Female-Led Rural Nanoenterprises in Business Research: A Systematic and Bibliometric Review of an Overlooked Entrepreneurial Category
Abstract
1. Introduction
Conceptual Delimitation of Nanoenterprises
- Self-employment or family-based labor (typically ≤2 people);
- Absence of legal registration or fiscal traceability;
- Low to zero capital investment;
- Localized and subsistence-oriented market strategies;
- Limited or no access to formal credit, technology, or training.
- RQ1: How has the concept of nanoenterprises evolved in scientific literature to date?
- RQ2: Which are the main characteristics and differences between nanoenterprises, microenterprises, and small businesses?
- RQ3: In which sectors have nanoenterprises been most developed?
- RQ4: Which challenges do women nanoentrepreneurs face and which strategies have proven successful for their inclusion in the business ecosystem?
- Lack of a commonly accepted definition: The concept of nanoenterprise remains poorly structured, hindering cross-study comparisons and limiting the design of inclusive policies for these ventures.
- Focus on basic needs: Unlike MSMEs (micro-, small, and medium enterprises), these economic units primarily operate under survival constraints, relying on familial networks and lacking full integration into the formal economic system.
- Geographical concentration of studies: Research is heavily concentrated in countries such as Mexico, Nigeria, Philippines, and Brazil, while regions like Europe, and North America remain underrepresented in the available literature.
- Gender disparities: Women-led nanoenterprises reflect structural inequalities in access to financing, technologies, support networks, and training opportunities.
- Sectoral limitations: Although studies predominantly focus on informal trade and services, significant gaps exist in strategic sectors such as rural tourism, street vendors, informal domestic workers, and others.
- Under analyzed transformative potential: Nanoenterprises could drive empowerment, sustainability, and social cohesion, yet they remain overlooked in global economic development agendas.
2. Materials and Methods
2.1. Data Sources and Search Strategy
2.2. Inclusion and Exclusion Criteria
- Peer-reviewed journal articles (no books, theses, or reports);
- Studies addressing nanoenterprises, nanoentrepreneurs, or nanoenterprises in any geographical context;
- Publications focusing on women entrepreneurs or rural entrepreneurship;
- Articles published in any language;
- Documents with verifiable DOI or reliable identifier.
- Publications about nanotechnology or any other use of the “nano” prefix unrelated to business;
- Studies without full-text availability;
- Non-peer-reviewed sources;
- Articles addressing education, public policy, technologies, or corporate management unrelated to entrepreneurship.
2.3. Article Selection Process
- Recent publications (2023–2025);
- Regional journals not captured by Google Scholar’s main algorithm;
- Multidisciplinary databases, including Latindex and Dialnet.
2.4. Complementary Literature
2.5. Data Extraction and Thematic Coding
- Title, year, and country of publication.
- Journal quality (indexing, impact).
- Keywords and thematic focus.
- Gender and sectoral lens.
- Citation counts
2.6. Bibliometric Analysis Strategy
- Word cloud visualizations for English and Spanish keywords.
- Keyword co-occurrence matrix categorized by thematic family.
- Keyword frequency graph by conceptual group.
3. Results
3.1. Quantitative Analysis of Bibliometric Results
3.1.1. Publication Year Analysis and Geographical Distribution
3.1.2. Scientific Journal Analysis
3.1.3. Citation Analysis of Included Articles
3.2. Thematic Analysis of Systematic Review Results
3.2.1. Definitional and Conceptual Boundaries of Nanoenterprises
3.2.2. Sectoral and Geographic Patterns
3.2.3. Intersectional Challenges: Gender, Digital Access, and Territorial Exclusion
- Limited financial access, with exclusion from formal credit systems and microfinance programs (Alvarado Lagunas, 2021; Cunanan et al., 2025).
- Minimal participation in business support networks, exacerbating isolation (Ola-Akuma & Okocha, 2024; Mendoza Guerrero et al., 2024).
- Domestic responsibility overload, reducing time for enterprise growth (Gussi & Thé, 2020).
- Technical/digital skill gaps, hindering technological adoption (Rodríguez Medina et al., 2023; Canales-García et al., 2024).
- Market exclusion and regulatory invisibility, particularly among informal street vendors operating in urban margins (Valencia-Sandoval et al., 2023).
- Gendered perception of entrepreneurial capacity, where women’s informal businesses are often undervalued or not recognized as legitimate economic activity (Mendoza Guerrero et al., 2024).
