Search Results (25)

This study explores how small family wineries in the Croatian Split-Dalmatia County integrate social media into their marketing and business strategies, focusing on the interplay between tradition, family identity, and digital innovation. Utilising a qualitative methodology, semi-structured interviews were conducted with winery owners to explore their use of social media platforms, their sales and distribution strategies, and their perceptions of Croatia’s EU membership. The results show that social media, particularly Facebook and Instagram, serve as highly personalised, low-cost marketing tools, predominantly managed by younger family members and used to convey authenticity, family heritage, and local identity. Despite limited resources and professional marketing expertise, these wineries take an intuitive, do-it-yourself approach and rely on direct customer relationships, storytelling, and experiential offerings to drive loyalty. While EU membership is generally seen as beneficial for tourism and funding opportunities, bureaucratic complexity remains a significant obstacle. This study highlights the importance of leveraging cultural heritage for digital content and emphasises the need for targeted policy support to improve digital competencies and reduce administrative barriers. These findings contribute to a deeper understanding of how family-run SMEs can gain and sustain competitive advantage by blending tradition with digital marketing practices in a rapidly evolving business environment. Full article

The present study discusses the design and development of a digital repository for the preservation and dissemination of the cultural and natural heritage of Zakynthos Island (Greece). Following a crowdsourcing approach, the platform allows users to actively contribute to its content while aiming to integrate scattered information from other relative initiatives. The platform is based on a popular Content Management System (CMS) to provide the core functionality, extended with the use of the CMS’s API to provide additional, personalized functionality for end-users, such as organizing content into thematic routes. The system also features a web application, mainly targeting users visiting the island of Zakynthos, and is developed exclusively with open web technologies and JavaScript frameworks. The web application is an alternative, map-centered, mobile-optimized front-end for the platform’s content featured in the CMS. A RESTful API is also provided, allowing integration with third-party systems and web applications, thereby expanding the repository’s reach and capabilities. Content delivery is personalized, based on users’ profiles, location, and preferences, enhancing engagement and usability. By integrating these features, the repository effectively preserves and makes accessible the unique cultural and natural heritage of Zakynthos to both local and global audiences. Full article

This paper explores the possibility of counteracting the crisis of culture and institutions by investing in the identity values of the user-actor within digital spaces built for the purpose. The strategy is applied to the analysis of three Catalan cloisters (Spain), with a focus on the representation of the cloister of Sant Cugat (Barcelona). Heuristic picklocks are found in the semantic richness proposed by Marius Schneider exclusively on the verbal level. The authors interpret the contents and transcribe them into graphic signs and digital denotations of sounds and colors. They organize proprietary ontologies, or syntagmatic lines, to be entrusted to the management of computer algorithms. The syncretic culture that characterized the medieval era allowed the ability to mediate science and faith to be entrusted to the mind of the praying monk alone in every canonical hour. The hypothesis that a careful direction has programmed the ways in which to orient souls to “navigate by sight” urges the authors to find the criteria that advanced statistics imitates to make automatic data processing “Intelligent”. In step with the times and in line with the most recent directions for the Safeguarding of Heritage, the musical, astral, and narrative rhythms feared by Schneider are used to inform representative models, to increase not only the visual perception of the user (XR Extended Reality) but also to solicit new analogies and illuminating associations. The results return a vision of the culture of the time suitable for shortening the distances between present and past, attracting the visitor and, with him, the resources necessary to protect and enhance the spaces of the Romanesque era. The methodology goes beyond the contingent aspect by encouraging the ‘remediation’ of contents with the help of machine learning. Full article

Heritage preservation fundamentally represents an act of communication, with digitization and virtual access driving cultural heritage research development and dissemination. These tools stimulate the creation of cultural heritage content and inspire public engagement in learning about and preserving heritage. Despite substantial academic focus on digital cultural heritage (DCH) research, systematic assessment methods remain lacking. This paper researches the application of digital technologies in cultural heritage studies using CiteSpace 6.2 R4 to analyze the evolution of DCH, identifying research hotspots and predicting future trends. The key findings include the following: (1) Current DCH research focuses on countries with significant national power, but future studies should emphasize regions rich in cultural heritage and promote transnational and interdisciplinary research. (2) DCH research concentrates on three areas: the use of VR, AR, and other interactive digital technologies to enhance cultural heritage experiences; the development of cultural relic databases and digital archives; and the implementation of interactive exhibitions and multimedia guides. (3) Identified research hotspots include user immersion experiences, language and identity, and virtual reality technologies. Digital technologies enhance cultural heritage communication by driving innovations in preservation, information management, and digitization. (4) Future research should focus on practical DCH development, emphasizing innovative virtual technologies, database integration, and standardized assessment methods. These efforts aim to provide valuable insights for the sustainable global preservation and dissemination of cultural heritage. The use of digital technologies in cultural heritage is becoming increasingly important, but there is still a need to strike a balance between technological development and heritage preservation to ensure the sustainability of cultural heritage. Full article

