Search Results (21)

With the rapid advancement of information technology and the increasing maturity of online shopping platforms, cross-border shopping has experienced rapid growth. Online consumer reviews, as an essential part of the online shopping process, have become a vital way for merchants to obtain user feedback and gain insights into market demands. The research employs Python tools (Jupyter Notebook 7.0.8) to analyze the 14,078 pieces of review text data from the top four best-selling products in a certain product category on a certain cross-border e-commerce platform. By applying social network analysis, constructing LDA (Latent Dirichlet Allocation) topic models, and establishing LSTM (Long Short-Term Memory) sentiment classification models, the topics and sentiment distribution of the review set are obtained, and the evolution trends of topics and sentiments are analyzed according to different periods. The research finds that in the overall review set, consumers’ focus is concentrated on five aspects: functional features, quality and cost-effectiveness, usage effectiveness, post-purchase support, and design and assembly. In terms of changes in review sentiments, the negative proportion of the topics of functional features and usage effects is still relatively high. Given the above, this study integrates the 4P and 4C theories to propose strategies for enhancing the marketing capabilities of cross-border e-commerce in the context of digital cross-border operations, providing theoretical and practical marketing insights for cross-border e-commerce enterprises. Full article

As environmental concerns become increasingly central to global trade, the adoption of green packaging has emerged as a critical issue for cross-border e-commerce platforms and manufacturers. This paper investigates the strategic decisions of overseas manufacturers and domestic cross-border e-commerce platforms regarding logistics and green packaging, considering the impact of commission rates, consumer preferences, and logistics costs. Employing a game-theoretic model, our study constructs a formal analytical framework to examine four distinct logistics and green packaging combination strategies, and optimal decisions for platforms and manufacturers were derived through equilibrium analysis. Our findings reveal that the platform’s commission rate is the main incentive for the manufacturer’s green production initiatives, while the platform’s logistics costs drive their green efforts. A “Decision-making Win–Win Effect” is identified, where both platform and manufacturer benefit from strategic shifts, particularly when the platform manages its logistics costs and reduces commission rates. Additionally, the extensions of the model demonstrates that the wholesale contract weakens the win–win outcome, while the third-party green logistics strengthens it. This study provides valuable insights for both academics and practitioners on how to optimize green packaging strategies and logistics decisions in the evolving landscape of global e-commerce. Full article

This paper examines the synergetic development between small- and medium-sized enterprises (SMEs) and platforms in China–ASEAN cross-border e-commerce, representing a dynamic system of interrelated market entities. By integrating synergy theory with evolutionary principles, this study develops an evolutionary game model to reflect collaborative development strategies and their evolutionary trajectories. The model reveals nine distinct equilibrium states, with particular attention to a bifurcation scenario demonstrating two stable configurations: mutual collaboration and mutual non-collaboration. Model validation is conducted through numerical simulations with parameters referenced from the DHgate platform case and relevant government policy documents. The findings illuminate key parameters that influence evolutionary trajectories, including initial conditions, regulatory interventions, and resource distribution mechanisms. Specifically, strong initial collaboration propensity, balanced governmental facilitation, and equitable benefit–cost sharing mechanisms are identified as critical factors promoting synergetic development. This research enriches cross-border e-commerce studies by pioneering the integration of synergy theory and the evolutionary game model, offering novel insights into the bilateral dynamics of SME–platform system development. Full article

As a new business model, cross-border e-commerce has become an important way for countries to meet new foreign trade requirements in the Internet economy. The cross-border logistics industry plays a crucial role in supporting cross-border e-commerce. Compared with domestic e-commerce, cross-border logistics faces more challenges. To address the problems in cross-border logistics, this study takes China as an example and constructs a tripartite evolutionary game model to facilitate information collaboration among cross-border e-commerce platforms, domestic logistics enterprises, and foreign logistics enterprises. The collaboration strategies in this tripartite information system are simulated using MATLAB. The study highlights key factors affecting information cooperation, such as standardization levels, risk and payoff distributions, and their implications on collaboration decisions. Specifically, the results show that higher levels of information collaboration standardization promote cooperative strategies among players; the risk associated with information collaboration is the most sensitive factor influencing decision-making within cross-border logistics alliances; and when the payoff distribution coefficient is too high, other members may resist cooperation. Full article

