Search Results (17)

Growing awareness of sustainable development and green consumer concerns is driving the market expansion for green agriculture products. E-commerce live streaming gives rural enterprises a new channel through scenario-building and interaction, while agro-tourism integration combines resources to generate a variety of promotion scenarios. This study examines the effects of external stimuli, including social networks, resource endowment, infrastructure, and the characteristics of e-commerce streamers, on the perception, trust, perceived value, and purchase intention of green consumption. It is based on the SOR (Stimulus–Organism–Response) theoretical model and focuses on e-commerce live streaming in the agriculture-tourism integration scenario. According to a structural equation modeling (SEM) analysis of 350 consumer questionnaires, these external stimuli primarily influence purchase intention through perceived value, trust, and green consumption cognition, with resource endowment having the most significant impact. The effects of infrastructure on perceived value and streamer attractiveness on green consumption cognition are not statistically significant. This research not only broadens the use of the SOR model in the emerging field of agritourism integration but also offers rural businesses theoretical backing and useful guidance to maximize e-commerce live marketing and enhance agritourism integration. Full article

The agro-tourism integration model combines agricultural production, rural life, and tourism experiences, bringing new opportunities for the sustainable development of counties. The objective of this study is to explore the impact of the agro-tourism integration on the sustainable development of counties, reveal the underlying mechanisms and regional heterogeneity effects, and provide a scientific basis for the formulation of rural revitalization policies. Based on panel data from 1749 counties in China from 2008 to 2021, an empirical test using a propensity score matching-difference-in-differences (PSM-DID) model found that the National Policy on Leisure Agriculture and Rural Tourism Demonstration Counties significantly enhances the level of sustainable development in counties through three mechanisms: stimulating consumer demand, attracting capital inflows, and optimizing industrial structure. Moreover, the effect is more pronounced in the western regions of China. In terms of theory, this study shifts the focus to the county level, constructing a comprehensive measurement index system for county-level sustainable development. It analyzes the mechanisms through which the integration of agriculture and tourism operates and verifies the policy effects. In terms of practice, policy implementations are proposed to adopt a multi-pronged approach to increase agricultural-tourism consumption; to promote government-enterprise cooperation and introduce long-term funding; and to develop the service industry in a location-specific manner to continuously optimize the industrial structure. This study indicates that agro-tourism integration is an effective path for the sustainable development of counties. The policy design needs to take into account the differences in regional resource endowments. This has important implications for promoting county-level development in a location-specific manner under the rural revitalization strategy. Full article

In Caraș-Severin County, Romania, the integration of sustainable agricultural practices with organic dairy production represents a unique opportunity to promote agro-tourism farms and guesthouses. This study examines the synergy between the chemical composition of pastures from three farms in different alleys and the impact on the chemical composition of dairy products produced on those farms. Thus, the comparative analysis of two types of traditional cow’s cheeses (soft and mature) from three different areas of Caraș-Severin County was pursued, as well as of the feed given to the animals from which the raw material for obtaining the cheeses originated. Initially, the physicochemical profile of the pastures (fresh grass and grass hay) was analyzed in terms of proximate composition (moisture, lipids, proteins, ash and carbohydrates), and the content of bioactive compounds (total polyphenols, antioxidant activity using the DPPH method). The proximate composition of the cheese samples, including moisture, lipids, proteins, ash and carbohydrates was analysed, and the content of fatty acids. A correlation was also made between the content of bioactive compounds in feed samples and fatty acid profile of the cheese samples. Our findings demonstrate that the geographical area and the chemical composition of the pasture have a considerable influence on the physicochemical characterization and fatty acid composition of the cheese. The cheese from the mountain area had a higher fat, protein and polyunsaturated fatty acid content compared to the samples from the hill and plain areas. Full article

In Romania, rural communities grapple with decades of depopulation and economic decline, endangering the natural and cultural richness of their landscapes. The implementation of Romania’s 2030 sustainable development plan presents an opportunity to reverse these trends by merging economic and community development with cultural preservation. This paper examines the potential for creating new livelihood opportunities through a program that integrates sustainable agrotourism with culturally appropriate vernacular architecture in Romania’s distinct rural regions. Focusing on two such regions characterized by significant rural population decline yet endowed with ecological services capable of supporting a diverse rural economy, we collaborated with an architect and landscape engineer to devise three specific and detailed agritourist housing scenarios. These scenarios draw upon local architectural forms harmonious with the vernacular landscape, providing accommodations for agrotourism guests and facilitating craft workshops for visitors interested in rural crafts and traditions. We evaluated the cultural appropriateness of the architectural designs through a social survey and assessed the broader social utility of the development plan via an expansive cost–benefit analysis, treating the project’s sustainability features as quasi-public goods. Such interdisciplinary endeavours are essential for effectively bridging conceptually driven social analysis with pragmatic design and planning strategies, essential for achieving sustainable futures for rural communities and landscapes, as exemplified by rural Romania. Full article