International heritage management approaches have developed into a more inclusive process wherein public participation is identified as a pivotal tool. Thus, determining how to assess public interests and include the public’s ideas in heritage protection has become a technical issue, but relevant research still remains limited. This paper aims to test the digital footprints of social media users as a public participatory tool, with the objectives of identifying industrial heritage landscape attributes and assessing associated values. Targeting the Sanxian industrial heritage landscape of Liangdancheng in China as a case study, in this research the data from user-generated content on social media platforms Ctrip, Weibo, and Meituan were collected and processed with ROST CM 6 and NVivo 12, and content analysis (CA) and importance-performance analysis (IPA) were conducted. Results revealed that the industrial heritage landscape of Liangdancheng encompasses various built, cultural, and natural environmental resources, including both tangible and intangible attributes such as architectural constructions, historic artifacts, cultural events, and plants. These attributes were assessed and categorized into four quadrants of importance–performance characteristics, wherein cultural environmental resources show relatively high performance but built environmental resources need further actions to improve their value perception and interpretation among the public. This research demonstrated that the digital footprints of social media users as a participatory tool can work well in terms of data accessibility, value identification, and public representation, advancing the theoretical framework of Chinese industrial heritage management and global practices. Full article

Rapid advances in technology have led to an increasing demand for this type of information in the field of cultural heritage and architectural conservation. The article aims to use digital technology to obtain, record, store, and display accurate and intuitive information about architectural heritage for daily management and repair of that heritage. This article conducts a comprehensive and in-depth study of the pathology information from the James Jackson Gymnasium, a typical case of the modern educational architectural heritage of Wuhan. Research contents include obtaining point cloud data through 3D scanning, constructing Building Information Modeling (BIM) 3D models and pathological information models to visualize the affected parts, using the Monument Damage Diagnostic System (MDDS) to establish a pathological information map management system, using virtual simulation technology and digital repair technology to diagnose and repair the affected parts, and establishing a systematic architectural pathology information database to explore the causes of architectural pathology from a multidisciplinary perspective. The authors aim to gradually promote this method and build a systematic pathological information database of architectural heritage. This utilizes the sharing characteristics of information technology to transcend the barriers of time and space and provide important support for heritage protection and pathology management. The Architectural Pathology Information Management System is proposed as an innovative solution to promote the sustainable conservation of architectural heritage through digital technology. Full article

Managing modern museum content and visitor data analytics to achieve higher levels of visitor experience and overall museum performance is a complex and multidimensional issue involving several scientific aspects, such as exhibits’ metadata management, visitor movement tracking and modelling, location/context-aware content provision, etc. In related prior research, most of the efforts have focused individually on some of these aspects and do not provide holistic approaches enhancing both museum performance and visitor experience. This paper proposes an integrated conceptualisation for improving these two aspects, involving four technological components. First, the adoption and parameterisation of four ontologies for the digital documentation and presentation of exhibits and their conservation methods, spatial management, and evaluation. Second, a tool for capturing visitor movement in near real-time, both anonymously (default) and eponymously (upon visitor consent). Third, a mobile application delivers personalised content to eponymous visitors based on static (e.g., demographic) and dynamic (e.g., visitor movement) data. Lastly, a platform assists museum administrators in managing visitor statistics and evaluating exhibits, collections, and routes based on visitors’ behaviour and interactions. Preliminary results from a pilot implementation of this holistic approach in a multi-space high-traffic museum (MELTOPENLAB project) indicate that a cost-efficient, fully functional solution is feasible, and achieving an optimal trade-off between technical performance and cost efficiency is possible for museum administrators seeking unfragmented approaches that add value to their cultural heritage organisations. Full article

