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Journal: Tour. Hosp., 2026
Volume: 7
Number: 111
111
Article: Identifying Brand Association Patterns Across the Psychological Continuum Model Stages: The Case of Winter Sports
Authors: by Thomas Karagiorgos, Apostolia Ntovoli, Olga Polyakova, Anna-Christina Athanasiou, Yannis Lianopoulos and Kostas Alexandris
Link: https://www.mdpi.com/2673-5768/7/4/111

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