Search Results (20)

This study examined the influence of Shariah-oriented attributes on Indonesian Muslims’ intention to visit Thailand, which is a non-Muslim country. This stimulus–organism–response (SOR) model was used to examine the relationships between Shariah-oriented tangible and intangible attributes (stimulus), perceived halal safety and Muslim trust (organism), and visit intention (response). The data from 387 Indonesian Muslim respondents were analyzed using partial least squares structural equation modelling combined with Importance–Performance Map Analysis (IPMA). The results supported six of seven hypotheses establishing that Shariah-oriented attributes significantly influenced perceived halal safety, Muslim trust, and visit intention. Notably, perceived halal safety showed a significant direct negative effect on visit intention (β = −0.108, p < 0.05); it did not significantly mediate the relationship between Shariah-oriented attributes and visit intention (β = −0.049, p = 0.059). Muslim trust demonstrates a strong positive mediating effect (β = 0.236, p < 0.001). The IPMA results revealed that Shariah-oriented tangible attributes demonstrated both high importance and excellent performance, while intangible attributes showed high importance but moderate performance, indicating a priority area for improvement. These findings highlight that Muslim trust and tangible Shariah-compliant attributes are crucial for attracting Muslim tourists to non-Muslim destinations, providing valuable insights for tourism stakeholders. Full article

This study investigates the resilience dynamics of the Maldives’ tourism sector through a longitudinal analysis of tourist arrivals from six global regions (2008–2024), focusing on spatiotemporal behavioral shifts induced by external shocks such as the COVID-19 pandemic. Using ANOVA and time-series data, the findings reveal divergent recovery trajectories across regions, highlighting resilience as a differentiated and adaptive process. European markets exhibited a rapid, V-shaped rebound, surpassing pre-pandemic levels by 2022, reflecting the “One Island, One Resort” model’s alignment with post-crisis preferences for safety, isolation, and controlled environments. Conversely, Asian markets experienced a more gradual, L-shaped recovery due to extended mobility restrictions and slower border reopening. The analysis further demonstrates that tourism seasonality has been structurally reconfigured, with European arrivals still driven by climatic “push” factors (winter-sun demand). In contrast, Middle Eastern travel is anchored in cultural and religious “pull” factors, such as halal tourism and school vacations. These findings emphasize that tourism resilience is spatially, temporally, and behaviorally contingent, rather than uniform. Accordingly, policymakers should move beyond one-size-fits-all recovery models and implement spatially targeted, adaptive strategies, including customized marketing, diversified tourism offerings, and crisis-ready governance frameworks, to mitigate seasonality and reinforce the Maldives’ long-term capacity to withstand future shocks. Full article

This study aims to examine the determinants of tourist continuance intention in halal tourism in Indonesia and extend the Theory of Planned Behavior (TPB) model by incorporating sustainable tourist citizenship behavior (STCB) and tourists’ emotional events and past halal experiences to provide a rounded understanding of Muslim tourists’ revisit intentions. This quantitative study employed partial least squares structural equation modeling (PLS-SEM) to analyze the data collected from 500 Muslim tourists who visited halal destinations in West Sumatra. The findings reveal that their STCB, attitudes, subjective norms, and perceived behavioral control significantly influence their continuance intention. Moreover, the empirical findings indicate that tourists’ emotional events and past halal experiences positively affect the TPB constructs, further strengthening the behavioral outcomes. All the proposed hypotheses were supported by the model and highlight the critical roles of psychological, experiential, and behavioral factors in shaping tourist loyalty. The results of this study contribute to the theoretical advancement of halal tourism behavior and offer practical suggestions for destination management to enhance sustainable engagement and repeat visitation among Muslim travelers. Full article