4. Discussion
4.1. RQ1: How Has the Concept of Nanoenterprises Evolved in Scientific Literature to Date?
4.2. RQ2: Which Are the Main Characteristics and Differences Between Nanoenterprises, Microenterprises, and Small Businesses?
4.3. RQ3: In Which Sectors Have Nanoenterprises Been Most Developed?
4.4. RQ4: Which Challenges Do Women Nanoentrepreneurs Face and Which Strategies Have Proven Successful for Their Inclusion in the Business Ecosystem?
4.5. Toward a Conceptual Agenda for Nanoenterprise Research
- First, nanoenterprises should be distinguished as a category that operates outside the logics of growth, scalability, and formal institutional support. Unlike conventional microenterprises, they are deeply embedded in survival economies, often mediated by gendered labor, spatial marginality, and resource constraints.
- Second, future research should examine nanoenterprises through the lens of entrepreneurship under constraint (Welter et al., 2017), feminist political economy (Benería et al., 2015; Chen, 2012), and resource bricolage (Baker & Nelson, 2005), as these frameworks capture the non-linear, informal, and adaptive dynamics shaping nanoeconomic activity.
- Third, empirical studies should move beyond classification and description toward comparative typologies and translocal analyses, identifying how nanoenterprises differ not just in size, but in their ontological positioning within socioeconomic systems.
- Lastly, the present article calls for more attention to epistemological asymmetries in entrepreneurship research. Nanoenterprises are rarely theorized from the Global South upward, and existing models often fail to account for their systemic invisibility and policy marginalization. A critical engagement with “what counts” as entrepreneurship is thus essential.
5. Conclusions
- Lack of a commonly accepted definition.
- Focus on basic needs on MSMEs.
- Geographical concentration of studies.
- Gender disparities.
- Sectoral limitations.
- Under analyzed transformative potential.
Final Considerations: Epistemic Visibility and Research Inequalities
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
1 | Nanoentrepreneur refers to an individual who manages or operates a nanoenterprise—typically a self-employed worker or informal entrepreneur engaged in very small-scale, low-capital business activities. These individuals often lack formal registration, operate in marginalized or rural contexts, and rely on household labor, limited infrastructure, and community-based resources to sustain their ventures (Alvarado Lagunas et al., 2021). |
2 | Nanoentrepreneurship refers to the practice of launching and managing extremely small-scale business ventures, typically operated by a single individual or a small family unit, often in informal economic settings. The term is emerging in academic discourse to distinguish this type of subsistence entrepreneurship from larger micro or small enterprises (González Flores, 2015). |
3 | Popularized in Mexican digital culture, ‘Nenis’ refers to young female social media vendors (Facebook/WhatsApp). Once pejorative, the term now signifies informal women’s entrepreneurship in precarious urban settings—typically unregistered operations using local delivery methods, exemplifying expanding self-employment patterns in developing economies (Mendoza Guerrero et al., 2024). |
4 | NGN stands for Nigerian Naira, which is the official currency of Nigeria (Ola-Akuma & Okocha, 2024). |
5 | PAPPS refers to the Programs of Solidarity Economy and Productive Activities (“Programas de Apoio à Produção e à Solidariedade”) promoted by Banco do Nordeste (BNB) in Brazil. These initiatives aim to support micro and nano-scale enterprises through microcredit lines, technical assistance, and the strengthening of community networks, particularly targeting women and marginalized populations in rural and semi-urban areas (Gussi & Thé, 2020). |
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Criteria | Nanoenterprise | Microenterprise | Necessity Entrepreneurship | Informal Worker |
---|---|---|---|---|
Legal registration | No | Often yes | Variable | Mostly no |
Labor structure | Self/family (1–2 people) | 1–10 employees | Self-employed | Wage labor (unregulated) |
Capital intensity | Very low | Low to moderate | Low | Very low |
