groups, the study addresses a gap in sustainable hospitality research, which largely overlooks employee perspectives in favour of customer preferences. An exploratory, cross-sectional survey was conducted using structured questionnaires, administered to hotel guests (n = 307) and hotel staff (n = 89) in Porto, Portugal. Respondents rated 15 green hotel attributes using a five-point Likert scale. Demographic data were also collected to analyse perceptual differences across gender, age, income, and education. The results revealed that both customers and staff exhibited environmental awareness, though their prioritisation of specific green practices differed. Customers tended to value visible environmental measures, such as recycling bins, energy-saving light bulbs, and renewable energy signage, while staff placed greater emphasis on operational sustainability aspects, including low-flow plumbing fixtures, refillable soap dispensers, and durable goods used in service areas. These differences reflect the stakeholders’ distinct roles and experiences within the hotel ecosystem. This study enriches the discourse on sustainable hospitality by providing a dual-stakeholder analysis of green hotel attributes using a shared evaluative framework. The findings offer practical insights for hotel managers aligning sustainability strategies with the expectations of both guests and employees, supporting more effective and inclusive green implementation in the lodging sector. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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20 pages, 425 KiB  
Article
Corporate Social Responsibility as a Driver of Business Innovation: The Mediating Role of Corporate Reputation on Employee Performance in the Hospitality Sector
by Ibrahim Yikilmaz, Lutfi Surucu, Ahmet Maslakci and Bulent Cetinkaya
Systems 2025, 13(6), 475; https://doi.org/10.3390/systems13060475 - 16 Jun 2025
Viewed by 590
Abstract
In response to escalating societal and environmental expectations, corporate social responsibility (CSR) has evolved into a strategic imperative rather than a voluntary or peripheral activity. This study investigates the effect of employees’ CSR perceptions on job performance, with corporate reputation (CR) examined as [...] Read more.
In response to escalating societal and environmental expectations, corporate social responsibility (CSR) has evolved into a strategic imperative rather than a voluntary or peripheral activity. This study investigates the effect of employees’ CSR perceptions on job performance, with corporate reputation (CR) examined as a mediating variable. Drawing on Social Identity and Social Exchange Theories, the research explores how CSR, as an element of business innovation and sustainable organizational practices, fosters internal stakeholder engagement and performance enhancement. Data were collected from five-star hotel employees in İstanbul/Türkiye, a service sector context where customer satisfaction is highly dependent on frontline employee behavior. Using PROCESS Macro for SPSS 27, the findings reveal that CSR perceptions significantly and positively influence employee performance both directly and indirectly through the enhancement of CR. This mediating effect underscores the role of CSR not only as an ethical framework but also as an internal mechanism that strengthens employee commitment and output. The study contributes to CSR and the organizational behavior literature by empirically validating that internal CSR perceptions shape strategic outcomes such as employee performance, especially within high-contact service environments. Theoretical implications emphasize CSR’s integrative function in reputation-building and performance systems, while practical insights recommend embedding socially responsible practices into HR and internal communication strategies to achieve sustainable outcomes and societal well-being. These findings offer meaningful contributions to the scope of business innovation by linking CSR with strategic performance indicators in labor-intensive industries. Full article
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17 pages, 950 KiB  
Article
Sustaining Digital Marketing Strategies to Enhance Customer Engagement and Brand Promotion: Position as a Moderator
by Marjan Kamyabi, Hale Özgit and Japheth Nuhu Ahmed
Sustainability 2025, 17(7), 3270; https://doi.org/10.3390/su17073270 - 7 Apr 2025
Cited by 4 | Viewed by 3368
Abstract
Digital marketing strategies are vital for enhancing customer engagement, promoting brands, and ensuring sustainability. This study explores the influence of digital marketing on customer engagement and brand promotion within the dynamic tourism and hospitality industry while addressing a significant gap in incorporating employee [...] Read more.