Trust from sellers is essential for the success of cross-border e-commerce (CBEC) platforms, and effective platform governance plays a crucial role in shaping and maintaining this trust. However, institutional distance can lead to deviations in sellers’ understanding and implementation of platform governance mechanisms, posing a threat to the establishment of trust relationships. Research on the impact of platform governance mechanisms on trust from the seller’s perspective is still relatively limited. Therefore, we aim to investigate the mechanisms through which formal governance mechanisms (normative, supervisory, and reward–punishment mechanisms) and relational governance mechanisms (community building) influence seller trust, and we examine the moderating effect of institutional distance. Through empirical analysis of 391 valid questionnaires, our results show that normative mechanisms and community building enhance seller trust by reducing their perceived risks, while the supervisory mechanism and reward–punishment mechanism directly affect seller-perceived risks and platform trust. Institutional distance negatively moderates the governance effectiveness of these mechanisms. Our findings offer significant theoretical contributions by advancing the understanding of seller behavior, extending platform governance and trust theory in CBEC research field, and enriching institutional distance frameworks, while providing practical insights for platforms to optimize governance mechanisms to foster seller trust. Full article

Global value chains (GVCs) play a pivotal role in advancing export structure optimization in East Asia. As GVCs restructure and digital technology rapidly progresses, effectively leveraging these chains for export competitiveness has become essential. However, research has rarely examined the key factors in GVC restructuring or explored how innovation, policy frameworks, and market access contribute to export optimization. To address these research gaps, this study systematically identifies key success factors for promoting export optimization in East Asian countries under GVC restructuring, based on global value chain theory, resource-based theory, and innovation diffusion theory. Through a literature review and expert interviews, 14 pivotal factors were analyzed using DEMATEL (Decision Making Trial and Evaluation Laboratory), ISM (Interpretive Structural Modeling), and MICMAC (Cross-Impact Matrix Multiplication Applied to Classification) methods. Findings show that strengthening innovation capabilities, facilitating technology spillovers, investing in cross-border e-commerce, and improving market access policies are crucial drivers of export optimization. Policies that enhance market access, promote international standards, and support investments in digital platforms demonstrate strong influence within the GVC system. Collectively, these factors elevate East Asia’s position and competitiveness within GVCs. This study contributes to the theoretical framework on GVC restructuring and export optimization, offering insights into resource-based and innovation diffusion strategies and practical guidance for export policy development. Full article

To investigate the dynamic complexity of chain-to-chain output decisions in a closed-loop supply chain system of cross-border e-commerce (CBEC), this study decomposes the system into four product–market (PM) chains, based on the e-commerce platform’s information-sharing strategy and the manufacturer’s selected logistics mode (direct mail or bonded warehouse). By combining game theory with complex systems theory, discrete dynamic models for output competition among PM chains under four scenarios are constructed. The Nash equilibrium solution and stability conditions of the models are derived according to the principles of nonlinear dynamics. The stability of the model under the four scenarios, as well as the impacts of the initial output level and comprehensive tax rates on the stability and stability control of the system, are analyzed using numerical simulation methods. Our findings suggest that maintaining system stability requires controlling the initial output levels, the output adjustment speeds, and tariff rates to remain within specific thresholds. When these thresholds are exceeded, the entropy value of the model increases, and the system outputs decisions to enter a chaotic or uncontrollable state via period-doubling bifurcations. When the output adjustment speed of the four PM chains is high, the direct-mail logistics mode exhibits greater stability. Furthermore, under increased tariff rates for CBEC, the bonded warehouse mode has a stronger ability to maintain stability in system output decisions. Conversely, when the general import tax rate increases, the direct-mail mode demonstrates better stability. Regardless of the logistics mode, the information-sharing strategy can enhance the stability of system output decisions, while increased e-commerce platform commission rates tend to reduce stability. Interestingly, the use of a non-information-sharing strategy and the direct-mail logistics mode may be more conducive to increasing the profit levels of overseas manufacturers. Finally, the delayed feedback control method can effectively reduce the entropy value, suppress chaotic phenomena in the system, and restore stability to output decisions from a fluctuating state. Full article

The rapid development of cross-border e-commerce (CBEC) has enabled more suppliers to expand into overseas markets, meeting increasingly diverse consumer demands. Selecting an effective logistics mode is a crucial issue for suppliers, yet uncertainty in demand and exchange rate fluctuations make this problem challenging. This paper considers a supply chain consisting of a supplier and a CBEC platform. Using a distributionally robust optimization approach, we provide optimal overseas warehousing strategies and logistics mode selection for suppliers, given partial distribution information of market demand and exchange rate, such as means, variances, and covariances. It is found that when demand and exchange rate fluctuations are small, the supplier chooses the bonded warehouse logistics mode to reduce costs. Conversely, when demand and exchange rate fluctuations increase, the supplier opts for the direct mail mode to respond flexibly to market risk. The correlation between exchange rate and demand also affects the choice of logistics mode. Specifically, with low correlation, the preference is for the bonded warehouse mode, whereas high correlation leads suppliers to choose the direct mail mode. In addition, the impact of demand and exchange rate fluctuations on suppliers’ overseas warehousing volumes depends on the product’s profit margin. These findings provide guidance for the selection of CBEC logistics under exchange rate risk. Full article

