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28 December 2023

Delivering Sustainable G2B Messages to Ensure Food Safety: The Case of Taiwan’s Online Food Business †

and
1
Department of Leisure Services Management, Chaoyang University of Technology, Taichung 413310, Taiwan
2
Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung 413310, Taiwan
*
Author to whom correspondence should be addressed.
Presented at the IEEE 5th Eurasia Conference on Biomedical Engineering, Healthcare and Sustainability, Tainan, Taiwan, 2–4 June 2023.

Abstract

The Internet brings convenience and happiness to consumers. The government must guide food safety standards. The government must provide implementation details, schedule planning, description-of-use documents, relevant regulations on food safety, and address matters needing attention and critical points of on-site counseling and inspection, the formulation of pertinent form documents, the evaluation of the feasibility of the form, and the time required. The Taichung City Government mainly conducts this research to investigate and guide online food sale companies. The industries are food manufacturing, online sales, and catering. The information was surveyed from major website platforms, comprising 640 incidents. These sites include Shopee, PC Home, MOMO, PChome, eBay, and Gomaji. This study uses corporate interview surveys and narrative statistics. The research results show that there are ten food safety issues. The most common ones are the items that should and should not be recorded in the stereotypical food or catering service contract stipulated by communication transactions. That is the most common food safety violation by businesses. This research provides academic and practical references for the positive message transmission of online sales.

1. Introduction

Food safety is essential for all consumers. When we search for the return and volatility spillover effects on Asian Dragons, Yahoo Finance provided the monthly statistics as an example [1]. Still, food safety can’t easily find how to make stable rules. Making sense of the food safety qualification is also essential [2]. We usually inform advisory committee members to check food safety. For example, we need a full-time lecturer or someone of greater authority in a food-related department of a college or university teaching food safety courses, those who are currently or have worked in health agencies and have experience in food hygiene management audits, and specialists in the field of food science with audit experience. Secondly, we should evaluate the advisory committee. After the meeting, one must take the assessment personnel test, and the score must reach 80 points or more, and one must report to the Food Safety Department for approval before one can participate in the assessment and counseling work. Finally, we manage the mechanism. To protect the rights and interests of the industry, the counseling committee members must sign a non-disclosure agreement on the spot for each session, and they are not allowed to take photos or videos without permission. If a report is reported and verified to be true, the membership of the counseling committee member will be disqualified immediately.
Randomly, we select live auction operators. The on-site inspection of GHP and inspection of “items that should be recorded and not recorded in the finalized contract of food or catering services established by means of communication transactions”, “food import inspection registration”, and “food packaging labeling” are in compliance with the regulations. At least two live broadcast operators are selected. We also search for illegal food advertisements (executed according to the inspection and counseling form)
For online platforms such as Shopee, open-air, and Yahoo stores, use search keywords for illegal food advertisements, such as detoxification, anti-oxidation, and hangover. Private message operators implement online food advertising content laws and regulations, provide guidance on changing illegal content or taking down illegal webpages, complete at least 640 cases of Internet operators in Taichung City (the place of shipment is Taichung City), and track the results of follow-up counseling (more than 50% must be completed to remove illegal webpages or change forbidden words and sentences).

2. Literature

We handle consensus meetings of the expert committee on the implementation details of the plan, scheduling planning, document use description, and food safety-related laws’. Regulations or on-site guidance and inspection should pay attention to critical points, formulate relevant form documents, and evaluate the feasibility and needs of the form [3]. After a certain period, it can be used in the implementation of this plan only after obtaining the approval of the Ministry of Food and Drug Safety.
The counseling committee should be a consensus meeting and educational training. Usually, we give consensus meetings and education and training lectures through a group of expert committee members. We also handle the guidance committee consensus meeting and education training: hold one session, 3 h per session. On-site audit counseling committee members are invited to audit counseling committee members who specialize in food science, have audit experience, and have received training to serve as audit counselors [4]. The list of check counselors must be reviewed and approved by the Food Safety Department. After the assessment is passed, 20 guidance committee members will be checked and approved by Taichung City for food and drug safety review [5]. Finally, we create a Line community for review counselors: Scholars and experts in the plan and review counselors join in and give immediate feedback on relevant questions and consultations during the review and counseling process [6].

