Mechanism Design

A special issue of Games (ISSN 2073-4336).

Deadline for manuscript submissions: closed (1 March 2013) | Viewed by 14296

Special Issue Editor


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Guest Editor
Department of Economics, The Ohio State University, Arps Hall, Room 410, 1945 North High Street, Columbus, Ohio 43210-1120, USA
Interests: microeconomic theory; experimental economics; game theory; behavioral mechanism design

Special Issue Information

Dear Colleagues,

In theory, mechanism design is an incredibly promising methodology within economics and game theory. In practice, however, its applicability is limited by our limited understanding of human behavior. Derived solutions to a given mechanism design problem depend crucially on the behavior rule or equilibrium concept assumed by the designer. To move this field toward real-world application, more focus must be placed on this assumption. With this special issue I am seeking papers that improve our understanding of how to design mechanisms for real-world use. This may include experiments on behavior, examples of mechanisms being implemented or tested in the field, novel theoretical work using "non-standard" behavior rules (Level-K, QRE, etc.), or any other papers that push mechanism design theory closer to field applications.

Dr. Paul J. Healy
Guest Editor

Submission

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Published Papers (2 papers)

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Research

580 KiB  
Article
Two Pricing Mechanisms in Sponsored Search Advertising
by Wei Yang, Youyi Feng and Baichun Xiao
Games 2013, 4(1), 125-143; https://doi.org/10.3390/g4010125 - 20 Mar 2013
Cited by 4 | Viewed by 6272
Abstract
Sponsored search advertising has grown rapidly since the last decade and is now a significant revenue source for search engines. To ameliorate revenues, search engines often set fixed or variable reserve price to in influence advertisers’ bidding. This paper studies and compares two [...] Read more.
Sponsored search advertising has grown rapidly since the last decade and is now a significant revenue source for search engines. To ameliorate revenues, search engines often set fixed or variable reserve price to in influence advertisers’ bidding. This paper studies and compares two pricing mechanisms: the generalized second-price auction (GSP) where the winner at the last ad position pays the larger value between the highest losing bid and reserve price, and the GSP with a posted reserve price (APR) where the winner at the last position pays the reserve price. We show that if advertisers’ per-click value has an increasing generalized failure rate, the search engine’s revenue rate is quasi-concave and hence there exists an optimal reserve price under both mechanisms. While the number of advertisers and the number of ad positions have no effect on the selection of reserve price in GSP, the optimal reserve price is affected by both factors in APR and it should be set higher than GSP. Full article
(This article belongs to the Special Issue Mechanism Design)
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319 KiB  
Article
An Equilibrium Analysis of Knaster’s Fair Division Procedure
by Matt Van Essen
Games 2013, 4(1), 21-37; https://doi.org/10.3390/g4010021 - 18 Jan 2013
Cited by 1 | Viewed by 7499
Abstract
In an incomplete information setting, we analyze the sealed bid auction proposed by Knaster (cf. Steinhaus (1948)). This procedure was designed to efficiently and fairly allocate multiple indivisible items when participants report their valuations truthfully. In equilibrium, players do not follow truthful bidding [...] Read more.
In an incomplete information setting, we analyze the sealed bid auction proposed by Knaster (cf. Steinhaus (1948)). This procedure was designed to efficiently and fairly allocate multiple indivisible items when participants report their valuations truthfully. In equilibrium, players do not follow truthful bidding strategies. We find that, ex-post, the equilibrium allocation is still efficient but may not be fair. However, on average, participants receive the same outcome they would have received if everyone had reported truthfully—i.e., the mechanism is ex-ante fair. Full article
(This article belongs to the Special Issue Mechanism Design)
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