Digital marketing strategies are vital for enhancing customer engagement, promoting brands, and ensuring sustainability. This study explores the influence of digital marketing on customer engagement and brand promotion within the dynamic tourism and hospitality industry while addressing a significant gap in incorporating employee position as a moderating variable. A quantitative research method was employed to collect data from 350 hotel employees in Tehran 4- and 5-star hotels. Partial Least Squares Structural Equation Modeling (PLS-SEM) was conducted to explore the moderator role. Key findings indicate that digital marketing strategies enhance customer engagement and positively influence brand promotion. Additionally, the moderating effect of employee position takes into account the differences among employees regarding service expectations and perceptions. Specifically, it highlights how the skills of managerial positions are better utilized when implementing digital strategies. This study supplements theoretical frameworks and practical applications and improves the strategic use of digital marketing in tourism and hospitality. The case study provides new insights for policymakers and hoteliers in the tourism and hotel industry. Full article
(This article belongs to the Special Issue Digital Transformation and Open Innovation for Business Ecosystems)
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20 pages, 566 KiB  
Article
The Effect of Green Leadership Perception on Environmental Commitment, Awareness, and Employees’ Green Behavior in Hotel Businesses: Research from a Generation Cohort Theory Perspective
by Emrah Orgun, Ali Solunoglu, Didem Kutlu, Murat Alpaslan Kasalak, Aydın Unal, Onur Celen and Erhan Gozen
Sustainability 2024, 16(22), 9621; https://doi.org/10.3390/su16229621 - 5 Nov 2024
Cited by 1 | Viewed by 2401
Abstract
This study was carried out to determine the relationships between green leadership perceived by hotel employees and environmental commitment, environmental awareness, and employees’ green behavior. In contrast to previous research in the literature, this study also examines the moderating role of generation in [...] Read more.
This study was carried out to determine the relationships between green leadership perceived by hotel employees and environmental commitment, environmental awareness, and employees’ green behavior. In contrast to previous research in the literature, this study also examines the moderating role of generation in these relationships. The study was carried with employees of five-star hotel in Turkey. The data were analyzed with IBM SPSS AMOS 22 programs and significant effects between certain variables were detected. In addition, the research results indicate that generation has a moderating role in the relationships between green leadership, environmental awareness, and environmental commitment. As a result of the evaluation, a number of theoretical and practical contributions are presented for academicians working in the literature, sector representatives, and hotel business managers. Full article
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12 pages, 559 KiB  
Article
Influence of Leaders’ Emotional Labor and Its Perceived Appropriateness on Employees’ Emotional Labor
by Xiuli Tang and Yingkang Gu
Behav. Sci. 2024, 14(5), 413; https://doi.org/10.3390/bs14050413 - 15 May 2024
Cited by 2 | Viewed by 3173
Abstract
Emotional labor is a crucial yet often overlooked aspect of effective leadership. To address this, the current study adopts the Emotion as Social Information (EASI) model as a theoretical framework to investigate the influence of leaders’ emotional labor and perceived appropriateness on employees’ [...] Read more.
Emotional labor is a crucial yet often overlooked aspect of effective leadership. To address this, the current study adopts the Emotion as Social Information (EASI) model as a theoretical framework to investigate the influence of leaders’ emotional labor and perceived appropriateness on employees’ emotional labor. A two (leaders’ emotional labor strategies: surface acting vs. deep acting) by two (perceived appropriateness: appropriate vs. inappropriate) between-subjects experiment was designed with a sample of 120 front-line service employees from hotels in Shanghai. The results showed that regardless of whether the perception of a leader’s surface acting was deemed appropriate or not, employees tended to perform surface acting, while the impact of the perceived appropriateness regarding the leader’s deep acting was different, wherein an appropriate display of deep acting by the leader significantly influenced employees to engage in deep acting themselves. The managerial implications and limitations of the findings are also discussed. Full article
(This article belongs to the Special Issue Managing Organizational Behaviors for Sustainable Wellbeing at Work)
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21 pages, 1256 KiB  
Article
The Effects of Job Stress on Burnout and Turnover Intention: The Moderating Effects of Job Security and Financial Dependency
by Engin Üngüren, Neslihan Onur, Hüsne Demirel and Ömer Akgün Tekin
Behav. Sci. 2024, 14(4), 322; https://doi.org/10.3390/bs14040322 - 12 Apr 2024
Cited by 12 | Viewed by 11079
Abstract
(1) Background: The hospitality industry is known for exposing employees to work stress, which can lead to work-related burnout and high turnover rates. This study aims to examine the relationships between work stress, work-related burnout, and turnover intention. It also explores the mediating [...] Read more.
