4.2.1. Cluster Analysis
To illustrate the citation profile, this paper selects the top 3 cited references and cited articles from the five most essential clusters (#0, #1, #2, #3, and #4) identified by CiteSpace. It identified each cluster’s research base and frontiers by reading influential literature with high co-citation or citation rates and organized their knowledge structure.
- (1)
Research Base
Citespace defines Pietroni et al.’s [
60], Konstantakis and Caridakis’s [
61], and Machidon et al.’s [
62] as cited references, representing the research base. This research cluster focuses on the use of immersive technologies in digital cultural heritage [
60], especially in virtual museums to enhance user experience, interactivity, and cultural diversity, and analyzes the impact of this technology in terms of user satisfaction [
63], cross-cultural experience, and related technological challenges [
65].
The digital revolution has dramatically expanded access to cultural heritage through digital media. Immersive technology, encompassing augmented reality (AR), virtual reality (VR), and mixed reality (MR), plays a pivotal role in this domain by enhancing experiential practices through virtual museums (VMs). Integrating these digital technologies blurs the boundaries between physical perceptions and the digital realm, increasing interactivity and inclusiveness for users [
60]. Immersive technology has become a significant focus in CH research, driven by advancements in hardware devices and software algorithms to enhance immersion and interactivity. For instance, the combined use of rendering technology and computer graphics significantly improves the visual realism of immersive experiences [
61]. Users have distinct goals and requirements at different stages of their experience—before, during, and after a visit. The application of immersive technology enhances learning and interpretation, improves information retention, and stimulates critical thinking skills.
Research in this cluster emphasizes the impact of new technologies on user satisfaction, feedback, and the willingness to disseminate evaluations. This includes analyzing user behaviors and feedback to optimize design solutions for interactive digital exhibits, enhance user-experience value, and promote cultural diversity. The core objectives of immersive technology research focus on addressing diverse user groups’ emotions, senses, needs, and environmental contexts [
63] and creating highly realistic and immersive virtual environments, including aspects of disability accessibility (e.g., interactive areas and multisensory presentation capabilities (visual, auditory, tactile, etc.)), health and safety (e.g., uncontrollable health events such as the COVID-19 pandemic), and cross-regional cultural experiences (e.g., online museums). Furthermore, immersive technology is recognized for delivering effective narratives, which are crucial for connecting emotional identities across different cultural groups [
65]. Despite significant advancements, immersive technology in museum exhibitions presents technical challenges such as physiological adaptation and content production. Issues like “VR sickness”, comfort in wearing devices, screen refresh rates, and viewpoint delays are actively being addressed in ongoing research [
118,
119,
120]. Additionally, immersive content production involves complex processes such as 3D modeling, material rendering, and interaction design. Researchers have proposed user-friendly and efficient content editing tools and explored technologies like distributed rendering and edge computing to streamline content production and enhance the fluidity of multiperson collaborative interactions [
121,
122,
123].
- (2)
Research Frontiers
Citespace defines Li et al.’s [
63], Garro et al.’s [
64], and Partarakis et al.’s [
65] as citing articles, representing the frontiers of research. It focuses on the evolution of the use of immersive technologies in virtual museums [
60], in particular combining advanced technologies such as artificial intelligence and blockchaining to enhance the user experience through emotion, perception, and interactivity, and emphasizes the role of technology in adapting museums to crises, facilitating lifelong learning, and improving cultural heritage education [
63].
Immersive technology has made significant strides, from its initial application in specific museum and cultural institution settings to integrating advanced technologies such as artificial intelligence and blockchaining into digital museum exhibitions [
124,
125,
126]. The research focus has shifted from the impact of immersive technologies on diverse visitor groups—differentiated by age, technological literacy, and cultural background—to a user-centered approach emphasizing the overall user experience [
60]. Recent interdisciplinary studies underscore the importance of emotions, senses, perceptions, and environmental ambiance in shaping visitors’ experiences in virtual museums, often outweighing technical factors like usability and affordability [
127]. The COVID-19 pandemic has further highlighted the need to understand how museums adapt and remain resilient during crises. Immersive technology has proven instrumental in enhancing traditional museum experiences by adding contextualization, narrative, personalization, interactivity, and enrichment layers. This evolution demands technological innovation and robust collaboration between the humanities and technology sectors to foster virtual museums that support lifelong learning.