3. Methods

3.1. GHP Assessment Guidance for the Online Food Retailing Industry

There are too many challenges to need that we should adopt initiatives to supply chain management for manufacturing industries [7], such as follows
  • Based on the list of operators provided by the Department of Food Safety, at least 80 or more counselors will be provided. On-site counseling will encourage operators to implement online information inspections and hygiene counseling at physical locations to comply with relevant food safety and hygiene regulations.
  • On-the-spot counseling for online food sellers to handle “Food Business Registration,” “Webpage content must conform to the stereotyped contract,” “Imported food should be legally registered for import inspection,” and “Complete Chinese labeling is required,” etc. project.
  • Personnel who have passed the review of the Food Safety Department will be in charge, one person at a time, and two inspections are required each time, and the Taichung City Food and Drug Safety Department will send personnel to check jointly.
  • Data collection: In the end-of-period report, statistical analysis should be carried out on the reinspection results. Suggestions for improved methods and management models should be proposed for common deficiencies in the industry.
  • To protect the rights and interests of the industry, the counseling committee members must sign a non-disclosure agreement on the spot for each session. They are not allowed to take photos or record videos without permission. The counseling committee members will be disqualified immediately if the reports are verified.
  • If it is impossible to confirm whether a business has ceased operation and cannot be contacted, it should still be recorded accurately. Still, it will not be included in calculating the number of results.

3.2. Implementation of Online Food Sales Inspection Project

3.2.1. Counseling Objects and Content

Randomly select live auction operators to check GHP on the spot and check whether the “items that should be recorded and should not be recorded in the finalized contract of food or catering services established using communication transactions”, “food import inspection registration,” and “food outer packaging labeling” comply with the regulations. This year, at least two live broadcast operators are expected to be selected. For online platforms such as Shopee, open-air, and Yahoo stores, use search keywords for illegal food advertisements, such as detoxification, anti-oxidation, and hangover. Private message operators implement online food advertising content laws and regulations and provide guidance on changing illegal content or taking down illegal webpages, complete at least 640 cases of Internet operators in Taichung City (the place of shipment is Taichung City), and track the results of follow-up counseling (more than 50% must be completed to remove illegal webpages or change forbidden words and sentences).

3.2.2. Qualifications of the Advisory Committee

This will be implemented by counselors approved by the Department of Food and Drug Safety. The counseling committee will implement the counseling items according to the formulated form and follow the Food and Drug Administration’s announcement, “Food and related product labeling advertisements involve false exaggeration, misunderstanding or medical efficacy identification criteria,” to guide the industry to improve it or remove it from the shelves.

3.2.3. Data Collection

In the end-of-term report, the roster of operators, the date of counseling, the execution review and counseling committee members, and the counseling results should be compiled. In addition, the common deficiencies of the employees should be included, and improvement methods and management countermeasures should be developed for the policy planning reference of the Food and Drug Safety Department.

4. Results

The implementation of this case began on 8 October 2011, and on 13 January 2011, 80 online food entity stores were counseled. On 13 March 2011, 640 food violations and guidance were completed, and 350 items were improved.
There are 30 entities in the general catering industry, 17 in the food manufacturing industry, and 33 in online sales.
Table 1 shows the top 10 deficiencies in the counseling of entity operators. That would build how to check the standards for fitting the industry. Table 2 shows the top 10 deficiencies in the guidance of food manufacturers. Ref. [7] suggests that those also face challenges in adopting green initiatives in supply chain management. Table 3 shows the top 10 deficiencies in the counseling of online sellers. That lets buyer-seller connect for value-in-use [8]. Table 4 shows the general top ten deficiencies in available catering business counseling. Table 5 shows the counseling of illegal projects on various platforms. Table 6 shows the counseling of each platform to improve the situation.
Table 1. Top 10 deficiencies in the counseling of entity operators.
Table 2. Top 10 deficiencies in the guidance of food manufacturers.
Table 3. The top 10 deficiencies in the counseling of online sellers.
Table 4. General top ten deficiencies in available catering business counseling.
Table 5. Counseling illegal projects on various platforms.
Table 6. Counseling each platform to improve the situation.

5. Conclusions

The information was surveyed from major website platforms, comprising 640 incidents. These sites include Shopee, PC Home, MOMO, PChome, eBay, and Gomaji. This study uses corporate interview surveys and narrative statistics. The research results show that there are ten food safety issues. The most common items should and should not be recorded in the food or catering service stereotyped contract stipulated by communication transactions. That is the most common food safety violation by businesses. This research provides academic and practical references for the positive message transmission of online sales.

Author Contributions

Conceptualization, K.C.T. and A.P.S.C.; methodology, A.P.S.C.; validation, A.P.S.C.; formal analysis, A.P.S.C.; investigation, K.C.T.; resources, K.C.T.; data curation, A.P.S.C.; writing—original draft preparation, A.P.S.C.; writing—review and editing, K.C.T. and A.P.S.C.; visualization, K.C.T.; supervision, K.C.T.; project administration, K.C.T.; funding acquisition, K.C.T. All authors have read and agreed to the published version of the manuscript.

Funding

This research received no external funding.

Institutional Review Board Statement

Not applicable.

Data Availability Statement

Data sharing is not applicable.

Conflicts of Interest

The authors declare no conflict of interest.

References

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