Search Results (95)

This article explores how female entrepreneurs construct and negotiate entrepreneurial identities across socialist, transition, and post-socialist periods in Slovenia. Drawing on feminist, post-structuralist, and identity-theory perspectives, we ask what determines women’s entrepreneurial identities and how multiple roles and changing institutions shape them. Using a qualitative multiple-case design, we analyze 15 information-rich cases selected through purposive sampling and based on in-depth semi-structured interviews and supporting documents. Qualitative content analysis and cross-case comparison identified patterns within and across the three periods. Results show that women’s motives combine economic, autonomy, and mission-driven goals; that entrepreneurial identity is closely intertwined with motherhood, partnership, and community roles; and that evolving ecosystems offer increasing but still fragmented support. Identity work intensifies at transitions between employment and entrepreneurship and when growth ambitions confront care responsibilities. We conclude that female entrepreneurial identities in Slovenia are historically and institutionally embedded and that gender-integrative, context-sensitive ecosystem measures are needed to support diverse entrepreneurial pathways and long-term, socially responsible growth. Full article

This exploratory study examines strategic communication in Galician start-ups led by women, with the aim of analysing reputation management mechanisms, the channels and tools used, and the challenges associated with building a differentiated identity in the entrepreneurial ecosystem. A qualitative approach was adopted, combining a focus group with nine female entrepreneurs, documentary analysis and case studies. The results show that this ecosystem is structured around three relevant dimensions: institutional support provided by universities, accelerators and pioneering programmes; territorial roots, as a strategic resource for legitimacy and differentiation; and personal narratives that link innovation with everyday experience and strengthen empathy with audiences. There is a notable progressive professionalisation of communication as an instrument for growth, risk governance and identity consolidation, in which digital platforms play a significant role. Horizontal leadership styles, based on transparency and empathy, are configured as reputational attributes where the status of women founders can generate differential advantages in visibility and credibility, but also challenges in masculinised environments. The discussion identifies three key challenges: overcoming reluctance to public exposure, strengthening peer support networks, and promoting inclusive and understandable language. The findings highlight strategic communication as a cross-cutting resource for business and social legitimacy and sustainability in Galician female entrepreneurship. Full article

Women’s entrepreneurship drives inclusive economic development and creates positive ripple effects throughout society. This study investigates the effects of entrepreneurship education in sustainability on female students, with particular emphasis on determining whether changes in entrepreneurial intentions were driven by the changes of the factors of the Theory of Planned Behavior. We employ a comparative framework with male students to contextualize our findings. The survey employed a pre-test/post-test group design (before and after a semester-long entrepreneurship course). The sample consisted of 271 business students from a Greek university (157 female students, 114 male students). After the course, women indicated positive changes in attitude, perceived behavioral control and entrepreneurial intention. The MEMORE macro revealed that both the positive changes in attitude and perceived behavioral control affected the positive change in entrepreneurial intention. Conversely, men indicated only a positive effect in perceived behavioral control. Notably, the levels of attitude, perceived behavioral control and entrepreneurial intention in women before the course were much lower than men. These findings underscore the importance of entrepreneurship education in sustainability, as a tool with a transformative force in the positive impacts on women’s entrepreneurship and gender equity that leads to sustainable growth. Full article

Understanding entrepreneurial intention among female students has become increasingly important for addressing gender disparities in business creation and fostering economic development. Pursuing to promote inclusive entrepreneurship and reduce gender gaps in business creation aligns with Sustainable Development Goals, particularly SDG 5 (gender equality). This study examines how demographic and social variables influence entrepreneurial intentions, with perceived gender discrimination as a potential mediating factor. Data were collected through an online survey employing a structured questionnaire and analyzed using logistic regression models incorporating mediation analysis. The sample consisted of 360 female students from a university in the South–East region of Romania. Among the six socio-demographic variables examined, marital status and income satisfaction emerge as significant predictors. The results indicated that married students expressed higher entrepreneurial intentions, while the participants with higher income satisfaction reported lower entrepreneurial intentions. Perceived gender discrimination was not a significant mediator in the tested model, and all calculated indirect effects were statistically non-significant. The findings of the study offer valuable insights for the design and implementation of local entrepreneurship policies as well as for university strategies and curricula adjustments to better support young women in their entrepreneurship endeavors. Full article