(1) Background: The hospitality industry is known for exposing employees to work stress, which can lead to work-related burnout and high turnover rates. This study aims to examine the relationships between work stress, work-related burnout, and turnover intention. It also explores the mediating role of work-related burnout and the moderating role of job security and financial dependence. (2) Methods: A cross-sectional survey was conducted among 494 hotel employees working in five-star hotels in Belek and Manavgat, Türkiye, using a moderated mediation research model. The study found that work stress increases work-related burnout, which in turn increases turnover intention. Additionally, work-related burnout was found to mediate the relationship between work stress and turnover intention. Furthermore, it was found that perceived job security moderates the relationship between work stress levels and work-related burnout. Additionally, the variable of financial dependence was found to moderate the relationship between employees’ levels of work-related burnout and their turnover intentions. Similarly, the study found that the financial dependence variable moderates the effect of work-related burnout on employees’ turnover intention. Additionally, the study found that employees’ perception of job security moderates the impact of work stress on work-related burnout. In conclusion, the study suggests that positive perceptions of job security can mitigate the impact of work stress on work-related burnout. Similarly, the impact of work-related burnout on turnover intention diminishes as the degree of financial dependence rises. Full article
(This article belongs to the Special Issue Job-Related Stress, Burnout and Quality of Life)
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26 pages, 1131 KiB  
Article
The Adoption of Artificial Intelligence in Serbian Hospitality: A Potential Path to Sustainable Practice
by Tamara Gajić, Dragan Vukolić, Jovan Bugarčić, Filip Đoković, Ana Spasojević, Snežana Knežević, Jelena Đorđević Boljanović, Slobodan Glišić, Stefana Matović and Lóránt Dénes Dávid
Sustainability 2024, 16(8), 3172; https://doi.org/10.3390/su16083172 - 10 Apr 2024
Cited by 14 | Viewed by 4165
Abstract
This study investigates the perceptions of employees in the hotel industry of the Republic of Serbia regarding the acceptance and importance of artificial intelligence (AI). Through a modified UTAUT model and the application of structural equation analysis (SEM), we investigated the key factors [...] Read more.
This study investigates the perceptions of employees in the hotel industry of the Republic of Serbia regarding the acceptance and importance of artificial intelligence (AI). Through a modified UTAUT model and the application of structural equation analysis (SEM), we investigated the key factors shaping AI acceptance. Research results show that behavioral intention and habit show a significant positive impact on AI usage behavior, while facilitating conditions have a limited but measurable impact on behavioral intention. Other factors, including social influence, hedonic motivation, performance expectancy, and effort expectancy, have minimal influence on the examined variables. The analysis reveals the crucial mediating role of behavioral intention, effectively bridging the gap between various predictors and AI usage behavior, thereby highlighting its significance in the broader context of technology adoption in the hotel industry. The primary goal of the study, which closes significant research gaps, as well as the manner in which it uses a specific model and statistical analysis to accomplish this goal, shows how innovative the work is. This method not only broadens the field’s understanding but also offers valuable insights for shaping sustainable development practices in the hospitality sector in the Republic of Serbia. Full article
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22 pages, 395 KiB  
Article
Model for the Identification of Key Elements in the Management of Labor Relations and Conflict: Impact on the Internal Customer of Hotel Organizations and on Sustainable Development Goals 8
by María del Carmen Paradinas-Márquez, José Antonio Vicente-Pascual and Almudena Barrientos-Báez
Adm. Sci. 2023, 13(12), 252; https://doi.org/10.3390/admsci13120252 - 11 Dec 2023
Cited by 3 | Viewed by 2102
Abstract
The object of the study is to examine conflicts that occur in hotel companies, how they affect their structure, the quality of the work environment, the well-being of their workers, and their perception of the management of labor relations and conflict. For any [...] Read more.
