Search Results (94)

Promoting pesticide reduction is a key step toward green vegetable production and ecological safety. Based on survey data collected from 356 leek growers in Weifang City—the largest facility-based vegetable production base in Shandong Province—this study empirically estimates the ecological compensation standard associated with pesticide-reduction behavior. The estimation employs a contingent valuation method (CVM) using non-parametric kernel density estimation for conditional value assessment, combined with the Heckman two-step model to address potential sample selection bias. The results show that 79.3% of respondents are willing to participate in an eco-compensation program for pesticide reduction; the main reason for refusal is “the higher reduction costs and lower profits”. The expected compensation level ranges from 614.94 to 620.57 yuan per mu (1 mu is approximately 0.165 acres) per year. Gender, share of Chinese chives (Allium tuberosum) income, trust in extension agents, and government penalties for excessive spraying significantly raise the required compensation, whereas age and knowledge of eco-compensation significantly lower it. Therefore, a sustainable compensation scheme co-driven by government and market should be established, combining cash, technical and in-kind support, and adopting tiered compensation schemes that reflect different reduction intensities. Full article

Reducing anthropogenic greenhouse gas (GHG) emissions across beef production raises critical questions about consumers’ acceptance and willingness to pay (WTP) for low-carbon beef. As a purely environmental attribute, low-carbon choices are often driven by social and psychological motivations rather than direct personal benefit. This study aims to identify how the social and psychological factors of warm glow feelings, protest beliefs, and social norms influence Chinese urban consumers’ WTP for low-carbon beef. Utilizing survey data from 760 consumers in Beijing, we employed both the double-bounded dichotomous choice contingent valuation method (CVM) and the inferred valuation method (IVM) to assess consumers’ own WTP and inferred WTP for low-carbon beef. The results showed that urban Chinese consumers generally indicated a willingness to pay a premium for low-carbon beef with mean own and inferred WTP values at RMB 47 and RMB 45.29 per 500 g, representing premium rates of 17.49% and 13.23%, respectively. Consumers’ warm glow feelings, protest beliefs, and social norms significantly influenced their own WTP for low-carbon beef, whereas their inferred WTP was mainly affected by social norms. Consumers’ environmental concern had no statistically significant effect on either own WTP or inferred WTP. Policymakers should frame low-carbon beef consumption as a source of personal psychological benefit, mandate transparency regarding the allocation of premium payments of low-carbon beef and establish low-carbon consumption role models within communities. Full article

This study uses the Contingent Valuation Method (CVM), a quantitative approach, with interval regression and Ordinary Least Squares (OLS) models to assess the non-use values of the Zhongjieshan and Liuheng Marine Ranches. The aim of the study is to quantify the monetary value of non-market benefits, examine socioeconomic influences on stakeholders’ Willingness to Pay (WTP), and provide a basis for ecological compensation mechanisms. Zhongjieshan’s annual non-use value is estimated at 28.99–30.81 million CNY (Chinese Yuan) (median WTP 74.33–78.99 CNY per person), while Liuheng’s value is higher at 108–111 million CNY (median WTP 150.20–153.89 CNY per person), suggesting greater ecological and recreational potential at Liuheng. The results show robust model performance, with minimal WTP differences. WTP for Liuheng is primarily influenced by income and environmental awareness, while Zhongjieshan shows a distance-decay effect. Visitor profiles reveal that Zhongjieshan attracts younger, moderately educated visitors, while Liuheng draws more highly educated, economically diverse groups. These findings suggest that Zhongjieshan should prioritize community-based co-management, while Liuheng should focus on high-quality, technology-driven ecological leisure development. The study also emphasizes the need for targeted awareness campaigns and supports the creation of diversified ecological compensation mechanisms beyond government funding. Full article

