Consumer Acceptance in Measuring Greece’s Readiness for Transport Automation
Abstract
:1. Introduction
2. Materials and Methods
3. Results
- Consumer opinions of AVs;
- Percentage of the population living near AV test areas;
- KPMG Change Readiness people and civil society technology use sub indicator;
- GCI technology readiness score;
- Ridesharing Market Penetration.
3.1. Consumer Opinions of AVs
3.2. Percentage of the Population Living near AV Test Areas
3.3. KPMG Change Readiness People and Civil Society Technology Use Sub Indicator
3.4. GCI Technology Readiness Score
3.5. Ridesharing Market Penetration
3.6. Pillars I, II and III
- AV Regulations: The variable for AV regulations is determined by the activities of each country in the field of AV operation and testing. In Greece, legislation exists since December 2014, allowing pilot trials to be carried out for research purposes up to a level of autonomy 5 (according to SAE [35]). As there is no specific experimental framework that would include relevant restrictions (the relevant legislation is under review), the restrictions are considered small-scale. In order to determine the score, a comparative review of the legislative frameworks of other countries included in the 25 KPMG reference countries was performed, in terms of consistency. The value assigned to Greece is 6.5/7.
- AV Department within Government Transportation Department: This variable reflects whether a country has a specific government body responsible for coordinating AV activities and initiatives. Assessment was made on a scale of 0–7 on the basis of a media research. In Greece, the relevant responsibility falls within an existing agency of the Ministry of Transport, so it is one body but that body is not dedicated to AVs nor was it been established for this purpose. In this context, the score awarded is 5/7.
- Change Readiness Government Capability: The Change Readiness Index (CRI) as defined by KPMG [32] identifies the ability of a country—its government, private and public enterprises, citizens and society—to prepare, manage and respond to a wide range of changes, such as those arising by AVs. With regard to policy and legislation, the most relevant aspect is that of the preparedness of the government. The index value for state readiness for Greece is 0.48/1.0
- Effectiveness of Law-Making Bodies: This variable is determined on the basis of the Networked Readiness Index (NRI) of the World Economic Forum of 2018 [36], which is compiled after consultation with business executives in each country, about the efficiency of the legislative process in their country. This variable was included to measure a country’s ability to pass arrangements on the development of AVs. From the index values, Greece receives a score of 3.48/7.0.
- Efficiency of the Legal System in Challenging Regulations: In measuring the above NRI index, business executives were also asked about the extent to which both citizens and businesses can ensure justice through the judicial system against state decisions. This variable was included in order to measure the ability of AV manufacturers and others to challenge any state regulations against them. From the index values Greece receives a score of 3.12/7.0.
- Number of government-funded AV pilots: Like the degree of funding for AV infrastructure, the number of government-sponsored pilot trials provides an indication of a country’s commitment to AVs. In Greece the only pilot tests with AV that have been carried out (by the time of the calculations) were within the framework of the EC funded CityMobil2 project in the city of Trikala [37]. This pilot was only indirectly funded by the government, thus, taking also into account the scores of countries with similar status, the score assigned to this variable for Greece was 3.5/7.
- Assessment of the Data-Sharing Environment: Sharing data and open data ensure greater cooperation between state and private enterprises to encourage the development of AVs. For the values of the countries in the relevant variable, the Open Data Barometer [38] was used, in which, Greece has a score of 38.94/100
- Industry Partnerships: To foster the deployment of AV technology, partnerships are necessary between equipment manufacturers and technology providers. The calculation of this variable was based on review of local and international media, consulting firms and blogs by AV industry leaders, from which information on relevant business partnerships was collected. Each country was rated on the 0–7 scale (highest score in the countries with more partnerships). No relevant partnership was found in Greece, so the resulting grade is 0.
- Number of Investments in AV Related Firms: Along with the development and upcoming broad deployment of AVs, investment in this sector by equipment manufacturers and technology companies has increased significantly in recent years. For each investment, the country in which the company or body has its head office was determined and the result was normalized with regard to the population of the country. As identified in the 2nd Pillar II variable, there are no relevant companies based in Greece, in which case this variable will be set to 0.
- Availability of the Latest Technology: From the Networking Readiness Index (NRI) [36] to the question of the extent to which the latest technology is available in each country, the business executives surveyed scored on a scale of 1 (not at all)–7 (largely). This variable is included to measure whether businesses and consumers in each country have access to the latest technological breakthroughs. For Greece, the corresponding NRI value is 5.18/7.
- Capacity for innovation: Looking again at the Networking Readiness Index (NRI), one of the questions asked to business executives concerns the extent to which companies located in each country have the potential to innovate. The values are given on the scale 1 (not at all)–7 (largely). The continued development of AVs will require continuous innovation, so this variable is included to determine whether companies in each country have the potential for innovation. For Greece, the corresponding NRI value is 2.54/7.