The object of the study is to examine conflicts that occur in hotel companies, how they affect their structure, the quality of the work environment, the well-being of their workers, and their perception of the management of labor relations and conflict. For any company that wants to orient its efforts towards the fulfillment of the SDGs established in the 2030 Agenda, in this case, SDG 8 on decent work for all, it is key to understand which variables have the greatest influence on the management of labor relations and conflict. The aim is to identify those areas where they should focus their efforts to avoid organizational malaise that leads to economic and emotional costs derived from lower productivity and increased absenteeism, thus affecting their competitiveness. Information was collected to validate the objectives using a questionnaire with 57 items completed by workers with at least 5 years of experience in the sector. Using a simple linear regression, 10 key variables have been identified to explain the global satisfaction of employees, such as treatment, respect for company values, and the existence of defined processes and responsibilities. Full article
14 pages, 610 KiB  
Article
Servicescape Effects on Hotel Guests’ Willingness to Pay Premiums at Different Stages of Pandemic: A Multi-Phase Study
by Alei Fan, Sheryl F. Kline, Yiran Liu and Karen Byrd
Sustainability 2023, 15(21), 15252; https://doi.org/10.3390/su152115252 - 25 Oct 2023
Cited by 3 | Viewed by 3490
Abstract
Drawing on servicescape theory, this research investigates guests’ perceptions of and responses to the protection and prevention practices launched by hotels at different stages of the pandemic. The research finds that hotel guests’ general response-efficacy beliefs positively influence their perception of the effectiveness [...] Read more.
Drawing on servicescape theory, this research investigates guests’ perceptions of and responses to the protection and prevention practices launched by hotels at different stages of the pandemic. The research finds that hotel guests’ general response-efficacy beliefs positively influence their perception of the effectiveness of the protection and prevention practices adopted in hotels’ physical and social servicescapes, and such positive relationships also show a significant increase from 2020 to 2021. The servicescape effects’ downstream results show that hotel guests are willing to pay premium prices for safety servicescapes manifested as protection and prevention practices implemented at the private space or related to employees. This research sheds light on servicescape theory by deconstructing the overall hotel servicescape concept into multiple dimensions, particularly in a health threat situation such as the pandemic, and empirically examining each dimension’s effects on guests’ monetary response at different timepoints. From a practical perspective, this study provides managerial insights into which servicescape dimensions warrant operational investments by hotels. Full article
(This article belongs to the Special Issue Tourism Industry Recovery after COVID-19)
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24 pages, 4737 KiB  
Article
Distributive Injustice and Work Disengagement in the Tourism and Hospitality Industry: Mediating Roles of the Workplace Negative Gossip and Organizational Cynicism
by Mohamed Fathy Agina, Hazem Ahmed Khairy, Mohamed A. Abdel Fatah, Youssef H. Manaa, Rabab M. Abdallah, Nadir Aliane, Jehad Afaneh and Bassam Samir Al-Romeedy
Sustainability 2023, 15(20), 15011; https://doi.org/10.3390/su152015011 - 18 Oct 2023
Cited by 13 | Viewed by 4404
Abstract
This study aims to explore how work disengagement (WD) is affected by employees’ perceptions of distributive injustice (DI). It also investigates the mediating roles of workplace negative gossip (WNG) and organizational cynicism (OC). Responses were received from the full-time employees of category (A) [...] Read more.