Under the robust impetus of China’s rural revitalization strategy, agro-tourism integration and tourism-driven poverty reduction have profoundly impacted various aspects of China’s economy, society, and ecology. This has propelled coordinated urban–rural development and the sustainable development of the tourism industry. This study introduces an analytical framework encompassing tourism-driven poverty reduction, agro-tourism integration, and rural revitalization. Through PVAR and threshold models, it empirically examines the interactive effects, dynamic relationships, and threshold effects between agro-tourism integration, tourism-driven poverty reduction, and rural revitalization. The conclusions are as follows: Firstly, the indices of rural revitalization and the level of agro-tourism integration show an increasing trend across Chinese provinces, with varying trends in tourism-driven poverty reduction efficiency. Secondly, there is a significant dynamic relationship among these factors, with the explanatory power of tourism-driven poverty reduction and agro-tourism integration gradually strengthening. Agro-tourism integration is identified as the most effective means of driving rural revitalization, while tourism-driven poverty reduction has a relatively weaker direct impact. Thirdly, tourism-driven poverty reduction exhibits a positive impulse response to agro-tourism integration. The improvement in tourism-driven poverty reduction efficiency propels further development in agro-tourism integration, thereby fostering rural revitalization. The efficiency of tourism-driven poverty reduction presents a single threshold effect in the process of agro-tourism integration promoting rural revitalization. Fourthly, the development of China’s tourism industry has become an indispensable means of promoting rural revitalization and poverty reduction. However, rural revitalization is a comprehensive project influenced by various factors, requiring improvements and development across multiple aspects. Full article

This investigation delineates the multi-faceted determinants integral to the evolution of agrotourism within rural domains, concentrating on the province of Jambi as a case study. This scholarly inquiry engaged with four representative villages, utilizing primary data procured through focus group discussions (FGDs) and comprehensive interviews with various stakeholders. These encompass village administration, village-owned enterprises (BUMDes), youth organizations, the regional body for planning and development, the tourism office, community figureheads, village facilitators, commercial operators, and local community delegates. The analytical methodology incorporated the transcription of FGDs and comprehensive interviews, data distillation, analytical interpretation, and triangulation. The NVivo 11 Plus suite facilitated this qualitative data analysis. The investigation discerned six cardinal determinants that substantively influence the trajectory of agrotourism development within rural areas. These include the potential of nature tourism, the accessibility, and caliber of agro-products, the adequacy of infrastructure, the involvement and roles of community and institutional bodies, technological innovation, and the safeguarding of local cultural heritage. This scholarly inquiry underscores the necessity of a collaborative approach in formulating and implementing policies. This approach, which calls for the inclusion of diverse stakeholders, is aimed at bolstering the sustainable development of agrotourism. Full article

This study aims to probe the sustainable development issues in Chinese rural regions. It analyzes the primary, secondary, and tertiary industries by considering the experiences of Yongan village in Quanzhou, China, as a case study. Integrating primary, secondary, and tertiary industries is essential to promoting rural areas’ transformation, upgrading, and development. Yongan village in Quanzhou City, Fujian Province, China, has attempted to integrate primary, secondary, and tertiary industries. Yongan village has creatively practiced the development model of “1 + 3 + 2” (from the primary industry to the tertiary industry and then to the secondary industry). Based on the exploration of Yongan village’s experience, it is proposed to design a program for integrating primary, secondary, and tertiary industries. The study of Yongan village example will enrich the related theories and provide theoretical guidance and practical reference for related practices in rural areas in China and other developing countries. This study’s novelty is that it offers a unique rural development model based on “1 + 3 + 2”. The tertiary industry’s development precedes the secondary industry, paving the way for agro-tourism that leads to the sustainable development of the rural regions with sustained economic activity accelerated by rising tourist inflow. Full article