This systematic literature review examines the scholarly discourse and research trends on the integration of Islamic principles with global sustainability goals in halal tourism, addressing research gaps in understanding how this growing market sector contributes to sustainable development. The study analyzes halal certification frameworks, evaluates government support mechanisms, and assesses the role of digital technologies in enhancing halal tourism operations and sustainability. Following the PRISMA methodology, we conducted a comprehensive search of the Scopus database using a structured three-component Boolean strategy that yielded 78 documents. After applying inclusion criteria (peer-reviewed publications from 2015 to 2025 addressing halal tourism and sustainability) and exclusion criteria (studies examining concepts in isolation or lacking theoretical contributions), 62 publications were systematically analyzed using bibliometric analysis and Structural Topic Modeling. The analysis identified three distinct research clusters: Sustainable Tourism and Development (51.72%), Halal Tourism and Entrepreneurship (37.93%), and Technology and Digitalization (17.24%). A significant temporal shift in research priorities was observed, with entrepreneurship studies declining while sustainability integration and technological applications gained momentum, particularly post-pandemic. This review develops an integrated conceptual framework connecting religious principles, sustainability imperatives, and technological innovation—three domains previously examined in isolation—through nine interrelated variables across three theoretical pillars: Halal Principles Integration, Sustainability Implementation, and Digital Transformation. The framework provides destination managers, policymakers, and entrepreneurs with a foundation for developing strategies that simultaneously satisfy religious requirements, achieve sustainability outcomes, and leverage digital innovations, advancing a more inclusive understanding of tourism that respects diverse cultural values while addressing global sustainability challenges. Full article

The purpose of this study is to investigate the factors that influence tourist behavior and revisit intentions in the context of halal tourism. The antecedent variables in this study included religiosity, digital halal literacy, halal destination features, contentment, and trust. This is a quantitative study that used travelers that visited halal tourism attractions in West Sumatra, Indonesia, as the sample population. The sample size was 400 respondents. The data were analyzed using the partial least squares–structural equation model (PLS-SEM). We discovered that religiosity is an important predictor of contentment and trust. Satisfaction was achieved through digital halal literacy and halal destination qualities and was found to have a significant influence on trust, tourist behavior, and revisit intentions. Finally, trust was found to have a significant association with intention to revisit and behavior. The results of this research are insightful for managers and policymakers on how to provide halal tourism attributes and analyze tourists’ digital halal literacy that lead to tourist satisfaction. This study also provides further knowledge to policymakers and local authorities on how to promote future tourist participation in halal tourism development in Indonesia; thus, it can help create more tourist returns for further visits to the same location in the future. Full article

This study employs a mixed method. In-depth interviews and observational studies are among the data collection approaches used in qualitative research. The quantitative method measures the weight of respondents’ answers to the distributed questionnaire. The questionnaire, containing 82 items, was distributed to 202 tourists to collect their perceptions based on the 4A tourist components. The results indicate that tourists’ perceptions of attractions, accessibility, and ancillary services are generally positive. In contrast, perceptions of amenity services are less favorable. Using the scores from IFAS, EFAS, and the I-E matrix, the total weighted scores for IFAS and EFAS are 2.68 and 2.83, respectively. The appropriate strategy for BTV is one of aggressive growth in a position of strengths and opportunities. The study highlights key techniques, including the application of information technology in service and promotion, the strengthening of community and government roles, the development of infrastructure and facilities, the utilization of external resources, sustainable innovation, and the encouragement of local governments to issue regulations for halal tourism villages. By identifying drivers and barriers from an economic, environmental, social, and cultural perspective, the SWOT analysis results help design strategies that can make positive contributions to the development of sustainable, community-based halal tourism and digital information in the future. Full article

The objectives of this study are, firstly, to determine the impact of tourism village development on economic, social, cultural, and environmental aspects in supporting the achievement of Sustainable Development Goals (SDGs) and, secondly, to formulate a halal, local culture-based, and sustainable tourism village development model. The research method was qualitative and quantitative. Survey data were collected using questionnaires and interviews. The data were analyzed using a difference test before and after the development of the tourism village. Based on the data analysis, significant differences in economic, social, cultural, and environmental aspects existed before and after the development of the Benteng Ciampea tourism village in Bogor Regency, Indonesia. Many studies have examined the impact of tourism village development on social, economic, cultural, and environmental aspects. However, no comprehensive research has been conducted that is supported by empirical data. Most studies have been conducted partially and not linked to the SDGs. The SDGs issue distinguishes this from previous studies on developing sustainable halal tourism villages. Full article