Due to the quick rise in cross-border e-commerce and the expansion of global economic integration, cross-border e-commerce logistics alliances now present new opportunities and potential. Simultaneously, research on risk concerns in cross-border e-commerce in the modern era has drawn interest. This paper considers the special scenario of cross-border e-commerce supply chain disruptions, analyzes the main decision-making behaviors of key entities in the cross-border e-commerce logistics alliance under normal and risk scenarios, and based on this, constructs a tripartite evolutionary game model among cross-border e-commerce platforms, logistics service providers, and overseas merchants. The article analyzes the evolutionary stability of strategy choices for all participants, discusses the impact of various elements on the strategy choices of the three parties, and conducts a simulation analysis of the dynamic game of strategy choices for the three parties under the influence of different parameters using MATLAB 2021a software. The findings of the study demonstrate the following: (1) The reduction in the allocation coefficient for additional total costs of logistics service providers, the increase in the overall losses of the alliance due to customer complaints, and the increase in compensation rulings by the platform for supply chain risks faced by merchants will all encourage logistics service providers to actively pursue service innovation strategies and prompt overseas merchants to actively participate in alliance cooperation. However, an increase in overall risk costs and an increase in opportunity costs for merchants will raise the costs of tripartite alliance cooperation, thus hindering cross-border e-commerce logistics alliance collaboration. At the same time, when logistics service providers receive punishment from the platform and face potentially increased losses due to complaints, this will not only enhance the platform’s control over logistics service providers but also reduce the enthusiasm of logistics service providers to pursue service innovation strategies. (2) As the main body of the alliance, cross-border e-commerce platforms should coordinate the participants, constrain the behaviors of the participating entities within the alliance through setting reasonable reward and punishment mechanisms, and ensure the comprehensive benefits of the cross-border e-commerce logistics alliance through the combined effect of different exogenous variables. Finally, through the analysis, verification, and explanation of the established model and methods, the effectiveness and applicability of the model and methods are confirmed, providing certain strategic support and a development reference for actively establishing cross-border e-commerce logistics alliances to promote cross-border e-commerce trade. Full article

As cross-border e-commerce platforms become increasingly integrated into the agricultural supply chain, the establishment of a sustainable supply chain ecosystem is of paramount importance. This study, grounded in the platform theory and the supply chain ecosystem theory, combines the grounded theory and the DEMATEL–ISM–MICMAC model to thoroughly analyze the complex mechanisms driving sustainable development. Utilizing the grounded theory, we construct a system of driving factors comprising five primary indicators and eighteen secondary indicators. The hybrid model reveals the interrelationships, significance, system hierarchy, and dependence-driving relationships among these factors. Notably, the driving factor system is categorized into a six-level hierarchical structure, encompassing profound elements, such as policy optimization and digital empowerment, as well as surface-level factors, such as simplification of customs procedures and consumer demand forecasting. Based on the analysis results, this research proposes a set of pathways to achieve the sustainability of the supply chain. These strategies involve improving cross-border agricultural e-commerce policy frameworks, enhancing digital-driven supply–demand coordination, strengthening logistics infrastructure and transparency, and cultivating brand influence. The study’s findings not only enrich the relevant theories but also provide practical guidance for the coordinated advancement of economic, social, environmental, and resilient development. Furthermore, they are conducive to advancing the United Nations Sustainable Development Goals. Full article

The organization and coordination of cross-border e-commerce platforms in agricultural product trading are continuously increasing, and the involvement of digital platforms has driven the integration and development of cross-border agricultural product supply chains with live-streaming e-commerce, effectively facilitating the comprehensive development of producers, sellers, and professional service providers within the ecosystem. However, despite the growing importance of this integration model in the market, there are still numerous unresolved issues from a supply chain perspective, and existing research provides relatively limited guidance on the effective operation of this integrated supply chain model. To address this gap in theoretical research, this study first delves into the essence and fundamental characteristics of sustainable cross-border agricultural product supply chains in the context of live streaming. Secondly, employing grounded theory as the primary research method and combining platform theory and ecosystem theory, an influencing factor system and an impact model for the development of sustainable cross-border agricultural product supply chains in the context of live streaming are constructed to gain a more comprehensive understanding of the complexity of this integrated supply chain model. Finally, from the perspectives of government agencies and practitioners, development pathways for sustainable cross-border agricultural product supply chains in the context of live-streaming e-commerce are proposed, aiming to enhance existing research and provide decision-making support for relevant stakeholders in formulating development strategies. The findings of this study contribute to expanding the research perspective on the ecosystem of live-streaming e-commerce and sustainable cross-border agricultural product supply chains, providing theoretical support for the establishment and operation of sustainable cross-border agricultural product supply chains in the context of live streaming. Additionally, it offers important references for promoting the sustainable development of live-streaming e-commerce and cross-border agricultural product supply chains, facilitating industry upgrading, global agricultural trade, and achieving mutually beneficial outcomes. Full article