This systematic review examined how the Travel Cost Method (TCM) works together with other valuation methods, such as stated and declared preferences, to improve estimates of total economic value (TEV). Despite the widespread use of TCM, no systematic synthesis has examined how its integration with complementary methods enhances TEV estimation across different ecosystems and geographical contexts. Following PRISMA guidelines, we conducted searches in Scopus and Web of Science, identifying 245 records. After the screening process, 57 studies remained for analysis. Results show that 74% of the studies combined TCM with Contingent Valuation Method (CVM), and 12.3% with Choice Experiment (CEM). Three chronological phases were identified: early domination by the United States (1985–2000), international expansion and diversification (2001–2015), and recent methodological innovation led by China (2016–2024). Forest and recreational ecosystems accounted for 25% of applications, followed by marine-coastal (21%). Within cultural ecosystem services, the subcategory of physical and experiential interactions predominates with 63.1%. Comparative analysis indicates that TCM systematically produces higher and more variable monetary estimates than CVM, reflecting its sensitivity to travel behavior and spatial scale, while stated preference methods provide more stable estimates of non-use values. Persistent methodological limitations include non-probabilistic sampling and uneven ecosystem coverage. This review advances the literature by providing the first comprehensive synthesis of integrated TCM applications, demonstrating how methodological combinations strengthen TEV estimation beyond single-method approaches. The findings offer practical guidance for policymakers designing environmental impact assessments, environmental managers selecting valuation tools tailored to ecosystem and management objectives, and researchers seeking standardized and robust frameworks for integrated ecosystem service valuation. Full article

Geothermal energy provides a stable baseload renewable source that is less affected by weather variability compared with solar and wind power, and is therefore increasingly considered in national energy transition and net-zero strategies. Yet its environmental externalities and associated social benefits are not fully priced in existing electricity markets, raising the question of how much the public is willing to pay for geothermal-based generation. This study applies non-market valuation theory to estimate citizens’ additional annual electricity payment required to replace coal-fired generation with geothermal energy. A contingent valuation method (CVM) survey was conducted through face-to-face interviews, employing a closed-ended single-bounded dichotomous choice format with incentive compatibility. Stratified random sampling yielded 678 valid observations. The estimated mean willingness to pay (WTP) per person per year is USD 56.18 (NTD 1792) under the Probit model and USD 52.16 (NTD 1663) under the Logit model, representing approximately 0.2–0.3% of average annual income and 16–20% of the average annual electricity bill. Aggregated to the population level, total annual WTP amounts to USD 688 million (NTD 21,934 billion; Probit) and USD 638 million (NTD 20,355 billion; Logit). These estimates correspond to support for developing approximately 108–335 MW of geothermal capacity, sufficient to supply around 202,000–624,000 four-person households. The findings indicate substantial public support for geothermal power as part of Taiwan’s renewable energy transition, and provide empirical evidence relevant to regions with comparable geothermal potential. Full article

Public acceptance remains a critical barrier to the adoption of genetically modified (GM) foods. This study investigates whether communication strategies that establish different forms of technological legitimacy, specifically regulative, normative, and cognitive legitimacy, can effectively overcome this barrier. Using the contingent valuation method (CVM) with a nationally representative sample of 1194 individuals, this study examined the effect of communication strategies on Chinese consumers’ willingness to pay for GM soybean oil. The results revealed a striking asymmetry. Information emphasizing the safety regulations of GM foods, which aims to build regulative legitimacy, significantly reduced WTP, likely by activating consumer anxieties. Conversely, narratives highlighting technology’s role in ensuring national food security, which builds normative legitimacy, effectively increased WTP for domestic GM oil. Information about the advanced level of GM technology, intended to establish cognitive legitimacy, had no significant impact. The effects were heterogeneous. Females and less knowledgeable consumers were most sensitive to safety messages. Our findings demonstrate that building legitimacy through normative appeals to collective welfare is more effective than relying on regulatory assurances. This study provides a legitimacy-based framework for understanding public perception and offers policymakers crucial insights for communicating about controversial agricultural technologies. Full article