The employment of technology and digitization is crucial for cultural organizations to establish and sustain digital repositories for their cultural heritage artifacts. This exploitation is also essential in facilitating the presentation of cultural works and exhibits to a broader audience. Consequently, in this work, we propose a custom-developed digital repository that functions as software-as-a-service (SaaS), primarily promoting the safe storage, display, and sharing of cultural materials; enhancing accessibility; and fostering a deeper understanding and appreciation of cultural heritage. The proposed digital repository service is designed as a multitenant architecture, which enables organizations to expand their reach, enhance accessibility, foster collaboration, and ensure the preservation of their content. Moreover, our technology stack incorporates robust and reliable backend technologies, such as Django, to ensure data security and efficient management. Meanwhile, the frontend is powered by Angular, which guarantees a user-friendly and engaging interface for exploring and interacting with cultural materials. Specifically, this project aims to assist each cultural institution in organizing its digital cultural assets into collections and feeding other digital platforms, including educational, museum, pedagogical, and games, through appropriate interfaces. The creation of this digital repository offers a cutting-edge and effective open-access laboratory solution. It allows organizations to have a significant influence on their audiences by fostering cultural understanding and appreciation. Additionally, it facilitates the connection between different digital repositories and national/European aggregators, promoting collaboration and information sharing. By embracing this innovative solution, cultural institutions can benefit from shared resources and features, such as system updates, backup and recovery services, and data analytics tools, attributes that are currently provided by the platform. Full article

In recent years, the increasing demand for digital cultural content has intensified the digitization challenges for cultural organizations. Among these difficulties, cultural organizations have been struggling to find the financial resources for digitizing their cultural heritage, as well as for storing data, developing digital skills, and implementing enhancement and management processes for their digitized materials. The financial sustainability of digitization projects has therefore been problematic, especially for small and medium organizations. In this framework, among its attempts to solve these issues, the European Union has launched the project Europeana, a digital platform uniting European digitized heritage and empowering cultural organizations through a variety of services. The aim of our research was to investigate the Europeana project to understand how it eases the financial costs of digitization for cultural organizations, and how the Europeana model could bring insights into how to improve the financial sustainability of digitization of cultural heritage. Full article

The public release of ChatGPT, a generative artificial intelligence language model, caused wide-spread public interest in its abilities but also concern about the implications of the application on academia, depending on whether it was deemed benevolent (e.g., supporting analysis and simplification of tasks) or malevolent (e.g., assignment writing and academic misconduct). While ChatGPT has been shown to provide answers of sufficient quality to pass some university exams, its capacity to write essays that require an exploration of value concepts is unknown. This paper presents the results of a study where ChatGPT-4 (released May 2023) was tasked with writing a 1500-word essay to discuss the nature of values used in the assessment of cultural heritage significance. Based on an analysis of 36 iterations, ChatGPT wrote essays of limited length with about 50% of the stipulated word count being primarily descriptive and without any depth or complexity. The concepts, which are often flawed and suffer from inverted logic, are presented in an arbitrary sequence with limited coherence and without any defined line of argument. Given that it is a generative language model, ChatGPT often splits concepts and uses one or more words to develop tangential arguments. While ChatGPT provides references as tasked, many are fictitious, albeit with plausible authors and titles. At present, ChatGPT has the ability to critique its own work but seems unable to incorporate that critique in a meaningful way to improve a previous draft. Setting aside conceptual flaws such as inverted logic, several of the essays could possibly pass as a junior high school assignment but fall short of what would be expected in senior school, let alone at a college or university level. Full article

At present, incorrect or aggressive conservation efforts harm not only the building heritage, but also its cultural significance and authenticity. There is an urgent need to investigate existing studies that utilise proper methods and processes of the digital economy and technology to promote sustainable architecture and building heritage conservation and heritage tourism development and management to achieve the United Nations sustainable development goals (SDGs). Hence, this paper aims to explore the role of digital economy technology, i.e., building information modelling (BIM), in promoting the harmonious development of cultural architectural and building heritage conservation and sustainable cultural heritage tourism, as well as to reveal the current state of the research and hotspots in BIM-driven cultural heritage conservation for sustainable cultural heritage tourism. A mix of a macro-quantitative bibliometric method and a follow-up micro-qualitative content analysis method has been employed to highlight the significance and promise of the interdisciplinary domains of BIM, cultural heritage conservation, and sustainable cultural heritage tourism to the attainment of SDG 11 (sustainable cities and communities) focused on three specific goals, i.e., enhance inclusive and sustainable urbanisation (SDG 11.3), strengthen efforts to protect and safeguard the world’s cultural and natural heritage (SDG 11.4), and reduce the adverse per capita environmental impact of cities (SDG 11.6); and SDG 17 (partnerships) regarding four issues, i.e., stakeholder relationships, public participation, heritage conservation experts, and management. Additionally, three categories of research themes have been identified: cultural heritage conservation, heritage and tourism management, and support of emerging technology. Furthermore, the relationships between BIM and sustainable cultural heritage tourism from the last 26 years (1997 to 2022) have been revealed with visualisations of future research trends in BIM, cultural heritage conservation, and sustainable cultural heritage tourism. Full article