This study aims to explore how work disengagement (WD) is affected by employees’ perceptions of distributive injustice (DI). It also investigates the mediating roles of workplace negative gossip (WNG) and organizational cynicism (OC). Responses were received from the full-time employees of category (A) travel agencies and five-star hotels operating in Egypt. WarpPLS 7.0 was used to run a PLS-SEM analysis on the 656 valid responses. The results revealed that there is a positive relationship between employees’ perception of distributive injustice and work disengagement level; in addition, there is a positive relationship between perception of distributive injustice and workplace negative gossip and organizational cynicism. Results also reported positive relationships between workplace negative gossip, organizational cynicism, and work disengagement. Furthermore, findings showed that workplace negative gossip and organizational cynicism mediate the relationship between distributive injustice and work disengagement. Some groundbreaking investigations were conducted as part of the research. Research on how DI affects WNG, OC, and WD is still lacking. In terms of contextual significance, an empirical investigation of the relationship between these factors in hotels and travel companies is unavailable. By empirically examining these connections in the context of Egyptian hotels and travel agencies, the current study has filled a gap in the literature on tourism and hospitality, human resources management, and organizational behavior. Full article
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24 pages, 886 KiB  
Article
How Is Job Performance Affected by Ergonomics in the Tourism and Hospitality Industry? Mediating Roles of Work Engagement and Talent Retention
by Ahmed M. El-Sherbeeny, Bassam Samir Al-Romeedy, Mohamed Hani Abd elhady, Samar Sheikhelsouk, Omar Alsetoohy, Sijun Liu and Hazem Ahmed Khairy
Sustainability 2023, 15(20), 14947; https://doi.org/10.3390/su152014947 - 17 Oct 2023
Cited by 7 | Viewed by 9284
Abstract
Optimizing the interaction between individuals and their work environment has become increasingly relevant in enhancing employee well-being and driving the overall success of businesses. The goal of this study is to provide information about how ergonomics affects job performance in the tourism and [...] Read more.
Optimizing the interaction between individuals and their work environment has become increasingly relevant in enhancing employee well-being and driving the overall success of businesses. The goal of this study is to provide information about how ergonomics affects job performance in the tourism and hospitality industry. The full-time staff employees of Egypt’s category (A) travel agencies and five-star hotels were the source of the study’s data. The partial least squares structural equation modeling (PLS-SEM) technique of analysis was utilized to explore how ergonomics influences job performance while taking into account the mediating roles of work engagement and talent retention. WarpPLS statistical software version 7.0 was used to analyze the 389 valid replies obtained. The findings revealed that there is a positive relationship between the employees’ perception of ergonomics on their job performance, in addition to the positive relationships between the perception of ergonomics and work engagement and talent retention. The work engagement and talent retention were also found to have a positive relationship with job performance. Furthermore, research revealed that work engagement and talent retention act as mediators between ergonomics and job performance. The results of this research significantly advance the Job Demands-Resources (JD-R) model theory. The study also offers evidence-based recommendations to organizations in the tourism and hospitality industry, empowering them to establish supportive work environments that enhance the job performance, work engagement, and talent retention. Businesses in this industry could create work environments that prioritize the well-being, comfort, and safety of their employees by embracing ergonomic concepts. Full article
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17 pages, 884 KiB  
Article
Satisfaction with Internal Communication and Hospitality Employees’ Turnover Intention: Exploring the Mediating Role of Organizational Support and Job Satisfaction
by Ana Patrícia Duarte and Vítor Hugo Silva
Adm. Sci. 2023, 13(10), 216; https://doi.org/10.3390/admsci13100216 - 1 Oct 2023
Cited by 8 | Viewed by 10017
Abstract
Managing employee turnover is a key function in human resource management (HRM) that has become especially relevant given current staff shortages. The travel and tourism industry has been strongly affected, with many organizations having difficulty attracting and retaining workers. Portugal, as a prominent [...] Read more.