With the deepening of cultural heritage conservation concepts, the preservation and revitalization of former residences of historical figures face challenges such as one-dimensional value recognition and imbalanced resource allocation. It is therefore necessary to construct a systematic value evaluation framework grounded in public participation, so as to scientifically identify multidimensional values, accurately guide conservation priorities and revitalization pathways, and promote the continuation of heritage values and functional transformation in contemporary contexts. This study focuses on 20 former residences of historical figures located in the Dongguan Historical and Cultural Block of Yangzhou. Using the Contingent Valuation Method (CVM), the non-use value of these residences was quantified, revealing an average willingness to pay (WTP) of 60.07 CNY per person per year, with an annual total value of approximately 177 million CNY. These findings underscore their significance in social memory and cultural transmission. Furthermore, by integrating “Cultural Triad Theory” with UNESCO’s six categories of heritage values, a “3 × 6” value identification framework was constructed. The results indicate that value weights are distributed as follows: cultural value (41.86%), architectural value (33.22%), and institutional value (24.92%). Building on this, different regression models were developed to analyze the determinants of whether the public is willing to pay and the specific amount they are willing to contribute. Based on the results, revitalization pathways are proposed that emphasize cultural leadership, architectural support, and institutional safeguards. This research not only provides empirical evidence for the conservation and funding allocation of former residences of historical figures in Yangzhou’s Dongguan Historical and Cultural Block but also offers a replicable methodology and empirical support for similar practices in other regions. Full article

This study applies the Contingent Valuation Method (CVM) to estimate the non-use value of Laojun Mountain National Park, a culturally and ecologically significant site within the Three Parallel Rivers World Heritage region of northwestern Yunnan, China. Based on 219 valid survey responses, the analysis identifies education, income, occupation, cultural identity, and recognition of legacy values as significant determinants of willingness to pay (WTP) for conservation. Interaction effect logistic regression shows that the influence of cultural identity on WTP is moderated by income level and ecological awareness. Valuation results indicate that the park’s annual non-use value ranges from 79.697 to 260.841 billion yuan, based on median and mean estimates. Motivational analysis highlights aesthetic appreciation, cultural meaning, and intergenerational ethics as key drivers of conservation support, while refusal to pay is primarily attributed to expectations of governmental responsibility, especially among low-income and less-educated respondents. These findings advance theoretical understanding of bio-cultural valuation, offer practical guidance for the design of Payment for Ecosystem Services (PES) schemes, and underscore the importance of integrating socio-cultural dimensions into sustainable conservation finance and policy strategies. Full article

Community-based tourism (CBT) is deemed a powerful means for enhancing community well-being and ethnic cultural preservation (CP). However, its sustainability has been challenged by resource scarcity, environmental pollution and funding instability in Vietnam. This study investigates young tourists’ perceptions of and financial contributions to community-based tourism associated with cultural preservation (CBT-CP) at Lac Village, a key White Thai ethnic site in Phu Tho province. Specifically, the contingent valuation method (CVM) coupled with an interval regression model was used to analyze the data obtained from 275 respondents during December 2024 to estimate the willingness to pay (WTP) for CBT-CP and identify influencing factors. We found that nearly 50% of the respondents are willing to contribute financially, with an average of roughly USD 4.45 per visit. This leads to total contributions of USD 2413 for all respondents and USD 1541 for respondents with a high certainty level of commitment. Additionally, we found that key barriers to WTP for CBT-CP are fiscal transparency concerns, personal financial limitations, and individual determinants. These findings offer many policy implications for mobilizing young tourists’ untapped funding, strengthening local management capacity, and advocating for enhanced transparency to improve CBT-CP in the study area and beyond. Full article