Notably, integrating games and virtual reality significantly enhances learning in cultural heritage contexts [
128,
129,
130]. Games leverage virtual characters to create interactive experiences, while virtual humans (VHs) interact with environments and artifacts, visually and verbally engaging with real visitors [
63]. This dynamic interaction increases user engagement and enriches learning outcomes by simulating social behaviors and deepening understanding of historical facts. Despite existing frameworks for assessing the user experience in cultural spaces, there remains a need for deeper insights into visitor interactions with new technologies and exhibits, pointing the way for future research.
- (1)
Research Base
Citespace defines Ciolfi’s [
69], Johnson et al.’s [
70], and Rogage et al.’s [
71] as cited references, representing the research base. It focuses on the application of interaction design to digital cultural heritage [
69], particularly through AR and VR technologies to create immersive experiences, promote community engagement, and enhance cultural inclusiveness [
72], and emphasizes the importance of interdisciplinary collaboration and user-centered design approaches in enhancing cultural heritage experiences [
131].
Interaction design facilitates communication and interaction in daily life and work by bridging the real and digital worlds through nontraditional inputs such as specific objects or bodily movements [
69]. Since the early 21st century, interactive technologies have been increasingly integrated into cultural heritage practices to enhance historical narratives, immersion, and participation in live interactive installations, blending material culture with digital technologies. Despite numerous new systems being created and evaluated in this field, theoretical frameworks remain underdeveloped, resulting in a lack of unified language and systematic understanding within the profession [
70]. This deficiency hampers effective communication among professionals, potentially stifling innovation and reducing design efficacy and quality [
71]. Therefore, the complexity of interaction design necessitates interdisciplinary collaboration across fields such as human–computer interaction, software engineering, psychology, entertainment, and sociology to address its multifaceted challenges.
Current research hotspots in interaction design focus on three main areas: building immersive interaction environments using technologies like AR and VR to provide in-depth participatory experiences and enhance community involvement through social interaction and gamification; innovative applications of interaction technologies, such as using body movements or voice commands to facilitate natural interactions; and personalized experience design, tailoring content based on user characteristics [
72]. The four-phase model of the interaction design process—needs analysis, conceptual design, prototyping, and user-experience evaluation—is considered critical for achieving optimal design outcomes [
131], emphasizing the importance of involving end-users to ensure that designs meet real needs. As research paradigms evolve, interaction design in DCH has shifted from being technology-driven to user-oriented, focusing on user experience. Through AR and VR technologies, this approach explores inclusive access for culturally [
73], cognitively, and need-diverse users, proposing cross-cultural methodological approaches and resilient development strategies. These innovations promote inclusion, intercultural dialogue, and improved design of tangible and intangible cultural heritage experiences.
- (2)
Research Frontiers
Citespace defines Damala et al.’s [
72] and Tsenova et al.’s [
73] as citing articles, representing research frontiers focused on the importance of interaction design in the field of digital cultural heritage [
71], particularly through interdisciplinary integration and technological innovation to enhance user experience [
72], promote social inclusion and facilitate the education and dissemination of cultural heritage through immersive technologies and user-centered design methodologies [
132], as well as addressing the cost and maintenance challenges of technological applications.
Recent trends in scholarship on interaction design within the DCH field highlight the profound impact of interdisciplinary convergence and technological innovation on promoting social inclusion and enhancing the user experience [
71]. Studies indicate that cultural, social, economic, cognitive, and regulatory barriers to interaction design present diverse challenges, necessitating systematic design strategies and a deep understanding of user needs and interaction patterns in various cultural contexts [
133,
134,
135]. Interaction design is pivotal in fostering social cohesion and cross-cultural communication by promoting participation and identification among diverse groups through innovative information and communication technologies [
132]. The prominence of user-experience design has increased in recent years, with research emphasizing user-centered co-creation processes [
72]. This approach involves designing services and products that are more relevant to diverse user groups by gaining a deeper understanding of user behavior and needs. Innovations in user modeling and detailed analysis of interaction processes ensure the accessibility and continuity of cultural heritage content, thus broadening the audience base [
136,
137,
138]. Immersive technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR), are emerging as cutting-edge tools for cultural heritage experiences. These technologies create multimodal immersive environments that facilitate collaborative interactions, enhancing the connection between users and cultural heritage while promoting new educational and engagement modes [
69].
Despite challenges related to costs, technological maturity, and the need for specialized skills, immersive experiences are becoming increasingly accessible and efficient with advancements in hardware and technology, particularly in education, exhibitions, and cultural heritage [
139]. Emerging research trends indicate the development of new business models and collaboration strategies to address the limitations of immersive technology applications in traditional museums and heritage sites, such as high initial investment and complex technical maintenance. Cultural institutions increasingly collaborate with technology companies to develop adaptable and cost-effective solutions [
140]. Furthermore, there is a growing demand for intuitive user interfaces and human-centered interaction design, emphasizing ease of use and seamless experiences to achieve universal accessibility and enrich the cultural heritage experience [
141].