The global spread of coronavirus (COVID-19) has had a devastating impact on thousands of small businesses. Many businesspeople, especially those who own and run micro-businesses, have been hampered by the unprecedented scale of the lockdown of social activities and the restrictions placed on their freedom of movement. The reciprocity process between small rural businesses and residents is ultimately in the interest of improving agrotourism performance. Integrating the non-zero-sum games theory and the social exchange theory, this study aims to achieve the following: (1) testing the relationship between family micro-businesses resources and agritourism performance; (2) examining the impact of two mediating variables (resident–micro-business interaction and support for agritourism development); and (3) testing the intervention of one moderating variable (personal resident benefit) on the tested relationships. Dyads data was collected from 293 residents/family small businesses operators. Partial least squares-based structural equation modelling (PLS-SEM) with the SmartPLS program was employed to analyze the collected data. Family micro-business resources were found to have a positive and significant impact on agritourism performance, moreover, resident–micro-business interaction and support for agritourism development were found to partially mediate the relationship between family micro-business resources and agritourism performance, and the personal resident benefit significantly moderated the relationship between family micro-business resources and resident–micro-business interaction. Several implications for academics and policymakers were elaborated. The limitations and further study opportunities were also discussed. Full article

China has achieved success in implementing the rural revitalization strategy and promoting the development of new urbanization. However, there are still many problems in the research and implementation on urban–rural integration development, such as insufficient research at the township level, unclear recognition of development patterns, and disconnection from land-use planning. Therefore, taking Hanchuan city in the Wuhan metropolitan area as a case study, this research constructs a comprehensive evaluation system of urban–rural integration development based on both on the current and potential level of development, and identifies the spatial characteristics and patterns in the study area. This study found that: (1) The comprehensive evaluation result of urban–rural integration development in Hanchuan City shows that a high level of development units are mainly distributed in the northeast and southwest, and gradually decreases from the northeast and southwest, indicating that towns in the central area are relatively weakly driven by the radiation of the surrounding growth poles. (2) Xiannvshan Street, Makou Town, Chenhu Town, and Xinyan Town with the highest comprehensive evaluation values were selected as the centers of urban–rural integration development in four directions. (3) Four typical patterns of urban–rural integration development, which are town gathering, agro-tourism interaction, industry-trade driven, and agricultural service, are derived by the gravity model and classification assignment method according to their respective centers. (4) According to the urban–rural integration development patterns, land-use strategies such as centralization for promoting linkage level of towns, differentiation for arranging various resources and infrastructures, and demonstration for optimization of experience to the whole area are proposed in a targeted manner. This study has important implications for the preparation and implementation of urban–rural integration development and provides effective planning guidance for promoting social equity and accessibility of facilities in the metropolitan area. Full article

Minimal participation in green agricultural development may be achieved via the conventional integration of agriculture and tourism, which has a minimal impact on farmers’ green output. New traits have emerged as a result of agro-tourism integration with digital empowerment. It was shown that agro-tourism integration with digital empowerment had a stronger impact on farmers’ green output than traditional agro-tourism integration, based on the construction of the dynamic information game model and the case of Xichong, Sichuan. The integration of agriculture and tourism from the perspective of digital empowerment is characterized by “data traceability” and “information diffusion”, which restrains opportunistic farmer impersonation. The feature of “knowledge sharing” promotes the progress of agricultural technology, reduces the cost of green production and increases the probability of farmers producing high-quality agricultural products. The “information matching” feature promotes the symmetry of quality information, and production and sales information at both ends of supply and demand, and raises the prices of high-quality agricultural products. The latter two features jointly enhance the willingness of honest farmers to produce green items by reducing the cost of green production and increasing the prices of high-quality agricultural products. From the perspective of digital empowerment, the integration of agriculture and tourism can further promote farmers’ green production by effectively suppressing opportunistic farmers’ fake behavior and promoting honest farmers’ green production to a greater extent. Full article

Increasing production costs for rice monoculture and concerns about farming households’ food security have motivated farmers to adopt integrated rice–fish farming. To date, there has been little research that comparatively assesses the ecosystem services (ESVs) of both rice–fish co-culture and the rice monoculture system in Thailand. Therefore, this study aims to estimate the ESV values of these systems based on the Millennium Ecosystem Assessment. A total of 19 rice–fish co-culture farms were investigated, covering three regions of Thailand (northern, northeastern, and central regions) and consisting of 13 sub-districts, 13 districts, and 11 provinces. For a fair comparison, 19 conventional rice farms were selected as comparison sites. Rice–fish co-culture had a higher net ESV value of 48,450,968.4 THB ha⁻¹ year⁻¹ than rice monoculture with a net ESV value of 42,422,598.5 THB ha⁻¹ year⁻¹. Rice–fish co-culture generated average economic values 25.40% higher than in rice monoculture farming. The most positive change in ESV was found in the regulation of temperature and humidity, with 3,160,862.9 THB ha⁻¹ year⁻¹. Moreover, agrotourism can generate revenue and increase the ESV in rice–fish co-culture. Our findings showed that rice–fish co-culture gives more economic and ecological benefits compared to the rice monoculture system. Further studies are recommended to explore and analyze the potential advantages of the rice–fish system in more detail. Full article

