Place-Based Approaches for Sustainable Consumer Behavior

A special issue of Behavioral Sciences (ISSN 2076-328X). This special issue belongs to the section "Behavioral Economics".

Deadline for manuscript submissions: 31 October 2026 | Viewed by 11

Special Issue Editors

The Alberty Gubay Business School, Bangor University, Bangor LL57 2DG, Gwynedd, UK
Interests: sustainability; sustainable tourism; places and climate change

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Guest Editor
The Albert Gubay Business School, Bangor University, Bangor LL57 2DG, Gwynedd, UK
Interests: sustainability; sustainable tourism; places of climate change

Special Issue Information

Dear Colleagues,

This Special Issue seeks to examine place-based approaches to sustainable consumer behavior. The importance of ‘place’ (as one of the 4Ps) in consumer behavior and marketing has long been recognized; nevertheless, there is increased interest in the application of place-based research, such as placemaking, place attachment, place identity, and sense-of-place, to further understand consumer behavior. Past research has shown that a sense of place leads to place attachment, which in turn plays a critical role in driving consumer behaviors. However, unsustainable behaviors such as littering and the purchasing of single-use plastic remain a challenge. Employing place-based concepts in consumer behavior and sustainability research is important as transformations towards sustainability are often developed locally through the co-creation of local solutions. Determining how to encourage sustainable consumption through behavioral science interventions and use of clever marketing communications is also a growing field. Research relating these areas could be combined to better understand how transformative change in consumer sustainability can be achieved.

This Special Issue will focus on combining sustainable consumer behavior and place-based approaches. Papers that include community-based social marketing, research into sustainable place-based brands, and how local marketing approaches can result in positive sustainable behaviors will be of particular interest.

Dr. Sara Parry
Dr. Sonya Hanna
Guest Editors

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Keywords

  • consumer behavior
  • place
  • place-based research
  • marketing
  • sustainable consumption
  • unsustainable behaviors

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Published Papers

This special issue is now open for submission.
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