Search Results (165)

In recent years, the application of augmented reality digital technology in brands has transformed the way consumers interact with brands. This study focuses on the impact of augmented reality (AR) technology on consumption behavior and brand communication related to intangible cultural heritage products, integrating the TAM and UTAUT2 theories to construct a research model. This study employed a time–location sampling method, utilizing SPSS and AMOS software for data analysis based on valid questionnaires completed by 305 AR-experiencing consumers in Changsha City, Hunan Province. Results indicate that the presence and novelty of AR technology significantly and positively influence consumers’ attitudes toward using AR technology, which in turn affects their purchase intent, social media sharing behavior, and brand attitudes. The study confirms that emotional factors and consumer perceptions play a guiding and decisive role in the new consumption reality enabled by AR technology. These research findings have practical significance and value for ICH brand building and AR marketing, demonstrating that AR is an effective means to enhance the visibility and influence of the ICH brand. They inject new vitality into promoting more sustainable ICH protection and popularization, as well as the development of the digital creative industry. Full article

This article adopts a comparative approach to two women-only landmark exhibitions in Portugal—Portuguese Women Artists (1977) and All I Want. Portuguese Women Artists from 1900 to 2020 (2021–2022)—to explore how curatorial strategies can function as tools of resistance to gender asymmetries in the art field. Spanning 45 years, these initiatives reflect distinct historical, institutional, and cultural contexts: the former emerged in a post-revolutionary country as a bold, politically charged intervention, foregrounding female creativity within an established institution and promoting international visibility, while the latter offered a thematically structured survey that, albeit belatedly, engaged with more complex and globally informed debates. Both exhibitions converge in celebrating Portuguese women’s creative production, exposing persistent structural challenges and adopting critical yet defensive curatorial frameworks that reveal an ambivalent feminist gesture and certain limitations. By analysing these case studies, this research further emphasises the ongoing need for initiatives that foster discussion, awareness, visibility, and equity. Full article

Generative artificial intelligence (GenAI) tools are transforming art education by enabling instant creation of textual, visual, audio, and multimodal outputs. This systematic review synthesizes research on GenAI applications in art education from January 2019 to August 2025. Following PRISMA 2020 guidelines, 19 peer-reviewed empirical studies across six databases (Web of Science, ScienceDirect, Springer, Taylor & Francis, Scopus, and ERIC) met inclusion criteria, which required clear pedagogical implementation with students or educators as active participants. Research accelerated from two studies in 2023 to 14 in 2025, with most studies examining higher education and East Asia contexts through mixed methods approaches and grounded in constructivist and cognitive learning theories. Text-to-image generation models (DALL-E, Midjourney, Stable Diffusion) and conversational AI (ChatGPT) were most frequently implemented across creative production, pedagogical scaffolding, and instructional design applications. Findings from this emerging body of research suggest that GenAI has the potential to improve learning achievement, creative thinking, engagement, and cultural understanding when integrated through structured pedagogical frameworks with intentional instructor design. However, these positive outcomes represent early-stage implementation trends in well-resourced contexts rather than broadly generalizable conclusions. Successful integration requires explicit instructional frameworks, clear ethical guidelines for human-AI collaboration, and evolved assessment methods. Full article

The accelerated expansion of telework, driven by the COVID-19 pandemic, has transformed global work dynamics. Despite this, limited research exists on the implications of Indoor Environmental Quality (IEQ) on home workspaces. Factors like thermal comfort, lighting, air quality, and noise significantly influence the well-being, productivity, and health of teleworkers. Home spaces are often not designed to meet the environmental quality standards of traditional offices, altering indoor conditions. This scoping review investigates the IEQ–telework relationship, analyzing 41 studies from 18 countries. Findings show that elevated noise levels and insufficient lighting increase stress and fatigue, while inadequate air quality reduces cognitive performance and creativity. Conversely, access to natural light, pleasant views, and thermal comfort improves overall satisfaction and productivity. The study identifies a fragmented and poorly connected research network, with few active global groups studying IEQ in home workspaces. These results underscore the need for interdisciplinary research to address the societal and environmental challenges of teleworking and develop equitable, healthy remote environments. Future studies must consider cultural diversity and underrepresented regions to bridge existing knowledge gaps. Full article