Goal | Survival, subsistence | Growth or stability | Income generation | Income/wage |
Market strategy | Local, social/family | Regional/local markets | Mixed | Depends on sector |
Formal ecosystem access | None or limited | Partial to full | Partial | None |
Journal Name | JCR/WOS/Scopus/SJR Indexing | Quartile (If Applicable) | Impact Factor (If Applicable) | Country |
---|---|---|---|---|
Revista Boletín El Conuco | Not indexed | N/A | N/A | Colombia |
Revista Venezolana de Análisis de Coyuntura | Not indexed | N/A | Not reported | Venezuela |
Jalingo Journal of Social and Management Sciences | Not indexed | N/A | N/A | Nigeria |
Contaduría y Administración (UNAM) | Scopus (Q3), SJR (Q2 in Economics) | Q3 (Scopus), Q2 (SJR) | SJR 2022: 0.24 (Scopus) | Mexico |
Revista Mexicana de Sociología (UNAM) | Scopus (Q2 in Sociology), WOS (ESCI) | Q2 (Scopus) | SJR 2022: 0.38 (Scopus) | Mexico |
Problemas del Desarrollo. Revista Latinoamericana de Economía (UNAM-IIEC) | Scopus (Q3 in Economics), WOS (ESCI) | Q3 (Scopus) | SJR 2022: 0.29 (Scopus) | Mexico |
Journal of Development Communication | Not indexed | N/A | N/A | Malaysia |
Conhecer: Debate Entre O Público E O Privado | Not indexed | N/A | Not reported | Brazil |
Cooperativismo & Desarrollo | Not indexed | N/A | Not reported | Colombia |
Vinculatégica EFAN | Not indexed | N/A | Not reported | Mexico |
Ciencia Latina Revista Científica Multidisciplinar | Not indexed | N/A | Not reported | Mexico |
International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) | Not indexed | N/A | Not reported | Indonesia (editorial Research Synergy Press) |
Ref. | Journal Name | Country of Study | Publication Language | Citations |
---|---|---|---|---|
(Alvarado Lagunas et al., 2021) | Revista Mexicana de Sociología (UNAM) | Mexico | Spanish | 18 |
(Alvarado Lagunas, 2021) | Contaduría y Administración (UNAM) | Mexico | Spanish/English | 16 |
(González Flores, 2015) | Revista Venezolana de Análisis de Coyuntura | Mexico | Spanish | 16 |
(Rodríguez Medina et al., 2023) | Problemas del Desarrollo. Revista Latinoamericana de Economía (UNAM-IIEC) | Mexico | Spanish/English | 7 |
(Valencia-Sandoval et al., 2023) | Vinculatégica EFAN | Mexico | Spanish | 2 |
(Sulaiman et al., 2023) | Jalingo Journal of Social and Management Sciences | Nigeria | English | 1 |
(Gussi & Thé, 2020) | Conhecer: Debate Entre O Público E O Privado | Brazil | English/Portuguese | 1 |
(Chuc Pech & Canul Dzul, 2024) | Revista Boletín El Conuco | Mexico | Spanish | 0 |
(Ola-Akuma & Okocha, 2024) | Journal of Development Communication | Nigeria | English | 0 |
(Canales-García et al., 2024) | Cooperativismo & Desarrollo | Mexico | Spanish | 0 |
(Cunanan et al., 2025) | International Journal of Entrepreneurship, Business and Creative Economy | Philippines | English | 0 |
(Mendoza Guerrero et al., 2024) | Ciencia Latina Revista Científica Multidisciplinar | Mexico | Spanish | 0 |
Ref. | Key Themes | Methodological Approach | Sectoral Focus |
---|---|---|---|
(Chuc Pech & Canul Dzul, 2024) | Agricultural distribution and commercialization. | Empirical (mixed methods) | Agriculture (backyard farming) |
(González Flores, 2015) | Conceptual framework and policy recognition. | Theoretical-conceptual | Multisectoral (international comparison) |
(Sulaiman et al., 2023) | Monetary policy and business welfare. | Empirical (quantitative/qualitative) | Informal food trade |
(Alvarado Lagunas, 2021) | Formalization and informal entrepreneurship. | Experimental (intervention-based) | Urban informal services |
(Alvarado Lagunas et al., 2021) | Female empowerment and training. | Experimental (gender-focused) | Urban informal trade |
(Rodríguez Medina et al., 2023) | Informality and spatial dynamics. | Empirical (spatial-statistical) | Trade and services |
(Ola-Akuma & Okocha, 2024) | Digital inclusion and gender gaps. | Quantitative (surveys) | E-commerce and ICT |
(Gussi & Thé, 2020) | Microfinance and social economy. | Qualitative (ethnographic) | Social and solidarity economy |
(Canales-García et al., 2024) | Schumpeterian nanoentrepreneurship; innovation; cooperation networks. | Qualitative (Case Study) | Automotive (Industry 5.0) |
