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Journal: Tour. Hosp., 2025
Volume: 6
Number: 167

Article: Personalisation and Predictive Marketing in a Croatian Tourist Destination: Behavioural Strategies for Enhancing the Tourist Experience
Authors: by Željka Zavišić, Mladen Pancić and Hrvoje Serdarušić
Link: https://www.mdpi.com/2673-5768/6/4/167

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