- (1)
Research Base
Citespace defines Rizvic et al.’s [
77], Vrettakis et al.’s [
78], and Katifori et al.’s [
79] as cited references, representing the research base. It focuses on the application of interactive digital storytelling in the field of digital cultural heritage [
81], in particular the provision of personalized cultural experiences through the interactive and nonlinear features of digital media [
82], and emphasizes its importance in virtual museums, cultural education, and preservation, with a multidisciplinary focus on user needs, technological approaches, and evaluation frameworks [
142].
Interactive digital storytelling is a significant research focus in the DCH field. It leverages digital media’s interactivity and nonlinear characteristics to merge narrative with digital technology, offering users unique, personalized cultural heritage experiences. This innovative approach has extensive applications in virtual museums, cultural heritage education, interpretation, dissemination, and preservation, enhancing users’ understanding and emotional connection to cultural heritage, thereby promoting its transmission and conservation [
81]. The research on interactive digital storytelling is multidisciplinary, integrating techniques and methodologies from computer graphics, artificial intelligence, natural language processing, and virtual reality [
82]. Researchers emphasize user-centered design principles, thoroughly considering user needs, preferences, and interaction behaviors to provide personalized, adaptive experiences. Furthermore, evaluating user experiences and educational outcomes of interactive digital storytelling is crucial, necessitating the development of appropriate assessment frameworks and methods [
80].
The primary research areas of interactive digital storytelling include theoretical foundations, key technologies, practical applications, and user studies [
78]. Investigation of its theoretical basis and conceptual framework aims to elucidate its characteristics and significance within the digital cultural heritage context [
143]. Building on theoretical research, exploring key technologies and methods such as intelligent story generation, adaptive narrative adjustment, and immersive user interaction is essential. Analyzing practical cases across various cultural heritage application scenarios helps summarize design strategies and implementation experiences. Ultimately, user studies and evaluations are conducted to deeply understand user behavior patterns and experiences, optimizing design and application [
142]. Additionally, interactive digital storytelling offers new perspectives for DCH experience research. From linguistic, anthropological, and sociological viewpoints, it examines the role of language in cultural heritage digitization, analyzing the relationship between language, culture, and identity and providing a multimodal ethnographic perspective [
144]. The immersion theory in digital applications, with self-emotional identification and subjective emotional experience as moderating factors, offers new insights into the digitalization of cultural heritage. This approach promotes innovative transmission and digital transformation of cultural heritage, contributing to preserving and disseminating human civilization.
- (2)
Research Frontiers
Citespace defines Trichopoulos et al.’s [
80], Green et al.’s [
81], and Stoyanova et al.’s [
82] as cited articles, representing the frontiers of research focused on the latest trends in interactive digital storytelling [
82], including new interactive and nonlinear narrative forms, the application of virtual and augmented reality technologies, the potential of artificial intelligence in storytelling [
145], and the prospects for its application in the fields of cultural heritage presentation and education [
146].
Interactive digital storytelling aims to generate highly engaging and expressive narratives through interactive media technologies. Recent advancements in technology and interdisciplinary research have driven the field’s diversification. A key research direction involves exploring new interactive and nonlinear narrative forms [
82]. Researchers focus on developing selective interactive narratives and procedural narrative generation to give audiences greater freedom and control [
79]. The rise of VR and AR technologies offers unprecedented opportunities for creating immersive and interactive storytelling experiences. Researchers are investigating integrating these emerging technologies with storylines, environments, and character representations to enhance the sense of presence and immersion [
147]. Another promising trend is the application of AI technologies in storytelling. AI has significant potential in generating storylines, modeling characters, and creating adaptive narratives, which can assist or autonomously produce engaging and interactive digital stories. Researchers are exploring AI–human collaborations and fully AI-driven story-creation systems [
145].
Interactive digital storytelling increasingly emphasizes interdisciplinary collaboration and user-experience research, integrating computer science, design, and art knowledge and methods. User research is essential to optimize interactive digital storytelling experiences, enhancing their appeal and effectiveness [
148]. Furthermore, interactive digital storytelling is an effective medium for presenting and interpreting cultural heritage, enhancing public understanding and identification with cultural heritage, and revitalizing its preservation and dissemination [
146]. Notably, interactive digital storytelling also presents new opportunities in education. Creating engaging and interactive narratives can increase learner engagement and improve learning efficiency, particularly in cultural and historical education.