Set in the vocational education and training sector in England, this article draws attention to how top-down, centre–periphery approaches to curriculum design and development in vocational education fail for at least three reasons. First, they misconstrue the nature of knowledge. Second, they lead to perfunctory and fragmented approaches to curriculum design, coupled with mechanistic measures of quality and achievement, which often require little more than “one-off” and superficially assessed demonstrations of performance. Finally, they underplay the role and importance of the teacher as researcher and artist in putting the cultural resources of society to work in creative curriculum design and pedagogy. Teacher artistry is pivotal in animating and heightening the vitality of vocational curricula. It is through this artistry that teachers make theories, ideas and concepts in vocational subjects and disciplines accessible and meaningful to all learners in coherent ways in the contexts of their learning and their lives. The consequences of the epistemic faux pas underpinning centre-to-periphery models of curriculum design and development are highlighted in this article in vocational tutors’ accounts of experiences of problems and issues in curriculum design, development and assessment encountered in their practice. Participants in the research teach in a variety of vocational education settings, including Apprenticeships and Higher-Level Technical Education; English Language at General Certificate of Secondary Education (GCSE) level; Health and Social Care; Information and Communications Technology; Construction (Plumbing); Digital Production, Design and Development and High-Tech Precision Engineering. Data are analysed and reported through systematic, thematic analysis This article draws upon qualitative data derived from a study funded by the Education and Training Foundation (ETF) in England over a two-year period from 2021 to 2023. The research population consists of a group of eight practitioner–researchers working in three colleges of Further Education (FE) and one Industry Training Centre (ITC) in England. All of the teachers of vocational education reported here volunteered to participate in the study. Research methods include semi-structured interviews, analysis of critical incidents and case studies produced by practitioner–researchers from across the FE and Skills sector in England. Full article

This study investigates how cultural and natural heritage can inform surface design for fashion, focusing on the development of a capsule collection of geoproducts in the UNESCO Global Geopark of Caçapava do Sul, Brazil. The purpose is to expand the scope of existing geoproducts, often limited to food and souvenirs, by introducing textile-based items that reflect local identity and contribute to sustainability. The research employed an applied, qualitative, and descriptive approach, including bibliographic review, questionnaires with local artisans, and the mapping of existing geoproducts. Data were analyzed through content analysis, and the creative process followed the method of cross-fertilization, which stimulates innovation by combining knowledge from design, geology, and craftsmanship. The design process was organized into four phases—preparation, generation of alternatives, selection, and realization—culminating in the capsule collection Aflora. The collection comprised two thematic lines: Cactaceae, inspired by endemic flora, and Geo, based on local geomonuments. The results demonstrate that surface design can mediate the relationship between fashion and heritage, producing identity-driven and innovative textile products. Three surface-design modules were produced, six product mockups, and two geoproduct prototypes, developed with materials such as wool, felt, sarja, and cotton fabrics. The study contributes theoretically by linking apparel design with heritage valorization, and practically by proposing a replicable model for geoproduct development. Limitations relate to the single case study and qualitative scope, suggesting future research on replication, eco-friendly printing, and market feasibility. Full article

Folk festivals and other intangible cultural heritage have received widespread attention, and their socio-cultural value can be used to promote tourism, strengthen local identity, and build city brands. However, it remains unclear how these intangible cultural heritage festivals transform their multi-dimensional and multi-configuration material characteristics into economic benefits and image enhancement. This study proposes a practical decision-making framework aimed at understanding how different festival design and governance strategies can work synergistically under different cultural conditions. Based primarily on a literature review and expert questionnaire survey, this study identified six stable materialized practice modules: productization, spatialization, experientialization, digitalization, branding/communication, and co-creation governance. At the same time, this framework also incorporates two other conditional intervention properties: classicism and novelty. The interactions between these modules shape people’s understanding of intangible cultural heritage festivals. Subsequently, this study used a multimodal national dataset that included official statistics, industry reports, e-commerce and social media data, questionnaires, and expert ratings to construct module scores and cultural attributes for 167 festival case studies. Through rough set analysis (RSA), this study simplifies the attributes and extracts clear “if-then” rules, establishing a configurational causal relationship between module configuration and classic/novel conditions to form high economic benefits and enhance local image. The findings of this study reveal a robust core built around spatialization, digitalization, and co-creative governance, with brand promotion/communication yielding benefits depending on the specific context. This further confirms that classicism reinforces the legitimacy and effectiveness of rituals/spaces and governance pathways, while novelty amplifies the impact of digitalization and immersive interaction. In summary, this study constructs an integrated and easy-to-understand process that links indicators, weights, and rules, and provides operational support for screening schemes and resource allocation in festival event combinations and venue brand governance. Full article

