Search Results (6)

The Witcher 3: Wild Hunt (2015), a role-playing game developed by CD Projekt RED, exhibits enduring appeal even ten years after its release. The game features European folkloric and Gothic aesthetics that highlight its uniqueness and gained good reception among global players. Yet, the mechanism of this transnational and transcultural appeal is still insufficiently researched. This article challenges debates about the ephemeral nature of internet trends as digital folklore, analysing how regional folk traditions converge into cultural globalisation through interactive media such as video games. The main approach of this study is literary and cultural, adopting digital folklore theory, Globalgothic theory, and Benedict Anderson’s imagined communities. This article also examines in-game quests and landscape aesthetics as part of gameplay through close reading. This study finds that the game interprets regional folk traditions into universal Gothic themes through players’ participatory performance, decontextualised narrative design, and virtual world construction. A new form of digital folklore emerges in the Witcher Universe as an imagined community forms in the virtualised reality. At the same time, longstanding folkloric and literary traditions function as an anchor for this rejuvenated digital folklore and community. Full article

This article examines Romanian internet memes as cultural micro-narratives that encode social critique, identity negotiation, and emotional response through compressed, multimodal storytelling. Using a mixed-method approach, the study integrates qualitative narrative analysis with quantitative sentiment data drawn from the RoMEMESv2 corpus, comprising 983 Romanian-language memes. The analysis identifies recurrent narrative roles and plot structures adapted from Propp’s morphology and applied to digital contexts, revealing archetypal roles, such as the slacker hero, the bureaucratic villain, the domestic guardian, and the trickster. From a quantitative point of view, the corpus exhibits a dominant negative sentiment, particularly within political memes, which combine systemic critique with affective ambivalence. These findings distinguish Romanian memes from datasets in other languages, suggesting that negativity functions not as deviance, but as a culturally specific narrative and emotional resource. Multimodal analysis demonstrates how visual and textual elements operate through anchorage, intertextuality, and symbolic compression, so as to construct narrative messages within single frames. The study argues that Romanian memes function as digital folklore: they narrate social frustration and institutional distrust through irony, repetition, and archetypal condensation, offering insights into the emotional and narrative logic of post-communist digital culture. Full article

Online content can have unique cultural value. It is certainly the case for digital representations of folklore found on websites related to rural tourism, including agritourism. It is true for both archaic websites, copies of which are found in digital archives, and modern websites. The purpose of this paper is to assess the frequency of ready-made digital components and rustic folklore on agritourism farms’ websites. The exploration and comparative analysis involved 866 websites from two independent sets: (1) archaic websites, copies of which are available in the Internet Archive and (2) currently operational websites published in the Polish ccTLD (country code top-level domain). We employed HTML code exploration to verify the websites’ development technique and their selected characteristics, including content management systems (CMSs) and responsiveness. In the set of the ccTLD websites, we recorded such design attributes as the type of graphic layout, hero image, and parallax scrolling. The research demonstrated that ready-made folklore graphics were relatively rare among the investigated websites. Elements of rustic cyberfolklore were found only on 17 archaic websites (approx. 4%) and 52 ccTLD websites (approx. 12%). They were most often Kashubian patterns. The research suggests that rustic cyberfolklore is most often found on websites of agritourism farms in areas where local communities and ethnic groups are particularly active and strongly identify with regional traditions. Full article

Numerous development techniques and attributes that define the unique essentiality of archaic rural tourism websites in Poland have been identified. However, the use of e-folklore graphics on the websites heretofore has not been analysed. The paper’s objective is to identify forms of digital folklore found on archaic websites of rural tourism facilities functioning in Poland from 2000 to 2015. The analysed sample was 185 websites stored in the Internet Archive. The focal points were the dynamics of content presentation and the type of graphic components, including marquee text containers and GIFs. The use of characteristic graphics and digital stamps was recorded as well. The results fuel a discussion concerning potential reasons for deleting copies stored in digital archives. It is further concluded that all digital copies, even those far from being complete or perfect, contribute to the integrity of the digital ecosystem as a whole. Therefore, the process of archiving Internet content must not be exclusive. Therefore, any actions towards preserving the digital ecosystem for further investigation are reasonable. Full article

Through the lens of memetic folk humor, this essay examines the slippery, ephemeral nature of hybridized forms of contemporary digital folklore. In doing so, it is argued that scholars should not be distracted by the breakneck speed in which expressive materials proliferate and then dissipate but should instead focus on the overarching ways that popular culture and current news events infiltrate digital folk culture in the formation of individuals' cultural inventories. The process of transmission and variation that shapes the resulting hybridized folklore requires greater scrutiny and contextualization. Full article

American Folklore consists of traditional knowledge and cultural practices engaged by inhabitants of the United States below Canada and above Mexico. American folklorists were influenced by nineteenth-century European humanistic scholarship that identified in traditional stories, songs, and speech among lower class peasants an artistic quality and claim to cultural nationalism. The United States, however, appeared to lack a peasant class and shared racial and ethnic stock associated in European perceptions with the production of folklore. The United States was a relatively young nation, compared to the ancient legacies of European kingdoms, and geographically the country’s boundaries had moved since its inception to include an assortment of landscapes and peoples. Popularly, folklore in the United States is rhetorically used to refer to the veracity, and significance, of cultural knowledge in an uncertain, rapidly changing, individualistic society. It frequently refers to the expressions of this knowledge in story, song, speech, custom, and craft as meaningful for what it conveys and enacts about tradition in a future-oriented country. The essay provides the argument that folklore studies in the United States challenge Euro-centered humanistic legacies by emphasizing patterns associated with the American experience that are (1) democratic, (2) vernacular, and (3) incipient. Full article