Women entrepreneurs in rural South Africa face structural and socio-cultural barriers in accessing funding. This study investigated how existing financial structures and support programs influence the sustainability and growth of female-owned businesses in rural areas. Using bibliometric analysis and sentiment mapping with ATLAS.ti, 36 documents were analyzed from a screened pool of 613, focusing on keywords, titles, and abstracts. Results reveal that over 65% of documents reflect themes of discrimination and systemic financial exclusion. Findings show that while government initiatives and non-governmental organizations’ (NGOs) efforts (e.g., Department of Small Business Development (DSBD Women’s Development Business, (WDB) are making strides, challenges, such as collateral requirements, limited financial literacy, and infrastructure gaps, persist. The originality of this research lies in its hybrid methodological approach and the emphasis on rural-centric funding misalignments. The study contributes to policy dialogues by recommending tailored financial products co-designed with rural women, improved outreach programs, and integration of gender-sensitive financing mechanisms. It also lays a foundation for further empirical studies on institutional responses to female entrepreneurship in marginal communities. This study applied a novel hybrid method, combining bibliometric analysis with sentiment mapping using ATLAS.ti to uncover both systemic patterns and discursive trends. Its policy relevance lies in offering evidence-based recommendations that align with G20 strategies on gender equity and financial inclusion. Full article

This study examines the influence of entrepreneurship education on the career choices of female college students in China, focusing on four dimensions: courses, competitions, practices, and policy initiatives. Drawing on human capital and stereotype threat theories, the research analyzes data from 24,508 female students across 31 provinces to assess whether these educational factors would affect female entrepreneurship. The results indicate that courses and competitions play a critical role in promoting entrepreneurial career decisions, while practices and policy initiatives have a more limited effect. These findings highlight the need for targeted approaches to enhance female entrepreneurship education. The study provides actionable insights for policymakers and educators aiming to design effective programs that foster women’s entrepreneurship, especially in developing economies. Full article

This study examines the intersection of artificial intelligence-driven personal branding strategies and female entrepreneurship within Indonesia’s unique hijabi startup ecosystem. Through a mixed-methods approach combining sentiment analysis of 2847 social media posts, in-depth interviews with 35 hijabi entrepreneurs, and machine learning analysis of branding patterns, this research reveals how AI technologies can be leveraged to create culturally sensitive personal branding frameworks for Muslim female entrepreneurs. The findings demonstrate that successful hijabi entrepreneurs employ distinct AI-enhanced communication strategies that balance religious identity, professional credibility, and market positioning. The study introduces the “Halal Personal Branding Framework,” a novel theoretical model that integrates Islamic values with contemporary digital marketing practices. Results indicate that AI-driven personal branding increases startup funding success rates by 34% and market reach by 58% among hijabi entrepreneurs when culturally appropriate algorithms are employed. This research contributes to entrepreneurship communication theory while providing practical guidelines for developing inclusive AI systems that respect religious and cultural diversity in the digital economy. Full article

This study presents a systematic literature review and bibliometric analysis focused on female-led nanoenterprises in rural contexts, a marginal yet increasingly relevant category within enterprise research. Despite the growing attention to micro and small businesses, nanoenterprises—defined as unipersonal, informal, low-income productive units—remain underexplored and largely excluded from formal economic frameworks. Using the PRISMA 2020 guidelines with the 10-step B-SLR approach, 12 peer-reviewed articles were selected through a targeted search combining terms such as “nanoenterprise”, “women”, and “rural”. The analysis included citation counts, journal impact, country of origin, and thematic focus. Findings indicate conceptual and geographic fragmentation in existing research, with studies concentrated in Latin America, Asia, and Africa, and focused primarily on commerce, personal services, and subsistence agriculture. Gender emerges as a structural axis, as women face compounded barriers in digital access, credit, and formal recognition. The review reveals a lack of theoretical consolidation, comparative studies, and longitudinal research. This work contributes by articulating the distinct nature of nanoenterprises, proposing a research agenda, and highlighting their role in fostering economic inclusion, resilience, and empowerment among marginalized populations. The results call for inclusive public policies and scholarly frameworks that go beyond traditional models of entrepreneurship. Full article