The increasing environmental concerns of plastic waste have encouraged more interest in environmentally friendly packaging, but consumer willingness to pay (WTP) for green alternatives in emerging markets such as Saudi Arabia is not fully explored. This research explores the relationship between awareness of sustainability and price sensitivity in determining WTP for green packaging in the Saudi retail market. The study utilizing a mixed method included both a Contingent Valuation Method (CVM) and a Discrete Choice Modeling (DCM). In it, data was gathered and analyzed using a sample of 424 urban consumers in Saudi Arabia’s major cities. The findings of OLS regression indicated awareness of sustainability had a significant, positive effect on WTP, whereas price sensitivity had a negative effect. There was a marginal interaction effect indicating that awareness could overcome price aversion. Logistic regression supported awareness as a dominant factor in binary product choice, although price sensitivity was not significant in the said model. The multinomial logit model also showed that the type of package, environmental labels (more so the “100% recyclable” type), and price had significant effects on consumer preferences. These results indicate that there is acceptance of sustainable packaging by consumers in Saudi Arabia if the product is communicated effectively and priced competitively. Full article

This study is one of the first empirical attempts to quantify the social benefit of virtual power plants (VPPs) in South Korea using the contingent valuation method (CVM). As Korea pursues its ambitious carbon neutrality goal by 2050, VPPs have emerged as a critical technology for managing the intermittency of renewable energy sources and ensuring grid stability. Despite their recognized technical potential, the social and economic value of VPPs remains largely unexplored. Through a nationwide survey of 1105 households, we employed a double-bounded dichotomous choice spike model to estimate willingness to pay (WTP) for government-led VPP implementation. The analysis revealed two distinct dimensions influencing VPP valuation: electricity bill perceptions and electricity generation mix preferences. Results indicated that Korean households exhibited significant but heterogeneous WTP for VPP implementation, with unconditional mean annual WTP ranging from KRW 23,474 to KRW 26,545 per household. Notably, support for renewable energy transition showed stronger positive effects on WTP compared to nuclear expansion preferences, suggesting VPPs are primarily valued as renewable energy enablers. The substantial spike probability (32–34%) indicated that approximately one-third of the population has zero WTP, highlighting challenges in introducing novel energy technologies. Key determinants of positive WTP included perceived fairness of electricity pricing, support for market-based mechanisms, and preferences for transitioning from coal and nuclear to renewables. These findings provide critical policy insights for VPP deployment strategies, suggesting the need for phased implementation, targeted communication emphasizing renewable integration benefits, and coordination with broader electricity market reforms. The study contributes to energy transition economics literature by demonstrating how public preferences for emerging grid technologies are shaped by both economic considerations and environmental values. Full article

Mangrove ecosystems are vital for coastal protection, fisheries, biodiversity, and local livelihoods, yet they are increasingly threatened by land-use changes, climate impacts, and limited conservation funding. This study investigates how much local communities are willing to pay (WTP) to conserve the Chwaka Bay mangrove forest in Zanzibar. Using the Contingent Valuation Method (CVM) with a payment card approach, we conducted a structured household survey to assess both monetary contributions and the psychological and socioeconomic factors influencing them. This study is guided by Ajzen’s Theory of Planned Behavior (TPB), incorporating attitudes, subjective norms, perceived behavioral control, and mangrove knowledge. The results show that 68.2% of respondents are willing to pay for mangrove conservation, while 24.2% are not—mainly due to financial constraints or skepticism about fund use. Key drivers of WTP include perceived ecological and livelihood benefits, environmental awareness, and prior conservation involvement. Statistical validation using the Kaiser–Meyer–Olkin (KMO) test and Bartlett’s test of sphericity confirmed the reliability of the model. The findings demonstrate the value of combining behavioral theory with economic valuation to better understand and support community-based conservation strategies. This approach can inform policymakers in designing targeted, transparent, and inclusive mangrove protection programs. Full article