Managing employee turnover is a key function in human resource management (HRM) that has become especially relevant given current staff shortages. The travel and tourism industry has been strongly affected, with many organizations having difficulty attracting and retaining workers. Portugal, as a prominent player in tourism, is no exception, and the workforce shortage crisis has been discussed in various forums and has attracted media attention. The present study examined hotel employees’ turnover intention and its relationship with their job satisfaction and positive perceptions of internal communication and organizational support. The proposed theoretical model included that internal communication contributes to the quality of employee–organization relationships by increasing perceived organizational support and job satisfaction, which in turn serve as sequential mediators of hotel workers’ diminished intent to leave their employer. Multiple regression analyses were performed using data collected from 12 hotels (number = 370 workers). The results support the model as they confirm that a statistically significant negative relationship exists between employees’ satisfaction with internal communication and their turnover intention. These variables are both directly and indirectly connected through perceived organizational support and job satisfaction. Implications for HRM are discussed including the importance of refining internal organizational communication to strengthen employee–organization ties. Full article
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16 pages, 519 KiB  
Article
Impact of Hotel Employees’ Psychological Well-Being on Job Satisfaction and Pro-Social Service Behavior: Moderating Effect of Work–Life Balance
by Hyo-Sun Jung, Yu-Hyun Hwang and Hye-Hyun Yoon
Sustainability 2023, 15(15), 11687; https://doi.org/10.3390/su151511687 - 28 Jul 2023
Cited by 14 | Viewed by 10133
Abstract
This study investigates how deluxe hotel employees’ perceptions of their own psychological well-being impact their job satisfaction and pro-social service behavior. It also examines the moderating effect of work–life balance on the relationship between psychological well-being and job satisfaction. A self-administered questionnaire was [...] Read more.
This study investigates how deluxe hotel employees’ perceptions of their own psychological well-being impact their job satisfaction and pro-social service behavior. It also examines the moderating effect of work–life balance on the relationship between psychological well-being and job satisfaction. A self-administered questionnaire was distributed to 275 deluxe hotel employees using convenience sampling. First, of the studied sub-factors of employee psychological well-being, positive relationships increased job satisfaction the most, followed by self-acceptance, purpose in life, and environmental mastery. Second, deluxe hotel employees’ job satisfaction positively impacted their pro-social service behavior. Third, the positive effect of one sub-factor of psychological well-being, purpose in life, had a stronger impact on job satisfaction in respondents with high levels of work–life balance. Theoretical and practical implications, as well as limitations and future research directions, are discussed. Full article
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22 pages, 3453 KiB  
Article
Effect of Green Human Resource Management on Green Psychological Climate and Environmental Green Behavior of Hotel Employees: The Moderator Roles of Environmental Sensitivity and Altruism
by Fatih Uslu, Ali Keles, Arif Aytekin, Ozgur Yayla, Huseyin Keles, Gozde Seval Ergun and Abdullah Tarinc
Sustainability 2023, 15(7), 6017; https://doi.org/10.3390/su15076017 - 30 Mar 2023
Cited by 15 | Viewed by 4686
Abstract
This article reports the findings of how green human resource management (GHRM) practices can influence the perceptions of hotel employees regarding their organizations’ commitments to green psychological climate (GPC) and their environmentally responsible behavior. GHRM practices refer to the policies and procedures that [...] Read more.
This article reports the findings of how green human resource management (GHRM) practices can influence the perceptions of hotel employees regarding their organizations’ commitments to green psychological climate (GPC) and their environmentally responsible behavior. GHRM practices refer to the policies and procedures that support environmental sustainability and reduce the negative effects of business activities on the environment. The data used in the research were collected from 425 employees working in 11 5-star hotels in the Antalya/Manavgat districts. For data analysis, data scan analysis was used and the results were then analyzed through the AMOS software to test the structural model. The study has suggested that GHRM practices can positively affect the perceptions of employees concerning their commitment to GPC, which in turn can lead to more environmentally green behaviors. The study also examines the roles of environmental sensitivity and altruism in the relationship between GHRM practices and environmental behavior. The research has shown that individuals with higher levels of environmental sensitivity and altruism are more likely to exhibit environmentally responsible behavior. This means that the employees who are sensitive to environmental issues and have an altruistic personality are more liable to respond positively to GHRM practices of their businesses and are more likely to be environmentally responsible. The research has also emphasized that businesses should consider individual differences in environmental attitudes and behaviors when implementing GHRM practices. Full article
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