New Technologies' Application in Hospitality Industry Marketing: The Impact on Consumer Attitude and Behavior
A special issue of World (ISSN 2673-4060).
Deadline for manuscript submissions: 31 May 2025 | Viewed by 98
Special Issue Editors
2. Department of Leadership and People Management, University Canada West, Vancouver, BC, Canada
Interests: consumer behavior; sustainable tourism; destination management; sustainable local food systems; local food marketing; city branding through food; hospitality luxury branding; gastronomy; corporate social responsibility; employee wellbeing; sustainability
Special Issue Information
Dear Colleagues,
Over the years, the hospitality industry has undergone a profound transformation, driven by advancements in technology. From AI-powered chatbots to immersive virtual reality experiences, novel technologies are reshaping marketing strategies and influencing consumer behaviors within the hospitality sector. The aim of this Special Issue is to provide a comprehensive and nuanced understanding of how emerging technologies are reshaping marketing practices within the hospitality industry, especially influencing consumer perceptions, attitudes, and behaviors. We seek original research, case studies, and review articles that investigate the integration and application of new technologies such as artificial intelligence, virtual reality, blockchain, and the Internet of Things (IoT) in the hospitality industry from a marketing perspective.
This Special Issue welcomes submissions that focus on, but are not limited to, the following topics:
- The role of AI and machine learning in personalizing guest experiences.
- Consumers' decisions to adopt or resist AI services.
- Virtual and augmented reality applications in marketing and tourism firms.
- Blockchain technology's impact on loyalty programs and secure transactions.
- The utilization of IoT for enhanced customer service.
- The effects of digital marketing strategies on consumer decision-making processes.
- Social media's evolving role in hospitality marketing and consumer engagement.
- Consumer responses and behavior towards technology-driven hospitality services.
- Ethical considerations and challenges in adopting new technologies in hospitality marketing.
- Consumers’ attitude and behavioral intentions regarding the adoption of technology.
- Consumers’ perceptions and satisfaction with smart hotels.
Dr. Hiran Roy
Dr. Anisur R. Faroque
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. World is an international peer-reviewed open access quarterly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- marketing
- hospitality
- consumer behaviour
- consumer attitude
- AI
- IoT