This study examined Korean anglers’ willingness to pay (WTP) for the establishment of a Recreational Fishing Environment Fund (RFEF), aimed at mitigating the environmental impacts of recreational fishing on marine resources. As recreational fishing has expanded in Korea, concerns have grown over its negative effects on fishery resources and coastal pollution. Addressing these issues requires sustainable policy interventions, with financial support from stakeholders. To estimate anglers’ WTP for such a fund, a vignette survey was conducted in February 2024 among 1000 South Korean adults with experience or interest in recreational fishing. Using the Double-Bounded Dichotomous Choice Contingent Valuation Method (CVM), the present study estimated an average annual WTP of USD 8.18 per person. These findings provide essential data for designing coastal and ocean environmental policies based on the beneficiary pays principle, offering a financial framework to support conservation efforts and regulatory measures. The results highlight the potential for angler-funded environmental initiatives and can inform policymakers on the feasibility of implementing a dedicated fund for sustainable recreational fishing management. Full article

Chinese cities have made significant progress in fostering low-carbon societies and piloting a variety of low-carbon measures. Nonetheless, the effective implementation of these initiatives and the long-term upkeep of related amenities rely heavily on resident support. The existing studies provide limited insight into how local residents perceive and endorse different types of low-carbon measures, which often involve varying trade-offs. Addressing this gap, the present study surveyed the willingness to pay (WTP) of residents in Hangzhou—an early adopter of low-carbon practices in China—across five representative low-carbon measures. Survey data were collected from 13 distinct residential neighborhoods. The results indicate that Hangzhou residents are more inclined to financially support measures offering direct personal benefits compared to those benefiting the collective good, with this tendency being notably pronounced among highly educated individuals. Further findings include the following: (1) respondents aware of ongoing low-carbon measures were more willing to pay for them; (2) male respondents, recent migrants (within the past five years), high-income groups, and residents in aging communities tended to contribute higher amounts; (3) providing detailed information on carbon mitigation effects markedly increased both the likelihood and the magnitude of WTP; (4) the promotion of new energy vehicles (NEVs) remains contentious, particularly between NEV owners and gasoline vehicle owners. These findings highlight the need for targeted policies and educational programs to strengthen public awareness and support for low-carbon interventions, thereby advancing sustainability in fast-growing urban centers like Hangzhou. Overall, these findings provide key insights for the formulation of low-carbon city policies and sustainable urban planning, emphasizing the global importance of local socioeconomic dynamics and offering a valuable reference for cities worldwide seeking to advance sustainability transitions and meet international climate targets. Full article

Wetlands are highly productive ecosystems with multidimensional value and significant social and economic impacts. Estimating the economic value of their non-marketed goods and services—benefits not traded in conventional markets—can provide essential insights to guide protection, restoration, and sustainable management strategies for these sensitive ecosystems. The present study employs environmental economics tools, specifically the Contingent Valuation Method (CVM), to assess the value of the Amvrakikos Gulf in northwestern Greece. This semi-enclosed wetland system is particularly fragile due to its low water renewal rate, while being a primary source of income and an integral component of local cultural identity. Despite its high ecological importance, the Amvrakikos Gulf has experienced substantial environmental degradation stemming from its geomorphological characteristics and external anthropogenic pressures. This investigation was designed to explore residents’ perceptions of the wetland’s value and its correlation with the need for restoration. In total, 383 coastal area residents participated in this study. Data analysis was conducted using appropriate econometric methods based on both parametric and non-parametric models. Approximately 46.2% of respondents expressed willingness to pay, and the environmental restoration of the Amvrakikos Gulf was valued at EUR 715,968.36. Additionally, this study examined potential associations between willingness to pay and various socio-cultural and demographic factors recorded during the interviews. In conclusion, the need for the restoration and preservation of the Amvrakikos Gulf’s natural wealth was made evident, affirming the contribution of the CVM in valuing wetlands and enriching the existing literature, while explicitly recognizing the subjectivity inherent in WTP assessments. Full article