Women entrepreneurs in small to medium enterprises (SMEs) in emerging countries play an essential role in the economy of developing countries such as Indonesia. Drawing on the resource-based view and entrepreneurship effectuation theory, this study examines how women’s entrepreneurial effectuation (WEE) modeled as a higher-order construct (HOC) comprising its four dimensions (LOCs)—namely, flexibility, experimentation, affordable loss, and pre-commitment—can influence employee performance (EMPRF) mediated by structural (STREM) and psychological empowerment (PSYEM). Using a disjointed two-stage PLS-SEM approach with data from 218 female SME employees, our results confirm that flexibility is the most salient effectuation dimension. WEE strongly predicts both STREM and PSYEM but shows no direct impact on EMPRF, highlighting that effectuation must be activated via empowerment mechanisms. PSYEM emerges as the strongest mediator of WEE on EMPRF, with STREM also contributing significantly and being amplified by gender equality practices; market orientation, by contrast, fails to moderate any paths. Theoretically, these findings enrich resource-based view (RBV) theory by integrating entrepreneurial effectuation dimensions and empowerment as human resource capabilities that generate inimitable performance gains. Practically, they suggest that women-led SMEs should integrate effectuation heuristics with targeted empowerment programs to realize the full potential of their human capital. Full article

In recent years, the Korean government has begun to encourage college students to start businesses due to college students’ employment difficulties. The government has implemented various policies to support college students to start businesses. In this study, we attempted to determine the relationship between ES (entrepreneurship), EA (entrepreneurial attitude), and ESE (entrepreneurial self-efficacy), psychological variables known to affect EI. Data were collected from 415 male and female college students in Korea via a mobile survey. The structural equation model analysis revealed that ES and ESE had positive effects on EI, and the effect of ESE was greater than that of the other variables. The effect of ESE on EA was significant only in the group without EE(NEL) but not in the group with EE(EL). When ES influenced EI, EA had no mediating effect, and when ESE influenced EI, EA played a mediating role positively only in the NEL group. This study identified previously unrecognized ES factors as predictors of EI and showed that ESE is a relatively strong predictor of EI again. This implies that, in order to increase the EI of college students, it is necessary to increase the entrepreneurial ability characterized as objective, rational, realistic, and stable, such as ESE. One of the useful methods is to provide entrepreneurship education to them. Full article

Entrepreneurship has long been a key driver of economic development across various countries. Investigating the determinants of entrepreneurial behaviour is essential for making a meaningful contribution to sustainable development. This study investigated the determinants of entrepreneurial behaviour among university of technology and TVET college students in South Africa, utilising the modified theory of planned behaviour. Specifically, the study explored how risk-taking propensity, financial and non-financial support, media, and gender influence perceived behavioural control, entrepreneurial intention, and behaviour. Additionally, the study tested the direct effects of perceived behavioural control on both entrepreneurial intention and entrepreneurial behaviour, as well as the direct effect of entrepreneurial intention on entrepreneurial behaviour. An online, structured, self-administered questionnaire was utilised to gather data from 496 finalyear diploma students at a university of technology and a TVET college, using a convenience sampling technique. Partial least squares structural equation modelling (PLS-SEM) was applied to analyse the data and test the postulated hypotheses. The findings revealed that non-financial support positively affected entrepreneurial intention, perceived behavioural control, and entrepreneurial behaviour, while financial support did not. Risk-taking propensity significantly influenced perceived behavioural control, entrepreneurial intention, and entrepreneurial behaviour. The results revealed that the gender was negatively related to perceived behavioural control, and female students exhibited lower perceived behavioural control than their male counterparts. However, gender showed no significant association with entrepreneurial intention or entrepreneurial behaviour. Media had a positive influence on both entrepreneurial intention and perceived behavioural control but did not significantly affect entrepreneurial behaviour. Additionally, both entrepreneurial intention and entrepreneurial behaviour were positively influenced by perceived behavioural control, while entrepreneurial intention also was positively associated with entrepreneurial behaviour. These findings underscore the critical role of fostering a supportive entrepreneurial environment in shaping entrepreneurial behaviour. This study provides valuable insights for policymakers and educators to cultivate an environment that supports students in developing as entrepreneurs. The results can inform policymakers in implementing support interventions aimed at enhancing entrepreneurial capacity among the youth. Promoting entrepreneurship is vital in achieving sustainable development goals through job creation and poverty alleviation. Full article

