Dissonance in the Algorithmic Era: Evaluating Showcase Digital Competence and Ethical Resilience in Communication Training
Abstract
1. Introduction
1.1. Background and Context
1.2. Objectives and Hypotheses
2. Materials and Methods
2.1. Disclosure of Generative AI Usage
2.2. Instruments, Procedure, and Analytical Constraints
- Initial Monitoring Questionnaire: Based on the DigComp 2.2 framework (Vuorikari et al., 2022) and adapted from Somos Digital (2020) indicators. It evaluates self-perception across three dimensions: (1) Data protection and privacy; (2) Digital health and well-being; and (3) Environmental protection and sustainability. This instrument targets Kirkpatrick’s Levels 1 and 2.
- Author-Developed Performance Rubric: This ad hoc instrument integrates Bartram’s (2005) competency framework with specific pedagogical criteria. It evaluates technical rigor, synthesis capacity, and—most critically—the veracity and verification of documentary sources. This component is specifically tailored to test student resilience within the “Globofriction” theoretical landscape (Aspachs, 2025; Self-elaboration).
- Reflective Checklist & Forum: These tools focus on self-assessment and qualitative interaction (Kirkpatrick’s Level 3). They are key for identifying the “behavioral gap” between known norms and executed practice (H1) and for collecting qualitative evidence of ethical awareness (H3) through content analysis (Kucukalic Ibrahimovic & Quirós-Fons, 2025). To ensure anonymity and ethical integrity in the Forum, participants were assigned alphanumeric codes (S1…).
- Final Impact Triangulation: This final stage is specifically oriented toward evaluating Kirkpatrick’s Level 4. It correlates the quantitative data from the diagnostics with the qualitative outcomes of the intervention. This instrument assesses the broader impact of the training on democratic resilience and digital sovereignty, validating the transformation of students into “Ethical Prosecutors” capable of mitigating the automated erosion of discourse.
3. Results
3.1. Initial Assessment: Mastery of Regulatory Literacy (Kirkpatrick Level 2)
3.2. Performance Evaluation: The Academic “Showcase” (n = 25)
- File Scanning: Conducted only “occasionally.”
- Privacy Policies: Read only “at times.”
- Offline Mode: Systematically ignored.
3.3. Self-Perception Assessment: The Prosumer Gap (H1)
- Systemic Security Negligence: While students ensure that antivirus software is installed, the actual scanning of study material is frequently relegated to “sometimes” or directly ignored. The prevalence of this inconsistent management suggests that risks are recognized but not addressed through systematic protocols.
- The Privacy Paradox: Students demonstrate a “check-the-box” mentality. They may adjust basic cookie preferences, yet they admit to “never” reading the privacy policies or terms and conditions of the GAI tools they utilize. This confirms a conscious negligence often driven by a perceived lack of time or interest.
- Infrastructure Dependency and Self-Regulation: Working in “offline mode” is the most systematically rejected practice, identified by the majority as something they “didn’t do.” This dependency is linked to inconsistent self-regulation; students struggle to establish prudent screen time or use power-saving settings, even while admitting to significant digital fatigue.
