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Good Idea But Not Here! A Pilot Study of Swedish Tourism Stakeholders’ Perceptions of Halal Tourism

Department of Environmental Science and Tourism Studies, Södertörn University, 141 89 Huddinge, Sweden
Academic Editor: James Kennell
Sustainability 2021, 13(5), 2646; https://doi.org/10.3390/su13052646
Received: 17 January 2021 / Revised: 10 February 2021 / Accepted: 24 February 2021 / Published: 2 March 2021
(This article belongs to the Section Tourism, Culture, and Heritage)
The following study is the first Swedish study on Halal tourism in Sweden. The purpose of this exploratory research is to get insight into the perception of Halal tourism in Sweden among representatives of tourism stakeholders. The overall methodology approach in this research is qualitative, consisting of 25 qualitative questionnaires, 21 short letters, four follow-up interviews, and a web observation, and content analysis was employed. The results indicate that there is a low knowledge of Halal tourism in Sweden including Swedish tourism industry. The concept is very challenging, and profits are low. It might result in problem scenarios such as detrimental effects on non-Halal tourism, cultural difficulties and increased risk of xenophobia, anti-Islamism, and tension in the society. There is low interest for Sweden among Muslim tourists as the interest and priority for Halal tourism is rather low from Swedish tourism industry. Despite Halal tourism’s importance internationally, these representatives are rather cautious and doubtful about promotion of Sweden towards this niche. Still, a majority seems to be positive to a lighter version of Muslim-friendly tourism with secular/moderate Muslims as a target group. View Full-Text
Keywords: Halal tourism; Sweden; secularism; adaptation; values; gender equality; Muslim-friendly tourism Halal tourism; Sweden; secularism; adaptation; values; gender equality; Muslim-friendly tourism
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MDPI and ACS Style

Abbasian, S. Good Idea But Not Here! A Pilot Study of Swedish Tourism Stakeholders’ Perceptions of Halal Tourism. Sustainability 2021, 13, 2646. https://doi.org/10.3390/su13052646

AMA Style

Abbasian S. Good Idea But Not Here! A Pilot Study of Swedish Tourism Stakeholders’ Perceptions of Halal Tourism. Sustainability. 2021; 13(5):2646. https://doi.org/10.3390/su13052646

Chicago/Turabian Style

Abbasian, Saeid. 2021. "Good Idea But Not Here! A Pilot Study of Swedish Tourism Stakeholders’ Perceptions of Halal Tourism" Sustainability 13, no. 5: 2646. https://doi.org/10.3390/su13052646

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