- Article
Environmental Literacy on Ecotourism: A Study on Student Knowledge, Attitude, and Behavioral Intentions in China and Taiwan
- Wei-Ta Fang,
- Ching-Yu Lien,
- Yueh-Wen Huang,
- Guosheng Han,
- Guey-Shin Shyu,
- Jui-Yu Chou and
- Eric Ng
This study aims to gain further insights to Chinese and Taiwanese university students’ environmental literacy on ecotourism. A structural equation model is developed and validated in an effort to explore the differences between Chinese and Taiw...