(Cunanan et al., 2025) | Work–life balance; dual roles; nanoenterprises as secondary income. | Quantitative (surveys) | Public workers’ side-businesses |
(Mendoza Guerrero et al., 2024) | “NENIS3” concept; informal marketing via social media; gendered empowerment. | Quantitative (surveys) | Beauty, food, apparel |
(Valencia-Sandoval et al., 2023) | Challenges during COVID-19; finance, insecurity, inflation; validated instrument. | Quantitative (EFA) | Informal trade during pandemic |
Thematic Category | Keywords Included | Frequency |
---|---|---|
Nanoenterprise (concept) | Nanoempresas (nanoenterprises), nanoempresario (nanoentrepreneur), nano enterprises, nano-businesses | 11 |
Informality | Informalidad (informality), economía informal (informal economy), informal business status, transition to a formal business | 5 |
Microenterprise | Micro-enterprises, employment | 2 |
Gender and empowerment | Empoderamiento (empowerment), poder de decisión de las mujeres (women’s decision-making power), gender | 3 |
Agriculture/Local trade | Hortalizas (vegetables), plaza (marketplace), canales (distribution channels), distribución (distribution), minoristas (retail) | 1 |
Digital inclusion | Digital technologies, new media | 2 |
Policy and support | Public policy, microcredit, solidarity economy, development bank | 4 |
Theorical concepts | Organización (organization), sistema abierto (open system), enfoque de procesos (process approach) | 4 |
Analytical Axis | Related Research Question (RQs) |
---|---|
3.2.1. Definitional and Conceptual Boundaries of Nanoenterprises | RQ1: How has the concept of nanoenterprises evolved in the scientific literature? RQ2 (part): What distinguishes nanoenterprises from micro- and small businesses? |
3.2.2. Sectoral and Geographical Patterns | RQ3: In which sectors have nanoenterprises developed most? RQ2 (part): How do nanoenterprises differ contextually across sectors? |
3.2.3. Intersectional Challenges: Gender, Digital Access, and Exclusion | RQ4: What challenges do women nanoentrepreneurs face, and what strategies have proven effective for their inclusion? |
Ref. | Country of Study | Nanoenterprise Definition |
---|---|---|
(Chuc Pech & Canul Dzul, 2024) | Mexico | Rural business with no employees, local resources, informal economy. |
(González Flores, 2015) | Mexico | Single-person unit, informal, no tax registration. |
(Sulaiman et al., 2023) | Nigeria | Unregistered business, income < 3M NGN4/year. |
(Alvarado Lagunas, 2021) | Mexico | Individual without labor contract or legal registration. |
(Rodríguez Medina et al., 2023) | Mexico | Family unit of ≤3 people, no tax registration, precarious income. |
(Canales-García et al., 2024) | Mexico | Portrayed as innovation-driven ventures operating, typically involving 1–2 individuals, often family-based. |
(Cunanan et al., 2025) | Philippines | Informal, side-venture businesses initiated by public workers to generate supplemental income; typically, individually operated with minimal capital and no formal registration. |
(Mendoza Guerrero et al., 2024) | Mexico | Defined implicitly through the concept of “NENIS” as ultra-small, informally operating women-led businesses using social media platforms for sales, often lacking physical premises and operating individually or within household spaces. |
(Valencia-Sandoval et al., 2023) | Mexico | Framed as part of the informal trade sector, operated by individuals in highly precarious economic conditions with very limited financial, social, and technological resources. |
Part A: Nanoenterprises’ characteristics identified in the reviewed articles (Systematic Corpus) | |||
Criteria | Nanoenterprise | Ref. | |
Size (people) | 1–3 people, often self-employed or family-run. | (Mendoza Guerrero et al., 2024; Rodríguez Medina et al., 2023) | |
Legal status | Predominantly informal, no tax registration. | (Alvarado Lagunas, 2021) | |
Capital/Income | Subsistence-level, minimal capital. | (Chuc Pech & Canul Dzul, 2024) | |
Operational modality | Home-based, informal street or backyard work. | (Valencia-Sandoval et al., 2023) | |
Market scope | Local, community-oriented. | (Cunanan et al., 2025) | |
Part B: Conceptual comparison based on complementary literature (Not part of systematic corpus) | |||