Mathematical creativity remains a complex and often contested construct, with its definition and measurement still subject to debate. While the four classic indicators—elaboration, flexibility, fluency, and originality have provided a foundation for research, they alone cannot resolve the field’s conceptual “fuzziness.” This paper examines mathematical creativity through three intersecting lenses: intelligence, intellect, and education. Intelligence is viewed as cognitive capacity, providing the mental resources for abstraction, problem transformation, and reasoning. Education offers the conceptual tools, heuristics, and domain knowledge necessary for productive problem solving. Intellect—closely associated with the personality trait of openness—supports curiosity, tolerance for ambiguity, and exploration. We argue that the interaction among these three factors influences the likelihood of producing mathematically creative processes and products. Drawing on contemporary research, we propose a model that integrates cognitive ability, educational attainment, and personality characteristics to better predict creative potential. This model highlights how educational environments can either foster or inhibit creativity and suggests that creativity is not a fixed trait but a dynamic outcome shaped by opportunity, knowledge, and affect. We conclude by discussing implications for assessment, curriculum design, and future research, encouraging a more nuanced approach to cultivating mathematical creativity across diverse educational and cultural contexts. Full article

Amid evolving consumer demands, product design increasingly emphasizes the deeper needs for emotional resonance and cultural identity. Taking Liao–Jin dynasty silk as a case study, this study explores a digital regeneration pathway for traditional cultural colors, evolving from “form–color restoration” to “emotional awakening.” The study focuses on transforming the emotional imagery—such as “mighty” and “dignified”—embedded in the colors of Liao–Jin silk into perceptible, customizable color experiences for modern consumers. To achieve this, an emotional color customization system was constructed through the integration of Interactive Genetic Algorithms (IGA) with the PAD emotional model. Within this system, cultural emotional semantics (e.g., “Powerful,” “Victory”) were quantified as target anchor points in PAD space. The matching degree between color schemes and target emotions is calculated based on user feedback, and is utilized as a fitness function to drive evolution. An experiment was conducted with 48 volunteer evaluators using Liao–Jin silk. Results demonstrated that, compared to traditional IGA, this method achieved significant improvements in emotional matching accuracy: average fitness increased by 34.00%, maximum fitness rose by 10.76%, and the spiritual essence of Liao–Jin culture was more effectively translated into color schemes that evoke positive user emotions. This research offers an innovative solution for cultural heritage digitization, advancing from “form–color restoration” to “emotional and spiritual regeneration.” It also provides a viable approach for intelligent emotional design in fields such as apparel design, cultural creativity, and digital cultural heritage preservation. Full article

Museums widely regard cultural and creative products as both a major revenue stream and a means of revitalizing in-house cultural resources. However, traditional decision-making systems for Museum Cultural Creative Products (MCCP) design largely depend on subjective judgments, leading to inefficiency, resource waste, and weak market performance. To address these challenges and support sustainable design decision-making, this study proposes an integrated “KANO–AHP–DEMATEL–VIKOR” framework that combines qualitative and quantitative methods. First, consumer requirements are elicited through questionnaire-based interviews and literature review; the KANO model identifies key user needs, AHP determines their relative weights, and DEMATEL analyzes causal relationships among criteria. By integrating these results, the VIKOR method evaluates and ranks alternative designs, forming a comprehensive multi-criteria optimization process. To validate the framework, an empirical case of the Palace Museum’s refrigerator magnets is conducted, comparing computed rankings with actual sales data to verify predictive validity. The small discrepancy between the two indicates that the model effectively forecasts consumer acceptance across design alternatives. The major innovation of this research lies in its cross-method integration that bridges user perception analysis with quantitative sustainability evaluation, offering a replicable tool for early-stage decision-making of museum creative products. Accordingly, the framework enhances design efficiency, reduces evaluation subjectivity, and contributes to the economic and environmental sustainability of Museum Cultural Creative Products. Full article

This conceptual article explores how the film sector within the creative industries contributes to sustainable development and the achievement of the Sustainable Development Goals (SDGs) in post-socialist and postcolonial cities. It develops a framework linking the creative industries to the SDGs and applies it to the film sectors of Łódź (Poland) and Mumbai (India). The analysis shows how film production supports the environmental, social, and economic pillars of sustainability by fostering social inclusion, strengthening urban economies, and promoting environmental responsibility. The study also highlights the sector’s role in advancing green production practices and raising public awareness of sustainability issues. Overall, the analysis demonstrate that the film industry contributes to sustainable urban transformation, illustrating how cities can leverage their cinematic heritage to build cultural resilience, stimulate local development, and enhance social well-being. Full article