This study investigates the entrepreneurial intentions of Saudi female students, focusing on the underexplored role of accounting knowledge within the Theory of Planned Behavior (TPB) framework, to support Saudi Arabia’s Vision 2030 goals of gender-inclusive economic diversification. Using a qualitative multiple-case study design, the research analyzes interviews with 45 female business students and an in-depth case study of a graduate entrepreneur to examine how entrepreneurial attitudes, subjective norms, and perceived behavioral control (PBC)—particularly through accounting education and institutional support—shape entrepreneurial intentions. The results reveal that PBC dominates entrepreneurial intentions (80% of thematic prevalence), being heavily influenced by accounting literacy (18%) and entrepreneurship education (58%). While subjective norms show positive shifts due to socio-institutional reforms, accounting knowledge emerges as a critical yet underutilized cognitive factor in enhancing financial decision-making capabilities. This study contributes to the sustainable entrepreneurship literature by uniquely integrating accounting competencies into the TPB model as a key enabler of PBC, offering a context-sensitive framework for women’s entrepreneurship in transitional economies. The research provides practical insights for policymakers and educators to bridge the intention–behavior gap through curriculum development, ecosystem support, and gender-inclusive policy reforms. Full article

Women’s entrepreneurship in the tourism industry plays a vital role in promoting economic growth, advancing gender equality, and encouraging innovation. Female entrepreneurs contribute to the diversification of tourism services, job generation, and the revitalization of local economies. This study employs data from the Web of Science database to examine research on tourism and female entrepreneurship over the past two decades. The primary goals are to explore emerging trends, publishing patterns, and the geographical regions most active in this area of research, as well as to identify the key journals, authors, and keywords shaping the field. The bibliometric analysis uncovers the progression of academic studies and highlights regions with significant research activity. While female entrepreneurship is a driving force for economic development and gender equity in tourism, persistent obstacles, such as limited research in certain areas and barriers to women’s participation, remain. This work underscores the increasing significance of women’s contributions to tourism and offers a framework for future studies and policies aimed at fostering gender equality and sustainable economic development. Full article

This article explores the intersection of gender, entrepreneurship, and sustainability in the context of the Gulf Cooperation Council (GCC) countries. The article proposes a comprehensive analytical framework that incorporates multiple levels of analysis and examines the institutional pressures influencing women’s entrepreneurial participation using a systematic literature review. It provides insights into the interconnectedness of individual (micro level), organizational-sectoral (meso Level), and societal and national (macro-level) factors, offering policy recommendations to foster a more inclusive entrepreneurial ecosystem and support women’s contributions to sustainable economic development in the region. Full article

This study addresses the persistence of patriarchal structures and the reproduction of traditional gender roles in rural settings. In particular, this research explores agritourism, an emerging sector of rural tourism that, while providing economic opportunities in rural areas, also ends up perpetuating female subordination. In response to this issue, the manifestation of symbolic gender-based violence in the field of agritourism was analyzed, and a reliable and validated psychometric measurement scale was developed. The instrument identified and quantified the specific dimensions of symbolic gender-based violence in this context. To meet these objectives, the Delphi Method was used asynchronously for the design of the questionnaire, and an exploratory factor analysis was applied with a sample of 299 participants to validate its internal structure. The results indicate the existence of a robust structure made up of six key factors: feminized entrepreneurship, occupational self-segregation, stereotyped roles, limited access to land, glass ceiling, and wage discrimination. These findings contribute to a deeper understanding of the symbolic mechanisms of gender-based violence in agritourism and offer an analytical tool for future research in the field of gender studies and rural tourism. Full article