Criteria | Nanoenterprise (Based on Systematic Corpus literature included on Part A) | Microbusiness (Hussain & Tyagi, 2025) | Small Business (Giri & Mehrotra, 2019; Mazzarol & Reboud, 2020) |
Size (people) | 1–3 people | Up to 10 employees (OECD/EU definition). | 11–49 employees (OECD/EU) |
Legal formalization | Typically, informal | May be registered or not; in formalization process. | Typically formalized, with defined legal structure |
Capital/annual income | <10,000 USD/year (estimated). | Moderate; income varies by context. 10,000–100,000 USD/year. | Stable income, access to credit/financing. >100,000 USD/year. |
Operational modality | Individual or family-based, home-based or informal space. | Family or individual, may operate in local markets. | Structured operations with hired staff and physical location. |
Access to financial services | Limited or nonexistent. | Partial, with restrictions. | Broader access to credit, insurance, and accounting systems. |
Market coverage | Local or community-level. | Local or regional. | Regional or national. |
Example sectors | Street vending, personal services, backyard agriculture. | Workshops, retail, fast food. | Manufacturing, logistics, specialized trade. |
Sector | Ref. | Countries | Approximate % of Total Articles |
---|---|---|---|
Informal trade | (Rodríguez Medina et al., 2023); (Alvarado Lagunas et al., 2021); (Ola-Akuma & Okocha, 2024); (Valencia-Sandoval et al., 2023) | Mexico, Nigeria | 33.3% |
Personal services | (Alvarado Lagunas, 2021); (Ola-Akuma & Okocha, 2024); (Mendoza Guerrero et al., 2024) | Mexico, Nigeria | 25% |
Rural agriculture | (Chuc Pech & Canul Dzul, 2024); (Cunanan et al., 2025) | Mexico, Philippines | 16.7% |
Solidarity economy | (Gussi & Thé, 2020), (Canales-García et al., 2024) | Brazil, Mexico | 16.7% |
Digital commerce/ICT | (Ola-Akuma & Okocha, 2024) | Nigeria | 8.3% |
Strategy | Observed Outcomes | Ref. |
---|---|---|
Gender-focused training | 31.4% increase in self-confidence, 39.8% higher business formalization rate. | (Rodríguez Medina et al., 2023) |
Solidarity microcredit (BNB program) | Strengthened community networks, 80% of women reported political empowerment. | (Gussi & Thé, 2020) |
Family-based distribution networks (Yucatán) | Enabled product commercialization without formal market dependence. | (Chuc Pech & Canul Dzul, 2024) |
Social media adoption | Limited but growing impact, Most prevalent among young women with secondary education. | (Ola-Akuma & Okocha, 2024) |
Digital micro-enterprise training | Improved business formalization and digital skill acquisition among rural women. | (Canales-García et al., 2024) |
Cooperative-based marketing platforms | Enhanced visibility of women’s informal businesses, improved negotiation capacity. | (Mendoza Guerrero et al., 2024) |
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Ramírez-López, K.P.; Hernández-López, M.S.; Herrera-Ruiz, G.; García-Trejo, J.F.; Mendoza-Sánchez, M.; Nieto-Ramírez, M.I.; Rodríguez-Reséndiz, J. Female-Led Rural Nanoenterprises in Business Research: A Systematic and Bibliometric Review of an Overlooked Entrepreneurial Category. Adm. Sci. 2025, 15, 321. https://doi.org/10.3390/admsci15080321
Ramírez-López KP, Hernández-López MS, Herrera-Ruiz G, García-Trejo JF, Mendoza-Sánchez M, Nieto-Ramírez MI, Rodríguez-Reséndiz J. Female-Led Rural Nanoenterprises in Business Research: A Systematic and Bibliometric Review of an Overlooked Entrepreneurial Category. Administrative Sciences. 2025; 15(8):321. https://doi.org/10.3390/admsci15080321
Chicago/Turabian StyleRamírez-López, Karen Paola, Ma. Sandra Hernández-López, Gilberto Herrera-Ruiz, Juan Fernando García-Trejo, Magdalena Mendoza-Sánchez, María Isabel Nieto-Ramírez, and Juvenal Rodríguez-Reséndiz. 2025. "Female-Led Rural Nanoenterprises in Business Research: A Systematic and Bibliometric Review of an Overlooked Entrepreneurial Category" Administrative Sciences 15, no. 8: 321. https://doi.org/10.3390/admsci15080321
APA StyleRamírez-López, K. P., Hernández-López, M. S., Herrera-Ruiz, G., García-Trejo, J. F., Mendoza-Sánchez, M., Nieto-Ramírez, M. I., & Rodríguez-Reséndiz, J. (2025). Female-Led Rural Nanoenterprises in Business Research: A Systematic and Bibliometric Review of an Overlooked Entrepreneurial Category. Administrative Sciences, 15(8), 321. https://doi.org/10.3390/admsci15080321