Africa, as one of the rapidly growing markets, presents a significant opportunity for cross-border e-commerce companies to penetrate their consumer market, which is in dire need of development. This study utilizes the Information System Success model to investigate the impact of cross-border e-commerce platform quality on consumers’ purchase intentions. Additionally, the study identifies the role of perceived value and trust in the purchase process. Moreover, the moderating effect of consumer acculturation on the relationship between cross-border platform quality and perceived value is examined. A total of 446 valid responses were obtained through a questionnaire survey and analyzed using structural equations. The findings reveal that platform information quality, system quality, and service quality significantly enhance consumers’ perceived value, thereby positively influencing their purchase intention. Furthermore, the results highlight the joint effect of perceived value and trust on purchase intention, and trust plays a mediating role in this relationship. The moderating effect of acculturation is also confirmed, indicating that it negatively moderates the impact of system and information quality on perceived value, while positively moderating the impact of service quality on perceived value. These findings complement and extend existing cross-border e-commerce research and provide valuable insights into the buying behavior of African consumers. Full article

The digital trade ecosystem’s development relies on the growth of cross-border e-commerce platforms. To ensure the continued growth of China’s digital trade, it is crucial to consider the service capabilities of digital platforms and the digital transformation capabilities of cross-border e-commerce firms. This study explores the impact of these factors on the performance of cross-border e-commerce companies, with digital transformation capability acting as a mediator. Empirical research reveals that the service capability of digital platforms is composed of supply chain communication and cost control abilities, which partially mediate the relationship between digital platform serviceability and cross-border e-commerce enterprise performance. Moreover, both the service capabilities of digital platforms and the digital transformation capabilities of cross-border e-commerce companies have a positive and significant impact on enterprise performance. Full article

Small and medium-sized businesses (SMEs) are frequently exposed to a variety of difficulties during global epidemic crises like coronavirus (COVID-19), which may even threaten their lives. The purpose of this study explores the influencing factors of Taiwan’s companies between small and medium-sized enterprises and micro-enterprises on the choice of the cross-border e-commerce platform. The findings are defined as taking into account small and medium-sized businesses and microenterprises when choosing cross-border e-commerce through a literature review and an examination of secondary data among the 10 participating businesses through interviews in various regions and business sectors in Taiwan. In this case we used study-based research, which included five small, medium-sized, and micro-enterprises, as well as five cross-border e-commerce projects and the company’s management senior officers. According to the study’s emphasis on the economic, social, technological, and legal aspects of various firms, these factors lead to a variety of decisions regarding the best cross-border e-commerce platform. The case study approach was utilized in this investigation to confirm the consideration of micro-and small-sized businesses that took part in cross-border e-commerce project counseling. This study summarizes five types of enterprises with different capabilities: product enhancement, marketing enhancement, cross-border potential, knowledge-based enhancement, and cross-border start-up. According to the results, it was found that different enterprise capabilities will affect the choice of cross-border e-commerce platforms. These five capabilities also have different types of consideration factors; among them, SMEs pay attention to marketing, pricing, market analysis, culture, customer service, payment, logistics, certification, taxation, etc. In addition to theoretical implications, this research also gives small and medium enterprises and micro-enterprises practice when choosing cross-border e-commerce platform, as well as suggestions for future research. Full article

For cross-border e-commerce companies with high shipping costs, the existing retailer and the new entrant retailer on the platform are usually concerned with information sharing and free shipping due to the uncertainty of market demand. For this, by establishing a Stackelberg game model between two competing retailers, we analyze the strategy of retailers and explore the business strategies of the cross-border e-commerce platform. The study shows that regarding information-sharing strategies, retailer A’s willingness to share information is positively related to initial market potential and negatively related to market competition intensity. Moreover, retailer B is willing to spend higher information costs to purchase information when the necessity of the product is more elevated. As for a free shipping strategy, if the existing retailer offers free shipping, the new entrant retailer should also offer free shipping service to consumers when the initial market potential is larger. Conversely, when the initial market potential is smaller, the retailer’s willingness to offer free shipping decreases when the intensity of competition in the market increases. When the market tends to be perfectly competitive, the new entrant retailer will not choose a free shipping strategy, and the platform is most profitable when information sharing and free shipping occur simultaneously. However, when the carrier charges a higher shipping fee to customers, the existing retailer is more profitable when the new entrant does not offer free shipping. Therefore, in order to achieve a win-win situation for all parties, the platform needs to develop appropriate operational strategies to influence the decisions of retailers and carriers. Some numerical experiments are made to test the validity of the model and the effect of the parameters involved in the model. Full article