The perception of the landscape by society is becoming an integral part of many studies in terms of the quality of the living environment, sport and recreation and building and developing social relationships. To evaluate the perception and appreciation of individual landscape types by society, we used an online questionnaire as a form of sociological survey. We used the statistical method of non-metric multidimensional scaling NMDS in R package to determine the variability of responses in relation to respondents. The relationship between demographic factors and landscape perception and landscape type preferences was evaluated. The results of multidimensional scaling show a strong relationship between young men and a preference for recreation over agro-tourism. The middle generation with university education looks more frequently for cultural monuments. University-educated middle-aged men perceive the natural landscape as degraded and endangered, and middle-aged men with secondary education understand the need for the protection of traditional agricultural landscapes. It is important to integrate people’s preferences and needs into the landscape planning and decision-making processes, so that they can contribute to the creation of development plans and other strategic documents. Full article

The objective of this study is to review the different viewpoints of research addressing “agro”, “agri”, or “rural” tourism, ascertain the implications of relevant scientific articles and suggest future research avenues related to sustainability and sustainable development issues. A two-step systematic approach was followed in identifying “agrotourism”, “agro tourism”, “agro-tourism”, “agritourism”, “agri tourism”, “agri-tourism”, or “rural tourism” articles in the Scopus database. Articles were selected if they corresponded to the keywords: sustainable development, sustainability, local development; thus, 252 papers were selected. The findings indicate that the literature does not analyze integrated approaches to sustainability, sustainable and local development in depth. The results are discussed mainly on qualitative grounds, from the supply side and with limited policy recommendations. They also display that the papers mainly refer to single case studies and comparative studies are lacking. Full article

In the context of rural revitalization strategies and humans’ increasing leisure pursuit, leisure agriculture starts to act as a new engine of rural economic growth and industrial upgradation. Unraveling the agri-leisure developmental regularity from a spatial perspective facilitates urban-rural integration and poverty alleviation in rural regions. Given the lack of spatially analyzing agri-leisure (e.g., sightseeing picking orchards) especially at the macro-spatial scale (e.g., the national scale), this study aims to explore the spatiality of leisure agriculture and its fundamental driving mechanisms based on geo-visual (spatially visualizing) analytical tools looking at 20,778 picking orchards in China. Results show that: (1) Picking orchards are distributed in the form of clusters with striking disparity at multiple spatial scales; (2) Five spatial agglomerations are found involving the regions around Beijing and Tianjin, Shandong hinterland, Henan hinterland, the core district of the Yangtze Delta, and the core district of the Pearl River Delta; (3) The driving mechanisms are revealed, and the spatial pattern of picking orchards is found to be largely influenced by morphology, distance to central cities, traffic conditions, economic level, and tourism resources. This study is conducive to optimizing the spatial planning of rural eco-tourism towards sustainable agro-development. Full article

Strategic environmental assessment (SEA) can support decision-makers in constructing more sustainable plans, programs, and policies (PPPs). To be more coherent with new frontiers of sustainable cities, PPPs need to include conservation objectives and to increase ecosystem service (ES) strategies. The ES concept is not intrinsic to the SEA process; therefore, it is necessary to develop an approach and methodology to include it. In this paper, we propose a methodology to integrate the concept of ecosystem services in all phases of the SEA process for a sub-urban plan, including the design of mitigation measures. The case study is represented by a peri-urban development plan in the municipality of Gallipoli in South Italy, characterized by a strong tourism economy and valuable agro-ecosystems. The analysis shows the priority ecosystem services that are selected considering the sustainable development and environmental goals, the context of referment, and the aims of the peri-urban plan. After, we highlight the potential ecosystem services developed considering the design of mitigation actions like green infrastructure, which could be implemented in the peri-urban plan. The capacity to develop green infrastructure in SEA processes can configure the SEA as a tool for ecological urban design that is integrated with urban planning. This requires the ability to transfer ecological and planning theories into practical actions and the capacity of different disciplines to work in a transdisciplinary approach. Full article