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Article

Co-Creating New Directions for Service Robots in Hospitality and Tourism

1
Department of Business, University of Girona, 17071 Girona, Spain
2
Department of Recreation, Park and Tourism Sciences, Texas A&M University, College Station, TX 77843-2261, USA
*
Author to whom correspondence should be addressed.
Tour. Hosp. 2021, 2(1), 43-61; https://doi.org/10.3390/tourhosp2010003
Received: 16 December 2020 / Revised: 27 December 2020 / Accepted: 29 December 2020 / Published: 2 January 2021
(This article belongs to the Special Issue Innovations as a Factor of Competitiveness in Tourism)
Research on the relationship between automation services and tourism has been rapidly growing in recent years and has led to a new service landscape where the role of robots is gaining both practical and research attention. This paper builds on previous reviews and undertakes a comprehensive analysis of the research literature to discuss opportunities and challenges presented by the use of service robots in hospitality and tourism. Management and ethical issues are identified and it is noted that practical and ethical issues (roboethics) continue to lack attention. Going forward, new directions are urgently needed to inform future research and practice. Legal and ethical issues must be proactively addressed, and new research paradigms developed to explore the posthumanist and transhumanist transitions that await. In addition, closer attention to the potential of “co-creation” for addressing innovations in enhanced service experiences in hospitality and tourism is merited. Among others, responsibility, inclusiveness and collaborative human-robot design and implementation emerge as important principles to guide future research and practice in this area. View Full-Text
Keywords: automation; co-creation; enhanced service experience; hospitality; posthumanism; roboethics; service robots; smart tourism automation; co-creation; enhanced service experience; hospitality; posthumanism; roboethics; service robots; smart tourism
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MDPI and ACS Style

Fusté-Forné, F.; Jamal, T. Co-Creating New Directions for Service Robots in Hospitality and Tourism. Tour. Hosp. 2021, 2, 43-61. https://doi.org/10.3390/tourhosp2010003

AMA Style

Fusté-Forné F, Jamal T. Co-Creating New Directions for Service Robots in Hospitality and Tourism. Tourism and Hospitality. 2021; 2(1):43-61. https://doi.org/10.3390/tourhosp2010003

Chicago/Turabian Style

Fusté-Forné, Francesc, and Tazim Jamal. 2021. "Co-Creating New Directions for Service Robots in Hospitality and Tourism" Tourism and Hospitality 2, no. 1: 43-61. https://doi.org/10.3390/tourhosp2010003

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