This study explores the integration of sustainability and cultural sensitivity in clustering Muslim tourist lifestyles in the Andaman coastal region. The Muslim tourist demographic, representing a significant portion of the global population, prioritizes halal standards and Islamic attributes in their travel experiences. This research investigates the lifestyle patterns of Muslim tourists and their alignment with sustainable tourism principles, particularly in Thailand’s Andaman coastal area, known for its marine and beach tourism. A multi-method approach was employed, utilizing the AIO (Activities, Interests, and Opinions) framework for quantitative data collection through the surveys of 836 Muslim tourists, and qualitative insights from in-depth interviews and focus group discussions with local stakeholders. The study identified key lifestyle clusters: Mainstream Travelers, Experience Seekers, and Chillouts, each with specific preferences for halal services, prayer facilities, and eco-friendly accommodations. The findings underscore the importance of a tailored approach in promoting sustainable tourism that respects cultural values. Recommendations include enhancing halal-certified services, improving infrastructure for religious practices, and promoting eco-friendly tourism options. By aligning sustainability with cultural sensitivity, the Andaman coastal region can attract more Muslim tourists while preserving its environmental and cultural heritage. This research contributes to the broader discourse on sustainable tourism by emphasizing cultural sensitivity and provides practical guidelines for tourism stakeholders in the Andaman region to develop inclusive and sustainable tourism strategies. Full article

The development of halal tourism in Indonesia is the focus of the Indonesian government and MSMEs have an important role in supporting the development of halal tourism in Indonesia. This study aims to examine the relationship between marketing communication and Islamic financial literacy on Islamic financial inclusion and MSME performance in the halal-tourism sector. A covariance-based SEM technique utilizing LISREL software was used to analyze the data from this investigation. Nonprobability sampling was employed to collect the data, and the sample consists of 152 halal-tourism entrepreneurs. This study found a positive and significant association between Islamic financial inclusion and business performance. This study also found that there is a positive and significant association between Islamic financial literacy and Islamic financial inclusion. Marketing communication and Islamic financial inclusion have a positive relationship, but it is insignificant. This study implies that to establish a halal-tourist ecosystem for long-term development in Indonesia, commercial actors must lend their full support. This study demonstrates that they can thrive when MSMEs in the halal-tourist ecosystem are backed by Islamic banking and Islamic rural banks. As a result, a more accommodating approach from Islamic banking is required to provide access to halal finance for business actors in Indonesia’s halal-tourism ecosystem. Full article

This study aimed to investigate the antecedent of loyalty in halal tourist destinations in West Sumatra. We used tourist satisfaction as a mediation variable and religiosity as a moderating variable. The survey was conducted by distributing questionnaires to 310 respondents who visited halal tourism destinations in West Sumatra. It was analyzed using Structural Equation Modelling (SEM) Partial Least Squares (PLS). Perceived environmental value influences loyalty. Furthermore, destination image affects tourist satisfaction and tourism loyalty. Tourist satisfaction does not mediate the effect of destination image on loyalty. Religiosity affects tourism loyalty; higher religiosity is followed by higher tourism loyalty. Religiosity moderates the effect of satisfaction on loyalty. Full article

Halal tourism is pushed by the growth of the Muslim population worldwide. This present study aimed to examine the association between constructs of halal-friendly attributes, perceived value, destination trust, and visit intention and investigate the mediation effect of perceived value and destination trust in Muslims’ visit intention. The SOR (stimulus–organism–response) model was employed, and halal-friendly attributes were investigated as a stimulus that impacts Muslims’ perceived value and destination trust (organism) and leads to visit intention (response). These data were gathered from a sample of 307 Muslims. This study examined the proposed conceptual framework via PLS-SEM. The findings of this present study reveal the impact of halal-friendly attributes on perceived value and destination trust and the mediating role of perceived value and destination trust in the relationship between environmental factors (i.e., halal-friendly attributes) and visit intention in a non-Islamic country. This study’s original contribution is that it explores the antecedents of environmental factors by examining the extended S–O–R model in a halal. Full article