Open laboratories (OpenLabs) in Cultural Heritage institutions are an effective way to provide visibility into the behind-the-scenes processes and promote documentation data collected and produced by domain specialists. However, presenting these processes without proper explanation or communication with specialists may cause issues in terms of visitors’ understanding. To support OpenLabs and disseminate information, digital media and efficient data management can be utilized. The CAnTi (Conservation of Ancient Tiryns) project seeks to design and implement virtual and mixed reality applications that visualize conservation and restoration data, supporting OpenLab operations at the Acropolis of Ancient Tiryns. Semantic Web technologies will be used to model the digital content, facilitating organization and interoperability with external sources in the future. These applications will be part of the OpenLab activities on the site, enhancing visitors’ experiences and understanding of current and past conservation and restoration practices. Full article

Over the past decades, climate change has accelerated the deterioration of heritage sites and archaeological resources in Arctic and subarctic landscapes. At the same time, increased tourism and growing numbers of site visitors contribute to the degradation and manipulation of archaeological sites. This situation has created an urgent need for new, quick, and non-invasive tools and methodologies that can help cultural heritage managers detect, monitor, and mitigate vulnerable sites. In this context, remote sensing and the applications of UAVs could play an important role. Here, we used a drone equipped with an RGB camera and a single multispectral/thermal camera to test different possible archeological applications at two well-known archaeological sites in the UNESCO World Heritage area of Kujataa in south Greenland. The data collected were used to test the potential of using the cameras for mapping (1) ruins and structures, (2) the impact of human activity, and (3) soil moisture variability. Our results showed that a combination of RGB and digital surface models offers very useful information to identify and map ruins and structures at the study sites. Furthermore, a combination of RGB and NDVI maps seems to be the best method to monitor wear and tear on the vegetation caused by visitors. Finally, we tried to estimate the surface soil moisture content based on temperature rise and the Temperature Vegetation Dryness Index (TVDI), but did not achieve any meaningful connection between TVDI and on-site soil moisture measurements. Ultimately, our results pointed to a limited archaeological applicability of the TVDI method in Arctic contexts. Full article

In the last decade, increased awareness of the importance of preserving old masonry structures of cultural heritage has turned to the development of sustainable strategies for their reconstruction and seismic strengthening. This research includes the analysis and determination of the necessary measures due to the assessment of the condition of the constructive and structural parts of the buildings belonging to the old City Fortress in Novi Pazar. In this study, the fragility and vulnerability of the building is identified in order to sanction and recommend strengthening and seismic resistance to potentially strong levels of earthquakes, preserving the original structure of the building and its authenticity and integrity. The presented techniques aim to improve seismic performance and preserve structures for future generations, with the least impact on changing the value of the investigated cultural heritage. On the other hand, due to the modern demands of society, it is recommended to implement digital conservation and management of cultural heritage in order to create new content and ensure accessibility for all. Full article

Digitization of Cultural and Museum Heritage represents one of the most engaging challenges that would ensure a sustainable and ethical approach for next generations; digital technology’s pervasiveness imposes a comprehensive management of architectural heritage by producing facsimiles of buildings and artworks and by testing robust methodologies, with the final result of providing effective multipurpose models. In this context, the main goal of the present paper is to develop a semantically aware HBIM model that includes an intelligent objects parametrization, leveraging Extended Reality (XR) technologies and digital curation of contents to pursue the preservation of Cultural Heritage (CH) as a whole. This research is implemented in the case study of the Ducal Palace of Urbino that houses the National Gallery of Marche. It was chosen as a remarkable example of a museum located in an architectural complex with a relevant historical background and fine detail of shapes and mouldings. In Italy, as in other European scenarios, museums and their collections need suitable dissemination and management systems that take advantage of the recent digital paradigms. The challenging approach is to exploit existing platforms and software and to adopt a cognitive modelling process, able to develop tools supporting managers and museum curators while enabling user experiences using immersive and interactive features. In order to stress the workflow, this work proposes the use of families with high Level of Detail (LOD) and high Level of Information (LOI). The present article provides, as well, an accurate data enrichment process specifically designed for a gallery’s artworks such as paintings and sculptures, in line with the national and international policies. The study presents a robust and reproducible methodology for digital musealization and management, focusing, as future overall objectives, towards a greater merging between the HBIM approach and XR technologies, also facilitated by training new professional figures with more in-depth digital skills. Full article