- Market Share of Electric Cars: For most countries the data was available from the International Energy Agency’s Global EV Outlook 2018 [44]. For Greece, the corresponding data were obtained from the European Alternative Fuel Observatory [45], according to which the market share held by Electric Vehicles for 2018 in Greece was 0.2%.
- Number of Electric Vehicle Charging Stations: Most AVs will probably also be electric, so large-scale adoption of AVs will also require availability of electric vehicle charging stations. Data from the International Energy Agency (IEA) were used for the scores of this variable. To eliminate differences in numbers due to the different size of each country, the number of charging stations was normalized based on the size of each country’s road network [46]. For Greece we used data from the European Alternative Fuel Observatory [45] according to which in 2019 there were 52 charging stations in our country, while the total length of the road network amounts to 117,000 km. Thus, the value for Greece is 0.000444.
- GSMA Global Connectivity Index Infrastructure Score: It is estimated that AVs will generate approximately 4000 gigabytes of data each day; some of this data will remain in the vehicle but a significant amount will be shared to be used for vehicle diagnostics, constantly updated maps, in-vehicle entertainment and other uses. Data for this factor were retrieved from the GSMA Mobile Connectivity Index [47], which measures availability in high-performance mobile data coverage. For Greece the value of the index is 70/100.
- 4G Coverage: The size of the data generated by autonomous vehicles and needing to be shared outside the vehicle will require extensive coverage of a high-speed wireless network. While all of the countries included in the AVRI are in the process of developing 5G networks, for most, the extensive use of these networks is several years away. OpenSignal [48] data were used for the values of this coefficient. For Greece the corresponding value is 76.04%.
- CGI Road Quality Score: The use of AVs requires high quality road network for their adoption. As part of the World Economic Forum’s Global Competitiveness Index (CGI), business executives in each country were asked about the quality of road infrastructure in terms of their size and condition and were asked to rate them on a scale of 1 (extremely poor quality)–7 (excellent quality) [33]. Based on these data, Greece receives a score of 4.7/7.
- LPI Infrastructure Score: When determining the World Bank’s Logistic Performance Index (LPI), survey participants were asked to rate the quality of infrastructure in general and road infrastructure in particular on a scale of 1 (very low)–5 (very high). The indicator targets the quality of road infrastructure in terms of supply chain and freight transport, as opposed to the GCI index which targets the overall quality of road infrastructure. For Greece, the value of LPI [49] for infrastructure is 3.17/5.
- Change Readiness Technology Infrastructure Score: The KPMG Technology Infrastructure Readiness Index measures the quality of each country’s technological infrastructure. Based on the values of the Index [32], Greece receives a score of 0.6.
4. Discussion
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Pillar | Number of Variables | Maximum Value | Adjustment Factor |
---|---|---|---|
Pillar 1 | 7 | 9 | 1.29 |
Pillar 2 | 7 | 9 | 1.29 |
Pillar 3 | 6 | 9 | 1.5 |
Pillar 4 | 5 | 9 | 1.8 |
Variable | Score |
---|---|
Consumer opinion of AVs | 0.701 |
Percentage of the population living near AV test areas | 0 |
KPMG Change Readiness people and civil society technology use sub indicator | 0.173 |
GCI technology readiness score | 0.531 |
Ridesharing Market Penetration | 0.268 |
Pillar | Ι | ΙΙ | ΙΙΙ | ΙV | Total |
---|---|---|---|---|---|
Value | 3.61 | 0.553 | 3.340 | 3.022 | 10.52 |
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Gaitanidou, E.; Bekiaris, E. Consumer Acceptance in Measuring Greece’s Readiness for Transport Automation. Future Transp. 2022, 2, 644-658. https://doi.org/10.3390/futuretransp2030035
Gaitanidou E, Bekiaris E. Consumer Acceptance in Measuring Greece’s Readiness for Transport Automation. Future Transportation. 2022; 2(3):644-658. https://doi.org/10.3390/futuretransp2030035
Chicago/Turabian StyleGaitanidou, Evangelia, and Evangelos Bekiaris. 2022. "Consumer Acceptance in Measuring Greece’s Readiness for Transport Automation" Future Transportation 2, no. 3: 644-658. https://doi.org/10.3390/futuretransp2030035
APA StyleGaitanidou, E., & Bekiaris, E. (2022). Consumer Acceptance in Measuring Greece’s Readiness for Transport Automation. Future Transportation, 2(3), 644-658. https://doi.org/10.3390/futuretransp2030035