This study aims to investigate the influence of environmental and non-environmental factors on tourist satisfaction in halal tourism destinations in West Sumatra. The environmental factor is perceived environmental value. Meanwhile, non-environmental factors are halal-friendly destination performance, sustainability tourism development, and halal destination image. The survey was conducted by distributing questionnaires to 690 respondents who visited halal tourism destinations in West Sumatra. It was analyzed by using the Structural Equation Modeling (SEM)—Partial Least Square (PLS). The results indicate environmental factors (perceived environmental values) and non-environmental factors (halal-friendly destination performance, sustainable tourism development, and halal destination image influence tourist satisfaction. Moreover, sustainability tourism development mediates the effect of perceived environmental value on tourist satisfaction. However, sustainability tourism development does not mediate the effect of halal-friendly destination performance on tourist satisfaction. Meanwhile, the halal destination image does not moderate the effect of sustainability tourism development on satisfaction. Thus, our research can be used as a reference for tourist destination managers to increase tourist satisfaction by maintaining and managing the tourist destination environment properly. Full article

In this study, we aimed to determine the influence of halal destination attributes (HDAs) on the behavioral intention of Muslim tourists and investigate the mediating effect of experience quality and satisfaction on the relationship between HDAs and the behavioral intention of Muslim tourists. The data were obtained through questionnaires distributed online to Muslim respondents who visited West Sumatra, Indonesia, in the past three years. A total of 200 valid questionnaires were selected for data analysis. The results showed that HDAs have a significant positive effect on experience quality and behavioral intention but showed a significant negative effect on destination satisfaction. Experience quality was found to have a significant positive effect on destination satisfaction but no significant effect on behavioral intention, and destination satisfaction had a significant positive effect on behavioral intention. The findings contribute to the theoretical development of halal tourism destinations and are expected to help halal destination marketers better understand the experiences and behaviors of Muslim tourists. Full article

Muslim tourism is one of the most rapidly developing sectors in the international tourism industry. Nevertheless, halal food performance and its relationship with international Muslim traveler decision-making and behaviors have not been sufficiently examined. The present research explored the influence of halal food performance, which encompasses availability, health/nutrition, accreditation, and cleanness/safety/hygiene factors, on the Muslim traveler retention process at a non-Islamic destination. A survey methodology with a quantitative data analytic approach was employed to achieve research goals. Our findings indicated that halal food performance increased destination trust and destination attachment, which in turn influenced Muslim traveler retention. Additionally, the efficacy of the higher-order framework of halal food performance was defined. Both destination trust and attachment mediated the effect of halal food performance on retention. A halal-friendly destination image included a moderating influence on the retention process. The effectiveness of the proposed theoretical framework for explicating Muslim traveler behaviors was uncovered. This research better introduces the importance of halal food performance and its attributes for the elicitation of Muslim traveler approach responses and behaviors at a non-Islamic destination to researchers and practitioners. Full article

The following study is the first Swedish study on Halal tourism in Sweden. The purpose of this exploratory research is to get insight into the perception of Halal tourism in Sweden among representatives of tourism stakeholders. The overall methodology approach in this research is qualitative, consisting of 25 qualitative questionnaires, 21 short letters, four follow-up interviews, and a web observation, and content analysis was employed. The results indicate that there is a low knowledge of Halal tourism in Sweden including Swedish tourism industry. The concept is very challenging, and profits are low. It might result in problem scenarios such as detrimental effects on non-Halal tourism, cultural difficulties and increased risk of xenophobia, anti-Islamism, and tension in the society. There is low interest for Sweden among Muslim tourists as the interest and priority for Halal tourism is rather low from Swedish tourism industry. Despite Halal tourism’s importance internationally, these representatives are rather cautious and doubtful about promotion of Sweden towards this niche. Still, a majority seems to be positive to a lighter version of Muslim-friendly tourism with secular/moderate Muslims as a target group. Full article