- (1)
Research Base
Citespace defines Reinhard’s [
86], Reinhard’s [
87], and Moshenska’s [
88] as cited references, representing the research base. It focuses on the innovative use of digital technologies in cultural heritage research [
149], the exploration of digital spatial archaeology, the importance of data management and analysis, the expansion of digital archaeology into new domains (e.g., virtual environments) [
88], as well as emphasizing the importance of cross-disciplinary collaborations and the development of digital literacy in advancing digital archaeology [
86].
The research trajectory of digital archaeology embodies a dual focus on technological advancement and theoretical deepening, highlighting both the innovative application of digital tools in cultural heritage research and the exploration of digital spatial archaeology [
149]. Rapid advancements in information technology, particularly the internet, and technologies like 3D modeling, VR, and AR have significantly expanded the scope of archaeology. These advancements enhance public engagement and facilitate three-dimensional reproduction and immersive cultural heritage experiences [
87]. Digital technologies integrate physical space reproduction with creating new virtual environments, offering users interactive and exploratory learning experiences [
88]. Effective data management and analytical capabilities are crucial, necessitating researchers to adeptly utilize new technological tools while prioritizing understanding data ethics, transparency, and long-term preservation. For instance, the Data Management Plan (DMP) underscores the importance that research funding agencies place on research process transparency and data accessibility, signaling a shift toward managing research quality and professionalism in archaeology [
86]. This shift entails rigorous attention to ethical data collection, secure management during fieldwork, and transparent community engagement and data analysis to ensure research reliability and replicability.
Furthermore, digital archaeology expands into novel domains by employing traditional and innovative archaeological theories and methods to explore human activity traces in digital realms [
86,
150]. For instance, analyzing video game environments offers insights into the formation and evolution of virtual societies. The study of digital heritage enriches archaeological discourse while presenting challenges to existing theoretical frameworks [
88], prompting researchers to adapt and extend archaeological concepts and practices to new environments. Interdisciplinary collaboration and cultivating digital literacy are pivotal for advancing digital archaeology, necessitating proficient technological skills and a comprehensive understanding of data lifecycle management and ethical integration into archaeological practice, ensuring effective utilization and enduring data preservation.
- (2)
Research Frontiers
Citespace defines Reinhard and Zaia’s [
84] and Morgan and Wright’s [
89] as cited articles, representing the frontiers of research. It focuses on trends in digital archaeology [
151], including the application of 3D digitization technology in heritage conservation and research [
84], the role of geospatial data analysis in the reconstruction of ancient environments, the potential of computer simulation and artificial intelligence technologies in archaeological research [
89], and the innovative use of virtual reality in the presentation of cultural heritage, while also mentioning the ethical and data management challenges posed by digitization [
152].
Digital archaeology aims to employ digital technology and computational methods to innovate cultural heritage preservation, research, display, and dissemination. Digital archaeology has exhibited a diverse developmental trajectory in recent years, driven by rapid technological advancements and interdisciplinary research. Key among these advancements is the utilization of 3D digitization technology, which stands out as a focal area of investigation [
151]. High-precision 3D digital capture of cultural artifacts and sites, facilitated by methods such as 3D scanning, optical measurement, and computer vision, not only enhances heritage preservation and research capabilities but also forms the basis for virtual reconstruction and display [
84]. Moreover, integrating drones, satellite remote sensing, and other technologies for acquiring high-resolution geospatial data, coupled with geographic information systems (GISs) and spatial analysis methods, facilitates discovering and examining buried cultural sites [
88]. This approach enables the reconstruction of ancient environments and human activity patterns, broadening the scope and depth of archaeological inquiry [
89].
Another significant trend involves using computer simulation and modeling technologies to reconstruct the production processes of ancient structures and artifacts and simulate ancient environments and human behaviors, thus offering more profound insights into the evolution of ancient civilizations [
153]. In parallel, artificial intelligence technologies, including computer vision and machine learning, demonstrate considerable potential in automating artifact identification, classification, and pattern recognition, thereby enhancing research efficiency [
152]. Additionally, virtual reality (VR) and augmented reality (AR) technologies introduce novel interactive experiences for cultural heritage display and interpretation, presenting new avenues for artistic education. Nevertheless, addressing ethical, copyright, and intellectual property concerns associated with digitized cultural heritage has become a pressing research priority. Effectively managing and preserving vast quantities of digitized heritage data to ensure long-term accessibility and usability remains a significant challenge requiring support from appropriate technologies and standards.