3.4. Qualitative Analysis: Perceptions of Traceability and Governance from the Forum
4. Discussion and Conclusions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
Abbreviations
| GAI | Generative Artificial Intelligence |
| C-RIL | Collaborative Research and Innovation-based Learning |
| STEM | Science, Technology, Engineering, and Mathematics |
| SSH | Social Sciences and Humanities |
| DigComp | European Digital Competence Framework for Citizens |
| INCIBE | Instituto Nacional de Ciberseguridad (Spanish National Cybersecurity Institute) |
| OSI | Oficina de Seguridad del Internauta (Internet User Security Office) |
| UEV | Universidad Europea de Valencia |
| CRUE | Conferencia de Rectores de las Universidades |
| SDG | Sustainable Development Goals |
| LO | Learning Outcome |
| H1, H2, H3 | Research Hypotheses |
| DANA | Depresión Aislada en Niveles Altos (Isolated High-Altitude Depression) that causes extreme rainfall occurred in 2024. |
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| Phase/Parameter | Kirkpatrick Level | Instrument/Action | Learning Outcome (LO) | Reference Framework |
|---|---|---|---|---|
| Population | …. | Convenience Sampling | n = 59 (Social Sciences) | Universidad Europea (2024a) |
| Deliverables | …. | Countryfile Activity | 25 Interactive Infographics | Universidad Europea (2024a)/Martínez (2024) |
| 1. Diagnosis | Levels 1 and 2 | Initial Test (Google Forms) | Privacy, Health, and Sustainability | Vuorikari et al. (2022)/Somos Digital (2020) |
| 2. Intervention | Level 2 | Process Log (Activity Table) | Risk identification and GAI management (H2) | Martínez (2024)/Bartram (2005) |
| 3. Evaluation | Level 2 | Author-developed Rubric | Technical rigor and source verification | Aspachs (2025)/Self-elaboration |
| 4. Attitude | Level 3 | Checklist and Forum | Behavioral gap (Norm vs. Practice) (H1) | Kirkpatrick and Kirkpatrick (2007)/Bartram (2005) |
| 5. Final Impact | Level 4 | Result Triangulation | Democratic resilience and ethics (H3) | Kucukalic Ibrahimovic and Quirós-Fons (2025)/Self-elaboration |
| Grading Level | Frequency Competency | Achievement Level |
|---|---|---|
| Excellent (9.0–10.0) | High concentration | Kirkpatrick Level 2 (Superior Learning) |
| Good (7.0–8.0) | Residual concentration | Kirkpatrick Level 2 (Adequate Learning) |
| Sufficient/Low (<7.0) | Only non-submissions | Need for attitudinal reinforcement |
| Category | Subject | Key Testimony (Direct Evidence) | Identified Impact |
|---|---|---|---|
| Epistemic Integrity | S1 | “The output is a ‘data porridge’; everything is mixed so homogeneously that you lose track of the original source.” | Erosion of rigor: Loss of bibliographic traceability. |
| S2 | “AI creates logical explanations, but mixes real facts with false information without showing references.” | Inconsistency: Risk of academic hallucinations. | |
| Systemic Risk | S4 | “AI can act as a weapon of disinformation… it amplifies false narratives faster than we can debunk them.” | Manipulation: Threat to public opinion during crises |
| S5 | “In the DANA case, AI tends to omit critical factors like climate change, generating distrust.” | Institutional Bias: Omission of political and climatic variables. | |
| Ethical Governance | S7 | “It is useful for clarifying concepts, but it should never replace peer-reviewed sources.” | Ancillary Role: AI as a support tool, not a replacement. |
| S8 | “Sovereignty is ours; the researcher must take full responsibility for verification and bibliography.” | Human Agency: Reclaiming critical judgment. |
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Share and Cite
Kucukalic Ibrahimovic, E. Dissonance in the Algorithmic Era: Evaluating Showcase Digital Competence and Ethical Resilience in Communication Training. Journal. Media 2026, 7, 38. https://doi.org/10.3390/journalmedia7010038
Kucukalic Ibrahimovic E. Dissonance in the Algorithmic Era: Evaluating Showcase Digital Competence and Ethical Resilience in Communication Training. Journalism and Media. 2026; 7(1):38. https://doi.org/10.3390/journalmedia7010038
Chicago/Turabian StyleKucukalic Ibrahimovic, Esma. 2026. "Dissonance in the Algorithmic Era: Evaluating Showcase Digital Competence and Ethical Resilience in Communication Training" Journalism and Media 7, no. 1: 38. https://doi.org/10.3390/journalmedia7010038
APA StyleKucukalic Ibrahimovic, E. (2026). Dissonance in the Algorithmic Era: Evaluating Showcase Digital Competence and Ethical Resilience in Communication Training. Journalism and Media, 7(1), 38. https://doi.org/10.3390/journalmedia7010038

