Behavioral Economics and Strategy
A special issue of International Journal of Financial Studies (ISSN 2227-7072).
Deadline for manuscript submissions: closed (30 June 2016) | Viewed by 23523
Special Issue Editor
Special Issue Information
Dear Colleagues,
Behavioral Economics, once on the fringes of the discipline, has become a widely accepted field. Both governments and private organizations have begun to use lessons from the discipline in developing strategic plans and public policy, both directly (e.g., through the UK’s Behavioural Insights Team, also known as the Nudge Unit) and indirectly (through influence on the theories used to predict the likely outcomes of initiatives).
This Special Issue aims to highlight the creative use of Behavioral Economics in research on planning and strategy in both the private and public spheres. Examples of areas of interest include, but are not limited to, studies of managerial decision-making, marketing strategies, health policy, education policy, and the solicitation of charitable donations.
Dr. Jeffrey A. Livingston
Guest Editor
Manuscript Submission Information
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Keywords
- behavioral economics
- bounded rationality
- social preferences
- strategy
- public policy
- prospect theory
- intertemporal choice
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