- (1)
Research Base
Citespace defines Azuma’s [
94], Bazely’s [
95], and Bettadapura et al.’s [
96] as cited references, representing the research base. The main focus is on the application of wearable technologies in the field of cultural heritage [
154], including the incorporation of virtual and augmented reality to enhance the cultural heritage experience [
97], the use of digital twins for heritage management, and the exploration of the interface design of wearable devices in scenarios such as museums, emphasizing the potential of these technologies to change the way cultural heritage information is disseminated [
155].
Wearable technology is an essential tool for preserving and transmitting cultural heritage. Research has focused on using virtual reality technology and sensory devices to enhance the interactive and immersive experience of cultural heritage. New ways of exploring and experiencing cultural heritage have broadened the application of digital technology in cultural preservation and education [
154]. The combination of AR technology and wearable devices has greatly enhanced the accessibility of historical artifacts and sites, as well as their attractiveness and educational significance, providing visitors with more profound knowledge and experiences. In other words, wearable devices collect human information through integrated sensors and use digital technology to enhance or simulate human senses, such as vision, hearing, and touch [
156,
157], enabling audiences to interact more intuitively with cultural heritage to obtain richer information. These technologies show great potential for virtually recreating historical sites, creating immersive and interactive experiences, and re-inheriting cultural heritage. Wearable technologies combined with AR play an essential role in cultural heritage digitization, such as high-precision 3D modeling and virtual restoration [
97].
In cultural heritage site tours, wearable devices enable real-time information overlay and contextual reproduction, enhancing user engagement and understanding of historical structures and taking cultural heritage to a broader target group [
95]. Digital twin technology further enhances these applications by integrating VR, AR, or MR to build platforms for risk assessment and predictive maintenance, creating more interactive and immersive environments and enabling direct interaction between digital twins and various types of users. In addition, wearable technologies can passively or actively provide visitors with relevant cultural heritage information, reducing the barriers to accessing and communicating information [
156]. However, several technical and design challenges must be addressed to fully utilize these technologies’ applications. Researchers have also focused on the potential application of wearable AR in cultural heritage scenarios such as museums and art galleries, and they have proposed a variety of interface design solutions based on human–computer interaction theories, including voice recognition, gesture control, eye-movement interaction, and touch interfaces. Meanwhile, wearable AR interface design requires personalized adaptation strategies for users of different age groups and backgrounds. This technology changes how cultural heritage information is retrieved, processed, and shared [
155]; has various applications, from 3D spatial information acquisition to analyzing human behavioral perceptions; and has potential for use in social interactions.
- (2)
Research Frontiers
Citespace defines Mason’s [
97] as a cited articles, representing the frontiers of research. It focuses on the cutting-edge research directions of wearable technologies in the field of cultural heritage [
90], focusing on the integration and application of emerging technologies such as AR/VR immersive experience, intelligent tour guiding systems, and affective computing analytics [
158], as well as the innovative potential of these technologies to enhance cultural heritage preservation, presentation, and public engagement.
With the development of technology and the depth of interdisciplinary research, wearable technology’s application in the cultural heritage field shows a diversified development trend. Integrating AR and VR technologies with wearable devices to provide users with immersive cultural heritage experiences is an important research direction. Displaying 3D reconstructions of cultural scenes through wearable devices helps to enhance understanding and knowledge of cultural relics and sites [
90]. Meanwhile, the development of location awareness and navigation systems for cultural heritage venues using sensors and positioning technologies on wearable devices to provide visitors with personalized guided tours and related information has also become a hot area of research [
159]. Accordingly, research on gesture recognition and interaction technologies based on wearable devices enables users to instantly interact with cultural content through natural gestures for a more immersive experience. In addition, the physiological data of users are collected through wearable devices, and, combined with emotional computing technology, users’ emotional experience and feedback on cultural content are analyzed to provide a basis for optimizing the display of content [
158].
In addition, with the mobility and portability of wearable devices, researchers can use various sensors on wearable devices to monitor the environmental conditions of cultural relics and sites in real time, discover potential damage risks promptly, collect data related to cultural heritage more efficiently, and provide strong support for the protection of cultural heritage [
160]. Meanwhile, the application of wearable technology to cultural heritage and education is also one of the important research directions in this field. Study in this area expands data sources and improves data quality by utilizing crowdsourcing to involve the public in the collection and annotation of cultural data to improve the public’s understanding and awareness of cultural heritage.