Industrial heritage has emerged in recent decades as a distinctive category within cultural heritage, though its aesthetic significance remains underexplored. Unlike traditional monuments with long historical resonance, industrial remains are often recent, standardized, and seemingly devoid of unique cultural symbolism. Yet, in China—where industrial production expanded massively under both demographic pressures and the Maoist planned economy—these sites now constitute one of the world’s largest inventories of heritage. This study builds on earlier discussions of heritage aesthetics by systematically analyzing the foundations of aesthetic value in industrial heritage, combining historical, functional, and identity-driven perspectives. Drawing on long-term field research, archival documentation, and policy analysis, it examines how adaptive reuse projects—from Beijing’s 798 Art District to Shougang Park and the reconfigured factories of Shanghai and Wuhan—redefine the visual and social significance of former industrial sites. The methodology integrates heritage aesthetic theory with case-based evidence to assess three key components: technological–historical traces, landscape transformation, and collective memory. Results indicate that aesthetic value rarely arises from static preservation but is constructed through refunctionalization, where industrial ruins acquire renewed meaning as cultural parks, creative hubs, or community spaces. Moreover, large-scale Chinese practices reveal that industrial heritage possesses not only visual appeal but also profound identity-based resonance for generations shaped by the “factory managing community.” By situating industrial heritage within the broader aesthetic system of cultural heritage, this research demonstrates that its value lies in the synthesis of function, memory, and landscape, and that China’s experience provides a compelling framework for rethinking global approaches to industrial heritage aesthetics. Full article

We evaluated the cultural and creative products of Jinshan Farmer Painting in Shanghai, utilizing the fuzzy analytic hierarchy process (FAHP) to determine the key evaluation indicators. Through a literature review, we constructed a hierarchical framework of evaluation indicators. A questionnaire survey was then conducted to collect expert opinions, followed by FAHP weight calculation and analysis. Finally, the consistency of the evaluation results was verified. The results revealed that market demand, design innovation, and traditional cultural inheritance are the key indicators influencing the success of Jinshan Farmer Painting cultural products. Among these, market demand and design innovation have the highest weights in the overall evaluation, highlighting the critical role of market acceptance and product innovation in the success of cultural products. Additionally, the emphasis on traditional cultural inheritance and cultural symbolism in cultural value underscores the importance of cultural content and artistic expression in a product’s success. These results provide practical information for the development of Jinshan Farmer Painting cultural products and offer a theoretical basis for future research. Full article

Creativity is the primary driver of our cultural evolution. The astonishing potential of artificial intelligence (AI) and its possible application in the creative process poses an urgent and dramatic challenge for humanity; how can we maximize the benefits of AI while minimizing the associated risks? In this article, we identify all forms of human–AI collaboration in this realm as cyber-creativity. We introduce the following two forward-looking scenarios: a utopian vision for cyber-creativity, in which AI serves to enhance and not replace human creativity, and a dystopian view associated with the pre-emption of all human creative agency caused by the rise of AI. In our view, the scientific community is called to bring its contribution, however small, to help humanity make steps towards the utopian scenario, while avoiding the dystopian one. Here, we present a decalogue of research challenges identified for this purpose, touching upon the following dimensions: (1) the theoretical framework for cyber-creativity; (2) sociocultural perspectives; (3) the cyber-creative process; (4) the creative agent; (5) the co-creative team; (6) cyber-creative products; (7) cyber-creative domains; (8) cyber-creative education; (9) ethical aspects; and (10) the dark side of cyber-creativity. For each dimension, a brief review of the state-of-the-art is provided, followed by the identification of a main research challenge, then specified into a list of research questions. Whereas there is no claim that this decalogue of research challenges represents an exhaustive classification, which would be an impossible objective, it still should serve as a valid starting point for future (but urgent) research endeavors, with the ambition to provide a significant contribution to the understanding, development, and alignment of AI to human values the realm of creativity. Full article

Higher education has long been subject to feminist critique, contesting traditional practices, with calls for transformative pedagogies that empower marginalised students, address social injustices and promote gender equality. Despite this, most classrooms in Western European universities remain largely unchanged, with educators facing the difficulty of imagining and/or enacting decolonial futures within their curricula. However, some progress has been made, particularly the inclusion of transnational scholarship in syllabi and a turn to transformative pedagogies, which allow for alternative ways of interdisciplinary knowing to enter academia. In this paper, we examine this coming together of approaches which promote dialogue and personal reflection to restructure discussions on equality, gender and knowledge production in the ‘classroom’. Using a creative critical account of feminist ethnography conducted at a Western European university, we present and discuss two illustrative vignettes about cultural mapping and critical fabulation, considering how dissonant voices have challenged Western concepts, exemplifying transformative pedagogy working in tandem with transnational thought. Key insights from the study identify approaches for facilitation of more open and richer discussions to reshape staff and student perspectives of gender, equality and knowledge production. Full article